Here’s how a lot of people feel when they know they have to sit down and write copy:

Snow White is terrified of writing copy
But, when done well…this is what copy can do for you…

Snow White used good copy and became rich
Think different.
Open happiness.
Because you’re worth it.
Melts in your mouth, not in your hand.
Just do it.
Just words? I don’t think so.
These slogans are glorious pieces of golden copy. And they have made a lot of people incredibly wealthy.
The biggest money-maker in business is better copy
Think about your business. Think about the time, the sweat, the tears, the work, the missed moments with your partner, your kids, your dog…so that you can build something that sustains your life.
…and then ask yourself if you’ve ever thought any of these thoughts:
My copy sounds like a term paper
I have blank page syndrome
I’m struggling to find my authentic voice without sounding too corporate
Writing my own copy takes up SO MUCH TIME
It’s so articulate in my head but seems impossible to put into words
I don’t know what the power words are
I have no idea if the copy I write is remotely along the right lines
Yeeeeeeaaaah, I hear you. And I also know WHY you feel that way. You’re missing a key ingredient in your copywriting process. When you have it – the copy writes itself.
What is this key ingredient?
It’s the conversion process.
It’s the journey that moves people to say YES. Using data.
What does that mean? It means that the copy you write is based on science, not a stab in the dark. It’s based on research, not on a whim. It’s based on heatmaps and analytics and best practices, not on a feeling. And that means conversion. And that means more £££s for your business.
3 Steps to Writing Better Copy
Now, obviously, it’s more complicated than this. It’s not just one, two, three, and, BAM! you’re done. Each step requires time, effort, brainpower, and total commitment. That’s why conversion copywriters charge the big bucks. Because they’re not sitting at their desks, meditating, with candles lit, waiting for inspo to hit them.
They are doing research. They are mining for data. They. Are. SCIENCING.
That’s what conversion copywriters are. They’re mini-scientists. Looking at human behaviour. Establishing purchasing trends. Figuring out why people make the buying the choices that they make. So that they can write better copy. And make you oodles more money.
When they have the data they need about an ideal client, they can make magic.
Here’s what you need to do if you want to make like a conversion copywriter and write better copy.
1. Research & Discovery
Analysis. Competitor research. Voice of customer data. Surveys. Heat maps. Click trackers. Your conversion copywriter is gathering intelligence. Like an investigator. Like a PI. You’re Steve Arnott-ing your way through every piece of evidence you can find. And there’s a very important reason for this:
You connect with your audience. Show them that you get them. You share their doubts, frustrations, desires and dreams. You deepen that connection with them because they can see that you get them. You develop trust, the key ingredient to a sales success story.
2. Writing
Once you have all the juiciness that your research has unearthed, it’s time to start writing. This requires time. It requires that you sift through everything you’ve found and identify the patterns, the recurring messages, the power words people have used, the pain points, desires, beliefs, objections, objectives, dreams, needs, fears, and regrets of your customer or prospect.
As the patterns emerge, the most prevalent information becomes apparent, and you start to create a hierarchy of messaging. You don’t deviate from this. This is your copy bible. This is what you will use to craft a message that shows the reader that you see them, you understand them, and you can help them. This is where the conversion takes place. You’re moving people from point A to point B(uyer).
3. Optimising
Copy is never really finished. It’s a living, growing beast of wonder that is pretty insatiable and is always looking to be improved. Once your copy is written, are you monitoring its performance? Are you A/B testing? Are you tracking the analytics?
Every piece of copy you write (or your copywriter writes) needs to be optimised. You have to see what is resonating and what isn’t. What is converting and what isn’t. What is working and what isn’t. That’s when you can make changes, tweaks, edits, and informed choices about the copy that’s on your website, landing page, emails, and sales pages. It’s the final piece of the copy puzzle – and every conversion copywriter worth their salt should be insisting on it. Because that’s how you write better copy.
From Fear to FABULOUS
Conversion copywriting is a no-brainer: through a very carefully tailored approach, you educate and inspire your audience. You empower them to take steps to choose themselves and change their lives. Conversion is the next logical step for them.
The purpose of conversion copywriting is to move your prospect to say ‘Yes.’ We do this through data-driven storytelling, formulas, and proven persuasion techniques.
It’s not just random writing, hoping something will land. It’s a strategy that makes money.
Every single word you write has a purpose. Every single sentence engages the reader, making them think ‘Is this person inside my head?’ and creates magic.
But it’s NOT magic. It’s a specific blend of impactful storytelling, and data.
It’s filled with high tension, drama, climax, and the final resolution, the ingredients of every good story. And your fairytale ending? Get your mission, message, and product or service out into the world. And raking in them dollah billz.

Snow White high fives her fans because she used conversion copy