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Things to see and do in Grasse, the world capital of perfume



Street view of the city of Grasse decorated with pink umbrellas
Pink vibes: 2,800 pink umbrellas have been displayed across the streets of Grasse to welcome the ExpoRose

Now that the Cannes Film Festival is over and stars have hopped to other Summer events in Europe, it is time to stretch alongside the French Riviera and get to know nearby charming cities.

Not far from Nice Côte d’Azur Airport (30 kilometres) and 15 kilometres from Cannes, you will find Grasse, an olfactory oasis that, for centuries, has been captivating visitors with its enchanting scents and rich cultural heritage. Renowned as the perfume capital of the world (and with many museums and shops about the subject to prove it), Grasse’s history as an established perfume production centre dates back to the 17th century, when the local climate and fertile soil made it an ideal location for cultivating aromatic plants in France.

Some of those plants even have their own festival in Grasse. Over the past 50 years, Grasse hosts the ExpoRose in May. In 2023, for the fourth consecutive year, 2,800 pink umbrellas have been suspended in some of the perfume town’s narrow streets in homage to the city’s beloved roses. And two months later, the Jasmine Festival, a three-day celebration taking place during the first week of August, sees the town celebrating another flower to have dominated local perfume production over many centuries.

Here are some captivating experiences to immerse yourself in when visiting Grasse.

Fragonard Perfume Museum (Musée du Parfum Fragonard)

No visit to Grasse would be complete without discovering the secrets of perfume creation. At the iconic Fragonard Perfume Museum, situated in a charming 18th-century mansion, you can learn about the history and art of perfumery. Even better: admission to the museum, which opens from Tuesday to Saturday, between 9:00 AM and 6:00 PM, is free. To find out more and plan your visit, head to the perfume museum website on:

Fragonard Perfume Museum is set in a Napoleon III town-house built in 1860 | Photo: Marcio Delgado

Galimard Perfumery

One of the oldest perfume houses in Grasse, Galimard Perfumery offers a guided tour through the perfumery’s workshops where you can also see up close the craftsmanship involved in creating signature scents. The experience will also let you know more about the art of perfume blending. The tour costs €5 per person and is available from Monday to Saturday, 9:00 AM to 6:00 PM. For more information, visit

Museum of Art and History of Provence (Musée d’Art et d’Histoire de Provence)

Delve into the rich cultural heritage of the Provence region at the Museum of Art and History of Provence. Housed in a beautifully restored 18th-century mansion, the museum showcases a remarkable collection of regional art, historical artifacts, and traditional costumes. Admission to the museum costs €4 for adults, €2 for students and seniors, and is free for children under 18. It is open from Tuesday to Sunday, 10:00 AM to 6:00 PM. For additional details, visit

Parfumerie Molinard

Experience the legacy of perfume making at Parfumerie Molinard, a historic perfume house founded in 1849. Embark on a guided tour to discover the perfume-making process, from the selection of raw materials to the creation of signature scents. Gain insights into Molinard’s century-old expertise and explore their collection of fragrances. Entry to the factory is free, and guided tours start at €8 per person. The perfumery is open daily from 9:30 AM to 6:30 PM. For more information, visit

International Perfume Museum (Musée International de la Parfumerie)

Explore the fascinating world of perfumery at the International Perfume Museum, which showcases the history, art, and science behind fragrance creation. Discover the techniques employed throughout the ages, view a collection of rare perfume bottles, and gain insights into the cultural significance of perfumes. The museum also features an impressive collection of artifacts, distillation equipment, and interactive exhibits. Entry costs €6 per person, and the museum is open Tuesday to Sunday, from 10:00 AM to 6:00 PM.

TIP: Adult tickets for the International Perfume Museum are half price when you show a TER train ticket for Grasse or Mouans-Sartoux dated the same day as your visit.

For additional details, visit

Musée Provençal du Costume et du Bijou

Grasse is not only about scents. While visiting the fragrant city in the French Riviera, you can also stop by the Provençal Museum of Costume and Jewellery is located at the gateway to the old town of Grasse in a former residence of the Marquise de Cabris. Sharing a collector’s passion with her husband, Hélène Costa had an immoderate taste for Provençal traditions. Throughout her life, she collected an impressive number of Provençal clothes and jewellery typical of her much beloved region. Her collection led to the opening in 1997 of the Provençal Museum of Costume and Jewellery. Today the Provençal Museum of Costume and Jewellery is home to a unique collection of clothing and jewellery from the 18th to the late 19th century, including skirts, corsets, crosses, earrings, and more. The Provençal Museum of Costume and Jewellery in Grasse opens Monday to Sunday from 10:00 AM – 1:00 PM and 2:00 – 6:30 PM and it is free to visit. To find out more: The Provençal Museum of Costume.

