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Winners of the £2m Sky Zero Footprint Fund revealed

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Tessa Clarke Co-founder and CEO of OLIO
Tessa Clarke Co-founder and CEO of OLIO

Sky, Europe’s leading direct-to-consumer media and entertainment company, has announced the five winners of its Sky Zero Footprint Fund. The £2 million advertising fund was set-up to accelerate and amplify business initiatives which are driving positive behavioural change for a more sustainable world. It is part of the media company’s Sky Zero campaign to be net zero carbon by 2030.

The five winning brands each displayed the desire and creative capacity to inspire change, along with values aligned with Sky. Sky has committed to go net zero carbon by 2030 and inspire others to join the journey.

Each of the winning businesses have been awarded £250,000 in media value. They will now move into ad production ahead of a final stage of judging in October. In Autumn, the most compelling creative will secure a total of £1 million in media value.

All five winning campaigns will be revealed as part of an advertising celebration of sustainability across Sky Media’s channels in the run up to the COP26 Climate Change conference in November, in Glasgow, of which Sky is a media partner.

The five winning businesses include energy supplier OVO, plastic-free baby wipes and eco-friendly nappies brand Pura, financial and wealth management firm Path Financial, and Here We Flo, a 2013 start-up producing biodegradable pad liners and organic tampons.

“We’re absolutely ecstatic to be a Sky Zero Footprint Fund Winner. At OLIO, we firmly believe we can make a difference. Billions of small actions got us into the climate crisis in the first place, and so surely billions of small actions can help get us out. Working together with Sky, we can’t wait to bring OLIO’s hard-hitting, but empowering, message into homes across the UK, and to unleash a clarion call that TV is uniquely placed to deliver.” – celebrates Tessa Clarke, Co-founder & CEO of one of the five selected companies, OLIO, a free app tackling household food wastage by connecting people with their neighbours, so that surplus food can be given away, instead of thrown away.

The winning campaigns were selected by a broad panel of credible and knowledgeable judges with strong views on advertising, creativity, and sustainability. Each brand was judged on merit based on their creativity (ability to inspire the nation into action), possible impact (the potential to drive behavioural change), and sustainable credibility (commitment as a business to improve future sustainability).

“We know that each of our winners can play a key role in encouraging the nation to make small but significant changes. It’s exciting that through the process we have unearthed new disruptive brands, giving them a platform to amplify their message through the power of TV.” – says Tim Pearson, Managing Director of Sky Media.

All five winning ads will be produced using insights, tools, and learnings from AdGreen. Part of the Advertising Association, AdGreen supports the ad industry shift towards net zero, eliminating the negative environmental impacts of production.

 

 

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Sustainability

Sky inks 10-year deal for clean energy in Scotland

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A windfarm in Scotland
Starting in 2025, Sky will receive 100 GWh annually of clean, renewable energy from the Crossdykes Wind Farm

Sky has signed a 10-year agreement with Octopus Renewables Infrastructure Trust to receive renewable energy from the Crossdykes Wind Farm in Lanarkshire, Scotland. Under this agreement, Sky will receive the majority of renewable energy guarantees of origin (REGOs) generated from the 46 MW wind farm, which will help Sky reduce the emissions associated with its electricity use.

Starting in 2025, Sky will receive 100 GWh annually of clean, renewable energy from the Crossdykes Wind Farm, approximately 69% of the total power generated by the project. This is equivalent to approximately 34,000 UK homes’ annual electricity use. [1]

The agreement is a key part of Sky’s ongoing commitment to sourcing renewable electricity. From being the first media company to go carbon neutral in 2006, to launching the world’s first auto standby set top box – Sky has been committed to decarbonising its business for more than 15 years.

“This agreement is evidence of Sky’s commitment to reducing our environmental impact. We source the majority of our electricity in the UK from renewable energy and this long-term project in Lanarkshire provides us with lasting clean energy for years to come. As a media and entertainment company, we are determined to use our voice to help the media sector and the UK more broadly decarbonise,” acknowledges Fiona Ball, Group Director of the Bigger Picture and Sustainability at Sky.

According to the International Energy Agency (IEA), in 2022, renewable energy supply from solar, wind, hydro, geothermal and ocean rose by close to 8%, meaning that the share of these technologies in total global energy supply increased by close to 0.4 percentage points.

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Sustainability

Last day to enter the EU Organic awards

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Last day to enter the EU Organic awards
The EU Organic Awards was first held in 2022 | Photo: Zoe Schaeffer

Organic food producers in the EU will have until the end of the day to enter the EU Organic Awards 2024. It is the third year that the initiative will be offering a platform to a winner highlight excellence and innovation in the sector. The EU wants to increase organically farmed land to 25% by 2030.

The awards are organised by European Commission, with the EESC, the European Committee of the Regions, COPA-COGECA and IFOAM Organics Europe. The EESC supervises the nomination, shortlisting and award process for three categories: best organic food processing SME, best organic food retailer and best organic restaurant/food service.

“The EU Organic Awards give a recognition to the innovation, passion and dedication of those who truly champion organic food and production in the EU and bring it closer to everyday consumers,” says EESC President Oliver Röpke.

Last year’s winners from the categories for which the EESC supervises have also joined forces to encourage businesses to seek recognition.

Kevin Scully, whose business The Merry Mill was awarded the prize for the best organic food processing SME, urged companies to nominate themselves: “I recommend other businesses to apply for the Organic Awards because it’s very good for a company’s profile and brings a great endorsement.”

Paul Kolarik, head of Austrian eatery Kolarik im Prater that won the best organic restaurant award, said: “Winning the Organic Awards generated great interest in our business from the national media. Thanks to the awards, new collaborations have also emerged and many political representatives became aware of our commitment to the organic and sustainability sector.”

The awards ceremony takes place on 23 September 2024, which is the EU Organic Day.

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Sustainability

Applications open for the EU Organic awards 2024

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Applications open for the EU Organic awards 2024
The EU wants to increase organically farmed land to 25% by 2030 | Photo: Gregory Hayes

Organic food producers in the EU will have until May 12th to enter the EU Organic Awards 2024. It is the third year that the initiative will be offering a platform to a winner highlight excellence and innovation in the sector. The EU wants to increase organically farmed land to 25% by 2030.

The awards are organised by European Commission, with the EESC, the European Committee of the Regions, COPA-COGECA and IFOAM Organics Europe. The EESC supervises the nomination, shortlisting and award process for three categories: best organic food processing SME, best organic food retailer and best organic restaurant/food service.

“The EU Organic Awards give a recognition to the innovation, passion and dedication of those who truly champion organic food and production in the EU and bring it closer to everyday consumers,” says EESC President Oliver Röpke.

Last year’s winners from the categories for which the EESC supervises have also joined forces to encourage businesses to seek recognition.

Kevin Scully, whose business The Merry Mill was awarded the prize for the best organic food processing SME, urged companies to nominate themselves: “I recommend other businesses to apply for the Organic Awards because it’s very good for a company’s profile and brings a great endorsement.”

Paul Kolarik, head of Austrian eatery Kolarik im Prater that won the best organic restaurant award, said: “Winning the Organic Awards generated great interest in our business from the national media. Thanks to the awards, new collaborations have also emerged and many political representatives became aware of our commitment to the organic and sustainability sector.”

The awards ceremony takes place on 23 September 2024, which is the EU Organic Day.

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