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10 sustainability influencers you should be following in 2021



Sustainability female influencer checking the label of a product
Content creators that are practicing what they preach have higher engagement on social media

Sustainability has been popping up on social feeds for a while.

From creators sharing tips on how to save the planet by upcycling your wardrobe, to food lovers advocating for the end of food waste. However, you can’t trust all social media hashtags these days – as posting a photo of yourself holding a recycled paper cup captioned #conciouslifestyle, while sporting tons of plastic accessories, doesn’t turn you into an eco-warrior.

Here are 10 sustainable influencers that are practicing what they preach. They are using their platforms to share actionable hacks and ways to live a more balanced life in 2021. After hearing about their quality content, you will know you should go and follow them as soon as you finish reading this article.


The entrepreneurial Influencer

Lindsey McCoy @plaineproducts

While living in The Bahamas, Lindsey McCoy noticed all the plastic bottles washing ashore and, after taking stock of the amount of plastic she was using in her own life, Lindsey made a concerted effort to stop using single use plastics. She had trouble, however, finding plastic-free bathroom products and realized her opportunity to make a difference. In 2017, North Carolina-based McCoy joined forces with her sister to start Plaine Products, a line of vegan, natural body care items that arrive in reusable, refillable aluminium bottles. Once empty, customers can return bottles to be cleaned and refilled. Her interest in learning more about the impact of plastic on our landfill led Lindsey McCoy to get involved in plastic pollution research, so she spent last summer aboard a plastic research sailing vessel.


The green chef

Max La Manna @maxlamanna
Low-waste chef, award-winning author and host of multiple BBC Earth food shows, Max La Manna is a 32-year-old chef who uses colourful plant-based recipes to encourage people to be more mindful about food waste while cooking. As most of us have been in the kitchen more often, thanks to waves of lockdown around the word, this influencer is rapidly growing on social media. In January 2020, he had 97k followers, and by September 2020 his profile had grown a following of 135k. This growth has only increased as the pandemic has continued. By May 2021, the influencer had reached almost three quarters of a million followers (730k and counting).


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A post shared by Max La Manna (@maxlamanna)


The minimalist podcaster

Host of a weekly show about eco-friendly living, minimalist parenting, and incremental lifestyle tweaks toward sustainability, author Stephanie Seferian aims to make sustainability accessible and easy. A former teacher turned full-time content creator, she interviews specialists to demystify eco-friendly living for the average,
overwhelmed parent on her podcast Sustainable Minimalists. This is definitely one to tune into to learn more about reducing waste and reliance on plastic, and how to become a more conscious consumer.


The fashion-conscious influencer @haifazakariaa

Dubai-based digital content creator, Haifa Zakaria, balances fashion with posts about minimising plastic use, encouraging recycling and sustainable fashion, and where to find brands that are conscious of the environment and animal ethics. She produces this aspirational content to her 77k+ followers. Check out Haifa’s story highlight ‘Earth’ on her Instagram page to find sustainability content that is updated on a regular basis.


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A post shared by Haifa Zakaria (@haifazakariaa)


The vegan expat @mostlyamelie

Amélie Gagne is a Canadian sustainability and wellness blogger based in Germany.

Her blog features ethical living, veganism, and wellness travel. She also offers recommendations and tips on health, eco-living, sustainability, and wellness. Besides creating content about living a healthier and greener life, the influencer also shares occasional recommendations about living in Berlin as an expat, a city she has called home for five years now.


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A post shared by Amélie (@mostlyamelie)


And here are five sustainability influencers, from different parts of the world, recommended by our readers:


Good for your planet and your mind
“I highly suggest you check out @TimFerriss. He posts new videos almost weekly on his YouTube channel that cover various topics on sustainability
and self-improvement. If you have the time, you can listen to his podcast as well! It features several powerful and successful people from a wide variety of professions who share their philosophies and vulnerabilities while Ferriss deconstructs their habits, traits, and routines. There’s a wealth of lessons to be taken from them that will influence both your mind and heart.”

Matthew Paxton – Founder at


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A post shared by Tim Ferriss (@timferriss)


The young activist we should be listening to

“As editor of a website on sustainability, I believe there can hardly be a better sustainability influencer than the young Swedish environmental activist Greta Thunberg. She doesn’t influence like most others do, by locking us into a silent, socially unresponsive cycle of endless consumerism of click-through ads; she influences by acting, speaking, and appealing to the decision makers. But she also teaches us that no age is “too young” to understand the catastrophic consequences of climate change.”

