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Business apps and services promoting sustainability in 2022

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Conscious minds: driven by a more ethically conscious global population, businesses have been forced to rethink the way they operate.

Sustainability has become a priority for most consumers and businesses alike. IBM surveyed job seekers and found that 71% of employees favour environmentally sustainable companies and find them to be more attractive employers. More than two-thirds of the respondents said they were more likely to apply for and accept jobs with environmentally and socially responsible organisations, even if it meant taking lower pay. Moreover, 48% of consumers surveyed also place their trust in corporate commitments to sustainability.

Case in point, Euro Newsweek recently reported how UK’s leading insurer Aviva commits to sustainability by investing £50 million into venture capital funds, which focus on emerging technology that supports our sustainable future. This follows the company’s pledge to become a Net Zero carbon emissions enterprise by 2040. While many small and medium enterprises may not be able to commit to the same, there are certainly other ways they can promote sustainability – especially given the rise of smartphones. Here are some apps and services available that help accomplish this:

Joulebug Enterprise

Joulebug Enterprise, sometimes called Shine by Joulebug, is a mobile app that aims to motivate employees to do good things for the community, their bodies, and our planet. Joulebug serves as a social network for employees working in the same company, where they can earn points and compete with one another through challenges. Once a challenge is over, everyone can see the impact made — whether it’s reduced energy usage, better waste habits, or less reliance on motorised transport. The gamified tasks not only makes users more conscious of their habits, but also aggregates marginal gains by getting groups of people to engage in green practices. Employees have the option to share their achievements, and companies can reward prizes to the winners for added fun.

Forest

Forest is a mobile app that aims to improve employee productivity, while tackling the problem of deforestation. Forest improves user productivity by letting employees plant a virtual tree when they want to focus on a task. If the user stays focused and achieves a pre-set goal, the tree will grow and become part of a virtual forest. Otherwise, the tree will wither away and die. As you grow more trees, you collect coins; one tree is equivalent to about 100 coins. When you collect 2,500 coins, you can opt to plant a real tree with Forest app’s partner Trees for the Future. It’s a great tool for employees who are looking to stay focused and save the planet.

Doorway

Doorway offers digital business cards that allow you to have your contact details instantly saved 100% of the time without the need for an app or an internet connection. Given that six million trees are cut down every year for paper business card production, and 88% of these business cards are thrown away without the details being saved, Doorway is a more efficient and eco-friendly way to connect with your network. You simply sign-up for an account using your email, then create your free personal business card — which can be scanned as a unique QR code from your smartphone. Businesses can opt to pay for their employees’ Doorway accounts per month, which also allows you to plant new trees and access additional services.

Too Good To Go

Europe-grown service Too Good To Go (TGTG) may not seem relevant to your business unless you’re in the food and beverage industry, but it could be a great way to boost employee morale and support local restaurants, bakeries, and grocers. TGTG combats food waste by letting users buy goods that may become food waste by the end of the day for a few pounds. The goods come as Surprise Bags, which means you’re never sure about what you’ll receive when you pick your order up. TGTG helps reduce the 2.5 billion tons of food that goes uneaten around the world each year, and even allows users to pay extra in donations to provide a meal for someone in need. Every contribution helps, so why not pick up a few Surprise Bags to treat your employees today?

If you are interested in more sustainability trends do check out our other articles on EuroNewsweek.

I am a blogger and a content creator regularly collaborating with news and industry media outlets to help businesses and entrepreneurs to enhance their PR, branding and online authority.

Sustainability

Hugo Boss to launch its own premium resale platform

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Production line at Hugo Boss Germany
Conscious shopping: purchasing second-hand items saves an average of 44% of CO2 emissions when compared to buying new

German luxury fashion house Hugo Boss is set to invite customers to buy pre-owned items as they would new, with the launch of a premium resale platform in the third quarter of 2022. The initiative will offer a curated assortment of clothing that has been traded in by existing customers.

An online process will allow customers to return used items to Hugo Boss in exchange for credit that can be spent online, on new or pre-owned items, or in store. Once fully quality checked, the pre-owned products will become part of a curated second-hand assortment for sale on Hugo Boss Pre-Loved. The service will initially feature clothing, with accessories planned to be added in the future.

The resale service will be operated by Faume, a premium provider offering a convenient and seamless online trade-in experience, and will be accessible through the hugoboss.com online store.
Globally, resale is a fast-growing market that reduces the environmental impact of the fashion industry, and already represents a market volume of USD 30-40 billion worldwide. Buying second-hand saves an average of 44% of CO2 emissions when compared to buying new, while the circular nature of the resale business helps to reduce clothing waste.

The brand is also set to launch another initiative, later this year, to extend the lifecycle of its products, with Hugo Boss introducing a care and repair service in selected German stores. The service will cover the repair of suits, jeans, shoes, jersey products, and leather goods. The new initiatives move the company, founded in 1924, closer towards its sustainability ambitions, which include the goal that eight out of ten products are circular by 2030.

