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This 1 step is how I permanently increased my email open rates by 42.86%



a woman in her kitchen, smiling at her laptop. i like this picture because she could be smiling about how she increased email open rates

Here’s the elevator pitch of my article: I increased my email open rates from 30–35% to 50–55%, or an increase of 42.86%, with just one step. I didn’t spend any extra money, much time, or take any courses to learn how. It takes about two minutes to do this. Anyone can do it.

It is always a good idea to know how to write better emails, but unless readers are actually opening your emails, the quality is a moot point.

This short article is going to get into why knowing how to increase email open rates matters, how I did it, and what the ramifications are.

Why it matters to increase email open rates

It’s not an exaggeration to say that as a business owner, your email list is your income. While a lot of my income comes from being a full-time content creator or platforms like YouTube, a solid percentage comes from my mailing list. I tell people about the cool stuff I made or do, and they buy it.

But beyond that — when I solicit feedback, when I open a conversation, when I really want to let people know about an awesome method I’ve discovered for polishing a LinkedIn profile, I use my mailing list.

My mailing list is only valuable to me and to my subscribers if they open that email. But they’ll only know about how awesome my tips, goods, and services are if they open my emails. If they don’t, I’m just shouting into the void.

I’ve worked hard to increase my email open rates because that rate corresponds directly to my livelihood. When I sold my digital course, I sold it on my email list. When I let people know about my consultations, I tell them on my email list.

Hopefully at this point, you understand why it matters that more people open your emails. Let’s get into how I do it.

You can increase your email open rates by knocking twice

Think of every person on your mailing list as a door. When you send an email, that’s you knocking.

What happens if that person isn’t home? What if they were taking a long and luxurious bubble bath and couldn’t come to the door? What if a neighbor called them for a hot gossip session right as you knocked?

Obviously, they wouldn’t come to the door.

That’s why my big secret is simple and effective: I resend my emails to those who don’t open them. I do it somewhere about 6–12 hours after I send the first (or whenever I remember). I typically change the headline of the email so it doesn’t look quite so repetitive.

In other words, I knock twice. And it works.

Here’s the photographic evidence of the knock-twice method

Here’s the control, where I did not knock twice:

Screenshot taken from author's ConvertKit dashboard. Shows an email open rate of 36.8%

And here’s one I did send twice:

Screenshot shows two emails sent out, entitled “get my foolproof template to draft a blog post in 15 minutes” and “get my super-fast template to draft a blog post in 15 mins,” the latter of which was sent to those who didn’t open the first. The cumulative open rate of both is 50.1%. this method definitely helped increase email open rates for me
Screenshot taken from my ConvertKit statistics

You’ll see the initial email still has that open rate of about 35%, but by sending it twice, I increased the overall open rate to over 50%. The pattern has held true as I’ve grown my mailing list from 2,000 to 4,000 subscribers.

I do this by using ConvertKit, which has a very convenient method. Here’s a screen share example:

You’ll see in the video above how I:

  • send the initial email
  • click “resend to unopeneds”
  • modify the title
  • send again, though you can schedule this out for hours in advance

It actually took 24 seconds from start to finish, so less than the two minutes I promised in my elevator pitch.

What you can do when you increase your email open rates

The sky is the limit. Since increasing my email open rates, I’ve been able to:

  • drive more traffic to my articles
  • drive more traffic to my videos
  • winnow out more subscribers who don’t really want to be there
  • get more emails back from subscribers, which I love receiving
  • sell more of my services and products, which is a hefty chunk of my income as a freelance writer
  • get more people to look at cute pictures of my cats that I send in the emails

Depending on what you want to do with your list, I have no doubt increasing your open rates will help you do it.

At first, I felt a little spammy. Surely if my subscribers don’t want to open my emails, that’s their business, I mused to myself. But the more I thought about it, the more it made sense.

Why would someone bother subscribing to my mailing list if they didn’t want to read what I had to say? Why should I assume they were waiting eagerly at their inboxes to receive my emails? My subscribers have lives, just like everyone else. Sometimes living gets in the way of reading emails and that’s OK. By knocking on their inboxes twice, I give them another chance to hear what I have to say.