Cathedral Notre-Dame-du-Puy

Immerse yourself in Grasse’s architectural wonders with a visit to the stunning Cathedral Notre-Dame-du-Puy. Dating back to the 11th century, this Romanesque-style cathedral showcases a remarkable blend of art and history. Marvel at its intricate stained glass windows and admire the elegant beauty of its facade. Entrance to the cathedral is free, and it is open daily from 8:00 AM to 6:30 PM.

Best Time to Visit Grasse

To fully appreciate Grasse’s aromatic allure and explore its attractions comfortably, the best time to visit is during the spring and early summer months of April to June. The pleasant weather allows for strolls through the gardens and leisurely exploration of the town’s charming streets, while the blooming flowers enhance the olfactory experience.

Getting to Grasse

Grasse is located between Cannes and Nice and conveniently accessible by various means of transportation.

By Air: The nearest international airport is Nice Côte d’Azur Airport (NCE), located approximately 30 kilometers from Grasse. From the airport, you can hire a car, take a taxi, or use public transportation to reach Grasse.

By Train: Grasse has a train station that connects to the regional railway network. Trains from major cities, including Nice and Cannes, offer easy access to Grasse. Prices are very reasonable, too: a return tickets from Cannes to Grasse will cost you under €10.

By Car: If you prefer to drive, Grasse can be reached via the A8 highway. The town is well-connected by road, and there are ample parking facilities available once you get there.

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Samsung’s ‘Newfound Equilibrium’ design exhibition closes today



Samsung’s ‘Newfound Equilibrium’ design exhibition closes today
“Newfound Equilibrium" is showcasing the brand’s user-centered design philosophy

Samsung Electronics today announced that it will hold its design exhibit at Milan Design Week’s Fuorisalone 2024 from April 16 to 21.

A design exhibition located at Le Cavallerizze, in the Leonardo da Vinci National Museum of Science and Technology in Milan, Italy, will come to an end this evening.

Samsung’s Corporate Design Center’s exhibition, “Newfound Equilibrium,” is showcasing the brand’s user-centered design philosophy, “Samsung Design Identity 5.0: Essential∙Innovative∙Harmonious.

“Design must fully take the human experience into consideration, and Samsung’s design principles achieve this,” says TM Roh, President and Head of Corporate Design Center at Samsung Electronics. “With our human-centered design philosophy, we aim to create a future that harmonizes with the lives of our customers through innovation with purpose.”

The multi-sensory experience, featuring immersive installations, guides visitors through five spaces that express Samsung’s design identity. The spaces are titled “Essence,” “Innovation,” “Harmony,” “Infinite Dream” and “New Dawning.” As visitors approach the screens in the spaces, translucent elements change into specific shapes and textures, and the shapes beyond the window appear as if they are approaching onlookers, allowing them to immerse themselves in the dream of an infinite future drawing nearer.

Through collaborations with the human craftsmanship of ceramic masters MUTINA, and wood veneer wizards ALPI, the Bespoke Refrigerator and AirDresser have also been reimagined considering the co-existence of people and technology.

Samsung’s “Newfound Equilibrium” exhibition is located at Via Olona, 6 bis, Milan and offers free entry until 6 PM today.

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10 European travel influencers to follow on Instagram in 2024



A female travel influencer taking a selfie outdoors
84% of adults in the United States turned to travel content creators for recommendations when planning their trips.

They seem to be living the best lives, always jumping from one city to another and sipping cocktails while posting photos of sunsets.

Welcome to the travel influencer world, one of the most popular niches for content creators across the web. And while taking perfect pictures of their whereabouts, influencers continue to inspire even those traveling on a less generous budget: a 2023 study revealed that a remarkable 84% of adults in the United States turned to travel content creators for recommendations when planning their trips.

With 2 billion monthly active users, Instagram remains one of the favourite social media platforms for travel influencers to share their latest adventures – despite decreasing engagement and the ever-changing algorithm game.

Pack your luggage. Here is a curated list of 10 European travel influencers to follow on Instagram in 2024.

