Connect with us


10 sustainability influencers you should be following in 2021



Sustainability female influencer checking the label of a product
Content creators that are practicing what they preach have higher engagement on social media

Sustainability has been popping up on social feeds for a while.

From creators sharing tips on how to save the planet by upcycling your wardrobe, to food lovers advocating for the end of food waste. However, you can’t trust all social media hashtags these days – as posting a photo of yourself holding a recycled paper cup captioned #conciouslifestyle, while sporting tons of plastic accessories, doesn’t turn you into an eco-warrior.

Here are 10 sustainable influencers that are practicing what they preach. They are using their platforms to share actionable hacks and ways to live a more balanced life in 2021. After hearing about their quality content, you will know you should go and follow them as soon as you finish reading this article.


The entrepreneurial Influencer

Lindsey McCoy @plaineproducts

While living in The Bahamas, Lindsey McCoy noticed all the plastic bottles washing ashore and, after taking stock of the amount of plastic she was using in her own life, Lindsey made a concerted effort to stop using single use plastics. She had trouble, however, finding plastic-free bathroom products and realized her opportunity to make a difference. In 2017, North Carolina-based McCoy joined forces with her sister to start Plaine Products, a line of vegan, natural body care items that arrive in reusable, refillable aluminium bottles. Once empty, customers can return bottles to be cleaned and refilled. Her interest in learning more about the impact of plastic on our landfill led Lindsey McCoy to get involved in plastic pollution research, so she spent last summer aboard a plastic research sailing vessel.


The green chef

Max La Manna @maxlamanna
Low-waste chef, award-winning author and host of multiple BBC Earth food shows, Max La Manna is a 32-year-old chef who uses colourful plant-based recipes to encourage people to be more mindful about food waste while cooking. As most of us have been in the kitchen more often, thanks to waves of lockdown around the word, this influencer is rapidly growing on social media. In January 2020, he had 97k followers, and by September 2020 his profile had grown a following of 135k. This growth has only increased as the pandemic has continued. By May 2021, the influencer had reached almost three quarters of a million followers (730k and counting).


View this post on Instagram


A post shared by Max La Manna (@maxlamanna)


The minimalist podcaster

Host of a weekly show about eco-friendly living, minimalist parenting, and incremental lifestyle tweaks toward sustainability, author Stephanie Seferian aims to make sustainability accessible and easy. A former teacher turned full-time content creator, she interviews specialists to demystify eco-friendly living for the average,
overwhelmed parent on her podcast Sustainable Minimalists. This is definitely one to tune into to learn more about reducing waste and reliance on plastic, and how to become a more conscious consumer.


The fashion-conscious influencer @haifazakariaa

Dubai-based digital content creator, Haifa Zakaria, balances fashion with posts about minimising plastic use, encouraging recycling and sustainable fashion, and where to find brands that are conscious of the environment and animal ethics. She produces this aspirational content to her 77k+ followers. Check out Haifa’s story highlight ‘Earth’ on her Instagram page to find sustainability content that is updated on a regular basis.


The vegan expat @mostlyamelie

Amélie Gagne is a Canadian sustainability and wellness blogger based in Germany.

Her blog features ethical living, veganism, and wellness travel. She also offers recommendations and tips on health, eco-living, sustainability, and wellness. Besides creating content about living a healthier and greener life, the influencer also shares occasional recommendations about living in Berlin as an expat, a city she has called home for five years now.


View this post on Instagram


A post shared by Amélie (@mostlyamelie)


And here are five sustainability influencers, from different parts of the world, recommended by our readers:


Good for your planet and your mind
“I highly suggest you check out @TimFerriss. He posts new videos almost weekly on his YouTube channel that cover various topics on sustainability
and self-improvement. If you have the time, you can listen to his podcast as well! It features several powerful and successful people from a wide variety of professions who share their philosophies and vulnerabilities while Ferriss deconstructs their habits, traits, and routines. There’s a wealth of lessons to be taken from them that will influence both your mind and heart.”

Matthew Paxton – Founder at


View this post on Instagram


A post shared by Tim Ferriss (@timferriss)


The young activist we should be listening to

“As editor of a website on sustainability, I believe there can hardly be a better sustainability influencer than the young Swedish environmental activist Greta Thunberg. She doesn’t influence like most others do, by locking us into a silent, socially unresponsive cycle of endless consumerism of click-through ads; she influences by acting, speaking, and appealing to the decision makers. But she also teaches us that no age is “too young” to understand the catastrophic consequences of climate change.”

Silvia Borges – Chief Editor of sustainability website at


Living with less
“As a warrior for social equity and an advocate for sustainability, Francesca Willow desires to bring some clarity on the best methods to utilize for a more ethical lifestyle. She not only has an incredibly informative Instagram page, but her blog is a treasure for anyone searching for a holistic approach to sustainability. The most important idea I learned from her is that we don’t need expensive products to live a healthy and sustainable life; the products we need are all around us.”

