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Adwoa Aboah is the new global brand activist for Rimmel London

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Model Adwoa Aboah
Londoner Aboah began modelling at the age of 18 and is the founder of Gurls Talk

Beauty influencers are still responsible for significant online traffic on visual platforms such as YouTube and Instagram. But the era of content creators aimlessly flogging lipsticks and mascaras to their millions of followers is coming to an end. And fast.

The way that companies are recruiting and labelling their new ambassadors has changed, too.

Rimmel London is the latest cosmetic brand partnering with an advocate that brings much more to the table than digital numbers or makeup tutorials. The British brand, which was founded by Eugène Rimmel as a perfumery in 1834 and is now owned by global leader, Coty Inc., recently announced international model and mental health advocate, Adwoa Aboah, as the new global activist for the beauty brand.

Aboah, who began modelling at the age of 18 and landed her first VOGUE cover at the age of 22, is the founder of Gurls Talk, a community-led non-profit dedicated to promoting the mental health and wellbeing of adolescent girls and young women through weekly podcast episodes, live events, and an online community. The project, launched in 2017 following Adwoa’s personal experience with mental health, aims to destigmatise mental health conversations while fostering a supportive community for girls.

“I am honoured to be the new face of Rimmel London and to be given this amazing platform to connect with people all over the world. Being yourself isn’t always that easy to do – and in the past I’ve really struggled with it. Together we’re going to keep encouraging people to feel comfortable in their own skin and to be proud of the things that make them unique.” – says the model who, besides campaigns for labels Versace, Kenzo and Calvin Klein, has also performed in some short-films and music videos.

The list of women who have previously been the face of Rimmel London includes British models Kate Moss and Cara Delevingne, as well as singer Rita Ora.  Now, to celebrate individualism, the London born-and-raised Adwoa will be the face of beauty campaigns and product launches scheduled throughout 2021.

I am a blogger and a content creator regularly collaborating with news and industry media outlets to help businesses and entrepreneurs to enhance their PR, branding and online authority.

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Lauren Laverne joins The Big Design Challenge on Sky Arts

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Presenter Lauren Laverne
Laverne: British presenter has over twenty years’ experience working in broadcasting and the music industry.

Sky Arts is set to spotlight Britain’s best design talent with new series The Big Design Challenge, airing next year. Hosted by DJ and multi-award winning broadcaster Lauren Laverne, this new skills-based reality format will see eight top creatives battle it out over five episodes to be crowned Britain’s next design superstar.

Drawn from all corners of the UK, the competitors will put their problem-solving abilities and creative flair to the test as they face a range of weekly challenges set by a guest judge. The guest judges and challenges include Konnie Huq, presenter and children’s author, Mourad Mazouz, a restaurateur and founder of Sketch, and Maggie Aderin-Pocock, space scientist and educator, amongst other professionals.

“Design affects all of our daily lives, but the world of designers can seem a little remote from the outside – it’s been so much fun to lift the lid on that and get up close to the brilliantly creative people at its cutting edge. I can’t wait to introduce our viewers to our wonderful judges, fantastically talented designers and some extraordinary guests!”. – says Lauren Laverne.

Lauren is also joined by two expert judges, artist and designer Morag Myerscough and industrial designer Tej Chauhan, who will cast their eyes over the designers’ creations throughout the series and separate the successes from the disasters.

The designers will compete in two teams of four each week, led by a different team captain. At the end of each challenge, one team will be declared the winner, with all eight artists judged individually by Morag, Tej and the guest judge. When four challenges are complete, two finalists will be announced whose work has impressed the most over the course of the series. They’ll go on to lead the teams for the final challenge taking place at London’s Victoria & Albert Museum, the world’s leading museum of art, design and performance. The winner will have the opportunity to exhibit their designs at the V&A, gaining exposure to millions of visitors and industry experts.

The Big Design Challenge is produced by Somethin’ Else TV Studio, part of 4th Floor Creative, a division of Sony Music Entertainment. The show is scheduled to premiere on Sky Arts, Freeview Channel 11, and streaming service NOW in February 2022.

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Biomedical entrepreneur Kiana Aran wins Inspiring Women in Science Awards

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Doctor Kiana Aran
Professor and entrepreneur Kiana Aran is the co-founder of Biotechnology company Cardea Bio

Kiana Aran, an Associate Professor of Medical Diagnostics and Therapeutics at Keck Graduate Institute and The Parent in Science Movement, focused on raising awareness on the barriers faced by academic parents, are the recipients of this year’s Inspiring Women in Science Awards. The awards, organised by Nature Research Awards in partnership with The Estée Lauder Companies, seek to inspire girls and women around the world to engage with sciences, technology, engineering, mathematics and medicine subjects. The winners were announced at a virtual ceremony on 28 October.

The Scientific Achievement Award, awarded in recognition of early-career women researchers and awarded for exceptional demonstrable contribution to scientific discovery was won by Kiana Aran, a biomedical entrepreneur and researcher, who focuses on designing novel biosensing platforms, and using 2D nanomaterials for early disease diagnosis. Co-Founder and Chief Scientific Officer at Biotechnology company Cardea Bio, she is also an Associate Professor of Medical Diagnostics and Therapeutics at Keck Graduate Institute, a member of the Claremont Colleges, a visiting Assistant Professor at the University of California Berkeley.

“Kiana and The Parent in Science Movement are a credit to the strength and future of women in STEM. Kiana is a passionate mentor who has led by example through her work advancing discovery by making the most of transdisciplinary collaboration and breaking down silos between industry and academia. The Parent in Science Movement offered a unique perspective on addressing the pipeline of women in STEM and the barriers women in science face. Their methodological approach and engagement with local communities and political powers has brought about meaningful change in their home country of Brazil, and they are looking to further that work in neighbouring countries.” – says Mina Razzak, Editorial Director, Nature Reviews.

Winners were selected by a judging panel consisting of editors from Nature Portfolio, academic scientists, external experts working in organisations supporting access to science for women, and The Estée Lauder Companies, with each winner receiving a cash prize of US$40,000 to spend on initiatives relating to their work, mentoring through The Estée Lauder Companies and other publicity opportunities.

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Kellon Deryck becomes brand ambassador for Creme of Nature

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Hairstylist Kellon Deryck
With over 15 years of professional experience under his belt, Kellon has worked with Grammy Award–winning artist Megan Thee Stallion

Celebrity hairstylist Kellon Deryck has been announced as the official Brand Ambassador for hair care brand Creme of Nature.

With over 15 years of professional experience under his beltKellon has worked with Grammy Award–winning artist Megan Thee Stallion, music duo City Girls, and multi-platinum producer and music icon Missy Elliott.

Over the last two decades, there has been a significant growth in the multicultural haircare space with many women opting to wear their natural hair. According to a recent study, 45% of Black women are interested in identifying quality products to maintain their hair and scalp under their protective styles.

“Ever since I was a young artist in-training, Creme of Nature products have been a household name and my go-to brand for various haircare and styling needs, such as trendy braiding and weaving techniques or, simply, styling a sleek blow-out. I have used various collections, no matter if I was working at a salon or doing someone’s hair at home. I’m beyond honoured and excited for this journey sharing the brand’s legacy and innovation” – says Kellon Deryck.

Under the new partnership with Creme of Nature, Kellon will educate and communicate to consumers and their community the brand’s products’ benefits across social and digital communication networks, including via visual representation. The Aveda institute who train hair professionals will also collaborate with various retailers on select campaign initiatives.

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