Sustainability
10 sustainability influencers you should be following in 2021
Published
5 years agoon

Sustainability has been popping up on social feeds for a while.
From creators sharing tips on how to save the planet by upcycling your wardrobe, to food lovers advocating for the end of food waste. However, you can’t trust all social media hashtags these days – as posting a photo of yourself holding a recycled paper cup captioned #conciouslifestyle, while sporting tons of plastic accessories, doesn’t turn you into an eco-warrior.
Here are 10 sustainable influencers that are practicing what they preach. They are using their platforms to share actionable hacks and ways to live a more balanced life in 2021. After hearing about their quality content, you will know you should go and follow them as soon as you finish reading this article.
The entrepreneurial Influencer
Lindsey McCoy @plaineproducts
While living in The Bahamas, Lindsey McCoy noticed all the plastic bottles washing ashore and, after taking stock of the amount of plastic she was using in her own life, Lindsey made a concerted effort to stop using single use plastics. She had trouble, however, finding plastic-free bathroom products and realized her opportunity to make a difference. In 2017, North Carolina-based McCoy joined forces with her sister to start Plaine Products, a line of vegan, natural body care items that arrive in reusable, refillable aluminium bottles. Once empty, customers can return bottles to be cleaned and refilled. Her interest in learning more about the impact of plastic on our landfill led Lindsey McCoy to get involved in plastic pollution research, so she spent last summer aboard a plastic research sailing vessel.
The green chef
Max La Manna @maxlamanna
Low-waste chef, award-winning author and host of multiple BBC Earth food shows, Max La Manna is a 32-year-old chef who uses colourful plant-based recipes to encourage people to be more mindful about food waste while cooking. As most of us have been in the kitchen more often, thanks to waves of lockdown around the word, this influencer is rapidly growing on social media. In January 2020, he had 97k followers, and by September 2020 his profile had grown a following of 135k. This growth has only increased as the pandemic has continued. By May 2021, the influencer had reached almost three quarters of a million followers (730k and counting).
The minimalist podcaster
Host of a weekly show about eco-friendly living, minimalist parenting, and incremental lifestyle tweaks toward sustainability, author Stephanie Seferian aims to make sustainability accessible and easy. A former teacher turned full-time content creator, she interviews specialists to demystify eco-friendly living for the average,
overwhelmed parent on her podcast Sustainable Minimalists. This is definitely one to tune into to learn more about reducing waste and reliance on plastic, and how to become a more conscious consumer.
The fashion-conscious influencer @haifazakariaa
Dubai-based digital content creator, Haifa Zakaria, balances fashion with posts about minimising plastic use, encouraging recycling and sustainable fashion, and where to find brands that are conscious of the environment and animal ethics. She produces this aspirational content to her 77k+ followers. Check out Haifa’s story highlight ‘Earth’ on her Instagram page to find sustainability content that is updated on a regular basis.
The vegan expat @mostlyamelie
Amélie Gagne is a Canadian sustainability and wellness blogger based in Germany.
Her blog www.mostlyamelie.com features ethical living, veganism, and wellness travel. She also offers recommendations and tips on health, eco-living, sustainability, and wellness. Besides creating content about living a healthier and greener life, the influencer also shares occasional recommendations about living in Berlin as an expat, a city she has called home for five years now.
And here are five sustainability influencers, from different parts of the world, recommended by our readers:
Good for your planet and your mind
“I highly suggest you check out @TimFerriss. He posts new videos almost weekly on his YouTube channel that cover various topics on sustainability
and self-improvement. If you have the time, you can listen to his podcast as well! It features several powerful and successful people from a wide variety of professions who share their philosophies and vulnerabilities while Ferriss deconstructs their habits, traits, and routines. There’s a wealth of lessons to be taken from them that will influence both your mind and heart.”
Matthew Paxton – Founder at www.hypernia.com
The young activist we should be listening to
“As editor of a website on sustainability, I believe there can hardly be a better sustainability influencer than the young Swedish environmental activist Greta Thunberg. She doesn’t influence like most others do, by locking us into a silent, socially unresponsive cycle of endless consumerism of click-through ads; she influences by acting, speaking, and appealing to the decision makers. But she also teaches us that no age is “too young” to understand the catastrophic consequences of climate change.”
