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How to start a successful YouTube channel in 2021

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Youtuber Austen Tosone working on a laptop
Tosone, YouTube creator: focus on one main topic while creating content for the platform

It is relatively easy to start a YouTube channel. Or several.

But judging by the amount of ‘abandoned’ channels with little or no content, one would assume it isn’t that easy to create relevant content and maintain constant growth, at least until a channel becomes popular and monetizable.

The video platform with an estimated 2.1 billion users worldwide has turned into a source of entertainment and ‘how-to’ videos, from comedy channels to how to assemble a 280-piece Ikea table. And some of the people creating regular content for YouTube have the guarantee of millions of views on their next video, such as beauty influencer Jeffree Star and Swedish YouTuber Felix Kjellberg (aka PewDiePie), who, with a solid 110 million subscribers, is netting nearly $8 million in monthly revenue, according to a study by Purple Moon Promotional Products. So, it is perfectly understandable that everyone seems to want to become the next Jeffree Star or PewDiePie.

Despite these aspirations, an estimated 500 hours of video is uploaded to YouTube every minute. This means it’s an increasingly competitive market out there, making the road from videos shot in the bedroom – and watched barely by anyone – to having a channel with thousands of subscribers, one hard to navigate.

“I’ve had my YouTube channel since 2018 and just hit 4k subscribers earlier in 2021.
It took me about a year to reach my first 1,000 subscribers and my biggest challenge during that time was to figure out what content my audience was most interested in and do more of that.” – says content creator Austen Tosone. “Studying my YouTube analytics really helped me see which videos got the most views, how many were watching the videos all the way through, and which videos landed me the most new subscribers. I now focus my channel on beauty product reviews and tips for beauty creators.”

“If I were just starting a YouTube channel from scratch, I’d focus on making videos on one main topic and finding video ideas by researching keywords with a high search volume (monthly searches) and low competition (under 100,000 videos in the search results). I use a tool called TubeBuddy to help me find these keywords. This will help you show up higher in search results and, over time, you can start to target bigger keywords.” says Tosone.

For London-based Italian chef Fabio Errante, it was only when the allocated time and patience to work on his YouTube channel about homemade pizza, Fabioulous, that things started to work in his favour.

“I started my YouTube channel around one year ago but, for a long time, it was one of the abandoned ones with little to no content.
At some point, last summer, I started to work on the channel harder and more consistently. Finally, a few months ago, I hit my first 1000 subscribers and I have more than 100k views!” – celebrates Errante.

Are you still looking forward to creating a YouTube channel to share your expertise and, with a bit of luck, even get some extra money on the side? Here are the tips you need to make your YouTube success a reality:

 

First things first

Although most influencers and content creators use DSLRs or mirrorless cameras to film their videos, you can start by simply using your smartphone. This means you can also avoid investing lots of money on new equipment that you probably won’t know how to use anyway.

Audio is key. Finding a quiet area with decent natural light will help you create a video as good as those filmed on £6,000 cameras. And, of course, make it interesting and do your homework about the topic you will shoot before pressing ‘rec’.

 

Things to keep in mind to grow your YouTube channel:

Find your tribe

Instead of appealing to everyone, you will have to niche down and work hard to serve a specific audience through your videos. YouTube values “topical expertise” and, as someone starting a channel, you will have a better chance by narrowing down to a clear topic that you can easily create content on over several months.

 

Quality over quantity

Time and again, YouTube has determined that viewers don’t pay as much attention to the production quality of videos. But they decide what to watch based on their “interests and passions.”

So, you don’t need to get all fancy, especially in the beginning. Just focus on providing value to your viewers and serving high-quality content.

 

Consistency will get you places

Don’t ghost your viewers, even if you only have 20.

There are thousands of other videos online about the very same thing you are passionate about. So, if you don’t show up on your subscriber’s timeline, other creators will.

As the YouTube algorithm is rumoured to favour those posting consistently, there is a chance that if you disappear for long periods of time, the platform won’t make too much effort to show your new content to current subscribers or other people searching for content around your topic.

 

Useful tools to help you with your new YouTube channel

Free audio library

Besides YouTube’s own audio library, which offer free music and sound effects for those creating content on its platform, FMA (Free Music Archive) is another very useful tool. It was created in 2009 by radio station WFMU, offering free access to open licensed, original music. Remember to credit the artists, though!

 

Free graphic design tool

Web-based graphic design tool Canva offers a decent free version to help you create great thumbnails for your videos. You want a thumbnail that can grab a viewer’s attention, even before they start watching the first minute of your new content.

As well as creating YouTube thumbnails, you can also use Canva to design custom YouTube channel art and a logo for your channel. You could also design end screens to display at the end of your video, inviting viewers to subscribe, share or watch the next video available on your channel.

