Tech
What Are the Best Days to Post on Instagram in October
Published
11 months agoon

Instagram remains one of the most important channels for small businesses and brands looking to reach engaged audiences in the UK. With an estimated 33.4 million active Instagram users in the UK in early 2025, the platform still represents roughly half of the country’s internet population — so timing matters if you want your posts to be seen, saved and acted on. Rather than chasing a single “magic hour”, the most effective approach combines platform-wide best-practice data with testing tailored to your followers: general research points to mid-week mid-mornings and early afternoons as peak windows for engagement, while weekends and evenings remain valuable for lifestyle, leisure and impulse content. Below I explain the research, how October’s seasonal events change behaviour, and practical steps to find the best posting schedule for your business.
Weekdays are prime time
Large industry studies show a consistent pattern: engagement tends to cluster in the middle of the working week, with Monday to Thursday between roughly 10:00 and 15:00 often delivering the strongest engagement for most business content. Sprout Social’s analysis of millions of posts recommends scheduling brand and product posts during weekdays mid-morning to early afternoon to catch users during breaks and lunch-time scrolling. This window is particularly useful for B2B and service brands seeking clicks or website traffic. Use these times as your baseline when planning October campaigns.
Why Wednesday and Thursday matter
Among weekdays, Wednesday and Thursday frequently emerge as the highest-engagement days across numerous datasets. Hootsuite’s latest heatmaps and Q1 2025 update show that mid-week posts, especially late morning to early afternoon, regularly outperform other slots — which makes them prime opportunities for product launches, thought leadership pieces, and promotional pushes in October. Scheduling your highest-priority posts on these days gives them the best chance to cut through the seasonal noise.
Weekends and evenings: a different audience
Weekends are not “dead”; they simply host a different kind of engagement. SocialPilot and other platform analyses find broader engagement windows on Saturdays and Sundays, with late morning and early evening slots performing well for leisure, food and lifestyle content. For retail, hospitality and travel businesses, weekend posts that tap into planning and leisure moods (for example, autumn day-trips, brunch offers or Halloween ideas) often convert better than a weekday product post. In October, evenings also rise in importance as people shift towards winding down at home and browsing Instagram after dark.
October specifics: seasonal hooks change behaviour
October brings Halloween, Black History Month in the UK, World Mental Health Day and a surge in autumnal lifestyle searches. These cultural and seasonal moments shift audience intent: people are more likely to engage with festive, reflective or how-to content. Use mid-week slots for industry insight and campaign launches, and reserve evenings and weekends for experiential, visual posts that invite saves and shares (recipes, costumes, local events). DataReportal’s UK figures show Instagram remains a go-to platform for both inspiration and shopping, so align timing with content intent.
How to test and lock in your best times
Platform-level guidance is a strong starting point, but your audience is unique. Use Instagram Insights or a social scheduler’s analytics to export engagement by hour and day, run A/B tests over two to four weeks in October, and compare reach, saves and conversions — not just likes. Hootsuite’s “best time to publish” tools and native Insights can help you identify when your actual followers are online and reacting, which is the metric that ultimately matters. Prioritise consistency: regular posting at the times that show the best returns will compound visibility due to Instagram’s recency and engagement signals.
Olivia Miller is a journalist and blogger regularly collaborating with media outlets and writing about entrepreneurship, brand authority and corporate social responsibility (CSR).

