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New Balance Signs Teenage Superstar Endrick

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Brazilian football player Endrick holding a ball
The 17-year-old Brazilian player will also have a limited edition, gold boot launched by the Boston-based sports footwear manufacturer

New Balance Football has announced Brazilian teenage sensation Endrick as the latest player to join the brand’s growing roster of athletes. Widely regarded as one of the most exciting young footballers in the world, the 17-year-old joins New Balance as part of the brand’s commitment to championing the next generation of talent, seamlessly blending athletic excellence with cultural influence.

An audacious, dynamic left-footed striker, Endrick burst onto the scene at just 15 years old, gaining global notoriety for his performances for the Palmeiras and Brazil youth teams. In October 2022, aged 16, he became the youngest ever player to represent Palmeiras before going on to eclipse this achievement just a few weeks later by scoring for his club and becoming the second youngest goal scorer in the history of Brazil’s Série A. Endrick is now represented by Roc Nation Sports International.

Endrick finished the season as the Palmeiras top goal scorer in the league with 11 goals, while winning his second, back-to-back, Brazilian Serie A trophy.

His special ability on the pitch has not gone unnoticed, earning himself a call-up to the Brazil national team squad for its 2026 World Cup qualifiers, becoming the youngest player to be called up in nearly 30 years. He went on to make his debut for Brazil against Colombia, making himself the fourth youngest player ever to represent the nation and the youngest to debut in nearly 60 years.

In 2024, he will lead the next generation of Brazilian stars and will join Real Madrid when he turns 18 in July as the most lucrative transfer ever of a player from the Brazilian market.

Endrick said: “It is a great honor to join the New Balance family and partner with a brand that is aligned with the same core values that I embody both on and off the pitch. As I continue to strive for excellence in my professional career, I know that New Balance will support my journey every step of the way.”

Andrew McGarty, Global Director of Sports Marketing for Global Football at New Balance said: “It’s incredibly rare to witness a player so infectiously exciting and determined to carve his own path at such a young age as Endrick, and we’re honoured to become a part of what we believe will be a historic journey together. Endrick epitomises our Fearlessly Independent spirit and everything we champion as a brand. Together with Endrick and his family, we look forward to giving back to the community in Brazil, reflecting his values and ours as a brand. He has the world at his feet and we’re enthusiastically proud to welcome him to the New Balance family”.

“It is incredible that the seminal partnership we have announced for Endrick since joining Roc Nation Sports International is with a best in class, family owned brand that champions its athletes to be the best they can be. New Balance and Endrick will be cemented in history as Endrick continues to carve his meteoric rise in the sport,” says Frederico Pena, President of Roc Nation Sports International Brazil.

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Tosin Adarabioyo to join Chelsea

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Tosin Adarabioyo to join Chelsea
Born in London but raised in Manchester, Tosin began his career with Man City at the age of five.

Centre-back Tosin Adarabioyo will join the club ahead of the 2024/25 season.

The 26-year-old has signed a four-year contract – which begins on July 1 – and arrives from west London neighbours Fulham.

After signing for the Blues, Tosin said: ‘Chelsea is a huge club and this is a full-circle moment for me. I was born three miles away from Stamford Bridge and made my professional debut there.

’I’m very excited and looking forward to helping push the club in the direction we want to go.’

Co-sporting directors Paul Winstanley and Laurence Stewart said: ‘We are delighted to bring Tosin to Chelsea. Throughout his career, he has showcased his maturity and defensive qualities and has gained a wealth of experience in the Premier League in recent seasons.

’He is ready to make the step up to Chelsea and work alongside the talented players in our squad. We look forward to Tosin joining up with us for pre-season.’

Born in London but raised in Manchester, Tosin began his career with Man City at the age of five. He moved through the club’s youth ranks and regularly captained the Under-18s at 16 years old.

His professional debut arrived in February 2016 at Stamford Bridge. Tosin started for a youthful Man City side in the FA Cup and went on to make seven more first-team appearances across the following two campaigns.

Season-long loan spells in the Championship with West Bromwich Albion and Blackburn Rovers were enjoyed before Tosin left Man City permanently to join Fulham in October 2020.

Tosin’s first campaign as a Premier League regular yielded 33 appearances and much praise for his adaptation to the top flight. He featured for Fulham on 44 occasions the following season and played an important role in the club securing promotion from the Championship.

He has gone on to make 45 top-flight appearances since Fulham’s return to the Premier League, helping the Cottagers finish tenth and 13th respectively in the past two seasons.

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Emma Ellis promoted to President of Interbrand London

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Emma Ellis promoted to President of Interbrand London
Emma was previously Managing Director, Interbrand London

Interbrand, the world’s leading brand consultancy, has announced the promotion of Emma Ellis to President, Interbrand London. She will report to Interbrand’s Global CEO Gonzalo Brujó. 

Emma was previously Managing Director, Interbrand London and will succeed Christian Purser in this role.

With extensive experience in branding and business strategy, Emma will lead the London office at a time of significant growth for the UK and will be responsible for the commercial growth of the London business while championing client excellence. As a role model across Interbrand’s global network, Emma’s responsibilities will also involve continuing to build and drive an inclusive culture that empowers teams to create game-changing work.

