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5 Underrated cities you should visit in Croatia



View of Visovac Island, National park Krka, Croatia

Croatia has slowly been creeping up the ranks of the most popular country to visit in Europe as travellers and vacationers rave about the country’s crystal blue waters and pebbly beaches. Unsurprisingly, some more popular destinations, like Hvar, Dubrovnik, and Split, attract swarms of tourists each summer looking to experience their sun-drenched European getaway. Nonetheless, these three major cities aren’t all the country offers. However, many more discrete places provide a just as worthy view when sipping on your sangria or diving into one of the country’s many delicious dishes!

If you’re after some of Croatia’s famous white wines or fresh seafood, check out this list of 5 underrated cities you might want to consider adding to the itinerary before setting off!

Badija, Croatia | Photo: Hilthart Pedersen


Badija is the largest island in the Korcula Archipelago and is home to a gothic-renaissance style 15th century Franciscan Monastery, which will indeed send any history buff’s head spinning. The island also offers plenty of excursions, from hiking up the hill to the ruins of St Catherine, a 16th-century church or stopping for a swim on the many little spots along the island’s edges. If you happen to be visiting at the end of July, stay tuned for the annual Dan Kanjaca festival, which offers music and grilled food to those in attendance.

Samobor, Croatia | Photo: Archana Reddy


Samobar is a quaint and pretty little town located only an hour outside of Zagreb and is famous for its delicious kremšnita cream cake; growing up with a Croatian baka (grandmother), I can tell you that this is one dessert you don’t want to miss out on! 

Besides all the enticing treats, Samobor is historically known for its highly skilled craft makers and artisans that produce hats, clothing, and other leather or crystal goods, making it an excellent town for souvenir shopping. With plenty of cafés and restaurant selections in King Tomislav Square, you’ll be well nourished before visiting Samobar Castle and the local museum to learn more about the town’s rich history.

Zadar, Croatia | Photo: Linda Gerbec


Zadar is likely the most popular but frequently overlooked of all the places mentioned on this list compared to some of Croatia’s more well-known cities. Nonetheless, being 3000 years old, walking into Zadar is like walking into a museum, donned with Roman Forums, 9th-century churches, and a Venetian-era bell tower. For adventure seekers and nature lovers, Paklenica National Park is only half an hour’s drive away, allowing you plenty of opportunity to saunter amongst the trees and maneuver the many karst cliffs this park offers.

Opatija, Croatia | Photo: Ozren Cuculic


Opatija’s remarkable history as the birthplace of Croatian coastal tourism adds to its allure. It’s said to have the first hotel on the Adriatic Coast, which continues to welcome visitors to this day, highlighting the town’s longstanding tradition of hospitality. 

In addition to its historical significance, Opatija’s architecture contributes to its charm with a stunning array of fountains, sculptures, and architectural gems that adorn its streets and public spaces. Opatija even had a reputation amongst royal families, including Emperor Franz Joseph, who once frequented the seaside city. 

Whether exploring the town’s cultural heritage, indulging in the local cuisine, or enjoying the tranquil coastal ambiance, Opatija offers an unforgettable experience that reflects its prestigious past and enduring appeal.

Photo: Vlado Sestan


You’ll find Rovinj on the west coast of Istria, offering hot and dry summers to enjoy lounging on the beach or walking along the city’s cobblestone roads. Try to visit in September when the weather is a bit cooler, and you’ll experience fewer crowds from any other tourists coming in for the warmer months. Like most Croatian cities, you’ll be provided with some stunning architecture as you explore the town and plenty of delicious restaurants and café to stop in for a bite. For our wine connoisseurs, Istria is well-known as a wine-producing region, and Rovinj offers plenty of wine tours to experience authentic Croatian wines.

I am a Canadian copywriter and marketing consultant that seeks to help business owners and entrepreneurs attain their goals and reach their targeted communities. I am also an avid traveler and book enthusiast.

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Baros Maldives appoints new PR agency in the UK



Baros Maldives appoints new PR Agency in the UK
Maldives is experiencing a significant increase in tourism and celebrated a record 12% increase in arrivals last year

Global independent marketing and communications agency, FINN Partners, has been appointed by Baros Maldives and Milaidhoo Maldives to lead on PR and digital services, in the United Kingdom.

FINN Partners communications strategy will focus on tactics that will generate coverage and awareness to showcase the independent, locally and family-owned properties, highlighting what sets them apart from other resorts in the Maldives. 

“With the UK being an important market for us, we look forward to working with FINN Partners to help build brand awareness in the UK for both Baros and Milaidhoo Maldives, by bringing to life the uniqueness of each property and what sets both resorts apart from other luxury resorts in the Maldives,” says Visha Mahir, Chief Operating Officer at Universal Resorts Management.

Maldives is home to 176 resorts and over 800 guesthouses. According to  the Ministry of Tourism, the country is experiencing a significant increase in tourism and celebrated a record 12% increase in arrivals last year.

“Celebrating its 50th anniversary this year, it’s an honour to be representing Baros Maldives, ‘The Maldives Icon’. We very much look forward to communicating the private island resorts truly authentic Maldivian offerings to media. We are also excited to showcase how Milaidhoo Maldives, set in the UNESCO Biosphere Reserve, embraces a contemporary way of living the Maldivian heritage and culture complemented by a wide range of curated meaningful experiences on offer to guests in addition to exceptional cuisine, personalised service, and attention to detail,” says Debbie Flynn, Managing Partner and Global Travel Practice Leader, FINN Partners.

The FINN Partners UK Travel portfolio also includes destinations such as Italy, Greater Palm Springs, The Bahamas and brands including Travelzoo, Intrepid and Accor. 

