German luxury fashion house Hugo Boss is set to invite customers to buy pre-owned items as they would new, with the launch of a premium resale platform in the third quarter of 2022. The initiative will offer a curated assortment of clothing that has been traded in by existing customers.

An online process will allow customers to return used items to Hugo Boss in exchange for credit that can be spent online, on new or pre-owned items, or in store. Once fully quality checked, the pre-owned products will become part of a curated second-hand assortment for sale on Hugo Boss Pre-Loved. The service will initially feature clothing, with accessories planned to be added in the future.

The resale service will be operated by Faume, a premium provider offering a convenient and seamless online trade-in experience, and will be accessible through the hugoboss.com online store.
Globally, resale is a fast-growing market that reduces the environmental impact of the fashion industry, and already represents a market volume of USD 30-40 billion worldwide. Buying second-hand saves an average of 44% of CO₂ emissions when compared to buying new, while the circular nature of the resale business helps to reduce clothing waste.

The brand is also set to launch another initiative, later this year, to extend the lifecycle of its products, with Hugo Boss introducing a care and repair service in selected German stores. The service will cover the repair of suits, jeans, shoes, jersey products, and leather goods. The new initiatives move the company, founded in 1924, closer towards its sustainability ambitions, which include the goal that eight out of ten products are circular by 2030.

“Our entry into the growing resale market is a natural step for us as a company,” – Heiko Schäfer, Chief Operating Officer at Hugo Boss

“Hugo Boss Pre-Loved will support our move towards a circular business model, while our repair service will allow customers to wear their favourite pieces for even longer and reduce consumption of scarce resources.” – says Heiko Schäfer, Chief Operating Officer at Hugo Boss.

Hugo Boss Pre-Loved will be launched in France, with the platform planned to expand to Germany, the UK, and the U.S. in 2025.

Spanish fashion retailer Mango is bringing forward its sustainability targets after achieving that 80% of all the garments it sells now bear the Committed label. In just one year, the fashion brand almost doubled the percentage of sustainable garments in its total production.

The company, founded in 1972 and one of the leading groups in the European fashion industry, has reviewed the targets set in early 2020 as part of its sustainability strategic plan and has decided to bring them forward. The brand forecasts that 100% of the polyester used will be recycled by 2025, doubling the initial target set for said year. Mango also plans that by 2025, 100% of cellulose fibres used will be of controlled origin and traceable, bringing forward its original commitment by five years. In addition, the company is maintaining its goal that 100% of the cotton used will be of sustainable origin by 2025.

“Aware of the environmental impact of our product, and in line with our goals and international commitments, we work garment-by-garment, promoting the use of fibres with a lower environmental impact in our collection. Bringing forward the sustainable fibre targets allows us to move towards a more sustainable fashion future” – explains Toni Ruiz, Mango’s Chief Executive Officer.

In 2021 Mango achieved a 91% use of sustainable cotton and a 59% use of cellulose fibres of controlled origin. 54% of the polyester used was recycled, achieving the initial target four years ahead of time.

Mango makes its commitment to sustainable fashion visible through the Committed label, which includes all Mango garments with a lower environmental impact. In recent years, the company has increased the number of sustainable garments, which in 2021 accounted for 80% of the total collection, well above the 45% figure for 2020. And committed garments are all those which contain at least 30% of more sustainable fibres (such as organic and recycled cotton, recycled wool, and recycled polyester, among others) and/or have been manufactured using more sustainable production processes.

The company’s goal is that all of its garments will be Committed by 2022.

Premier League Champions Manchester City has announced this week a new global partnership with Masdar, which will see the renewable energy and sustainable development company become an Official Partner of the Club.

Masdar, a global leader in renewable energy, clean technologies and sustainable development, is focused on the development of renewable energy projects across the Middle East and North Africa, and wider international markets, with a presence in almost 40 countries worldwide.

“At Manchester City, we have a commitment to grow sustainably and responsibly, whilst recognising that the Club has the ability to use its voice to encourage the communities we connect with to do more. In recent years we have made significant progress within this area. We also know that a sustainable future can only be achieved by working together collaboratively with partners and fans and we’re delighted to welcome Masdar as an Official Partner today to join us on this journey.” – says Stephan Cieplik, Senior Vice President of Global Partnership Sales at Manchester City Football Club.

As part of the new agreement, Manchester City and Masdar will collaborate on a range of partnership activations, including the launch of a new global campaign, aimed at raising awareness on the importance of climate action and mitigating climate change. The campaign will coincide with the Masdar hosted, Abu Dhabi Sustainability Week (ADSW), the leading platform for accelerating sustainable development, which is scheduled to take place from 15 – 19 January 2022.

“Climate change is the defining issue of our time, which affects us all. By working together to raise awareness, educate and take action, we can turn this global challenge into an opportunity and play our part in delivering a sustainable future.” – added Mohamed Jameel Al Ramahi, Chief Executive Officer at Masdar.

The recent deal with Masdar is Manchester City’s second partnership announced with an Abu Dhabi-based business in 2022, after the luxury 5 star hotel Emirates Palace was revealed as the club’s official hotel partner on 4th January.