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Pinterest to host its first global advertisers summit

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Pinterest montage to announce its first summit
Moving to digital: Pinterest to host its first global advertisers summit

Pinterest has announced that it will host its first ever advertiser summit, Pinterest Presents, on March 3rd, 2021.

Hosted for advertisers in key markets including the UK, US, FranceGermanyCanada and Australia, the virtual summit is designed to inspire and spark creativity among its audience and provide marketers with an exclusive look at the company’s latest ad product updates which offer even more opportunities for advertisers on the growing platform.

Pinterest Presents will bring together a range of compelling industry voices, celebrities and inspiring speakers to create an exciting and engaging virtual experience. In addition to CEO Ben Silbermann, global Pinterest speakers will include Andréa Mallard, Chief Marketing Officer, Aya Kanai, Head of Content and Creators Partnerships, and Dan Lurie, Head of Growth and Shopping Product.

To reflect its growing global footprint, Pinterest’s summit will feature customized content and speakers for each market, to give marketers a window onto local audience trends and ad opportunities. Sessions for each country will ignite conversations around diversity and inclusion, sustainability, scaling e-commerce, designing for accessibility, and entrepreneurship. Pinterest Presents country line-up includes:

  • US: Jon Kaplan, Pinterest Chief Revenue Officer will host Walter Frye, Vice President of Global Brand Engagement & Design at American Express and Sarika Sangwan, Pinterest Global Strategy & Financial Services Marketing Lead, who will dive into American Express’support of small businesses. Sinéad Burke, Founder of Tilting the Lens, will be sharing her personal story on how she lives in a world not designed for her and address how accessibility needs to be better integrated in technology. Celestine Maddy, Global Head of Consumer & Brand Marketing at Pinterest will present the Future Trends.
  • UK: Katherine Ryan, Comedian, Actress and Writer will host the UK show and even try her hand at some Pinterest Predicts trends. Elizabeth Day, Journalist and Broadcaster and Karen Blackett OBE, UK Country Manager, WPP and CEO, Group M, will discuss personal and professional stories of positive failure through the lens of inspiration, and Steven Bartlett, Founder of Social Chain will interview Alex Loizou, Founder of Trouva about being an entrepreneur and heading up a challenger brand. Sinéad Burke, Founder of Tilting the Lens, will be sharing her personal story on how she lives in a world not designed for her and address how accessibility needs to be better integrated in technology. Milka Kramer, UK & Ireland Country Manager at Pinterest will present the Future Trends.
  • FranceAnaïs Grangerac, TV Presenter and Pinterest creator will host. Alexandre Mars, serial entrepreneur, philanthropist fund founder will talk to Yannick Bolloré, Havas Group CEO in a fireside chat about entrepreneurship and the future of ecommerce in the advertising industry. Inès Leonarduzzi, CEO of NGO Digital and Emmanuelle Paille, Head of Comms, CSR & Public Affairs at Bel Group will explore what users are expecting from brands today and the impact of the COVID crisis. Adrien BoyerFranceSouthern Europe and Benelux Country Manager at Pinterest will present the Future Trends.
  • Germany: Sascha Vitzthum, SVP Marketing at Home24 and Philipp Westermeyer, OMR Founder, will explore the shop window of the future. Jens Raskop, Head of Digital Marketing at MINI will be interviewed about aspects of reinvention and Maike Abel, Head of Media Communication & Content at Nestlé and Tijen Onaran, Entrepreneur and Author, will be talking about brand reputation and sustainability. Philip Missler, Head of Europe at Pinterest will present the Future Trends.

In addition, celebrated stars from the worlds of fashion and entertainment will be joining the line-up with exclusive advice for marketers. Pinterest will be announcing these special guests to registrants just before the event on March 3rd.

“In the past year, Pinterest’s long-held commitment to being a positive destination for inspiration has become more relevant than ever, and as a global brand, we have the opportunity to lead with our values and shape the future. Our partners and advertisers around the world play an incredible role in shaping this environment, and we’re excited to share our new ad tools and insights to make it easier to connect with our engaged audience around the world.”  – Visha Naul, Director of Business Marketing for Europe at Pinterest

With a focus on accessibility, Pinterest Presents was certified as a DICE-recommended event with the maximum score of 100%, and was created in collaboration with Sinéad Burke, the Founder of Tilting the Lens. Key priorities to ensure access for all include an event invitation with a specific prompt for attendees to confirm their accessibility accommodations, color contrast in the event branding created to give access to attendees who have low-vision, and captions and sign-language interpretation in the UK, US and Canada for those who are deaf or hard of hearing.