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Searches for ‘quiet life’ soars by 530%



a female solo traveler in a mountain trip
The quest for a more serene lifestyle is on the rise, a recent report by Pinterest reveals | Photo: Artur Voznenko

Searches for enigmatic destinations are rising as travellers crave places promising a blend of wonder, adventure and the unexplored, according to a recent Pinterest Summer 2024 Travel Report.

With over one billion travel-related searches and over 10 billion travel saves in one year, the platform has become a source of inspiration for those planning a future trip.

8 out of 10 weekly Pinterest users turn to Pinterest when planning their summer escapades. Since last year, searches for ‘travel vision board’ and ‘packing guide’ have skyrocketed by 210% and 480% respectively as travellers curate their bucket lists and gear up for unforgettable journeys. 

However travellers are not looking only for adventurous things to do while on vacation.

The quest for a quieter, more serene lifestyle is on the rise, with searches for ‘quiet life’ soaring by 530% according to a report by Pinterest. As the longing for simplicity has extended to travel, since 2023, searches for ‘quiet places’ and ‘calm places’ have increased by 50% and 42% respectively. Pinners are searching for digital detox travel: many sought-after nature destinations offer a respite from the constant buzz of connectivity and digital distractions, providing a much-needed break. Solo travel emerges as a liberating choice, granting individuals the freedom to craft their itinerary, pace and priorities without compromise. Whether basking in the tranquillity of a secluded beach or meandering through serene countryside landscapes, these experiences contribute to self-care and overall well-being. Increase in specific searches include solo travel (up +35%), glamping aesthetic (+260%), Cabin in the mountains (+180%), Village vibes (+145%), Island life (+30%), and searches for national parks, which increased +250% since last year.

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Britons holidaying abroad are getting more value for money



A elderly British couple holidaying abroad.
Sterling has strengthened in value against 21 popular currencies over the past 12 months | Photo: Vidar Nordli-Mathisen

Strong currency performance puts more cash in pockets of Britons holidaying abroad

Rising rates for sterling mean holidaymakers can look forward to getting more for their money in the vast majority of holiday destinations this year, according to new exchange rate analysis by Post Office Travel Money for its regular Holiday Money Index survey of currency rates and sales trends.

Sterling has strengthened in value against 21 of Post Office Travel Money’s 25 bestselling holiday currencies over the past 12 months but the amount by which Britons can hope to benefit varies quite significantly from one destination to another. While Britons can expect to receive 3.8 per cent more than a year ago when changing their pounds into euros and 5.5 per cent more US dollars, they will get far more for their money when visiting Turkey, Kenya and Japan.

The Exchange Rate Monitor, published as part of the Holiday Money Index, reveals that Britons visiting Turkey will currently get around 73 per cent more liras for the pounds than a year ago – the equivalent of almost £211 extra on a £500 currency purchase. This rises to 113.5 per cent – or £266 extra – over two years.

Sterling has also gained almost 21 per cent in value against the Kenyan shilling and 15.7 per cent against the Japanese yen compared with a year ago. Although the dramatic fall in value of the Egyptian pound reported in last year’s Holiday Money Index has bottomed out, it is still 6.3 per cent weaker than last March. Cumulatively, this means visitors will receive around £234 (88 per cent) more on a £500 currency transaction now than two years ago.

There have also been sizeable sterling gains against the currencies for a trio of the most popular destinations for UK holidaymakers – Prague (Czech Republic: +12.7 per cent), Thailand (Thai baht: +9.9 per cent) and South Africa (South African rand: +9.2 per cent), while Britons visiting friends and family in Australia will get 8.5 per cent more holiday cash for their pounds.

Only four currencies – the Polish zloty, Mexican peso, Costa Rican colon and Swiss franc – have gained ground against sterling. The pound’s biggest fall of 4.3 per cent year-on-year has been against the Polish zloty, although this is eclipsed by two year losses of over 20 per cent against the Costa Rican colon and Mexican peso.

Sterling’s current buoyancy against most leading holiday currencies – including the euro and US dollar – provides a great incentive for Britons considering trips abroad in the coming months. Most currencies have weakened against the pound in the past year, and many of these are for destinations that traditionally offer the cheapest prices for meals, drinks and other tourist staples. Good examples of this range from Turkey and the Czech Republic in Europe to Kenya, Thailand and Vietnam further afield,” says Laura Plunkett, Head of Travel Money at Post Office.

The latest analysis of currency sales by Post Office Travel Money, which accounts for one-in-four of all UK foreign exchange transactions, reveals that sales of 16 of its 20 bestselling currencies have risen over the past 12 months (February 2023-January 2024). It also observes that many of these currencies are continuing to show marked growth in 2024 to date.

Reviewing sales for January 2024, Post Office Travel Money reports that Caribbean currencies have seen the most dramatic year-on-year growth among its 20 bestselling currencies. In particular, it found that East Caribbean and Barbados dollar purchases rocketed by 103 per cent and 64 per cent respectively in January – outperforming growth levels by rival destinations in the Far East.

However, taking at the year as whole, seven Far Eastern currencies dominate the top 10 chart of Post Office Travel Money’s currencies showing the greatest levels of growth. The biggest percentage sales increase was for the Chinese yuan, which recorded a spectacular 573 per cent year-on-year rise, albeit against very low sales the previous year when visits to China were off limits.

The euro and US dollar remain by far the most popular holiday currencies, topping the chart for the past year as they have consistently done – and a sales increase of nine per cent in January made the euro the 10th fastest growing currency for that month.

Demand for aspirational destinations is also particularly strong. Both the Australian dollar, third in the Post Office bestsellers top 10, and New Zealand dollar, ninth in the table, have built on the exceptional currency growth seen a year ago when Australia and New Zealand re-opened to international visitors.

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