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This 1 step is how I permanently increased my email open rates by 42.86%

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a woman in her kitchen, smiling at her laptop. i like this picture because she could be smiling about how she increased email open rates

Here’s the elevator pitch of my article: I increased my email open rates from 30–35% to 50–55%, or an increase of 42.86%, with just one step. I didn’t spend any extra money, much time, or take any courses to learn how. It takes about two minutes to do this. Anyone can do it.

It is always a good idea to know how to write better emails, but unless readers are actually opening your emails, the quality is a moot point.

This short article is going to get into why knowing how to increase email open rates matters, how I did it, and what the ramifications are.

Why it matters to increase email open rates

It’s not an exaggeration to say that as a business owner, your email list is your income. While a lot of my income comes from being a full-time content creator or platforms like YouTube, a solid percentage comes from my mailing list. I tell people about the cool stuff I made or do, and they buy it.

But beyond that — when I solicit feedback, when I open a conversation, when I really want to let people know about an awesome method I’ve discovered for polishing a LinkedIn profile, I use my mailing list.

My mailing list is only valuable to me and to my subscribers if they open that email. But they’ll only know about how awesome my tips, goods, and services are if they open my emails. If they don’t, I’m just shouting into the void.

I’ve worked hard to increase my email open rates because that rate corresponds directly to my livelihood. When I sold my digital course, I sold it on my email list. When I let people know about my consultations, I tell them on my email list.

Hopefully at this point, you understand why it matters that more people open your emails. Let’s get into how I do it.

You can increase your email open rates by knocking twice

Think of every person on your mailing list as a door. When you send an email, that’s you knocking.

What happens if that person isn’t home? What if they were taking a long and luxurious bubble bath and couldn’t come to the door? What if a neighbor called them for a hot gossip session right as you knocked?

Obviously, they wouldn’t come to the door.

That’s why my big secret is simple and effective: I resend my emails to those who don’t open them. I do it somewhere about 6–12 hours after I send the first (or whenever I remember). I typically change the headline of the email so it doesn’t look quite so repetitive.

In other words, I knock twice. And it works.

Here’s the photographic evidence of the knock-twice method

Here’s the control, where I did not knock twice:

Screenshot taken from author's ConvertKit dashboard. Shows an email open rate of 36.8%


And here’s one I did send twice:

Screenshot shows two emails sent out, entitled “get my foolproof template to draft a blog post in 15 minutes” and “get my super-fast template to draft a blog post in 15 mins,” the latter of which was sent to those who didn’t open the first. The cumulative open rate of both is 50.1%. this method definitely helped increase email open rates for me
Screenshot taken from my ConvertKit statistics


You’ll see the initial email still has that open rate of about 35%, but by sending it twice, I increased the overall open rate to over 50%. The pattern has held true as I’ve grown my mailing list from 2,000 to 4,000 subscribers.

I do this by using ConvertKit, which has a very convenient method. Here’s a screen share example:

You’ll see in the video above how I:

  • send the initial email
  • click “resend to unopeneds”
  • modify the title
  • send again, though you can schedule this out for hours in advance

It actually took 24 seconds from start to finish, so less than the two minutes I promised in my elevator pitch.

What you can do when you increase your email open rates

The sky is the limit. Since increasing my email open rates, I’ve been able to:

  • drive more traffic to my articles
  • drive more traffic to my videos
  • winnow out more subscribers who don’t really want to be there
  • get more emails back from subscribers, which I love receiving
  • sell more of my services and products, which is a hefty chunk of my income as a freelance writer
  • get more people to look at cute pictures of my cats that I send in the emails

Depending on what you want to do with your list, I have no doubt increasing your open rates will help you do it.

At first, I felt a little spammy. Surely if my subscribers don’t want to open my emails, that’s their business, I mused to myself. But the more I thought about it, the more it made sense.

Why would someone bother subscribing to my mailing list if they didn’t want to read what I had to say? Why should I assume they were waiting eagerly at their inboxes to receive my emails? My subscribers have lives, just like everyone else. Sometimes living gets in the way of reading emails and that’s OK. By knocking on their inboxes twice, I give them another chance to hear what I have to say.

