Connect with us

Tech

Is X/Twitter charging too much to verify businesses?

Published

on

A worried woman stands next to an image of a hand holding a cellphone featuring a Twitter page
X, formerly known as Twitter, offers a ‘Verification for Organizations’ program priced at £1,140.00/month.

X ‘Verification for Organizations’ program, available to businesses around the world, is attracting criticism for its tag price, with many entrepreneurs questioning how small brands can even consider paying $1,000 USD, or over, for a gold tick – in the UK organizations wanting to be verified must pay £1,140.00/month (tax inclusive), with each additional affiliated account costing £60.00 per handle per month.

Although the verification badge system, launched earlier in 2023, offers perks from ads revenue sharing, to higher organic reach, the feature may only appeal for big organizations with available budget to justify the monthly investment in order to increase brand security, along with the extra benefits such as premium support.

The monthly fee to enrol the ‘Verification for Organizations’ program charged by the social media platform formerly know as Twitter seems even higher when compared to what Meta is charging for a similar service: $21.99 per month per Instagram account or Facebook Page when purchased on the website, or $27.99 for each via mobile sign-up – the monthly fee for verification of both, Facebook and IG business, is $34.99.

“If @Meta Verified for Business is so much cheaper than @X @Verified Organization, why should I choose X #VerifiedOrganization?”, questions Taiwanese journalist and the executive editor Fausto Chou.

UK-based entrepreneur and creative director Jake Williams, founder of @BlumeHive, a Digital Marketing and Podcasting agency, believes that, by charging over £1,000 for a business to get verified on X, Elon is making it inaccessible for many small businesses to subscribe for it.

“Great…but completely exclusionary for smaller businesses with that price.”, says Wiliams.

Meanwhile, Meta’s verified program for businesses on WhatsApp is still in testing. The paid tier will include the ability to create a custom WhatsApp-based web page, that is searchable. Verification will also unlock multi-device support for up to 10 devices for business accounts to make it easier for multiple people to handle customer queries and orders.

Marcio Delgado is a Journalist, Producer and Influencer Marketing Manager working with brands and publications in Europe, America and Asia.

Tech

Artificial Intelligence to lead Vivatech 2024 in France

Published

on

Artificial Intelligence to lead Vivatech 2024 in France
VivaTech will explore three technological challenges of the 21st century such as Artificial Intelligence, sustainable tech, and mobility.

The eighth annual edition of VivaTech, Europe’s biggest event dedicated to startups and tech, will take place 22-25 May in Paris at Expo Porte de Versailles.

The event is expected to gather over 2,500 start-ups and 2,000 international investors. 350 companies and organizations from 25 dynamic sectors, including automotive, healthcare and finance, will also be present. 

A new programme will aim to stimulate growth and innovation among economic decision-makers. This year VivaTech will introduce the Impact Bridge, a space bringing together start-ups, innovations and associations with a responsible tech approach.

VivaTech will explore three technological challenges of the 21st century: Artificial Intelligence, sustainable tech and mobility.

It is no surprising AI be heavily featured during the two-day tech event in France: 37% of VivaTech’s partners currently offers AI solutions.  The event will also will showcase innovations across 25 economic sectors and host discussions on the societal challenges of AI with several worldwide speakers.

According to the VivaTech barometer, business leaders recognise the importance of Sustainable Tech, with 93% of them convinced of its crucial role in meeting future challenges. Investment in this sector is on the rise, with a forecast doubling by 2027 to encourage innovation in the face of climate change. This is illustrated by the success of Sustainable Tech start-ups, which have raised a record $51 billion by 2023.

Continue Reading

Tech

How sustainable is 3D printing in 2024?

Published

on

A 3D printer ready to be used
3D printing can be used to make eco-friendly products to increase sustainability in business | Photo: Jakub Zerdzicki

3D printing is making manufacturing more flexible, efficient, and adaptable than ever. In addition to its many creative uses, 3D printing is excellent at making eco-friendly products and might lead to sustainable production.

Sustainability means doing more with less. This mindset emphasizes energy and material efficiency and promotes a circular economy where items are reused and rebuilt. 3D printing may be utilized in many sectors and at all phases of manufacturing, from prototype to final product, to promote sustainable development.

Here are five ways 3D printing will make manufacturing greener in 2024.