 

Measuring your video performance

Social Blade, an American website that tracks social media statistics and analytics on YouTube, Instagram and Twitter, amongst other social media platforms, is an excellent tool for seeing what is not easily exposed.

You can use the tool to have a look at what your competitors are up to, so you can learn from others, too.

 

 

Marcio Delgado is a Journalist, Producer and Influencer Marketing Manager working with brands and publications in Europe, America and Asia.

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How to use AI to scale your business

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AI can be utilised by all types of companies, from small startups to established firms. | Photo: Jason Goodman

The moment you decide to scale your business is incredibly exciting. Maybe you’ve got a great idea for a new sector or product you want to bring to your existing customer base. Or, you want to take your business from a part-time endeavour and make it your full-time livelihood. Regardless of your reason for deciding to scale up, it’s a significant commitment. As a result, you may be struggling to find the time to get started.

Taking the next step in your business can often feel like you’re venturing out of your comfort zone, but modern technology solutions are on hand to help. Artificial intelligence (AI) is breaking down barriers for entrepreneurs and big business owners alike, allowing everyone to benefit from time management, invoicing and creative tools that previously may have required another hire within the team. That’s not to say that AI can replace humans; but for those at the start of their scaling journey, it can represent a smaller financial commitment before taking the plunge and hiring a full-time expert or assistant. Plus, it can speed up many repetitive or data-heavy tasks.

In this post, we explore four ways AI can help you to take your business to the next level.

Find more leads to target

Unless you’ve got an inbox full of customers just waiting for you to release new products or services, the chances are that you’ll need to be proactive when it comes to getting new leads and converting those into sales. Trawling the internet to find stockists, brands who might want to work with you or even just looking through your own database of people who have purchased something previously is extremely time consuming.

AI can take on these tasks for you, meaning that you simply have to review the information and then decide on whether to get in touch with these contacts personally. Additionally, it can help you with creating customer personas and gathering audience insights, hopefully increasing your chances of success once you do pitch.

Increase your marketing capacity

Part of running a successful business is being known and seen in the marketplace, allowing you to remain competitive. In the modern world, that means you need to cover a huge variety of platforms, each with their own unique content strategy. Considering that includes everything from social media to email newsletters, that gives you a lot to do.

AI can help by creating outlines for emails or posts that you can then review and add your personal touch to, significantly reducing the time you need to spend on this task. Or, it can take content you’ve already rewritten and repurpose it for a different platform and audience, allowing you to extend your reach with minimal effort.

Automate and track your finances

Hopefully, as you increase your offering, your number of sales will also increase – but with that comes a rise in the number of invoices you need to create. Financial tasks are one of the areas where AI can be invaluable, as it’s a data-oriented process, which is where this technology tends to excel.

Setting up your business on a platform that works with AI can allow you to automatically generate invoices when a certain trigger is hit – for example, the day after you’ve delivered a service for a client. Plus, it can recognise when invoices haven’t been paid, sending the customer a reminder that their bill is due.

From an accounting perspective, AI can track and categorise your expenses and income. Especially when you take on more employees, this can be incredibly useful, saving you hours of time and hassle when it comes to closing the month.

Gain key data insights

Making the right decisions about which direction to take your business in can be hard. You may have a gut feeling about which markets to target or products to create, but without evidence, it can be difficult to take the risk and put money behind this decision.

AI can help you understand the trends that are happening in your industry, as well as forecasting the impact certain decisions will have on your business. Whilst things can always change, having some data-driven insights into what your future might look like can help you understand how it might be best to progress.

Supercharge your business

AI is a tool that can be utilised by all types of companies, from small startups to established firms. Rather than looking to replace human input, AI can act as a helpful assistant, reducing the financial and time risk associated with scaling.

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Names and physical addresses of 49 Million Dell users leaked

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A woman in pajamas using a Dell laptop
The data reportedly encompasses information on systems purchased from Dell between 2017 and 2024

This week, US technology company Dell notified customers about a data breach involving customers’ names and physical addresses. While Dell states that the accessed database contained limited types of customer information related to purchases from the brand and believes there is not a significant risk to its customers given the type of information involved, the company acknowledged yesterday (May 9) that the data accessed via its portal also includes hardware and order information, such as service tag, item description, date of order, and related warranty information. According to Dell, the information involved does not include financial or payment information.

Upon identifying the incident, the American company founded in 1984 says that it has “promptly implemented our incident response procedures, began investigating, took steps to contain the incident and notified law enforcement”. Dell has also engaged a third-party forensics firm to investigate this incident.

On April 29th, the tech website Daily Dark Web published an article disclosing that a hacker was selling access to a database that allegedly contains 49 million Dell customer records. The data reportedly encompasses information on systems purchased from Dell between 2017 and 2024, and the stolen information would include full names and addresses.