There’s a lot of information out there on email marketing: the importance, the difficulty, the competition, the time. While I’ve been able to increase my open rates gradually by improving my headlines, building my relationships with subscribers, making promises and keeping them, I’ve found the fastest and easiest way to increase my email open rates has simply been to knock twice.

Zulie Rane is a content creator, freelance writer, and cat mom. She creates content to help new writers build a living by writing about what they love.


David Beckham partners with Stella Artois for new campaign



A billboard featuring English footballer David Beckham
The first commercial for the new partnership, featuring David Beckham, was released earlier this month

Stella Artois has enlisted global sport and lifestyle icon David Beckham as an official ambassador for the new “A Taste Worth More” campaign, celebrating our premium brand’s distinctive taste and genuine moments of connection with friends.

The “Worth More” platform builds on Stella Artois’ famous “Reassuringly Expensive” advertising campaign that helped define the international premium beer segment globally from 1982 until 2007.

“While the Reassuringly Expensive line was pure creative genius – a great example of understanding consumer behavior and then transforming it into powerful advertising with an irreverent twist – it was almost three decades ago and the codes of premium have changed,” says Tim Ovadia, Global Vice President of Marketing for Stella Artois. “Being ‘premium’ is no longer just about the price tag, brands now have to prove their worth to consumers at both an emotional and functional level.”

Richard Oppy, Global Vice President of the Premium Co. at AB InBev, said David Beckham was tapped as an official ambassador for the brand because, “Not only does he embody modern premium values, but he is also a beer consumer and Stella Artois lover – an authentic connection that builds strong partnership. This is a big moment for the Stella Artois brand that we believe can kick off a powerful wave of growth around the world.”

The partnership is also a key pillar in AB InBev’s global megabrand strategy and mega-platform approach that hones in on relevant consumer passion points and developing meaningful consumer connections through rich occasions to fuel love for our brands and drive growth.

“I’m pleased to partner with Stella Artois and excited to celebrate the importance of genuine moments with family and friends. The brand and its distinctive taste has been a favourite for years,” said David. 

The first commercial for the “A Taste Worth More” campaign was released earlier this month, which satirically positions the taste of Stella Artois as worth more than a chance encounter to meet David, one of the world’s most recognizable men. The commercial is part of a new year-long campaign and will run alongside digital and out-of-home advertising in the U.S., Canada, Argentina, Brazil, Chile, South Korea and South Africa. 

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Samy Alliance enters Nordic market with social media agency acquisition



Samy Alliance enters Nordic market with social media agency acquisition
With new acquisition, Samy Alliance continues its international expansion that started in 2019

SAMY Alliance, an integrated, social-first technology and data-enabled digital marketing company, has begun a new chapter on its tenth anniversary with the acquisition of Kurio, a social-first creative agency, headquartered in Helsinki, Finland.

Since being founded in 2013 SAMY Alliance has experienced sustained growth year-on-year, consolidating its position as a leading global player in its sector. The company is currently present in Europe, the United Kingdom and the Americas.

Kurio was founded in 2012 by Jari Lähdevuori and Elli Tuominen, is a social-first creative agency which has worked with brands such as Microsoft, Unilever, Accenture, and Fazer.

“Our goals align perfectly with SAMY’s in both ambition and direction. We share a common desire to serve our clients both locally and globally as a leading ‘social-first’ agency, leveraging data and technology to enhance our offering. This partnership marks a significant milestone in our journey, and we are excited about the possibilities it opens up for us and our existing and new clients in the Nordics and globally,” says Tommi Opas, CEO at Kurio.

With this operation, Samy Alliance continues its international expansion that started in 2019 with the acquisition of the British company SHARE Creative – an agency with over 50 employees. Additionally, Samy Alliance acquired AnyGivenDay and Nobox, creative agencies specialized in social media based in Miami. These acquisitions brought a portfolio of highly relevant clients, including Netflix, Reebok, Microsoft, Diageo, and The North Face, among others.

