Perceived by consumers as closer, more authentic and more trustable than traditional advertising or celebrity endorsement, content creators are attracting more brand investment than ever: in...
No matter if you are a business owner, actively looking for a new job, or have been happily holding on to your dream position for the...
After years of digital content not being properly filtered or disclosed as adverts, influencers working with some of the world’s leading brands will be subject to...
Influencer Marketing isn’t exactly something new and, even before the first ever social media post in online history landed, people with the power to influencer others...
Businesses throwing tons of random content on social media are more likely to alienate their hard-earned followers than being of any help. And although brands and...
Beauty influencers are still responsible for significant online traffic on visual platforms such as YouTube and Instagram. But the era of content creators aimlessly flogging lipsticks...
Last year, a global pandemic helped shape the way brands and influencers collaborate. Previously, a content creator with a sizeable number of followers would easily land...
Journalist and Digital Consultant Marcio Delgado will Join EuroNewsweek in March to write about Influencer Marketing and the latest social media trends in Europe. Based in...
