Here’s the elevator pitch of my article: I increased my email open rates from 30–35% to 50–55%, or an increase of 42.86%, with just one step. I didn’t spend any extra money, much time, or take any courses to learn how. It takes about two minutes to do this. Anyone can do it.
It is always a good idea to know how to write better emails, but unless readers are actually opening your emails, the quality is a moot point.
This short article is going to get into why knowing how to increase email open rates matters, how I did it, and what the ramifications are.
Why it matters to increase email open rates
It’s not an exaggeration to say that as a business owner, your email list is your income. While a lot of my income comes from being a full-time content creator or platforms like YouTube, a solid percentage comes from my mailing list. I tell people about the cool stuff I made or do, and they buy it.
But beyond that — when I solicit feedback, when I open a conversation, when I really want to let people know about an awesome method I’ve discovered for polishing a LinkedIn profile, I use my mailing list.
My mailing list is only valuable to me and to my subscribers if they open that email. But they’ll only know about how awesome my tips, goods, and services are if they open my emails. If they don’t, I’m just shouting into the void.
I’ve worked hard to increase my email open rates because that rate corresponds directly to my livelihood. When I sold my digital course, I sold it on my email list. When I let people know about my consultations, I tell them on my email list.
Hopefully at this point, you understand why it matters that more people open your emails. Let’s get into how I do it.
You can increase your email open rates by knocking twice
Think of every person on your mailing list as a door. When you send an email, that’s you knocking.
What happens if that person isn’t home? What if they were taking a long and luxurious bubble bath and couldn’t come to the door? What if a neighbor called them for a hot gossip session right as you knocked?
Obviously, they wouldn’t come to the door.
That’s why my big secret is simple and effective: I resend my emails to those who don’t open them. I do it somewhere about 6–12 hours after I send the first (or whenever I remember). I typically change the headline of the email so it doesn’t look quite so repetitive.
In other words, I knock twice. And it works.
Here’s the photographic evidence of the knock-twice method
Here’s the control, where I did not knock twice:
And here’s one I did send twice:
You’ll see the initial email still has that open rate of about 35%, but by sending it twice, I increased the overall open rate to over 50%. The pattern has held true as I’ve grown my mailing list from 2,000 to 4,000 subscribers.
I do this by using ConvertKit, which has a very convenient method. Here’s a screen share example:
You’ll see in the video above how I:
- send the initial email
- click “resend to unopeneds”
- modify the title
- send again, though you can schedule this out for hours in advance
It actually took 24 seconds from start to finish, so less than the two minutes I promised in my elevator pitch.
What you can do when you increase your email open rates
The sky is the limit. Since increasing my email open rates, I’ve been able to:
- drive more traffic to my articles
- drive more traffic to my videos
- winnow out more subscribers who don’t really want to be there
- get more emails back from subscribers, which I love receiving
- sell more of my services and products, which is a hefty chunk of my income as a freelance writer
- get more people to look at cute pictures of my cats that I send in the emails
Depending on what you want to do with your list, I have no doubt increasing your open rates will help you do it.
At first, I felt a little spammy. Surely if my subscribers don’t want to open my emails, that’s their business, I mused to myself. But the more I thought about it, the more it made sense.
Why would someone bother subscribing to my mailing list if they didn’t want to read what I had to say? Why should I assume they were waiting eagerly at their inboxes to receive my emails? My subscribers have lives, just like everyone else. Sometimes living gets in the way of reading emails and that’s OK. By knocking on their inboxes twice, I give them another chance to hear what I have to say.
There’s a lot of information out there on email marketing: the importance, the difficulty, the competition, the time. While I’ve been able to increase my open rates gradually by improving my headlines, building my relationships with subscribers, making promises and keeping them, I’ve found the fastest and easiest way to increase my email open rates has simply been to knock twice.
JCDecaux extends advertising concession with Madrid Metro for 10 years
JCDecaux, the number one outdoor advertising company worldwide, has announced that following a competitive tender it has renewed and extended its advertising concession with Madrid Metro. The partnership with the transport network carrying, on average, five million daily, makes it the most digitised JCDecaux-marketed metro in Europe and the first 100% data-driven advertising space in Spain. The digital transformation of the oldest Spanish metro network has started in August and will be completed by the end of the year.
The 10-year contract covers 3,100 traditional displays as well as more than 460 new, larger, sharper and more energy-efficient digital screens, extending their life cycle and making metro stations more efficient and sustainable. The new contract aims to deliver a
high-quality media space and to modernise Spain’s capital metro with up to 2,000 sq m of screens. It includes innovative and high-impact displays such as large-format screens and columns with an anamorphic effect, twin curved screens as well as “cinema formats”, a new type of large-format screen created exclusively for platforms, 142 of which will be installed in 39 key stations. A brand-new network of digital screens will also be created with nearly 300 high-definition screens across 100 strategic locations, mostly within the M30 perimeter, ensuring maximum coverage and visibility.
“We are delighted to have been awarded this strategic contract to digitise Madrid Metro, continuing our long-term partnership which started in 2007. JCDecaux has rolled-out an in-depth media transformation plan, including the introduction of large and iconic digital media opportunities to create memorable brand experience while offering one of the major communications-platform for brands. It will participate to enhance the Madrid Metro environment, further raising engagement and ultimately generating revenue to invest in delivering an even better commuter experience. It is one of our most ambitious projects to date in Europe and we want it to become a benchmark in terms of digitisation and sustainability”, says Jean-Charles Decaux, Co-Chief Executive Officer of JCDecaux.