Dell suggested customers to check a page with tips to help avoid tech support phone scams

What to do if you have been affected by Dell’s data breach

In an email sent to its customers on Thursday (May 9th), Dell informed them that an internal investigation indicated their information was accessed during the incident. However, the company stated that it doesn’t ‘believe there is significant risk given the limited information impacted.

You read it correctly: Dell doesn’t believe that attackers gaining unauthorized access to 49 million users’ names and physical addresses, leaked due to a data breach, poses a significant risk. The company signed off the warning email suggesting that people “should always keep in mind these tips to help avoid tech support phone scams. If you notice any suspicious activity related to your Dell accounts or purchases, please immediately report concerns to security@dell.com.”

The linked blog page, posted in 2018, offers tips such as ‘hang up immediately if you receive a suspicious call’ and ‘hang up if an unsolicited caller pressures you to act quickly.’ However, it is unclear why Dell is informing people about phone scams, as the company states that the recent data breach, which involved the leak of physical addresses of 49 million Dell users, did not include email addresses or telephone numbers.

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AI experts explore ethical video tech for patients prone to falls

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Dr Alan Godfrey and lead researcher and PhD student Jason Moore
Dr Alan Godfrey and lead researcher and PhD student Jason Moore

Video-enabled glasses have the potential to support patients at risk of falls by allowing medical staff to monitor how they move around their homes and their community. However, with privacy concerns at the forefront of this new technology, academics at Northumbria University have carried out a cutting-edge study into the ethical use of AI to ensure video footage can be obscured to ensure patient privacy.

Traditionally patients at risk of falls have been assessed based on information they provide themselves in diaries or during short in-clinic observation appointments. However, these do not provide clinical teams with objective, digital data on how patients move around outdoors and in their home environments – the areas in which they are most likely to have a fall.

Trials of inertial wearable technology worn on the lower back – similar to that used in a smart watch – to track patients’ walking movements, known as gait, are proving valuable but there are still pitfalls due to a lack of contextual information around where a patient is, who they are walking with and what activities they are carrying out.

In a bid to both improve, and personalise, patient care for those at risk of falls through illness or age, experts have been keen to explore how they can improve assessments and gain a fuller picture of what might be contributing to any abnormal gait data captured by the wearable devices.

Asking patients to also wear video-enabled glasses will provide much more accurate information on how they move depending on their surroundings, including obstacles and other hazards, where they are at the time and what might be putting them at increased risk of falls.

However, although the use of video technology has many potential benefits, patients wearing these video-enabled glasses – and their families – must be able to maintain their privacy.

In a bid to test how these privacy concerns could be overcome, a group of computing and digital health experts ran a technology pilot to test the application of new AI software that can blur personal data and information captured by video glasses – for example photographs around the home, footage of children or confidential paperwork.

They found that the AI software could successfully analyse the raw video footage and detect and blur details such as faces, letters and laptop or phone screens, ensuring patient privacy could be maintained.

Their research has now been published in Nature Digital Medicine.

Dr Alan Godfrey, Associate Professor in Computer and Information Sciences at Northumbria University, said: “As you can imagine the variability in how people move when they’re completing different tasks is enormous.

“The data or information provided from an inertial wearable device attached to someone when they’re wandering around their house will inevitably differ from the same person when they’re outdoors or walking more quickly to get somewhere or to keep up with someone. This means that while the use of an inertial wearable alone is helpful, it tells us nothing about the context in which a fall may occur.

“Having absolute clarity about the environment and what people are doing is key.”

He added: “We wanted to assess how new developments in AI would allow us to provide video-enabled glasses that would allow medical staff to observe patients’ movements in real environments over a longer time period without invading their privacy.”

The paper demonstrates that by combining information from the wearable device that records gait data with footage captured by video glasses which is obscured where necessary thanks to the ethical use of AI, clinicians have a much more comprehensive picture of how patients’ move in their own surroundings.

This could lead to significant improvements in the accuracy of patient fall risk assessment and in the decision-making process around patient care.

Speaking on the study, lead researcher and PhD student Jason Moore, from the Department of Computer and Information Sciences at Northumbria University, said: “Traditionally the use of video within the home has caused some apprehension among patient populations as a result of privacy concerns owing to what else may be captured on camera.

“However, through the use of AI software that can identify and obscure personal or sensitive information we can effectively capture the contextual information that will allow us to better understand abnormal gait data, whilst overcoming the concerns patients may have around the use of video technology in their own homes.

“The benefit of providing this contextual information is that clinicians will have a fuller picture for each individual patient which could ultimately allow them to provide more informed care plans and potentially keep more patients in their own homes for longer.”

The research involved experts from Northumbria’s departments of Computer and Information Sciences; Nursing, Midwifery and Health; and Sport, Exercise and Rehabilitation, as well as representatives from Northumbria Healthcare NHS Foundation Trust, and the Cumbria, Northumberland and Tyne & Wear NHS Trust.

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