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London is the most searched-for destination for flights in 2023

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A shot of London featuring the Big Ben
Last minute: 44% of all bookings globally in 2023 were made within two weeks or less of departure | Source: eDreams Year in Travel report

Travel subscription platform eDreams, one of Europe’s largest e-commerce businesses, launched its ‘Year in Travel’ report today. The study, which analyses searches and booking data from its customers in all key European markets and the USA, reveals the evolution of travel, including top destinations, booking habits and growth destinations.

London came third as the most popular booked destination globally, behind Paris in 1st  place and Barcelona in 2nd. However, the British capital pipped Paris to the post as the most popular destination for flight searches from all markets globally during 2023 – followed by Paris, New York City, Bangkok and Barcelona.

London was the 2nd most popular booked destination for Germans, the 3rd most popular booked destination for Portuguese and 6th on the list for departures from Spain. For in-coming arrival by air to the UK during 2023, the largest percentage were from Spain (19%), followed by Germany (12%) and Italy (11%). French arrivals made up 10%.  

British travellers instead had their sights on Dublin as the most popular booked destination and all top destinations were short-haul, reflecting  the overall picture of the distance Brits travelled during 2023: 76% continental, 15% intercontinental and 9% domestic.  

“Our research shows that travel continues to be a very important part of people’s lives. When we look at the global travel map for 2023, traditional hotspots like Paris, Barcelona and London remain firm favourites. But, we have also seen long-haul destinations like Bangkok, Las Vegas, and New York grow in popularity this year. That’s really exciting as it shows how travellers are embracing the plethora of choice, information and inspiration available to them thanks to new technologies like AI and increasingly influential social media platforms like Tik Tok”, says Dana Dunne, CEO of eDreams ODIGEO.

As 2024 is packed with major international sporting events – including the Olympics, the Paralympics, Grand Prix, the Euros and the T20 cricket,  eDreams’ data shows where interest is already heating up. Global searches for travel to Paris during the Olympics in 2024 vs the same dates in 2023 are up by +41%. 2024 will be the 20th anniversary of Bahrain’s Grand Prix and global travel searches for the weekend of 2 March are up +183% compared to last year. 

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Travel

Baros Maldives appoints new PR agency in the UK

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Baros Maldives appoints new PR Agency in the UK
Maldives is experiencing a significant increase in tourism and celebrated a record 12% increase in arrivals last year

Global independent marketing and communications agency, FINN Partners, has been appointed by Baros Maldives and Milaidhoo Maldives to lead on PR and digital services, in the United Kingdom.

FINN Partners communications strategy will focus on tactics that will generate coverage and awareness to showcase the independent, locally and family-owned properties, highlighting what sets them apart from other resorts in the Maldives. 

“With the UK being an important market for us, we look forward to working with FINN Partners to help build brand awareness in the UK for both Baros and Milaidhoo Maldives, by bringing to life the uniqueness of each property and what sets both resorts apart from other luxury resorts in the Maldives,” says Visha Mahir, Chief Operating Officer at Universal Resorts Management.

Maldives is home to 176 resorts and over 800 guesthouses. According to  the Ministry of Tourism, the country is experiencing a significant increase in tourism and celebrated a record 12% increase in arrivals last year.

“Celebrating its 50th anniversary this year, it’s an honour to be representing Baros Maldives, ‘The Maldives Icon’. We very much look forward to communicating the private island resorts truly authentic Maldivian offerings to media. We are also excited to showcase how Milaidhoo Maldives, set in the UNESCO Biosphere Reserve, embraces a contemporary way of living the Maldivian heritage and culture complemented by a wide range of curated meaningful experiences on offer to guests in addition to exceptional cuisine, personalised service, and attention to detail,” says Debbie Flynn, Managing Partner and Global Travel Practice Leader, FINN Partners.

The FINN Partners UK Travel portfolio also includes destinations such as Italy, Greater Palm Springs, The Bahamas and brands including Travelzoo, Intrepid and Accor. 

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Searches for ‘quiet life’ soars by 530%

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a female solo traveler in a mountain trip
The quest for a more serene lifestyle is on the rise, a recent report by Pinterest reveals | Photo: Artur Voznenko

Searches for enigmatic destinations are rising as travellers crave places promising a blend of wonder, adventure and the unexplored, according to a recent Pinterest Summer 2024 Travel Report.

With over one billion travel-related searches and over 10 billion travel saves in one year, the platform has become a source of inspiration for those planning a future trip.

8 out of 10 weekly Pinterest users turn to Pinterest when planning their summer escapades. Since last year, searches for ‘travel vision board’ and ‘packing guide’ have skyrocketed by 210% and 480% respectively as travellers curate their bucket lists and gear up for unforgettable journeys. 

However travellers are not looking only for adventurous things to do while on vacation.

