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Business apps and services promoting sustainability in 2022



Woman checking an app on her iPhone
Conscious minds: driven by a more ethically conscious global population, businesses have been forced to rethink the way they operate.

Sustainability has become a priority for most consumers and businesses alike. IBM surveyed job seekers and found that 71% of employees favour environmentally sustainable companies and find them to be more attractive employers. More than two-thirds of the respondents said they were more likely to apply for and accept jobs with environmentally and socially responsible organisations, even if it meant taking lower pay. Moreover, 48% of consumers surveyed also place their trust in corporate commitments to sustainability.

Case in point, Euro Newsweek recently reported how UK’s leading insurer Aviva commits to sustainability by investing £50 million into venture capital funds, which focus on emerging technology that supports our sustainable future. This follows the company’s pledge to become a Net Zero carbon emissions enterprise by 2040. While many small and medium enterprises may not be able to commit to the same, there are certainly other ways they can promote sustainability – especially given the rise of smartphones. Here are some apps and services available that help accomplish this:

Joulebug Enterprise

Joulebug Enterprise, sometimes called Shine by Joulebug, is a mobile app that aims to motivate employees to do good things for the community, their bodies, and our planet. Joulebug serves as a social network for employees working in the same company, where they can earn points and compete with one another through challenges. Once a challenge is over, everyone can see the impact made — whether it’s reduced energy usage, better waste habits, or less reliance on motorised transport. The gamified tasks not only makes users more conscious of their habits, but also aggregates marginal gains by getting groups of people to engage in green practices. Employees have the option to share their achievements, and companies can reward prizes to the winners for added fun.


Forest is a mobile app that aims to improve employee productivity, while tackling the problem of deforestation. Forest improves user productivity by letting employees plant a virtual tree when they want to focus on a task. If the user stays focused and achieves a pre-set goal, the tree will grow and become part of a virtual forest. Otherwise, the tree will wither away and die. As you grow more trees, you collect coins; one tree is equivalent to about 100 coins. When you collect 2,500 coins, you can opt to plant a real tree with Forest app’s partner Trees for the Future. It’s a great tool for employees who are looking to stay focused and save the planet.


Doorway offers digital business cards that allow you to have your contact details instantly saved 100% of the time without the need for an app or an internet connection. Given that six million trees are cut down every year for paper business card production, and 88% of these business cards are thrown away without the details being saved, Doorway is a more efficient and eco-friendly way to connect with your network. You simply sign-up for an account using your email, then create your free personal business card — which can be scanned as a unique QR code from your smartphone. Businesses can opt to pay for their employees’ Doorway accounts per month, which also allows you to plant new trees and access additional services.

Too Good To Go

Europe-grown service Too Good To Go (TGTG) may not seem relevant to your business unless you’re in the food and beverage industry, but it could be a great way to boost employee morale and support local restaurants, bakeries, and grocers. TGTG combats food waste by letting users buy goods that may become food waste by the end of the day for a few pounds. The goods come as Surprise Bags, which means you’re never sure about what you’ll receive when you pick your order up. TGTG helps reduce the 2.5 billion tons of food that goes uneaten around the world each year, and even allows users to pay extra in donations to provide a meal for someone in need. Every contribution helps, so why not pick up a few Surprise Bags to treat your employees today?

If you are interested in more sustainability trends do check out our other articles on EuroNewsweek.

I am a blogger and a content creator regularly collaborating with news and industry media outlets to help businesses and entrepreneurs to enhance their PR, branding and online authority.


Only half of young people able to identify definition of climate change



Only half of young people able to identify correct definition of climate change
Oumnia Anfer, Secretary of the YoU-CAN Network, speaks at the Wellcome event during the COP28 | Photo: Maged Hela

Most children and young people say they have heard of climate change but only half understand what it is, according to a new UNICEF-Gallup poll, as world leaders gather at this year’s COP28.

The global poll found that on average, 85 per cent of young people aged 15-24 surveyed in 55 countries said they have heard of climate change, yet just 50 per cent of those chose the correct definition as per the United Nations Framework Convention on Climate Change (UNFCCC) when asked to select between “seasonal changes in weather that occur every year” and “more extreme weather events and a rise in average world temperatures resulting from human activity”.

“Young people have been some of the biggest heroes in driving action to address the impact of climate change. They have been calling for climate action on the streets or in meeting rooms, and we need to do even more to ensure that all children and young people understand the crisis that hangs over their future,” says UNICEF Executive Director Catherine Russell. “At COP28, leaders must commit to ensuring that children and young people are educated on the problem, considered in discussions, and engaged in decisions that will shape their lives for decades to come.”

Climate change knowledge among young people was found to be lowest in lower-middle- and low-income countries – those most vulnerable to the impacts of climate change – such as Pakistan (19 per cent), Sierra Leone (26 per cent) and Bangladesh (37 per cent).

According to The Children’s Climate Risk Index, published by UNICEF in 2021, children in all three countries are classified as at extremely high risk of the impacts of climate change and environmental degradation, threatening their health, education, and protection, and exposing them to deadly diseases.