Caroline Lee – Co-founder at software development

Sustainability works better when fully integrated
“One of my favourite sustainability influencers is Besma, a Paris-based lifestyle influencer. Her blog, Curiously Conscious, talks about essential eco-friendly shortcuts and makes sustainability feel effortless. She tries to document her clothes swaps and visits to eco-villages, sustainable spa hotels, and organic food markets. She also promotes small organic brands on her profile.
One thing that I have learned from her is how to integrate sustainability into all aspects of life: food, travel, fashion, and beauty as well”.

Miranda Yan – Co-Founder at software development company


Advocating beyond sustainability

“The best sustainability influencers in my opinion are Emma Slade Edmonson and Claudia Ayuso. Not only do they both promote sustainable fashion, but they use their platform to advocate for climate change and charity fundraising to help those without a voice. They both possess an active presence in the sustainable clothing sector and are looking to use these platforms to make social change for the better.
Their environmental advocacy is by far my favourite and I look forward to seeing their posts regularly on social media.”
Umarah Hussain – Outreach Specialist at Marketing solutions agency


Purina launches its first Ocean Restoration Program



Purina Europe launches its first Ocean Restoration Program
Pet care brand is partnering with expert organizations to help restore 1 500 hectares in Europe

Purina Europe is partnering with expert organizations to help restore 1 500 hectares – the equivalent of around 3 700 football pitches – of marine habitats by 2030. Marine habitats provide a home to many species, including fish. Fish is part of Purina’s supply chain because it uses fish by-products, which are parts of fish that are not consumed by humans but provide a valuable ingredient in pet food, so that nothing goes to waste.

The pet care brand is investing in its partners’ ocean restoration solutions across Europe, with the aim of making these effective and scalable. Each partner targets species that are critical to restoring local marine habitats but are being depleted. The first phase of the program will last three years and prioritizes the development of research, a measurement framework and the conditions needed to scale up the restoration solutions efficiently and effectively. The second phase is planned to start in 2026 and will focus on scaling the proven solutions.

The Seagrass Consortium, represented by one of its founding partners, Sea Ranger Service, are building solutions to plant seagrass meadows, a key habitat-forming species, helping with biodiversity and capturing carbon. Oyster Heaven is using natural materials to reconstruct lost oyster reefs. Oysters generate biodiversity, provide a home for a multitude of different species and are natural water filterers, removing pollutants including excess nitrogen which helps improve water quality. Better water quality allows more sunlight to reach the seagrass meadows, enabling them to flourish.

Urchinomics is removing excess sea urchins, which have overgrazed seaweed (in this area, kelp) beds since their natural predators have diminished significantly. Their removal will help kelp to rebound. Seaweed acts as a natural purifier of water, providing habitats, food, and energy for many marine organisms, whilst absorbing and storing large amounts of carbon. SeaForester is using techniques such as mobile seaweed nurseries to restore rapidly disappearing seaweed forests.

“We are delighted to launch Purina Europe’s first Ocean Restoration Program. With marine biodiversity declining dramatically, collective restoration efforts are required. At Purina, we are committed to playing our part to help address the marine biodiversity loss in our extended supply chain. Therefore, together with our partners, we are taking an active role in helping restore marine habitats at-scale in Europe,” says Kerstin Schmeiduch, Director of Corporate Communications and Sustainability at Purina Europe.

“The structure of the program enables the group of expert partners working on restoring critical species across Europe to scale their solutions and share knowledge and expertise. This will help us collaborate efficiently and give the greatest chance of measuring and replicating success. Going forward, the program can contribute to creating training, employment and business opportunities for local communities,” says Harry Wright, CEO of Bright Tide.

Restoration efforts will take place in France (Arcachon Bay), the Netherlands (including Zeeland), Norway (Tromsø), and Portugal (Cascais & Peniche), while additional sites in Germany and the UK are being evaluated.

The Ocean Restoration Program is part of Purina Europe’s broader commitment to helping advance the regeneration of ocean and soil ecosystems.

Continue Reading


Competition for European Capital of Smart Tourism is now open



A view of Bordeaux, France
Previous European Capital of Smart Tourism winners include Bordeaux, France, in 2022 | Photo: Guillaume Flandre

The European Commission has launched the 2025 edition of the European Capital of Smart Tourism and the European Green Pioneer of Smart Tourism competitions.

Tourism destinations across Europe can submit their innovative practices of smart and sustainable tourism to become leading examples in European tourism.

As the EU’s third largest eco-system, tourism plays a crucial role in economic growth and job creation. The Smart Tourism initiative recognises cities implementing new digital tools and practices such as equal opportunity and access to visitors, sustainable development and support to creative industries and local talent. With these competitions, the European Commission promotes and awards the future of smart and sustainable tourism in Europe.

