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Viva Technology to go ahead in-person in Paris and online

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Guest speakers for the Viva Tech event 2021
Tech event to start on June 16th , in Paris, with a vast line-up of speakers

VivaTech, one of Europe’s biggest startup and tech events, has confirmed that its fifth edition will be taking place from June 16-19, in Paris. The event will have to comply with a series of strict health and safety measures which have become the norm for events after the global pandemic resulted in several shows and exhibitions being cancelled in 2020.

With discussions around tech for the planet and society, as well as scaling up your business and CEO Stories, the Viva Technology event has already confirmed UNICEF’s Advisor on Innovation, Tanya Accone, Microsoft’s Chief Accessibility Officer, Jenny Lay-Flurrie, chairman & CEO at Ericsson, Börje Ekholm, chairman & CEO at Ericsson, and Co-Founder of Polish education technology company Brainly, Michał Borkowski, as guest speakers.

Thomas Kurian, who works on Google Cloud and Jonathan Cherki, founder of digital analytics platform ContentSquare, will also join the line-up of speakers.

In 2019, VivaTech brought together over 120,000 visitors, including more than 13,000 start-ups, 3,000 venture capital firms, and 2,500 journalists from 124 countries.

For this year, a hybrid format will be split over four consecutive days of debates and conferences, including three days for professionals and one day for the general public.

To find out more, visit: www.vivatechnology.com

EuroNewsweek is a dynamic news platform featuring lifestyle, sustainability, successful stories, tech, leadership, creative marketing, business, and the unstoppable people behind them.

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How Entrepreneurs Are Leveraging Threads for Business in 2024

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A male hand holding a smartphone with a Threads app logo on the screen.
According to Meta, Threads has now over 175 million monthly active users | Photo: Julio Lopez

Threads is now 1 year old. Although the Meta-owned platform launched last summer is still far from the desired 1 billion users dreamed by Mark Zuckerberg, the text-based social media app is not one to be ignored, with over 170 million monthly active users, up from 150 million people sharing content on Threads in the first quarter of 2024.

Threads for Business – a Year Down the Road,’ features the trajectory of the app to date, from a historic launch that saw the platform acquire 100 million users in just two days in 2023, to its user base drop of more than 80% within a week and the delay to launch within the European Union due to strict privacy laws. But mostly it is a book featuring valuable tips on how businesses, big and small, can leverage the platform as part of their social media strategy in 2024. The book includes a selection of articles published on Euronewsweek about how businesses are using the text-based app, along with new exclusive chapters featuring Threads users, business owners, and marketing professionals who are integrating Meta’s products into their social media strategies.

For Robert Calderon, Marketing Manager at Dalvey, a family-owned luxury men’s apparel and accessories company based in the Highlands of Scotland, Threads can be a useful tool when used properly. “Instead of generic marketing tactics, embrace storytelling to create meaningful connections. Share captivating narratives that highlight your brand’s values, mission, and behind-the-scenes stories. Fostering an emotional connection with your audience will build trust and loyalty, ensuring long-term success on Threads,” says Calderon.

“For the past 12 months, I have interviewed over 100 business owners and marketing professionals who shared their experiences, hacks, and strategies to make the most of Threads, whether to help build your personal brand or take your business to the next level. It was a learning process for myself as well, as the platform kept evolving and everyone was trying to understand how to make sense of it,” says London-based Threads for Business’s author Marcio Delgado, a journalist and digital consultant.

Image of Journalist and Author Marcio Delgado sitting on a red chair
Marcio Delgado – Journalist and author

Having worked with brands and content creators in Europe, Asia, and North America, the author structured the book in a simple way, mixing Threads’ timeline of existence with hacks to be used to grow followers and engage customers while using the social network – the app that debuted in the US and other 100 countries in July 2023 and five months later became available to 448 million people living in the EU.

For those looking to learn how entrepreneurs are leveraging Threads for business in 2024, Molly Blanco, Director of Social Media Marketing at consumer feedback firm Reputation and a regular user of the text-based social platform, suggests that getting out of your comfort zone can be a good start, no matter the size of your endeavour.

“When integrating Threads into your content strategy, test messaging and content that is a bit outside of your brand’s comfort zone. Threads content that does well is witty and to the point – this is a great opportunity for more conservative or straightforward brands to think outside the box. At Reputation, we are taking this approach and viewing it as an opportunity to be more playful with our messaging,” reveals Blanco.

Threads for Business – a Year Down the Road’ by Marcio Delgado is now available on Amazon worldwide.

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Ecological DNA 101: How does technology protect the Planet?

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How does technology protect the Planet
Environmental DNA, or eDNA, is found in soil, water, and air samples.

Environmental DNA (eDNA) is transforming scientists’ knowledge of ecosystems. This cutting-edge device can collect genetic material from dirt, water, or air without sampling living beings. EDNA monitoring—a sensitive, practical, and non-invasive technique to quantify biodiversity—is becoming essential to ecological study as technology progresses.

In current science, eDNA is crucial. Conventional biodiversity monitoring requires species collection and identification. This may be costly, time-consuming, and harmful to animals and their habitats. Alternatively, eDNA can determine a species’ presence and abundance by evaluating its genetic footprints in the environment. The more attentive approach may reveal tiny ecological differences that are usually neglected.

EDNA is crucial to ecology and conservation biology. Applications include monitoring endangered species, detecting invasive species, and assessing environmental changes. This page discusses eDNA’s basics, uses, pros, cons, and future developments. It emphasizes the relevance of this cutting-edge technology in preserving biodiversity.

What is environmental DNA (eDNA)?

Environmental DNA, or eDNA, is found in soil, water, and air samples. Excretion, skin cell loss, or disintegration cause it in living beings. Even without seeing or capturing animals, eDNA may identify species in an area.

