Although with only four days to play with, Easter is a great time to hop on a European short-haul flight – and that’s exactly what those looking to enjoy the break are doing. According to data released by Expedia, Hotels.com and Vrbo, travellers are looking to escape on a short-haul European city break.
Vrbo data shows that Scotland is the trending domestic destination among UK travellers for a trip with friends and family this Easter holiday. Compared to all other UK destinations, Scotland has seen the highest increase in interest in the last year (65%)7. Easily accessible by plane, rail and car, and famous for its unspoilt natural landscape, Scotland is also perfect for a stay to bring people together. While tourist hotspots such as Edinburgh and the Highlands continue to be top of the list, other underrated destinations are popular for Easter, too, like Fife, Moray, and Argyll and Bute.
“Our data shows that Easter remains a popular time for travellers to get away for a break with friends or family. Expedia has found that short-haul city breaks are a top choice for those seeking a change of scenery for a long weekend, whilst Hotels.com data shows that there’s appetite to experience art, music and history in unique hotels. Vrbo highlights that UK travellers seeking the comfort of holiday homes are keen to visit Scotland, with the majority of Scottish destinations being lovely hidden gems that offer an easy escape for a four-day holiday.”, says Ariane Gorin, a spokesperson for Expedia Brands.
The Top 10 short-haul destinations that are on Brits’ list for the long weekend are:
The way British travellers are rating where they stay is also changing. Hotels.com has found that year-on-year, there has been an 80% increase in positive hotel reviews mentioning hotel art, museums and even live music. For example, the 21C Museum Hotel Collection, which allows guests to sleep in a contemporary art gallery, saw a 140% spike in searches since 2019 on Hotels.com, highlighting the desire for hotels that are cultural hubs themselves.
According to a report published earlier this year, the average UK household will spend almost £2,000 on holidays in 2023.
However, as the upcoming long weekend fast approaches, those flying out of Heathrow, as well as those who have connecting flights at the London airport may find their travel disrupted. British Airways has reduced inbound and outbound flights due to an airport security strike and, as a result, cancelled hundreds of flights across the bank holiday weekend.
Gatwick airport opens new £250m train station
A new look Gatwick Airport station has opened promising to offer passengers travelling between Brighton and London faster and more reliable journeys.
A bigger £250m rail station with a new second concourse and airport entrance is now available, doubling the space for the millions of passengers that use the station each year.
The first passengers to use the new concourse and airport entrance arrived on the 05.48 Thameslink Bedford to Brighton service on platform 7.
Eight new escalators and five new lifts will provide a step change for accessibility at the airport’s South Terminal. The new lifts and escalators, along with four new stairways and widened platforms, will help passengers move between the train station and the airport more quickly and easily.
Easier journeys between train and plane will benefit passengers across the wider network, helping keep trains running on time by removing the congestion on platforms that delay trains.
“This project is not just for those making their way to the airport, the work benefits passengers right across the route by giving them quicker journeys and a more reliable timetable”, says Lucy McAuliffe, Network Rail Sussex route director.
Transport Secretary, Mark Harper, said: “With millions of people travelling into Gatwick Airport by train each year, this station is a major public transport hub and has been upgraded thanks to Government funding, improving the train-to-plane journey and delivering more reliable services for passengers.
“Today’s opening demonstrates this Government’s commitment to funding improvements to our rail network, transforming a vital station into an impressive gateway to the UK and helping more British and international passengers to travel by train.”
The new concourse will now act as the new entrance for people accessing the airport terminal, while the existing concourse will be for people exiting. The existing station concourse, station footbridges and the South Terminal linkspan have been refurbished and reconfigured to provide a seamless one-way system to the airport from the train station.
Travelers are spending more on ‘affordable luxury’, study says
A new research from World Travel Market London 2023, has revealed that “affordable luxury” is becoming more popular – despite the squeeze on many holidaymakers’ budgets.
The exclusive WTM Global Travel Report – compiled in association with researchers at Oxford Economics – has revealed that consumers generally remain determined to go on holiday and plenty are still prioritising upmarket options.
The report, unveiled on 6 November during the travel and tourism event taking place in London, says “affordable luxury” is becoming more popular “amid promising sentiment overall”.
It explains that this growth area in travel aligns with a broader trend for consumers to seek out new and unique experiences on holiday.
“After the pandemic and restrictions on travel, many have wanted to upgrade their experience…as consumers proactively catch up on missed tourism experiences,” says the report.
The report notes: “Consumers unaffected by economic downturns are likely to continue opting for luxury destinations.
The report cites United States consumer data from MMGY which suggests that the cost of living is having more of an effect on households with annual incomes under $50,000.
However, those earning more indicated a “high likelihood” of future travel.
Nonetheless, the report warns that some of the post-pandemic drivers of travel demand may have “gone into reverse in recent months”, posing a risk to continued expansion.
It points to persistently high costs and the recovery of sterling and the euro, which is making the purchasing power of the US dollar weaker in Europe.
The price of jet fuel is significantly higher than at the start of the year, putting pressure on air fares.
Consumers’ personal disposable income is also under pressure as their own transport and other living costs rise.
Despite these headwinds, the report notes: “Higher costs have not yet been a significant deterrent to growth and travellers appear willing to pay higher prices.”
“We are witnessing a remarkable resilience as people are still prioritising travel and many are seeking ‘affordable luxury’, such as higher rated accommodation or premium economy and business cabins instead of economy”, says Juliette Losardo, Exhibition Director at WTM London.
Meanwhile, the travel industry continues to face supply side problems, amid geopolitical events such as Russia’s invasion of Ukraine – and staff shortages still affect many markets because large numbers of workers switched to other sectors during the pandemic.
London is the most searched-for destination for flights in 2023
Travel subscription platform eDreams, one of Europe’s largest e-commerce businesses, launched its ‘Year in Travel’ report today. The study, which analyses searches and booking data from its customers in all key European markets and the USA, reveals the evolution of travel, including top destinations, booking habits and growth destinations.
London came third as the most popular booked destination globally, behind Paris in 1st place and Barcelona in 2nd. However, the British capital pipped Paris to the post as the most popular destination for flight searches from all markets globally during 2023 – followed by Paris, New York City, Bangkok and Barcelona.
London was the 2nd most popular booked destination for Germans, the 3rd most popular booked destination for Portuguese and 6th on the list for departures from Spain. For in-coming arrival by air to the UK during 2023, the largest percentage were from Spain (19%), followed by Germany (12%) and Italy (11%). French arrivals made up 10%.
British travellers instead had their sights on Dublin as the most popular booked destination and all top destinations were short-haul, reflecting the overall picture of the distance Brits travelled during 2023: 76% continental, 15% intercontinental and 9% domestic.
“Our research shows that travel continues to be a very important part of people’s lives. When we look at the global travel map for 2023, traditional hotspots like Paris, Barcelona and London remain firm favourites. But, we have also seen long-haul destinations like Bangkok, Las Vegas, and New York grow in popularity this year. That’s really exciting as it shows how travellers are embracing the plethora of choice, information and inspiration available to them thanks to new technologies like AI and increasingly influential social media platforms like Tik Tok”, says Dana Dunne, CEO of eDreams ODIGEO.
As 2024 is packed with major international sporting events – including the Olympics, the Paralympics, Grand Prix, the Euros and the T20 cricket, eDreams’ data shows where interest is already heating up. Global searches for travel to Paris during the Olympics in 2024 vs the same dates in 2023 are up by +41%. 2024 will be the 20th anniversary of Bahrain’s Grand Prix and global travel searches for the weekend of 2 March are up +183% compared to last year.
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