To compete for the 2025 titles, cities must demonstrate their innovative tourism practices and submit their applications online. Applications will first be evaluated by a panel of independent experts. In the second step, shortlisted cities will be asked to present their city’s candidature in front of the European Jury. A Jury will select two winners, the ‘European Capital of Smart Tourism 2025’ and the ‘European Green Pioneer of Smart Tourism 2025’. The result will be announced in November 2024. 

Both competitions are open to cities across both the EU, as well as the non-EU countries that take part in the Single Market Programme (SMP).

The 2025 European Capital of Smart Tourism is the sixth edition of the competition. Dublin was selected as the 2024 Smart Capital. Previous winners include Pafos and Seville as 2023 Capitals and Bordeaux and València as the 2022 Capitals. Helsinki and Lyon won the inaugural competition and jointly held the 2019 titles.

Since 2024, there is only one winner of the European Capital of Smart Tourism competition due to a change in competition rules, whereas previous editions featured two winners annually.

The European Capital of Smart Tourism competition is open to cities with a population of over 100.000.

To find out more, visit the European Capital of Smart Tourism Guide for Applicants.

Continue Reading


The importance of sustainability initiatives for modern businesses



The importance of sustainability initiatives for modern businesses
Research shows that almost three-quarters of employees believe environmentally sustainable companies make for more attractive employers. | Photo: Yan Krukau

Consumers are understandably shopping with more eco-awareness than ever before considering the current climate. Not only do they want assurances that the product was made ethically, but there’s also a growing curiosity about understanding where our products come from and the impact of their journey from mine to market.

At the same time, modern customers are also wising up to greenwashing schemes, meaning they aren’t going to blindly align themselves with the first company that appears to be doing the right thing. It’s important to invest in sustainable policies in the first place, but it’s even more important to invest in the right way.

Here we explore the core benefits to promoting sustainability initiatives across your company and explore how doing so can help to future-proof your organisation in the context of the rising climate crisis.

Retaining and attracting talent

Particularly with younger generations developing a widespread eco conscience, in order to open yourself up to the best candidates in the talent pool, it’s important to demonstrate that your company aligns with these beliefs. Research shows that almost three-quarters of employees believe environmentally sustainable companies make for more attractive employers. This means that not only will you be more appealing to prospective employees, but you’re also more likely to retain talent once they join your organisation. In addition, you may find that employees are happier working in a business that has strong eco-awareness, positively impacting upon staff morale and productivity. 

To leverage your green policies to attract more talent, it’s important to publicise the work you’re doing; keeping everything internalised means prospective hires won’t be able to fully understand the company’s principles. There are several ways you can do this, from advertising your policies on your website in a company handbook to including information on job postings. Celebrate the wins and progress you’ve made to position yourself as a forward-thinking company with a clear social conscience.

Potential cost savings

It’s a common misconception that adopting more eco-friendly policies will eat into your profit margins and come at the expense of business growth. But the opposite is true. There are so many examples of small changes businesses can make that can actually save huge amounts of money over time, helping to fuel more sustainable expansion.

One of the biggest areas for potential savings is in reducing waste. In 2021 alone, businesses in England produced an estimated 33.9 million tonnes of commercial and industrial waste. From food to documents, any items that contribute to this huge number ultimately amount to wasted money, while also contributing to the amount that ends up in landfill. Simple things like cutting down on inessential printed documents and using reusable coffee cups can make a huge difference.

In order for businesses to cut down on waste, it’s imperative that you get the buy-in from employees. Make waste reduction schemes accessible and provide staff the tools to reduce waste and ultimately cut costs. Even if teams are working remotely, you could provide training to educate employees on simple techniques to limit their waste, such as how to properly care for equipment to reduce the need for replacements.

Driving innovation

When businesses pledge to operate more sustainably, it encourages people at all levels to find more innovative solutions to long-standing problems. This is because they’re restricted by the ways in which they can use key resources such as water and carbon across the supply chain, encouraging them to use more inventive processes without diminishing the quality of their product or service.

Often, when businesses operate without much of an eco conscience, they’ll do as little as they can get away with and comply with only the lowest environmental standards. However, for companies who are looking to future-proof themselves and stay ahead of the curve, it’s advisable to conduct business in line with the strictest rules.

When the entire business is working to these higher standards, employees are encouraged to be proactive in solving problems to facilitate growth while also sticking to the wider corporate responsibility. Plus, you’ll be safeguarding yourself from future legislation roll-outs, with governments around the world likely to continually enforce more stringent rules to meet long-term sustainability goals.

Understanding the corporate climate

Time is running out for businesses across the globe to reduce their carbon footprint and play their part in protecting the planet for future generations. However large or small, every business has the opportunity to establish eco-friendly principles that can make a huge difference in their local communities and beyond. Best of all, your actions may just inspire others to do the same.

Continue Reading