There’s a lot of information out there on email marketing: the importance, the difficulty, the competition, the time. While I’ve been able to increase my open rates gradually by improving my headlines, building my relationships with subscribers, making promises and keeping them, I’ve found the fastest and easiest way to increase my email open rates has simply been to knock twice.

Zulie Rane is a content creator, freelance writer, and cat mom. She creates content to help new writers build a living by writing about what they love.

Marketing

10 reasons companies must use influencer marketing in 2024

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10 Reasons Companies Should Use Influencer Marketing in 2024
Influencer marketing was worth 21.1 billion dollars in 2023

Like you or not, influencers are essential to a successful campaign, and over the years influencer marketing has become a powerful tool for companies aiming to enhance their brand presence and drive business growth.

In 2023, Hubspot found that 25% of marketers work with influencers to promote products and services making it more popular as a marketing channel than virtual events, webinars and social commerce. And more: the global influencer marketing market size has more than doubled since 2019 and last year the market was estimated at a record 21.1 billion dollars.

Here are ten compelling reasons why businesses should leverage influencer marketing to expand their reach and boost awareness.

1. Authenticity and Trust

Influencers have cultivated loyal followings who trust their opinions and recommendations. Unlike traditional advertisements, endorsements from influencers often come across as genuine and credible, leading to higher consumer trust in the brand.

2. Targeted Reach

Influencers cater to specific niches and demographics, allowing companies to reach highly targeted audiences. This precision ensures that marketing efforts are directed toward potential customers who are more likely to be interested in the products or services being offered.

3. Increased Engagement

Influencer content typically generates higher engagement rates compared to brand-generated content. Followers are more inclined to interact with posts from someone they admire and trust, leading to more likes, comments, and shares.

4. Cost-Effective Marketing

Compared to traditional advertising channels, influencer marketing can be more cost-effective. Micro-influencers, in particular, offer high engagement rates at a fraction of the cost of celebrity endorsements or large-scale ad campaigns, providing excellent ROI.

5. Enhanced SEO and Online Presence

Collaborations with influencers can boost a brand’s online presence through increased mentions and backlinks. This can improve the brand’s SEO, making it more visible in search engine results and driving organic traffic to the company’s website.

6. High-Quality Content Creation

Influencers are adept content creators. Partnering with them provides companies with high-quality content that can be repurposed across various marketing channels, saving time and resources while maintaining a consistent brand message.

7. Social Proof

Influencer endorsements serve as social proof, validating the brand and its products. This social validation can significantly impact consumer purchasing decisions, particularly in an age where peer recommendations are highly valued.

8. Trendsetting

Influencers are often at the forefront of trends within their niche. By partnering with them, companies can position themselves as trendsetters and stay relevant in a rapidly evolving market, ensuring they capture the interest of early adopters.

9. Measurable Results

Influencer marketing campaigns can be easily tracked and measured. Companies can analyze metrics such as engagement rates, click-through rates, and conversion rates to assess the effectiveness of their campaigns and make data-driven decisions for future strategies.

10. Humanizes the Brand

Influencers add a personal touch to a brand, making it more relatable and approachable. This human connection can foster loyalty and create a stronger emotional bond between the brand and its audience, leading to long-term customer relationships.

By harnessing the power of influencers, companies can effectively increase their brand awareness, reach targeted audiences, and drive meaningful engagement, ultimately leading to increased sales and business growth. Influencer marketing is not just a trend but a strategic approach that, when executed well, can yield substantial benefits for businesses of all sizes.

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Importance of link building for SIA security companies

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A man on a desktop working on a backlink strategy
Link building is crucial for businesses seeking to expand their reach and increase awareness as part of their digital marketing strategy | Photo: Raw Pixel

Link building plays a crucial role in the digital marketing strategy of Security Industry Authority (SIA) security companies, especially in a competitive market like London. The strategy has become a popular strategy in digital marketing due to its ability to improve search engine rankings and increase website visibility.