The founders and the international management team will continue to lead this new growth phase, now hand in hand with Kurio, with the objective of attaining over €100 million in revenues in the coming months.

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How to become a news outlet contributor



A reader flicking through pages of a special feature printed on a magazine
Consider your areas of expertise and unique perspectives when approaching a publication to become a contributor writer | Photo: Austin Distel

With the risk of sounding old and grumpy: a writer or blogger who can’t even put together a half-decent pitch to introduce themselves to a publication they want to contribute to should not be allowed anywhere near a brand or a newsroom.

Pitching to write for a publication requires time to craft a compelling proposal that showcases your expertise, aligns with the publication’s audience and content, and highlights the value you can bring as a contributor. It is also about being transparent with your intentions: do you want to become a contributor writer to share your knowledge and enhance your digital authority, or are you simply after a venue to plug a client’s press release and get free publicity?

Here are six key things to consider before reaching out to any publication to try to become a news outlet contributor.

Research the publication

Before reaching out to a publication, it’s crucial to thoroughly research what they do and how they do it. Take time to dive into their website, read recent articles, and get a feel for their tone, style, and audience. Understanding the publication’s preferences and audience demographics will help you tailor your pitch to fit seamlessly into their content lineup.

Identify your niche

Consider your areas of expertise, passions, and unique perspectives that you can bring to the table before approaching a publication. Your pitch should reflect your knowledge in a specific field or topic area while also aligning with the interests of the publication’s audience. But narrow things down even within a niche; For example, if you are a travel writer, keep in mind that travel is a massive field to cover. Unless you suggest some specific articles that you genuinely want to work on for a publication (and they are truly unique), it is unlikely you will stand a chance.

Be clear and concise

Crafting a compelling pitch is the key to grabbing the editor’s attention. Start with a captivating subject line that entices the editor to open your email. Introduce yourself briefly, highlighting relevant experience or credentials that make you well-suited to write for the publication. Then, present your article ideas concisely, focusing on topics that align with the publication’s content and audience. Be sure to include a unique angle or perspective that sets your pitch apart from others.

Personalize Your Pitch

The trick of referencing a specific article or sections of the publication that resonate with you is an old one, so make sure you mean it. Personalizing your pitch is essential for building rapport with the editor and demonstrating your genuine interest in contributing to their publication. However, editors receive hundreds of pitches on a monthly basis from people wanting the same chance to become a contributor writer, so publications can be choosy. Never use a template that sounds too perfect or desperate. Write your own copy, well-tailored to the publication you want to be working on.

Say who you are

Anyone can pitch an idea for an article. But you are unique and that is what editors will look at in the first place. Make sure to introduce yourself and to provide your social media handle and things you have written about within the niche you are pitching for. When signing a message as a potential writer, also add your surname and LinkedIn. The only three people on the planet allowed to sign a message to a stranger with a single name are Madonna, Rihanna, and Adele – and none of them are writers.

Provide Samples

Show straightway that you can deliver a good copy by providing links to, at least, three of your best and most recent articles online. Very important: work samples that don’t feature your name, as the writer, have zero value.

If you don’t have published samples, consider writing a whole article to give the editor any editor a sense of your writing style, knowledge and approach. Regardless of the format, your samples should align with the topics and tone of the publication you are pitching for.

Be transparent and upfront

When offering a writing service, even if at no charge and with the intention of creating a writing portfolio, be clear about what you expect in return and how it will benefit you. If you have a flat fee for every 1000 words, highlight it and also mention how many revisions are allowed within the fee. If you work for a brand and the brand is likely to be featured within your content, you must disclose it at the very start of the negotiations to become a contributor writer.

Flexibility is key when pitching to write for a publication. Be open to feedback and revisions from the editor, who may have suggestions for refining your pitch or article ideas.

One thing that very few people remember to mention when applying to become a contributor writer for a publication is how flexible their schedule are. Willingness to negotiate terms such as deadlines, word count, and compensation if a pitch is accepted should be highlighted as part of your initial outreach if you want to increase your chances of establishing a successful partnership with a publication.

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