The global poll – a follow-up to the initial Changing Childhood Project in 2021 – analyzes results from UNICEF’s subset of 2023 Gallup World Poll questions. Alongside climate change, it explores two long-term challenges shaping the lives of children and young people – trust in information, and constraints on political change in a globalized world.

When it comes to trust in information, the results show that 60 per cent of young people surveyed use social media as their primary source of news and information, yet only 23 per cent have a lot of trust in information on those platforms. In fact, social media is the least trusted information source across all institutions in the poll.

In line with the initial Changing Childhood findings, the data reflects how globalization is impacting this generation, with 27 per cent of young respondents identifying as citizens of the world – higher than any other age group polled.

In August, the United Nations Committee on the Rights of the Child affirmed the children’s right to a clean, healthy and sustainable environment, following the recognition of the UN General Assembly in July 2022 that a clean, healthy and sustainable environment is a human right. The guidance explicitly addressed the climate emergency, the collapse of biodiversity and pervasive pollution, and outlined countermeasures to protect the lives and life perspectives of children.

Despite these rights, ratified by 196 states under the UN Convention on the Rights of the Child, and that children are among those most vulnerable to the impacts of climate change, children are largely disregarded in the decisions made to address the climate crisis, meaning their unique vulnerabilities, needs and contributions are often overlooked.

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Barcelona launches awards for sustainable digitalisation projects



The initiative was announced today during the presentation of the new 2023-2027 Strategic Plan at Barcelona City Hall.

Mobile World Capital Barcelona has announced the launch of international awards to recognise the best innovative projects in sustainable digital transformation. The Foundation will reward the public or private proposals that are best aligned with compliance with the United Nations’ 2030 Agenda Sustainable Development Goals (SDGs) and ESG (environmental, social and governance) criteria.

With these awards, MWCapital aims to take a step towards highlighting the role of technology as a driver of change to generate a positive impact on society and the economy and, therefore, on the planet. This is also reflected in the development of the maxim that will govern MWCapital’s activity, which goes from Technology Matters to Humanising Technology.

This launch took place today at the presentation of MWCapital’s new Strategic Plan, which was attended by the Mayor of Barcelona, Jaume Collboni, the Minister of Enterprise and Employment of the Government of Catalonia, Roger Torrent, and the new Minister of Digital Transformation of the Government of Spain, José Luis Escrivá, who has recently joined the Foundation’s Board of Trustees.  Also participating were the Director General of GSMA, Mats Granryd, the CEO and Director of GSMA Ltd., John Hoffman, the President of Fira de Barcelona, Pau Relat, and the CEO of Mobile World Capital Barcelona, Francesc Fajula.

Since its inception, Mobile World Capital Barcelona has been a pioneer in showing how technology can improve people’s quality of life and contribute to the overall well-being of society. The Foundation will focus on Tech4Good, promoting technological projects and scalable digital services that have a mission to generate a positive impact on society and the economy; Digital  talent, promoting the generation and attraction of digital talent so as to position Barcelona as the benchmark in this field, and technology transfer, occupying a unique space in Europe in the ecosystem of initiatives to support the creation of scientific spin-offs.

During the presentation, Francesc Fajula, CEO of Mobile World Capital Barcelona, and John Hoffman, CEO and Director of GSMA Ltd., announced the first strategic alliance to confirm the city of Barcelona as a benchmark in the field of sustainable digital solutions.

Technologies such as Big Data, artificial intelligence and advanced robotics will be explored to develop scalable projects and to face the challenges linked to technological progress in society.

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10 European cities awarded by EU for plans to reach climate-neutrality by 2030



Stockholm, Sweden
Stockholm, in Sweden, is one of the cities awarded the Label of the EU Mission for Climate-Neutral and Smart Cities | Photo: Mike Kienle

10 European cities have been awarded the Label of the EU Mission for Climate-Neutral and Smart Cities, one of the EU Missions in Horizon Europe. The EU Mission Label is an important milestone as it recognises the cities’ plans to achieve climate-neutrality already by 2030 and aims to facilitate access to public and private funding towards that objective.

The cities that have received the label are: Sønderborg (Denmark), Mannheim (Germany), Madrid, Valencia, Valladolid, Vitoria-Gasteiz and Zaragoza (Spain),Klagenfurt (Austria), Cluj-Napoca (Romania) and Stockholm (Sweden).

The EU Mission Label is an acknowledgement of the successful development of Climate City Contracts, which outline the cities’ overall vision for climate neutrality, and contain an action plan as well as an investment strategy. Cities co-create their Climate City Contracts with local stakeholders, including the private sector and citizens. A first group of cities presented their Contracts in April 2023, which were reviewed by the Commission with the support of experts, including from the European Investment Bank (EIB) and the Joint Research Centre (JRC). Following a positive review, cities receive an EU Mission Label, which is intended to facilitate access to EU, national, and regional funding and financing sources, in particular private investment.

In total, 100 EU cities participate in the EU Cities Mission, with 12 additional cities from countries associated to Horizon Europe. 

The Commission, through the Mission Platform, will continue to support cities with hands-on advice and funding programmes, such as a €32 million pilot programme combined with a twinning programme. Another call for pilot cities with a budget of €20 million is currently open until 6 November. 

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