Silvia Borges – Chief Editor of sustainability website at


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A post shared by Greta Thunberg (@gretathunberg)


Living with less
“As a warrior for social equity and an advocate for sustainability, Francesca Willow desires to bring some clarity on the best methods to utilize for a more ethical lifestyle. She not only has an incredibly informative Instagram page, but her blog is a treasure for anyone searching for a holistic approach to sustainability. The most important idea I learned from her is that we don’t need expensive products to live a healthy and sustainable life; the products we need are all around us.”

Caroline Lee – Co-founder at software development


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A post shared by Francesca Willow (@ethicalunicorn)

Sustainability works better when fully integrated
“One of my favourite sustainability influencers is Besma, a Paris-based lifestyle influencer. Her blog, Curiously Conscious, talks about essential eco-friendly shortcuts and makes sustainability feel effortless. She tries to document her clothes swaps and visits to eco-villages, sustainable spa hotels, and organic food markets. She also promotes small organic brands on her profile.
One thing that I have learned from her is how to integrate sustainability into all aspects of life: food, travel, fashion, and beauty as well”.

Miranda Yan – Co-Founder at software development company


Advocating beyond sustainability

“The best sustainability influencers in my opinion are Emma Slade Edmonson and Claudia Ayuso. Not only do they both promote sustainable fashion, but they use their platform to advocate for climate change and charity fundraising to help those without a voice. They both possess an active presence in the sustainable clothing sector and are looking to use these platforms to make social change for the better.
Their environmental advocacy is by far my favourite and I look forward to seeing their posts regularly on social media.”
Umarah Hussain – Outreach Specialist at Marketing solutions agency


Sustainable energy from potato chips to heat up houses in Belgium



Woman cutting potatoes in the kitchen
The initiative is part of an innovative project that repurposes heat from PepsiCo’s snack plant and transforms it into sustainable energy | Photo: Andrea Piacquadio

When Laurens Vandecasteele was looking for a new home in 2020, the Suikerpark neighborhood in Veurne, Belgium, topped his list. He was drawn to its modern architecture, lush community gardens, and winding bike paths. Plus, the parklike space was just five minutes from the PepsiCo snack foods plant in Veurne, where Vandecasteele works as Frontline Manager.

“The houses are on the site of a former sugar factory where my father worked for almost 42 years,” Vandecasteele says. “I like the connection to my past.”

Vandecasteele’s new home also has a tie to his present — Lay’s potato chips will soon be the source of its heat. “It’s nice to know that your own company has created a solution that can heat your home,” he says.

Suikerpark is part of an innovative project that repurposes heat from PepsiCo’s snack plant and transforms it into sustainable energy. The Veurne site cooks up to 20 tons of potatoes an hour, releasing heat vapor as a by-product. When real estate developer Ion wanted to find inventive environmental solutions for Suikerpark, PepsiCo proposed an idea: What if some of the heat released during the process of making chips could be put to use? With the help of partners Noven, who designed the technology, and Fluvius, the area’s utility grid operator, PepsiCo is making it happen.

“Using a condenser, we capture the vapor from cooking and heat a water circuit from 50°C up to 80°C,” – explains Frank De Clercq, Maintenance and Sustainability Manager at the Veurne snacks plant. From there, the heated water will be transported to the houses at Suikerpark, where it will flow through the central heating system into radiators and hot water taps. The first homes will be warmed with the technology in 2022. Once it’s complete, the project will heat a total of 500 houses using clean, sustainable energy.

PepsiCo has set targets to cut carbon emissions by more than 40% by 2030 (against a 2015 baseline) and achieve net zero emissions by 2040. The company has undertaken several ambitious projects to reach this goal; the Veurne project is yet another step. “The heat generated at the Veurne plant helps reach net zero emissions and replaces heat that would normally be sourced by burning natural gas,” De Clercq explains.

And, if the mayor of Veurne has his way, Suikerpark is just the beginning, “This heat network on the scale of a neighbourhood is unique and Suikerpark is the opportunity of a lifetime. This is a great project to introduce new concepts that can be brought to the rest of Veurne” says Peter Roose. As the technology develops, there is potential to expand the system to the local hospital and other public buildings in the future. The Veurne plant could potentially heat more than 2,000 homes.

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European airline introduces uniforms made from recycled plastic bottles



Easy jet cabin crew wearing a sustainable uniforn
45 plastic bottles go into each of the new sustainable cabin crew and pilot uniforms adopted by EasyJet.

Budget airline EasyJet is introducing a new uniform for cabin crew and pilots, each made from approximately 45 recycled plastic bottles.

Manufactured by Northern-Ireland based company, Tailored Image, and created with unique high-tech material, the new uniform will be introduced into cabin crew circulation later this month. The roll-out across the airline is estimated to prevent around half a million plastic bottles from ending up as plastic waste each year.