Murad Osmann


Dubai-based Murad Osmann gained fame for his “Follow Me To” series, where he captures stunning travel moments as his wife leads him by the hand to iconic destinations worldwide. Named by Forbes a top influencer to follow, his photos offer a unique perspective on popular landmarks and showcase the beauty of different cultures.

Jack Morris


Jack is a British travel originally from a town called Bolton, near Manchester. When he left high school at 17 he started working as a carpet cleaner and did this up until he turned 21.  Nowadays, he is mostly known for photography and adventurous spirit. His Instagram account showcases stunning landscapes and destinations, encouraging followers to explore the world and embrace new experiences.

Leonie Hanne


Leonie is a German fashion and travel influencer known for her impeccable style and luxurious travel experiences. Her Instagram feed features glamorous photos from high-end destinations across Europe, providing inspiration for both fashion and travel enthusiasts.

Christina Tan


Christina, a Swedish travel influencer, is known for her captivating landscape photography and adventurous spirit. Her Instagram feed features stunning shots from her travels across Europe and beyond, inspiring followers to explore new destinations and embrace the beauty of nature. Named top 25 hotel influencer 2024.

Louis Cole


Louis is a British filmmaker and travel vlogger known for his adventurous spirit and positive energy. Through his Instagram account and YouTube channel, he documents his global travels and encourages followers to pursue their passions and embrace the world around them.

Janni Olsson Delér


Janni, a Swedish fashion and travel influencer, shares her glamorous travel experiences with her followers through her Instagram account and blog. Her stylish photos and travel tips provide inspiration for fashion-forward travelers seeking luxury experiences around the world.

Tom Jauncey


Tom, a Scottish travel influencer and founder of Beautiful Destinations, shares breathtaking travel photography and videos from around the world. Through his Instagram account and media platform, he promotes sustainable travel and encourages followers to discover the beauty of our planet.

Anna Everywhere


Anna Karsten is a Polish travel blogger and influencer known for her vibrant and diverse travel content. Her Instagram feed showcases stunning photos from destinations around the world, along with insightful travel tips and recommendations.

Nelson Carvalheiro


Nelson is a Portuguese travel and food influencer who showcases the best of Portugal and beyond. His Instagram feed is filled with mouthwatering food photos, scenic landscapes, and cultural insights that celebrate the beauty and diversity of travel.

Jeanne Damas


Jeanne is a French fashion and travel influencer known for her chic style and global adventures. Her Instagram feed features photos from destinations around the world, along with fashion inspiration and lifestyle content.

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TIFF announces Writers’ Studio Class of 2024



TIFF announces Writers' Studio Class of 2024
Writers’ Studio will take place April 15–19, 2024, at TIFF Lightbox.

TIFF has unveiled the lineup for the 2024 Writers’ Studio, an annual program fostering the next generation of storytellers. This year marks the 13th edition of the collaborative, five-day intensive lab, designed to empower Canadian and international screenwriters and writer-directors. From a pool of more than 200 submissions, TIFF has selected a cohort Zhannat Alshanova, Aram Collier, Rebecca Fisseha, Sophie Jarvis, Amy Trefry, and Asia Youngman.

The Writers’ Studio is a space to consolidate skills, exchange ideas, and navigate challenges, while participating in workshops, artist talks, peer-to-peer mentorships, and one-on-one project development consultations guided by industry experts. Writers’ Studio will take place April 15–19, 2024, at TIFF Lightbox.

“Programs like the Writers’ Studio continue to ignite and drive talent, both in Canada and on the global stage,” said Anita Lee, Chief Programming Officer, TIFF. “At TIFF, our commitment to fostering new talent will continue to grow with a focus on providing industry expertise and unparalleled access to industry leaders, ensuring the program’s enduring impact year after year.”

This year’s lab will support the development of feature-film scripts through dedicated one-on-one discussions with international story consultants Trey Ellis and Christina Lazaridi. Additionally, the participants will engage in daily artist talks and workshops facilitated by renowned filmmakers and industry experts including Ashley Comeau, Brad Fraser, Howard Wiseman and Emma Donoghue. Canadian actors, Getenesh Berhe, Vivien Endicott-Douglas, Thomas Antony Olajide and Ajuawak Kapashesit, will join for a full-day workshop of the projects in development.

