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Instagram launches test of subscriptions for content creators

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A food blogger livestreaming from her kitchen
The new Instagram subscriber initiative brings three new features aimed at helping creators to monetise on the platform

Instagram is testing subscriptions with a handful of USA-based creators, who now can set a monthly price of their choice and unlock a “subscribe” button on their profile. The program will let creators select from eight different price points, starting at 99 cents/month and ranging up to $99.99/month.

The feature aims to enable content creators to earn more money by offering benefits to their most engaged Instagram followers, with users being able to access subscriber-only content and receive alerts of exclusive broadcasts. Through these alerts, they will be able to engage more deeply with the creators as the viewing audience will be smaller. Subscriber badges, another feature part of the rollout, will help fans stand out in the comments of public content, as well as help them to be identified in creators’ message request folders in the inbox.

Sharing the news in a short video post uploaded to his personal account this week, Adam Mosseri, head of Instagram, explained what creators should expect of the new rollout:

“We want Instagram to be the best place for creators to make a living doing what they love.  Subscriptions allow creators to monetise and become closer to their most engaged followers, by offering exclusive content and experiences such as Subscriber Lives, Subscriber Stories, and Subscriber Badges. We hope to add more creators to this test in the coming months.”

Currently, the list of alpha creators includes actor and writer @alanchikinchow, who has over 9 million followers on Tik Tok, but is yet to reach 400k followers on Instagram; American basketball player @sedona._, who currently plays for the Oregon Ducks of the Pac-12 Conference; astrologer @alizakelly, who is the founder of an astrology-based dating app; dancer and actress @kelseylynncook; digital creator and producer @elliottnorris (another influencer performing better on a rival app, where he boasts a million followers, whereas his IG account has around 166k followers). Olympic silver medalist @jordanchiles is also part of the selected group testing the new feature. Other USA-based creators selected include Los Angeles-based gymnast and model @jackjerry; spiritual coach @bunnymichael; XR creator @donalleniii; and 26-year-old full-time comedy content creator @lonnieiiv.

Other influencers already used to monetise on social media welcomed the new tool.

“Personally, I am excited about this because it is another way of Instagram helping creators to monetize and make money on the platform. How much this subscription is and the amount of content they (subscribers) get, will be up to you.” – celebrates IG growth coach Brock Johnson.

However, the monetising model is already raising questions from regular content creators on the Meta-owned platform.

“I know it is just going to be a small sample size of creators who get subscriptions. But won’t everyone just subscribe to this first batch of content creators, early, and then be hesitant to subscribe to anyone else once the feature gets launched elsewhere? It will be like when you already have a Netflix subscription and so you are hesitant to get other streaming services because you already pay for one.” – questions Canadian content creator Lucas O’keefe, who has over 200k followers on Instagram.

For Solo Ceesay, Co-Founder and COO at open social marketplace Calaxy, the new feature may end up benefiting Instagram’s revenue more than creators themselves.

“The creator economy as a whole is undergoing an extensive renaissance. We are consistently seeing these Web 2.0 platforms implement new features for content creators to properly monetize their intellectual property, in addition to creating more intimate relationships within their existing communities.

The revenue that advertisers are paying to these big platforms dwarfs that of the value these creators are able to extract from their communities directly. Therefore, on the surface, it appears that content creators stand to benefit greatly from these trends and, while that’s true, let’s not forget that all large enterprises have a singular common goal – to be as profitable as possible – and they will always see out that truth.” – believes Ceesay.

The new Instagram subscriber initiative brings three new features:

Subscriber Lives: Where creators can broadcast exclusive Lives to their subscribers, allowing them to engage more deeply.

Subscriber Stories: Creators can create stories just for their subscribers, allowing influencers to share exclusive content and use interactive story stickers with their most engaged followers only.

Subscriber Badges: Creators will see a subscriber badge next to comments and messages so they can easily identify their subscribers.

Instagram is currently undergoing other tests, unrelated to the new subscribe tools. One of them is the possible return to its original chronological format as, since 2016, the social media platform has ranked content based on how interested its algorithm thinks people are in posts, as determined by a combination of the history of likes and comments.

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WhatsApp upgrades group chats with new tools

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WhatsApp upgrades group chats with new tools
Earlier this year, WhatsApp upgraded group chats with the launch of group message history, member tags and event reminders. | Photo: Julian Christian

Meta-owned messaging platform WhatsApp has announced a series of new updates designed to improve how users communicate in group chats, introducing enhanced polls, a new @all mention feature and the ability to create new chats from existing groups.

The latest additions build on several group chat improvements introduced earlier this year, as WhatsApp continues to refine one of its most widely used features. The updates aim to help users make decisions more quickly, improve communication in busy conversations and make it easier to organise discussions without creating unnecessary clutter.

New tools to simplify group decisions

WhatsApp has expanded its polling feature with three new options designed to make group decision-making more efficient.

Users can now set a closing time for polls, ensuring that voting automatically ends at a specified deadline. Poll creators also have the option to hide participants’ names, allowing members to vote privately. In addition, poll questions can now be edited within 15 minutes of being posted, making it possible to correct mistakes or clarify wording without creating a new poll.

The changes are intended to make organising meetings, events and group activities quicker and more straightforward.

New ways to keep everyone informed

Among the most significant additions is the introduction of @all, a feature that allows users to notify every member of a group with a single mention, rather than tagging individuals separately. The feature is designed for announcements such as schedule changes, event reminders or urgent updates. In groups with more than 32 members, only administrators will be able to use @all.

WhatsApp says users will continue to have control over their notifications and can choose to mute @all alerts through the app’s notification settings if they prefer. The platform has also introduced a feature that allows users to create a new group chat directly from an existing one. Instead of adding participants individually, members of an existing group can be selected with a single tap to start a separate conversation.