The quest for a quieter, more serene lifestyle is on the rise, with searches for ‘quiet life’ soaring by 530% according to a report by Pinterest. As the longing for simplicity has extended to travel, since 2023, searches for ‘quiet places’ and ‘calm places’ have increased by 50% and 42% respectively. Pinners are searching for digital detox travel: many sought-after nature destinations offer a respite from the constant buzz of connectivity and digital distractions, providing a much-needed break. Solo travel emerges as a liberating choice, granting individuals the freedom to craft their itinerary, pace and priorities without compromise. Whether basking in the tranquillity of a secluded beach or meandering through serene countryside landscapes, these experiences contribute to self-care and overall well-being. Increase in specific searches include solo travel (up +35%), glamping aesthetic (+260%), Cabin in the mountains (+180%), Village vibes (+145%), Island life (+30%), and searches for national parks, which increased +250% since last year.

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Britons holidaying abroad are getting more value for money

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A elderly British couple holidaying abroad.
Sterling has strengthened in value against 21 popular currencies over the past 12 months | Photo: Vidar Nordli-Mathisen

Strong currency performance puts more cash in pockets of Britons holidaying abroad

Rising rates for sterling mean holidaymakers can look forward to getting more for their money in the vast majority of holiday destinations this year, according to new exchange rate analysis by Post Office Travel Money for its regular Holiday Money Index survey of currency rates and sales trends.

Sterling has strengthened in value against 21 of Post Office Travel Money’s 25 bestselling holiday currencies over the past 12 months but the amount by which Britons can hope to benefit varies quite significantly from one destination to another. While Britons can expect to receive 3.8 per cent more than a year ago when changing their pounds into euros and 5.5 per cent more US dollars, they will get far more for their money when visiting Turkey, Kenya and Japan.

The Exchange Rate Monitor, published as part of the Holiday Money Index, reveals that Britons visiting Turkey will currently get around 73 per cent more liras for the pounds than a year ago – the equivalent of almost £211 extra on a £500 currency purchase. This rises to 113.5 per cent – or £266 extra – over two years.

Sterling has also gained almost 21 per cent in value against the Kenyan shilling and 15.7 per cent against the Japanese yen compared with a year ago. Although the dramatic fall in value of the Egyptian pound reported in last year’s Holiday Money Index has bottomed out, it is still 6.3 per cent weaker than last March. Cumulatively, this means visitors will receive around £234 (88 per cent) more on a £500 currency transaction now than two years ago.

There have also been sizeable sterling gains against the currencies for a trio of the most popular destinations for UK holidaymakers – Prague (Czech Republic: +12.7 per cent), Thailand (Thai baht: +9.9 per cent) and South Africa (South African rand: +9.2 per cent), while Britons visiting friends and family in Australia will get 8.5 per cent more holiday cash for their pounds.

Only four currencies – the Polish zloty, Mexican peso, Costa Rican colon and Swiss franc – have gained ground against sterling. The pound’s biggest fall of 4.3 per cent year-on-year has been against the Polish zloty, although this is eclipsed by two year losses of over 20 per cent against the Costa Rican colon and Mexican peso.

Sterling’s current buoyancy against most leading holiday currencies – including the euro and US dollar – provides a great incentive for Britons considering trips abroad in the coming months. Most currencies have weakened against the pound in the past year, and many of these are for destinations that traditionally offer the cheapest prices for meals, drinks and other tourist staples. Good examples of this range from Turkey and the Czech Republic in Europe to Kenya, Thailand and Vietnam further afield,” says Laura Plunkett, Head of Travel Money at Post Office.

The latest analysis of currency sales by Post Office Travel Money, which accounts for one-in-four of all UK foreign exchange transactions, reveals that sales of 16 of its 20 bestselling currencies have risen over the past 12 months (February 2023-January 2024). It also observes that many of these currencies are continuing to show marked growth in 2024 to date.

Reviewing sales for January 2024, Post Office Travel Money reports that Caribbean currencies have seen the most dramatic year-on-year growth among its 20 bestselling currencies. In particular, it found that East Caribbean and Barbados dollar purchases rocketed by 103 per cent and 64 per cent respectively in January – outperforming growth levels by rival destinations in the Far East.

However, taking at the year as whole, seven Far Eastern currencies dominate the top 10 chart of Post Office Travel Money’s currencies showing the greatest levels of growth. The biggest percentage sales increase was for the Chinese yuan, which recorded a spectacular 573 per cent year-on-year rise, albeit against very low sales the previous year when visits to China were off limits.

The euro and US dollar remain by far the most popular holiday currencies, topping the chart for the past year as they have consistently done – and a sales increase of nine per cent in January made the euro the 10th fastest growing currency for that month.

Demand for aspirational destinations is also particularly strong. Both the Australian dollar, third in the Post Office bestsellers top 10, and New Zealand dollar, ninth in the table, have built on the exceptional currency growth seen a year ago when Australia and New Zealand re-opened to international visitors.

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