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Meta-owned messaging platform WhatsApp has announced a series of new updates designed to improve how users communicate in group chats, introducing enhanced polls, a new @all mention feature and the ability to create new chats from existing groups.
The latest additions build on several group chat improvements introduced earlier this year, as WhatsApp continues to refine one of its most widely used features. The updates aim to help users make decisions more quickly, improve communication in busy conversations and make it easier to organise discussions without creating unnecessary clutter.
New tools to simplify group decisions
WhatsApp has expanded its polling feature with three new options designed to make group decision-making more efficient.
Users can now set a closing time for polls, ensuring that voting automatically ends at a specified deadline. Poll creators also have the option to hide participants’ names, allowing members to vote privately. In addition, poll questions can now be edited within 15 minutes of being posted, making it possible to correct mistakes or clarify wording without creating a new poll.
The changes are intended to make organising meetings, events and group activities quicker and more straightforward.
New ways to keep everyone informed
Among the most significant additions is the introduction of @all, a feature that allows users to notify every member of a group with a single mention, rather than tagging individuals separately. The feature is designed for announcements such as schedule changes, event reminders or urgent updates. In groups with more than 32 members, only administrators will be able to use @all.
WhatsApp says users will continue to have control over their notifications and can choose to mute @all alerts through the app’s notification settings if they prefer. The platform has also introduced a feature that allows users to create a new group chat directly from an existing one. Instead of adding participants individually, members of an existing group can be selected with a single tap to start a separate conversation.
The latest updates follow the introduction earlier this year of group message history, member tags and event reminders, as WhatsApp continues to expand the tools available for managing group conversations.
Tech
TikTok Cracks Down on AI Spam as It Expands User Education
Published
2 months agoon
July 13, 2026
TikTok has announced a new set of initiatives focused on cracking down AI spam and how social media users can spot it. With more than 1 billion people using the app each month in 2025, the ByteDance‑owned company has become one of the world’s biggest public stages — a place where entertainment, commentary, activism and misinformation all travel at the same speed. And as AI‑generated content floods social feeds everywhere, TikTok is trying to stop its own platform from becoming a playground for synthetic junk.
The company’s latest update focuses on two fronts: helping users understand AI better, and stopping AI‑generated spam from overwhelming the real creators who keep the app alive.
AI literacy with focus on manipulated content
TikTok is expanding its AI literacy push with new resources created alongside NAMLE and AI and deepfakes expert Henry Ajder. The aim is to give users something more useful than vague safety tips — practical explanations of how AI tools work, how to spot manipulated content, and how to use AI without accidentally contributing to the mess.
It’s also doubling down on expert‑led content. Through the NoFiltr programme, launched in November 2025, helped trusted organisations to generate more than 200 million views with content that enables people better understand and use AI. TikTok says it has already invested more than $4 million behind the initiative and plans to keep scaling it.
“TikTok’s early and scaled implementation of Content Credentials demonstrates how provenance can deliver meaningful value in real-world environments around the world,” said Clement Wolf, Chair of the C2PA. “Bringing that experience to the Steering Committee will help accelerate our collective work to make transparency a consistent and trusted part of the digital ecosystem”.
AI spam is getting smarter
AI creativity is exploding on TikTok, but so is AI‑generated spam. The platform removed over 86 million fake accounts in the first three months of this year — a number that shows just how aggressively spam networks try to hijack trending topics.
Now TikTok is testing new detection systems aimed specifically at accounts that mass‑produce AI‑generated content on sensitive subjects like politics, current events, financial advice and medical claims.
Transparency is becoming a requirement
Two years ago, TikTok became the first major video platform to adopt C2PA Content Credentials, a technology that helps people see when a video has been generated or heavily edited using AI. It’s now joining the C2PA Steering Committee, giving it a seat at the table as transparency standards evolve across the industry.
So far, TikTok has labelled over 3 billion videos as AI‑generated using a mix of Content Credentials, creator‑applied labels and invisible watermarking.
Alongside safety measures, TikTok is still building creative AI tools like Smart Split and AI Outline, and testing features such as Manage Topics, which let users control how much AI‑generated content appears in their feed.

At the Visa Payments Forum (VPF), which took place in Paris earlier this month, bringing together payment industry leaders to explore the future of payments, Visa has announced the execution of live agentic commerce transactions across Europe, with AI agents carrying out purchases at participating merchant websites on behalf of cardholders. The transactions are now taking place in live environments, marking an advance beyond testing at controlled storefronts, with AI agents now transacting based on cardholder instructions directly with independent merchants.
The global payment company says that these transactions were carried with AI agents being used to browse products, select items and initiating purchases, acting within consumer-defined parameters. Visa connects banks, merchants and AI systems via its network to enable secure, authenticated agentic transactions in line with European regulatory requirements.
Selected Merchants Join Visa’s AI Trial
Visa has and continues to support the execution of live agentic commerce transactions in Europe, working with over 30 European issuers to enable AI agents to make purchases on behalf of cardholders, with participating merchants including lastminute.com, Frasers, Cleverbridge and BrickDepot.
All the AI-enabled transactions span multiple sectors including travel, retail and e-commerce, demonstrating how agentic commerce can begin to operate across different real‑world consumer use cases.
“We’re now seeing AI agents buy on behalf of people directly with independent merchants,” said Mathieu Altwegg, Head of Product and Solutions for Visa in Europe. “The next step is to scale this by bringing the whole ecosystem together – from standards and infrastructure to partners and enablers – with trust built in from the start. It’s the same approach we took to scale contactless, and it’s how this next wave of commerce will take shape.”
Merchants participate for the first time
Merchants’ participation was enabled through Visa’s Trusted Agent Protocol (TAP) and Agent Directory – designed to help merchants to securely recognise and work with verified AI agents across different platforms and environments. These capabilities provide a consistent, secure signal of agent identity, allowing merchants to distinguish trusted AI interactions from non‑verified traffic, while maintaining control over how agents access their sites, surface products, and complete transactions.
Rather than requiring new infrastructure, these signals can be integrated into existing risk, policy and user experience frameworks. TAP is designed to work alongside both existing and emerging commerce protocols, allowing merchants to adopt it in a way that fits their preferred platforms and underlying infrastructure without disruption.
Banks Completing Live AI‑Executed Transactions
The issuing banks who have completed live, agent‑executed transactions at participating merchants – authenticated using Visa Payment Passkeys in support of issuer’s compliance with Strong Customer Authentication requirements – include: Barclays, BBVA, CaixaBank, HSBC UK, ING, Klarna, and Revolut, amongst other companies.
Visa is aiming to scale and expand agentic commerce across sectors and markets in Europe, with the model also being extended to support commercial and B2B payment scenarios.
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