The sustainable initiative makes a difference even before the first uniform is worn as, besides the fabric helping to reduce plastic waste, the high-tech material is made using renewable energy sources and has a 75% lower carbon footprint than traditional polyester.

The new fabric, adapted to the airline’s current style, was first trialled last year for suitability in the cabin and flight deck environments. Compared to their non-recycled alternative, it was found to be more abrasion-resistant. It also provides more elasticity, improving fit and freedom of movement.

Plastic has also been replaced in all clothing-related packaging in favour of recyclable and biodegradable materials: replacing plastic collar strays with recyclable cardboard ones, plastic shirt clips with metal shirt clips, non-recyclable white coated card with recyclable cardboard card, and polypropylene outer shirt covers with biodegradable shirt covers.

EasyJet has already taken steps to reduce plastic onboard as it continues to reduce the number of single-use plastic items used on its flights. The airline has replaced many items with more sustainable alternatives, such as introducing a small plant-based bowl as a teabag holder, removing over 27 million individual items of plastic from their inflight retail operation in the 2020 Financial Year, and the company has never offered plastic straws. They also offer a 50p discount on hot drinks for customers who bring their reusable cup.

“We are excited to be debuting this new pilot and cabin crew uniform made from recycled plastic bottles and to introduce it for our pilots and cabin crew colleagues. We know that sustainability is an important issue for them and also for our customers.

It is a priority for us to continue work on reducing our carbon footprint in the short term, coupled with long-term work to support the development of new technology, including zero-emission planes which aspire to reduce the carbon footprint of aviation radically.” – says Tina Milton, Director of Cabin Services at easyJet.

Since 2000, easyJet, who has over 300 aircrafts on nearly 1000 routes to more than 150 airports across 35 countries, has reduced the carbon emissions for each kilometre flown by a passenger by over a third. Initiatives have included introducing lightweight carpets, trolleys and seats, single-engine taxiing, and removing paper manuals from their aircraft.

In 2019, easyJet became the world’s first major airline to operate carbon neutral flights across its whole network by offsetting the carbon emissions from the fuel used for all of its flights through schemes accredited by two of the highest verification standards, Gold Standard and the Verified Carbon Standard.

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Winners of the £2m Sky Zero Footprint Fund revealed



Tessa Clarke Co-founder and CEO of OLIO
Tessa Clarke Co-founder and CEO of OLIO

Sky, Europe’s leading direct-to-consumer media and entertainment company, has announced the five winners of its Sky Zero Footprint Fund. The £2 million advertising fund was set-up to accelerate and amplify business initiatives which are driving positive behavioural change for a more sustainable world. It is part of the media company’s Sky Zero campaign to be net zero carbon by 2030.

The five winning brands each displayed the desire and creative capacity to inspire change, along with values aligned with Sky. Sky has committed to go net zero carbon by 2030 and inspire others to join the journey.

Each of the winning businesses have been awarded £250,000 in media value. They will now move into ad production ahead of a final stage of judging in October. In Autumn, the most compelling creative will secure a total of £1 million in media value.

All five winning campaigns will be revealed as part of an advertising celebration of sustainability across Sky Media’s channels in the run up to the COP26 Climate Change conference in November, in Glasgow, of which Sky is a media partner.

The five winning businesses include energy supplier OVO, plastic-free baby wipes and eco-friendly nappies brand Pura, financial and wealth management firm Path Financial, and Here We Flo, a 2013 start-up producing biodegradable pad liners and organic tampons.

“We’re absolutely ecstatic to be a Sky Zero Footprint Fund Winner. At OLIO, we firmly believe we can make a difference. Billions of small actions got us into the climate crisis in the first place, and so surely billions of small actions can help get us out. Working together with Sky, we can’t wait to bring OLIO’s hard-hitting, but empowering, message into homes across the UK, and to unleash a clarion call that TV is uniquely placed to deliver.” – celebrates Tessa Clarke, Co-founder & CEO of one of the five selected companies, OLIO, a free app tackling household food wastage by connecting people with their neighbours, so that surplus food can be given away, instead of thrown away.

The winning campaigns were selected by a broad panel of credible and knowledgeable judges with strong views on advertising, creativity, and sustainability. Each brand was judged on merit based on their creativity (ability to inspire the nation into action), possible impact (the potential to drive behavioural change), and sustainable credibility (commitment as a business to improve future sustainability).

“We know that each of our winners can play a key role in encouraging the nation to make small but significant changes. It’s exciting that through the process we have unearthed new disruptive brands, giving them a platform to amplify their message through the power of TV.” – says Tim Pearson, Managing Director of Sky Media.

All five winning ads will be produced using insights, tools, and learnings from AdGreen. Part of the Advertising Association, AdGreen supports the ad industry shift towards net zero, eliminating the negative environmental impacts of production.



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