Heiko Schäfer, Chief Operating Officer at Hugo Boss

“Our entry into the growing resale market is a natural step for us as a company,” – Heiko Schäfer, Chief Operating Officer at Hugo Boss

“Hugo Boss Pre-Loved will support our move towards a circular business model, while our repair service will allow customers to wear their favourite pieces for even longer and reduce consumption of scarce resources.” – says Heiko Schäfer, Chief Operating Officer at Hugo Boss.

Hugo Boss Pre-Loved will be launched in France, with the platform planned to expand to Germany, the UK, and the U.S. in 2025.

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Sustainability

Three renewable heat sources to consider for use in your home

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The UK government aims to cut emissions by 78% by 2035, compared with 1990 levels, and to hit net-zero by 2050. | Photo: Roberto Nickson

Renewable sources of energy are the only way forward if we want to try and minimise the damage that we’re doing to the environment. Whilst there are plenty of things causing global warming, our choices for home heating is one of the contributing factors that we perhaps can personally take control over.

Whilst of course the ability to do this will be affected by budget, some are cheaper than others, and the UK government does offer grants and loans. This is because we need to make the switch to renewable energy if we’re going to stand a chance at hitting net-zero, considering heating accounts for the largest amount of CO2 emissions  for an average UK household.

But which renewable heat source is right for you? We take a look at three of the top options.

Heat pumps

If you think of a heat pump, you might be imagining an unsightly, large box that will ruin the overall aesthetics of your garden. However, there are many companies now working on making smaller, sleeker pumps that just sit down the side of your home.

There are a few different types of heat pumps, but they basically work by using pressure and temperature. Heat flows naturally from a warm place to a cool place, but we need the opposite to be true for a heat pump so that the home is heated rather than cooled. Heat pumps use compression and expansion to control this temperature flow.

Heat pumps produce more heat than the amount of electricity they use, so they’re highly efficient. When you choose a heat pump, you should also get a performance certificate that is tailored to your home. This will show you how efficient you can expect it to be based on average outside temperatures and your radiators or underfloor heating.

Solar water heating

Solar power is on the rise, with the UK generating 14 gigawatts per year. One gigawatt can power 750,000 homes, so that’s quite a significant amount. Solar water heating works by harnessing the solar power collected from home solar tubes or flat plate collectors, and then using this energy to heat a tank of water.

This will usually be combined with a boiler or immersion heater, as the amount of sun varies throughout the year, so it’s unlikely that you’ll get enough sun to warm the water year-round. This hot water is used for washing and the water that comes out of your taps, rather than central heating.

Biomass

Perhaps the most similar to a traditional gas boiler, a biomass heating system has a crucial difference – it uses sustainably-sourced wood pellets or logs to fuel it. Whilst it might not feel sustainable to be burning trees, as doing so actually releases carbon dioxide, it’s still considered to be a sustainable source. This is because trees are planted in place of the ones that have been used for fuel for biomass.

Your choice of fuel will depend on what you want to heat, and how much attention you want to pay to your stove. Log-burning stoves look great, and can make use of any logs you have from trees locally. However, they require topping up by hand, and you need to store the logs. On the other hand, wood pellets can be topped up with an automatic dispensing system. If cost is a crucial factor, logs tend to be cheaper than pellets.

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Sustainability

Fashion brand Mango brings forward its sustainable targets

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Male model showcase a Mango outfit on the streets of London
In 2021 the number of sustainable garments accounted for 80% of the total Mango’s collection

Spanish fashion retailer Mango is bringing forward its sustainability targets after achieving that 80% of all the garments it sells now bear the Committed label. In just one year, the fashion brand almost doubled the percentage of sustainable garments in its total production.

The company, founded in 1972 and one of the leading groups in the European fashion industry, has reviewed the targets set in early 2020 as part of its sustainability strategic plan and has decided to bring them forward. The brand forecasts that 100% of the polyester used will be recycled by 2025, doubling the initial target set for said year. Mango also plans that by 2025, 100% of cellulose fibres used will be of controlled origin and traceable, bringing forward its original commitment by five years. In addition, the company is maintaining its goal that 100% of the cotton used will be of sustainable origin by 2025.

“Aware of the environmental impact of our product, and in line with our goals and international commitments, we work garment-by-garment, promoting the use of fibres with a lower environmental impact in our collection. Bringing forward the sustainable fibre targets allows us to move towards a more sustainable fashion future” – explains Toni Ruiz, Mango’s Chief Executive Officer.

In 2021 Mango achieved a 91% use of sustainable cotton and a 59% use of cellulose fibres of controlled origin. 54% of the polyester used was recycled, achieving the initial target four years ahead of time.

Mango makes its commitment to sustainable fashion visible through the Committed label, which includes all Mango garments with a lower environmental impact. In recent years, the company has increased the number of sustainable garments, which in 2021 accounted for 80% of the total collection, well above the 45% figure for 2020. And committed garments are all those which contain at least 30% of more sustainable fibres (such as organic and recycled cotton, recycled wool, and recycled polyester, among others) and/or have been manufactured using more sustainable production processes.

The company’s goal is that all of its garments will be Committed by 2022.

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