New this year, the Sloan Science and Technology Writer Fellowship will offer a project development grant and targeted creative support for one emerging to mid-level feature film screenwriter whose project explores themes of science and technology. This year’s selected recipient is Amy Trefry for her project Lenin’s Embalmers, co-written with playwright Vern Thiessen. Funding for this programme is provided by the Alfred P. Sloan Foundation’s Public Understanding of Science and Technology program.

Now in its third year, the Renee Perlmutter Memorial Fellowship for Literary Adaptation provides a Writers’ Studio participant focusing on adapting literary work for the screen with an additional grant toward developing their project. This year’s Renee Perlmutter Memorial Fellow is Rebecca Fisseha, who is working on an adaptation of her own debut novel Daughters of Silence.

Four participants from the 2024 class will also be awarded a grant generously supported by CHANEL, through the CHANEL Women Creators’ Network, to further the development of their feature-length script.

Notable TIFF Talent alumni include filmmakers Meredith Hama-Brown (Seagrass), Fawzia Mirza (The Queen of My Dreams), D. W. Waterson, and Devery Kawennáhere Jacobs (Backspot), Pier-Philippe Chevigny (Richelieu), Jasmin Mozaffari (Motherland), Lillah Halla (Power Alley), Álvaro Gago Dias (Matria), and Johanna Pyykkö (My Wonderful Stranger). Following their involvement in TIFF Talent Development programmes, many of these filmmakers have gone on to present their films at the Toronto International Film Festival, the Berlinale, and Cannes.

2024 TIFF Writers’ Studio participant biographies:

Portrait of Zhannat Alshanova
Zhannat Alshanova (UK)
Present Perfect
Originally from Kazakhstan, Zhannat is a London-based writer, director, and producer. Her short films has been screened at numerous international film festivals, such as Cannes, Sundance, TIFF, Locarno (Pardino d’Argento award for the Best Short Film). She is a London Film School (MA in Filmmaking) and Berlinale Talents alum.

Portrait of Aram Collier
Aram Collier (Canada)
Intro to Swimming
Aram’s feature, documentary, and experimental films have played festivals across North America and internationally. Collier is a mixed-race Asian Canadian/American originally from San Francisco, now based in Toronto, Canada. His Asian diasporic stories deal with race and class through a humanist lens of observed ironies.

Portrait of Rebecca Fisseha
Rebecca Fisseha (Canada)
Daughters of Silence
Rebecca Fisseha is an Ethiopian Canadian writer whose short stories, creative non-fiction, personal essays, and articles appear in various publications, most recently in Addis Ababa Noir, the Humber Literary Review, and Tongues: On Longing and Belonging Through Language. Born in Addis Ababa and raised there and in Austria and Switzerland, Rebecca is now based in Toronto, where she is working on the screenplay adaptation of her first novel, Daughters of Silence (Goose Lane Editions, 2019), and on completing her second novel, Only Because It’s You (Doubleday Canada, Spring 2025). Fisseha is a graduate of the Vancouver Film School’s program in Writing for Film & Television.

Portrait of Sophie Jarvis
Sophie Jarvis (Canada)
Taking the Waters
Sophie Jarvis is a Swiss Canadian filmmaker whose feature debut Until Branches Bend (TIFF ’22, SXSW ’23, Locarno ’23) earned her a nomination for Best Original Screenplay at the Canadian Screen Awards in 2023. Jarvis’ background as a production designer deeply informs her practice as a writer and director.

Portrait of Amy Trefry
Amy Trefry (Canada)
Lenin’s Embalmers
Amy Trefry is an emerging Canadian filmmaker, who elevates marginalized voices as a queer, non-binary storyteller. Their Masters in Environmental Sociology and upbringing on a Peregrine Falcon breeding facility fuel narratives entwining social and environmental themes. They are a 2022 graduate of the Canadian Film Centre, and were selected as one of ten emerging Canadian Television Producers by RDV Canada in 2021. Collaborating with playwright Vern Thiessin and guided by industry mentors, Trefry blends science and filmmaking, striving for cinematic inclusivity and representation.

Portrait of Asia Youngman
Asia Youngman (Canada)
Until It’s Time to Go
Asia Youngman is an award-winning Indigenous (Cree-Métis) filmmaker. She co-wrote, co-directed and executive produced I’m Just Here for the Riot (2023) for ESPN’s 30 for 30 series. Her previous short films include N’xaxaitk’w (2022) and This Ink Runs Deep (2019), both of which premiered at the Toronto International Film Festival.

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