Silvia Borges – Chief Editor of sustainability website at www.enviromom.com
Living with less
“As a warrior for social equity and an advocate for sustainability, Francesca Willow desires to bring some clarity on the best methods to utilize for a more ethical lifestyle. She not only has an incredibly informative Instagram page, but her blog is a treasure for anyone searching for a holistic approach to sustainability. The most important idea I learned from her is that we don’t need expensive products to live a healthy and sustainable life; the products we need are all around us.”
Caroline Lee – Co-founder at software development www.cocosign.com
Sustainability works better when fully integrated
“One of my favourite sustainability influencers is Besma, a Paris-based lifestyle influencer. Her blog, Curiously Conscious, talks about essential eco-friendly shortcuts and makes sustainability feel effortless. She tries to document her clothes swaps and visits to eco-villages, sustainable spa hotels, and organic food markets. She also promotes small organic brands on her profile.
One thing that I have learned from her is how to integrate sustainability into all aspects of life: food, travel, fashion, and beauty as well”.
Miranda Yan – Co-Founder at software development company www.vinpit.com
Advocating beyond sustainability
“The best sustainability influencers in my opinion are Emma Slade Edmonson and Claudia Ayuso. Not only do they both promote sustainable fashion, but they use their platform to advocate for climate change and charity fundraising to help those without a voice. They both possess an active presence in the sustainable clothing sector and are looking to use these platforms to make social change for the better.
Their environmental advocacy is by far my favourite and I look forward to seeing their posts regularly on social media.”
Umarah Hussain – Outreach Specialist at Marketing solutions agency www.surgems.co.uk
Marcio Delgado is a Journalist, Producer and Influencer Marketing Manager working with brands and publications in Europe, America and Asia.

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Sustainability
Cadbury and other major biscuit brands to ditch plastic trays across Europe
Published
2 days agoon
September 7, 2026
Some familiar biscuit packets are losing their plastic trays as part of a packaging overhaul expected to remove around 2,200 tonnes of virgin plastic a year across Europe.
Mondelēz International, the company behind Cadbury, Oreo and several other major snack brands, has replaced rigid PET plastic trays with paper alternatives across more than 115 cookie and biscuit products sold in over 25 European markets.
For UK shoppers, the change includes Cadbury Crunchy Melts, Cadbury Chocolate Chip Cookies and LU Petit Cookies. The trays are made from FSC-certified paper, although the products will still retain other packaging, including their outer wrappers.
The company estimates the switch will cut the amount of virgin plastic used in the affected packaging by around 80% compared with the previous combination of plastic trays and outer wrapping. That calculation is based on projected production volumes for the 2026 financial year.
More than 115 products are getting new trays
The change stretches well beyond the UK. Products sold under LU, Milka, Granola, Cadbury, Marabou, Chips Ahoy!, Lacta and Freia are included, covering markets such as France, Germany, Spain, Poland and Ireland as well as the Nordic countries.
Together, the affected lines account for roughly 28,000 tonnes of biscuits and cookies produced annually, according to Mondelēz.
This isn’t the company’s first attempt to reduce the amount of virgin plastic in its packaging. Some trays used for brands including Oreo, Cadbury, Milka and Chips Ahoy! already contain around 80% recycled PET, while Cadbury trialled paper Heroes tubs in the UK in 2025.
Food companies face growing pressure over plastic use
The move comes as manufacturers face both consumer and regulatory pressure to reduce their reliance on new plastic.
In the UK, the Plastic Packaging Tax applies to plastic packaging containing less than 30% recycled plastic. Since April 2026, the charge has been £228.82 per tonne, giving manufacturers a direct financial incentive to increase recycled content or move away from plastic altogether.
Recent HMRC figures show the scale of the issue. Of the plastic packaging manufactured or imported into the UK in 2025/26, 37% was declared taxable, while 51% met the threshold of containing at least 30% recycled material. The tax raised £250 million during the financial year.
Sustainability
European Sustainable Energy Week to Kickstart in Brussels
Published
3 months agoon
June 9, 2026
The European Sustainable Energy Week (EUSEW) 2026 opens in Brussels this morning, marking the start of the event’s landmark 20th edition. Policymakers, industry leaders, researchers, innovators and civil society groups are converging on the Belgian capital for three days of debate, with a programme built around the theme “A clean, secure and competitive Energy Union”. More than 50 policy sessions, an Energy Fair and the annual EUSEW Awards are among the highlights of this year’s event, which will run until 11 June.