Environmental samples like soil or river water are needed for eDNA analysis. Testing occurs before DNA is extracted from these sources. Water is highly filtered to remove genetic material. DNA may be extracted from dirt using specific equipment.

Cleaning and amplifying extracted DNA using PCR produces enough DNA for study. They identify species by comparing DNA sequences to genetic databases.

Comparing Biodiversity Assessment Methods

Traditional biodiversity study involves direct animal observation or collection, which may be time-consuming and harmful to the ecosystem. These methods may miss uncommon or elusive species.

EDNA is unusual since it is non-invasive and can identify tiny amounts of DNA from different species. This suggests scientists might finish biodiversity studies without damaging the environment. EDNA may be used in many situations, including those that are hard to reach or survey.

Using eDNA to track biodiversity and conservation.

One of the biggest uses of eDNA is biodiversity monitoring. Scientists may identify many species in an area using eDNA samples. This aids rare or endangered species monitoring. Conservationists utilise eDNA to track species populations and analyse their changes. Conservation decisions may be made using this knowledge.

Non-native animal observation.

Invasive species may harm ecosystems by outcompeting native species and changing their surroundings. Early identification of invasive species is possible using eDNA. By recognising invasive species’ genetics in environmental samples, scientists may stop them before they damage the ecology. Environmental health relies on this early warning system.

Evaluations of Environmental Impact

eDNA is utilised in environmental impact assessments. It’s crucial to understand the area’s biodiversity before starting any construction or other ecosystem-impacting projects. eDNA quickly and accurately identifies species, ensuring that environmental impacts are properly examined. Thus, planning and implementing environmental initiatives is easier.

Use of eDNA Benefits Non-invasiveness

The non-invasiveness of eDNA technology is a major benefit. Biodiversity studies sometimes include trapping or uprooting animals, which might hurt them. However, obtaining eDNA needs just soil or water samples and no direct touch with living creatures. Researching ecosystems this way is more ethical and less damaging.

Cost-Effectiveness

Compared to traditional survey techniques, eDNA is cheaper. It may be able to collect and evaluate eDNA samples faster and cheaper. This lets scientists monitor more species and cover more area on a budget. Due of its efficacy, eDNA may replace intensive biodiversity monitoring.

Improved sensitivity and specificity

Another feature of eDNA is its high sensitivity and specificity. Researchers may uncover uncommon or difficult species using DNA since it can be detected in tiny amounts. Moreover, eDNA analysis can differentiate closely related species and accurately assess an area’s biodiversity. This specificity is needed for effective conservation and management.

Limitations of eDNA: Technique and Methodology

Even if eDNA is practical, methodological and technical challenges remain. Contamination—DNA from other sources combining with the sample—can lead to erroneous results. Clean sample methods and competent laboratory techniques decrease this risk. Some research organisations may struggle to find eDNA extraction and amplification equipment and expertise.

Evaluation of outcomes

Interpreting eDNA data may be difficult. DNA may stay in an environment long after an organism has died, therefore its presence does not necessarily indicate its presence at that time. Researchers must carefully assess sample context to avoid misconceptions. Accurate results need knowledge of the target species’ ecology and DNA degradation dynamics.

Environmental eDNA Degradation Factors

Several environmental factors may degrade eDNA. Temperature, pH, and microbial activity may impact DNA survival. For instance, higher temperatures and microbial activity may accelerate DNA degradation and underestimate species occurrence. These elements must be considered while designing and assessing investigations.

Future eDNA research and technology.

EDNA research is rapidly growing and requires technology. New DNA sequencing technologies like next-generation sequencing can investigate eDNA samples faster and more accurately. These advances expand the usage of eDNA, allowing for more in-depth ecological dynamics and biodiversity studies.

Possible new uses moving forward

As eDNA technology advances, new applications emerge. For instance, eDNA is being studied to detect animal diseases and infections, which might affect public health and conservation. By examining sedimentary DNA, eDNA may reveal ancient ecosystems, biodiversity, and environmental changes. Due of its versatility, eDNA offers several possibilities for future research.

EDNA needs further research to attain its full potential and overcome its current challenges. This requires improving DNA extraction and analysis, sampling methodologies, and eDNA data interpretation models. Scientists, environmentalists, and politicians must collaborate to improve eDNA research and secure its usage in environmental monitoring and conservation.

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How to use Lenses in Skype

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How to use Lenses in Skype
Snapchat is bringing Lenses to more than 80 million monthly active Skype users

Snapchat is bringing Lenses to more than 80 million monthly active Skype users.

The announcement, made in June, will allow Skype regular users to add Lenses to their conversations with friends and family. Dozens of Lenses are currently available to choose from, including glitter beards, disco glasses, and raining hearts.

Lenses have been created through Snapchat AR authoring tool, Lens Studio, and made available on Skype through our Camera Kit SDK, which allows partners to distribute Lenses in their own apps and websites. Lens Studio and Camera Kit also power AR experiences in Microsoft Teams, SwiftKey, and Microsoft Flip.

How to use Lenses in Skype

1. Open the Skype app on your Android or iOS device. Select a contact you’d like to chat with or open an existing conversation. Click the camera icon on the bottom right of your screen.

2. Select the smiling face icon to the right of the capture button to see all the fun Lenses available in Skype.

3. Once you’ve found one you want to use, click the check mark on the bottom right of the screen. Press and hold the capture button to record a video of yourself using the Lens. Once recorded, hit the image of your recording to review and make any edits you’d like to your video.

4. If you’re happy with what’s recorded, select the send icon on the bottom right of the screen (if you’re not, you can do another take and record again!).

5. Your video will appear in the chat. Hit the send button and your video with a Lens will be on its way to your contact

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