Over the years, companies have been acquiring links from other websites to their own company’s website making it an essential aspect of search engine optimization (SEO) and help supporting content marketing efforts by amplifying the reach and impact of high-quality content. According to marketing professionals and businesses owners it works because when other websites link to valuable content, it not only boosts the content’s visibility but also enhances the website’s authority and trustworthiness.

Here we explore the importance of link building for SIA security companies in London and how it can help improve online visibility, credibility, and ultimately, their business success.

Improve Search Engine Rankings

One of the primary benefits of link building is its impact on search engine rankings. Search engines like Google consider the number and quality of links pointing to a website when determining its ranking in search results. By acquiring high-quality links from reputable websites, SIA security companies can improve their search engine rankings and increase their visibility to potential customers.

Increase Website Traffic

A link building company can help increase website traffic. When other websites link to your company’s website, it can drive referral traffic from those sites to yours. This can lead to an increase in the number of visitors to your website, which can result in more leads and potential customers.

Build Credibility and Authority

Acquiring links from authoritative websites can help build credibility and authority for your SIA security company. When other reputable sites link to yours, it signals to search engines and users that your website is trustworthy and valuable. This can improve your company’s reputation and make it more likely that users will choose your services over competitors.

Enhance Brand Awareness

Link building can also help enhance brand awareness for your SIA security company. When your website is linked to from other sites, it exposes your brand to a wider audience. This can help increase brand recognition and make your company more memorable to potential customers.

Generate Qualified Leads

Links from relevant and authoritative websites can also help generate qualified leads for your SIA security company. When users click on a link to your website from a site that is related to security or London businesses, they are likely to be interested in your services. This can result in higher conversion rates and more business opportunities.

Stay Ahead of Competitors

In a competitive market like London, link building can help your SIA security company stay ahead of competitors. By acquiring high-quality links from reputable sites, you can improve your search engine rankings and visibility, making it more likely that potential customers will choose your services over competitors.

Long-Term Benefits

Link building offers long-term benefits for SIA security companies. Unlike some other forms of digital marketing, such as paid advertising, the effects of link building can be long-lasting. Once you have acquired high-quality links to your website, they can continue to benefit your SEO efforts for years to come.

Link building is a critical component of the digital marketing strategy for SIA security companies. Businesses looking to improve online presence and attract more customers could take advantage of investing in a link building strategy, as it can improve their search engine rankings, website organic traffic, build credibility and authority, as well as enhance brand awareness, generate qualified leads, stay ahead of competitors, amongst other long-term benefits.

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Campari partners with Cannes for the third consecutive year

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Campari partners with Festival de Cannes for the third consecutive year
The Italian brand will host a series of exclusive events during the 77th Festival de Cannes

Campari is set to return to the Cannes Film Festival, as an official partner, for the third consecutive year.

The Italian brand has chosen the opening of the 77th edition of the festival to launch its ‘We Are Cinema’ campaign. The aim is to acknowledge human stories as the inspiration for some of the world’s greatest cinema. Campari will also host a series of events from the Campari Lounge in the Palais de Festival, the main venue of the film awards, over-looking the famous red-carpet. This year, the brand will also be introducing its Hyde Beach by Campari, a new space on Boulevard de Croisette, where stars and guests will be welcomed, and events hosted throughout the festival.

In 2024 Campari will be partnering for the third year with Breaking Through The Lens, a non-profit organisation which empowers women in film by facilitating access to vital funding. Together, they will host the ‘Crossing Borders’ gala to celebrate women who have transcended cultural borders. The evening will include a panel discussion featuring actress, Diane Kruger.

“We are delighted to return to Festival de Cannes, this year bringing our passion for cinema and stories through our global We Are Cinema campaign to the iconic Festival setting. With a strong and enduring legacy in the cinema world, creativity and passion remain at the heart of everything we do. This year, we look forward to continuing to bring this to our audience through a programme of remarkable moments throughout the Festival,” says Campari Group Head of Marketing, Julka Villa.

The 77th Cannes Film Festival marks the debut of Campari’s partnership with Soho House, to host a creative film competition to support and honour emerging film talent. Festival de Cannes, one of the most anticipated events of the film industry calendar, will run from 14th-25th May 2024.

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