This new contract will also enable JCDecaux to introduce programmatic buying opportunities into the metro environment for the first time, following its launch in street furniture and shopping centres.
How to create social media content for small businesses
Mastering the art of creating useful and engaging social media content is essential for any small business – but just like most of the tasks, it is easier said than done.
Accord to recent data released by the Search Engine Journal, there are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users. And companies not able to catch up with the fast-paced digital world are already facing sales and branding problems given how many new people turn to platforms like Facebook, Instagram, Twitter, and LinkedIn, on a daily basis, to discover products and services: between April 2022 and April 2023, there were 150 million new social media users – a 3.2% increase year-over-year.
Small businesses have a unique opportunity to connect with their target audience, boost brand awareness, and drive growth through social media. Here we explore key strategies to help entrepreneurs how to create engaging content that can make a significant impact.
Know Your Audience
Before diving into content creation, it’s crucial to have a deep understanding of your target audience. Who are your customers? What are their preferences and essential interests? Carefully study your audience’s demographics and behaviours to understand where you are in order to create an effective social media calendar with clear goals.
Set Clear Goals
Define your social media objectives. Are you looking to increase brand awareness, drive website traffic, boost sales, or engage with your community? Setting clear, measurable goals will guide your content strategy and help you track your progress over time. Take small steps. There is no point in aiming for 1 million new users and an absurdly high turnover overnight. When it comes to social media, you will have to learn to play the long game.
Content Planning and Calendar
You must create a content calendar to organize your posting schedule.
Consistency is key in social media, and a calendar can help you maintain a regular posting cadence. Plan your content themes, topics, and post types in advance, taking into account holidays, special events, and industry trends.
Tell Your Story
Share the story behind your business. Customers connect with brands that have a compelling narrative. Highlight your company’s history, values, and mission. Showcase the people behind the scenes, your team’s expertise, and the dedication that goes into your products or services.
Visual content is highly engaging on social media. Invest in high-quality images and videos that represent your brand. Use eye-catching graphics, infographics, and animations to convey information creatively.
Position your business as an industry authority by creating educational content. Share informative blog posts, how-to guides, tutorials, and industry insights. Provide value to your audience by answering common questions or addressing challenges in your niche.
Engage with Your Audience
Social media is a two-way street. Respond promptly to comments, messages, and mentions. Foster a sense of community by actively engaging with your followers. Encourage discussions and user-generated content, and listen to customer feedback to improve your products or services.
Embrace User-Generated Content (UGC)
Encourage your customers to share their experiences with your products or services. Repost UGC with proper credit. This not only showcases satisfied customers but also builds trust and authenticity around your brand.
Analyse and Adapt
Regularly review your social media analytics to gauge the performance of your content. Identify what works and what doesn’t. Adjust your strategy based on the data to continually improve your social media presence.
No matter where you are, creating compelling social media content is a vital aspect of a small business’s digital marketing strategy. By understanding your audience, setting clear goals, planning your content, telling your story, embracing visual and educational content, engaging with your audience, and adapting based on analytics, you can craft a powerful social media presence that helps your small business thrive in the online
LG launches campaign to spread optimism
LG Electronics (LG) has launched its brand-new Life’s Good global campaign, carrying out various brand reinvent activities to introduce its more dynamic and youthful brand identity.
The company, which rolled out its Life’s Good global campaign on August 22, unveiled digital out-of-home (OOH) advertisements at some of the world’s most iconic landmarks, including locations in Dubai, London, New York, Vietnam and Seoul. Each image and captivating has been crafted to showcase LG’s renewed visual themes.
Along with introducing its updated brand and visual identity, the new campaign aims to share the company’s philosophy and values and the true meaning of Life’s Good.
LG’s latest advertisements can be seen at Dubai’s Burj Khalifa, the world’s tallest building, the Landmark 81 skyscraper in Vietnam, the company’s digital billboards in New York’s Times Square and London‘s Piccadilly Circus, LG’s LED outdoor screen at Óvalo Gutiérrez in Peru, the KP Tower in India, as well as in select spaces in South Korea, seizing the attention of global audiences. The campaign also extends to London’s beloved red double-decker buses, which currently feature LG’s Life’s Good slogan – visually revamped as part of an innovative brand reinvention strategy.
The advertisement videos showcase the “Face of the Future,” the smiling face formed by the letters “L” and “G” engages and entertains; nodding, bobbing and showing off a range of different emotions. The video is also imbued with the youthful exuberance of LG Active Red, the latest addition to the company’s core color palette.
The company also plans to release collaboration contents with various influencers and brand films through LG’s global social channels to convey the meaning of Life’s Good and core brand values to customers more authentically.
LG has partnered with a collection of global influencers, all embodying the spirit of “brave optimists” and confidently carving their own paths, including American singer and actress Willow Smith; Australian national swimmer and singer-songwriter Cody Simpson; and Nigerian-Korean fashion model Jenny Park. Through these meaningful partnerships, LG aims to amplify the Life’s Good message, fostering inspiration and hope among customers around the world.
“LG is committed to actively communicating and providing innovative customer experiences that evolve with the times, recognizing the changing needs of customers,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “We aim to enhance our communication with customers by sincerely sharing our core value and the message of Life’s Good. Filled with optimism, this message will be delivered to customers worldwide at various customer contact points.”
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