The latest updates follow the introduction earlier this year of group message history, member tags and event reminders, as WhatsApp continues to expand the tools available for managing group conversations.

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TikTok Cracks Down on AI Spam as It Expands User Education

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TikTok Cracks Down on AI Spam as It Expands User Education
Recent tests improved detection systems to target accounts dedicated to posting AI-generated spam. | Photo: Ron Lach

TikTok has announced a new set of initiatives focused on cracking down AI spam and how social media users can spot it. With more than 1 billion people using the app each month in 2025, the ByteDance‑owned company has become one of the world’s biggest public stages — a place where entertainment, commentary, activism and misinformation all travel at the same speed. And as AI‑generated content floods social feeds everywhere, TikTok is trying to stop its own platform from becoming a playground for synthetic junk.

The company’s latest update focuses on two fronts: helping users understand AI better, and stopping AI‑generated spam from overwhelming the real creators who keep the app alive.

AI literacy with focus on manipulated content

TikTok is expanding its AI literacy push with new resources created alongside NAMLE and AI and deepfakes expert Henry Ajder. The aim is to give users something more useful than vague safety tips — practical explanations of how AI tools work, how to spot manipulated content, and how to use AI without accidentally contributing to the mess.

It’s also doubling down on expert‑led content. Through the NoFiltr programme, launched in November 2025, helped trusted organisations to generate more than 200 million views with content that enables people better understand and use AI. TikTok says it has already invested more than $4 million behind the initiative and plans to keep scaling it.

“TikTok’s early and scaled implementation of Content Credentials demonstrates how provenance can deliver meaningful value in real-world environments around the world,” said Clement Wolf, Chair of the C2PA. “Bringing that experience to the Steering Committee will help accelerate our collective work to make transparency a consistent and trusted part of the digital ecosystem”.

AI spam is getting smarter

AI creativity is exploding on TikTok, but so is AI‑generated spam. The platform removed over 86 million fake accounts in the first three months of this year — a number that shows just how aggressively spam networks try to hijack trending topics.

Now TikTok is testing new detection systems aimed specifically at accounts that mass‑produce AI‑generated content on sensitive subjects like politics, current events, financial advice and medical claims.

Transparency is becoming a requirement

Two years ago, TikTok became the first major video platform to adopt C2PA Content Credentials, a technology that helps people see when a video has been generated or heavily edited using AI. It’s now joining the C2PA Steering Committee, giving it a seat at the table as transparency standards evolve across the industry.

So far, TikTok has labelled over 3 billion videos as AI‑generated using a mix of Content Credentials, creator‑applied labels and invisible watermarking.

Alongside safety measures, TikTok is still building creative AI tools like Smart Split and AI Outline, and testing features such as Manage Topics, which let users control how much AI‑generated content appears in their feed.

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Visa Uses AI Agents to Automate Purchases

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Visa Uses AI Agents to Automate Purchases
AI agents are now completing purchases with participating merchants. | Photo: Yoco Photography

At the Visa Payments Forum (VPF), which took place in Paris earlier this month, bringing together payment industry leaders to explore the future of payments, Visa has announced the execution of live agentic commerce transactions across Europe, with AI agents carrying out purchases at participating merchant websites on behalf of cardholders. The transactions are now taking place in live environments, marking an advance beyond testing at controlled storefronts, with AI agents now transacting based on cardholder instructions directly with independent merchants.

The global payment company says that these transactions were carried with AI agents being used to browse products, select items and initiating purchases, acting within consumer-defined parameters. Visa connects banks, merchants and AI systems via its network to enable secure, authenticated agentic transactions in line with European regulatory requirements.

Selected Merchants Join Visa’s AI Trial

Visa has and continues to support the execution of live agentic commerce transactions in Europe, working with over 30 European issuers to enable AI agents to make purchases on behalf of cardholders, with participating merchants including lastminute.com, Frasers, Cleverbridge and BrickDepot.

All the AI-enabled transactions span multiple sectors including travel, retail and e-commerce, demonstrating how agentic commerce can begin to operate across different real‑world consumer use cases.

“We’re now seeing AI agents buy on behalf of people directly with independent merchants,” said Mathieu Altwegg, Head of Product and Solutions for Visa in Europe. “The next step is to scale this by bringing the whole ecosystem together – from standards and infrastructure to partners and enablers – with trust built in from the start. It’s the same approach we took to scale contactless, and it’s how this next wave of commerce will take shape.”

Merchants participate for the first time

Merchants’ participation was enabled through Visa’s Trusted Agent Protocol (TAP) and Agent Directory – designed to help merchants to securely recognise and work with verified AI agents across different platforms and environments. These capabilities provide a consistent, secure signal of agent identity, allowing merchants to distinguish trusted AI interactions from non‑verified traffic, while maintaining control over how agents access their sites, surface products, and complete transactions.

Rather than requiring new infrastructure, these signals can be integrated into existing risk, policy and user experience frameworks. TAP is designed to work alongside both existing and emerging commerce protocols, allowing merchants to adopt it in a way that fits their preferred platforms and underlying infrastructure without disruption.

Banks Completing Live AI‑Executed Transactions

The issuing banks who have completed live, agent‑executed transactions at participating merchants – authenticated using Visa Payment Passkeys in support of issuer’s compliance with Strong Customer Authentication requirements – include: Barclays, BBVA, CaixaBank, HSBC UK, ING, Klarna, and Revolut, amongst other companies.

Visa is aiming to scale and expand agentic commerce across sectors and markets in Europe, with the model also being extended to support commercial and B2B payment scenarios.

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