Waste reduction

Additive manufacturing (also known as 3D printing) helps green production. Traditional manufacturing uses subtractive operations like grinding and cutting to remove raw elements from a bigger piece until a final product is made. As expected, this procedure may create a lot of trash.

Using comprehensive plans, 3D printing places material precisely where it’s required, layer by layer, to create a finished object. trash management benefits immediately, and the process’s precision saves resources and reduces production and trash disposal energy, making manufacturing more ecologically friendly.

Cutting transportation

3D printing is ideal for ordering bespoke things. By just creating things as required, companies may decrease resource waste and overstocking. Home 3D printer users may create personalized items from home, reducing the environmental effect of transporting things vast distances.

According to Rotec, a CNC machining specialist, another key to sustainability is energy conservation. 3D printing simplifies production and eliminates the need for several pieces of equipment and tools, reducing energy usage. 3D printing reduces the number of equipment and machines needed to create a product to one: the printer.

Launching the circular economy

Circular economies reuse, recycle, and repurpose. 3D printing uses recyclable and biodegradable materials without considerable processing, making output more environmentally friendly.

3D printing revolutionizes manufacturing speed, personalization, and environmental care. 3D printing reduces waste, saves energy, and promotes a cycle economy, making it a vital tool for sustainable manufacturing.

Material innovations for sustainability

Combining 3D printing with environment changes manufacturing, and new materials are key. New eco-friendly 3D printing materials are transforming the industry and providing individuals long-term environmental solutions. Sustainable materials in 3D printing and their environmental impact are discussed in this section, utilizing recent advancements.

Eco-friendly 3D printer fibres

With more and more attention being paid to the environment, 3D printing materials should have as little negative effect as possible. A lot of 3D printing has been done with plastics, but recently the 3D sector has come up with several eco-friendly materials, such as Polylactic Acid (PLA), a plant-based plastic that can be recycled. These materials break down on their own, which is better than plastics made from oil. They also lessen the damage that 3D printing does to the earth.

Although the transition to sustainable materials in 3D printing is excellent for the environment, further research, commercial collaboration, and public awareness are still needed to make 3D printing a truly greener option in the long term.

One major issue is the rise of 3D-printed plastic waste, with printing processes like stereolithography (SLA) and digital light projection (DLP) currently employing petroleum-based thermosets, which contribute to increased plastic waste.

However, as technology evolves, we will also learn how to incorporate 3D printing into a sustainable way of manufacturing by developing new eco-friendly materials that cause less of a negative impact on our environment.

Continue Reading

Tech

Spanish mobile industry to launch online anti-fraud service

Published

on

A woman holding a mobile phone
Reported cases of cybercrime in Spain increased by 72% in 2022 | Photo: Jonas Leupe

Spain’s leading mobile operators Orange, Telefonica and Vodafone have announced the launch of two new services designed to help developers tackle online fraud and protect the digital identities of mobile customers.

As part of the global GSMA Open Gateway initiative, the operators have announced the  launch of two network API (Application Programmable Interface) services focused on improving digital security: Number Verification and SIM Swap. These APIs will allow developer teams and partners to create new intelligent layers of customer authentication, verification, and security within mobile phone networks. This will help businesses, such as financial institutions and online retailers, tackle identity fraud by enhancing user authentication and improving security.

These new services will be available at Mobile World Congress (MWC) taking place in Barcelona, Spain, from 26-29 February.

The latest figures from Spain’s Interior Minister show that reported cases of cybercrime increased by 72% in 2022 compared to 2019, with almost 90% of them being related to online fraud. Cybercrime now accounts for around a fifth of all offences registered in the country.

Juan Reyero Montes, Enterprise Marketing Director, Orange Spain, commented, “the launch of these two new APIs onto the Spanish market, addressing key use cases around fraud, aptly demonstrates the value that Orange and our partner operators can bring, utilising our network capabilities to improve the security of transactions whilst enhancing the user experience for customers through seamless authentication.

Launched one year ago at MWC Barcelona, the GSMA Open Gateway initiative represents a shift in the way the global telecoms industry designs and brings to market new mobile apps, and immersive and digital services. The new Number Verification and SIM Swap services will also make online authentication simpler and faster for online customers, as mobile applications, cloud services and connectivity networks will all be accessible through the APIs.

Continue Reading

Trending