Over her 11-year tenure at Interbrand, Emma has held four positions, starting in client services before heading into a growth role and rising through the ranks of the Executive Committee. After returning from maternity leave, Emma took the helm as Managing Director, where she broadened her remit from client experience to encompass growth and culture. 

Emma has spent almost two decades collaborating with many of the world’s leading brands and businesses, and has led and delivered innovative and strategic partnerships for clients including LEGO, Siemens, Axa, Asos, Dr Martens, Vodafone, Unilever and Sony. 

Alongside her role at Interbrand, Emma is a founding member of CHIEF UK and a champion of Brixton Finishing School.

Commenting on her promotion, Emma Ellis said: “I am thrilled to take on the new role of President here in London having spent over a decade helping grow the business in the UK. 

I am eager to combine the strengths of creativity and technology to enhance our brand offer and continuously improve with our people for our clients. We will continue focusing on the culture we have built, placing an even greater emphasis on our team who are the bedrock of our product.”

Interbrand’s Global CEO, Gonzalo Brujó, said: “Emma’s deep understanding and experience in branding and business strategy make her the perfect leader for our London office. Her focus on our people and culture, our work, our technology and our growth are truly reflective of Interbrand’s global mission and values. There is no one more fitting to lead the UK business for its continued success and I am delighted Emma is taking this role.”In June this year, Interbrand will celebrate its 50th anniversary. Throughout those 50 years the company has witnessed significant growth, transforming some of the biggest global brands including General Electrics, Bugatti, KIA, Microsoft, BMW, Nike, Starbucks and Volkswagen. This year will also see 25 years of its respected Best Global Brands Report due out in September 2024.

Interbrand has been a world leading brand consultancy for over 5 decades – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.

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Documentary reveals one man’s 17-Year fight for freedom

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Documentary reveals one man's 17-Year fight for freedom
Andrew Malkinson spent years in prison for a crime he didn’t commit.

BBC Factual has announced The Wrong Man: 17 Years Behind Bars, the deeply personal story of an innocent man failed at every turn by the criminal justice system. This one hour documentary for BBC Two and iPlayer tells the story of Andrew Malkinson and the devastating effect of the years he spent in prison for a crime he didn’t commit.

On the morning of 2 August 2003 there’s a knock on Andrew Malkinson’s door.

It’s the police, there to arrest him for the violent attack and rape of a young woman. Andrew is adamant he hasn’t done it but the police are certain he matches the victim’s description of the attacker. Convinced that everything will be cleared up once he gets to the police station, Andrew takes part in a video lineup.

But the victim identifies him in the lineup as the man who attacked her and Andrew is charged with attempted murder and rape. Just over six months later a jury finds him guilty of rape and sentences him to life in prison. He begins his life sentence on the sex offenders wing in HMP Frankland on 30 March 2004.

Emma Loach, Lead Commissioning Editor, Documentaries, says: “This film describes one of the most terrible miscarriages of justice of our time. This was not only a devastating failure of the judicial system for Andrew, it has also neglected to bring justice for the victim of what was an appalling crime. The film goes behind the headlines and shows Andrew’s bravery and tenacity as he fights for his freedom and the terrible repercussions he is still facing today.”

Directors Fran Robertson and Jemma Gander says: “We first met Andy on the day he was released from prison in 2020, when he was still considered a guilty man. We knew that he had already spent 17 and a half years behind bars, fighting for the truth to come out and hoping that one day he would be able to tell the full story of his wrongful conviction and of the failures of the criminal justice system. We’re grateful that he allowed us to follow his journey to the Court of Appeal and that he has trusted us to help tell his story.”

With exclusive access to Andrew, his family and his legal team, this powerful film tells the extraordinary story of his fight to prove his innocence, from the moment of his arrest to his exoneration at the Court of Appeal twenty years later. Filmed over three years, from the day he walks out of prison, Directors Jemma Gander and Fran Robertson follow Andrew and his legal team as they take on the criminal justice system to overturn his conviction.

Andrew takes centre stage to tell his story and describes the devastating effect of those years in prison. His mother, Trish and his sister Sarah reveal the impact on them: what it was like to read the front page newspaper headlines describing him as a ‘monster’ and how it affected their relationship with him.

After serving seven years of his sentence, Andrew was eligible for parole, an early release under supervision. For the Parole Board to assess his risk to the public, he’s asked to attend offender behaviour programmes which he refuses to do as it means talking about the rape he didn’t commit. His mum reveals, “he said ‘I’m never ever going to admit to something that I haven’t done. I don’t care if I stay in prison for the rest of my days.’”

As APPEAL lawyer Emily Bolton and investigator James Burley investigate Andrew’s case, they uncover revelations about the witnesses that start to show a picture of failings by Greater Manchester Police in its original investigation of the case.

After more than seventeen years, the Parole Board finally decide Andrew can be released. His mum and legal team are there to meet him and it’s an extraordinary moment for Andrew to “go to the beach and feel the waves, the wind and the cold air”. It’s bittersweet – he’s free from prison but he’s still convicted of being a sex offender, under tight supervision by the probation service and the police.

As Andrew walks into the Court of Appeal, almost twenty years since he was arrested, his family and supporters can only hope that this time he will clear his name. The judge delivers his decision: “Mr. Malkinson, having waited so many years, you leave the court a free man, no longer subject to the conditions of your life licence.

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