Milestone 20th Edition Focused on Europe’s Energy Future
EUSEW 2026 marks two decades of Europe’s flagship clean‑energy event. Since its inception, the week has grown into the continent’s largest annual gathering dedicated to renewables and energy efficiency. This year’s edition is hybrid, taking place both in Brussels and online, with sessions hosted at the European Commission’s Charlemagne building and the NH Brussels EU Berlaymont hotel.
The opening day features a panel bringing together former European Commissioners Andris Piebalgs, Günther Oettinger, Miguel Arias Cañete and Kadri Simson, alongside the current Commissioner for Energy, Dan Jørgensen. And over the coming days, themes such as energy efficiency, affordability and decarbonisation are set to ignite discussions.
Key Speakers and Programme Highlights
2026’s programme brings together a wide range of speakers shaping Europe’s clean‑energy transition. Alongside the Commissioners’ panel and keynote contributions from senior EU policymakers and leading industry voices, the agenda also features specialised debates. One of the 20 panels scheduled for the second day will examine how AI‑powered grids can secure Europe’s energy future. The momentum continues on Thursday, 11 June, when another full day of 20 panels will tackle some of the week’s most technical questions, including a session on how fair electricity taxation can support SMEs as they navigate the energy transition.
The EUSEW Awards Ceremony takes place on 9 June at 10:00 CET, celebrating outstanding achievements in three categories: Local Energy Action, Women in Energy and SMEs Driving Energy Efficiency. These awards recognise individuals and organisations driving meaningful progress in energy efficiency and renewable technologies.
A Europe‑Wide Celebration of Clean Energy
Although the main conference runs from 9 to 11 June, EUSEW extends far beyond Brussels. Sustainable Energy Days, held between March and June, bring the clean‑energy conversation to communities across Europe and beyond. These locally organised events allow citizens, businesses and public bodies to engage directly with the energy transition, making EUSEW a truly continent‑wide initiative.
The 2026 edition also marks the start of the mandate for the new cohort of 30 Young Energy Ambassadors, selected from across Europe to represent the next generation of clean‑energy leaders. Their involvement underscores the EU’s commitment to ensuring that young professionals play an active role in shaping the future of the energy transition.
Sustainability
Scandinavian Airlines wins sustainability award in Copenhagen
Published
7 months agoon
February 7, 2026
Scandinavian Airlines has been recognized in the category “Most Impactful Solution – Ground Operations” at The Aviation Challenge Awards.
The Aviation Challenge is a global collaboration initiative presented by SkyTeam, bringing airlines together to accelerate progress in one of the most complex industries to transform. Through shared learning, data exchange and real‑world testing, participating airlines develop solutions that are already in use and designed to scale across operations.
“SkyTeam has become a driving force in pushing sustainability forward across the industry, and this year’s results underline what is possible when airlines work together,” says Anko van der Werff, President and CEO, SAS. “It is inspiring to see airlines from around the world turn shared ambition into practical solutions that scale.”
The Aviation Challenge Awards were presented in Copenhagen on 21 January, bringing together airline leaders and operational experts from across the global aviation community.
New long‑haul routes to Dubai and Thailand
Scandinavian Airlines will be expanding its intercontinental offering for Winter 2026/27 with three new longhaul routes from Copenhagen to Dubai, Phuket, and Krabi.
The return to Dubai is SAS’ first operation to the UAE since 2011.
Thailand also receives a major boost, with more than 75 percent additional capacity compared with last winter. With the introduction of Phuket and Krabi, SAS becomes the only airline offering scheduled commercial nonstop services from Scandinavia to three destinations in Thailand: Bangkok, Phuket, and Krabi.
“Dubai represents an important market for SAS, and at the same time we are proud to introduce Phuket and Krabi to our longhaul network,” says Paul Verhagen, Executive Vice President and Chief Commercial Officer at SAS. “Re-establishing our presence in Dubai allows us to offer our customers direct access to one of the world’s most exciting cities, while the addition of Phuket and Krabi provides nonstop connections to Thailand’s most sought-after holiday destinations. Together, these routes strengthen Copenhagen as a global hub for Scandinavia and Northern Europe and expand the choices available to our customers for both business and leisure travel.”
The new routes have been scheduled to offer convenient timings to and from Dubai and maximize connecting opportunities from Europe to Phuket and Krabi.
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