Advertisers interested in registering and learning more can visit pinterestpresents.com.

EuroNewsweek is a dynamic news platform featuring lifestyle, sustainability, successful stories, tech, leadership, creative marketing, business, and the unstoppable people behind them.

Marketing

David Beckham partners with Stella Artois for new campaign

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A billboard featuring English footballer David Beckham
The first commercial for the new partnership, featuring David Beckham, was released earlier this month

Stella Artois has enlisted global sport and lifestyle icon David Beckham as an official ambassador for the new “A Taste Worth More” campaign, celebrating our premium brand’s distinctive taste and genuine moments of connection with friends.

The “Worth More” platform builds on Stella Artois’ famous “Reassuringly Expensive” advertising campaign that helped define the international premium beer segment globally from 1982 until 2007.

“While the Reassuringly Expensive line was pure creative genius – a great example of understanding consumer behavior and then transforming it into powerful advertising with an irreverent twist – it was almost three decades ago and the codes of premium have changed,” says Tim Ovadia, Global Vice President of Marketing for Stella Artois. “Being ‘premium’ is no longer just about the price tag, brands now have to prove their worth to consumers at both an emotional and functional level.”

Richard Oppy, Global Vice President of the Premium Co. at AB InBev, said David Beckham was tapped as an official ambassador for the brand because, “Not only does he embody modern premium values, but he is also a beer consumer and Stella Artois lover – an authentic connection that builds strong partnership. This is a big moment for the Stella Artois brand that we believe can kick off a powerful wave of growth around the world.”

The partnership is also a key pillar in AB InBev’s global megabrand strategy and mega-platform approach that hones in on relevant consumer passion points and developing meaningful consumer connections through rich occasions to fuel love for our brands and drive growth.

“I’m pleased to partner with Stella Artois and excited to celebrate the importance of genuine moments with family and friends. The brand and its distinctive taste has been a favourite for years,” said David. 

The first commercial for the “A Taste Worth More” campaign was released earlier this month, which satirically positions the taste of Stella Artois as worth more than a chance encounter to meet David, one of the world’s most recognizable men. The commercial is part of a new year-long campaign and will run alongside digital and out-of-home advertising in the U.S., Canada, Argentina, Brazil, Chile, South Korea and South Africa. 

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Samy Alliance enters Nordic market with social media agency acquisition

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Samy Alliance enters Nordic market with social media agency acquisition
With new acquisition, Samy Alliance continues its international expansion that started in 2019

SAMY Alliance, an integrated, social-first technology and data-enabled digital marketing company, has begun a new chapter on its tenth anniversary with the acquisition of Kurio, a social-first creative agency, headquartered in Helsinki, Finland.

Since being founded in 2013 SAMY Alliance has experienced sustained growth year-on-year, consolidating its position as a leading global player in its sector. The company is currently present in Europe, the United Kingdom and the Americas.

Kurio was founded in 2012 by Jari Lähdevuori and Elli Tuominen, is a social-first creative agency which has worked with brands such as Microsoft, Unilever, Accenture, and Fazer.

“Our goals align perfectly with SAMY’s in both ambition and direction. We share a common desire to serve our clients both locally and globally as a leading ‘social-first’ agency, leveraging data and technology to enhance our offering. This partnership marks a significant milestone in our journey, and we are excited about the possibilities it opens up for us and our existing and new clients in the Nordics and globally,” says Tommi Opas, CEO at Kurio.

With this operation, Samy Alliance continues its international expansion that started in 2019 with the acquisition of the British company SHARE Creative – an agency with over 50 employees. Additionally, Samy Alliance acquired AnyGivenDay and Nobox, creative agencies specialized in social media based in Miami. These acquisitions brought a portfolio of highly relevant clients, including Netflix, Reebok, Microsoft, Diageo, and The North Face, among others.

The founders and the international management team will continue to lead this new growth phase, now hand in hand with Kurio, with the objective of attaining over €100 million in revenues in the coming months.

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How to become a news outlet contributor

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A reader flicking through pages of a special feature printed on a magazine
Consider your areas of expertise and unique perspectives when approaching a publication to become a contributor writer | Photo: Austin Distel

With the risk of sounding old and grumpy: a writer or blogger who can’t even put together a half-decent pitch to introduce themselves to a publication they want to contribute to should not be allowed anywhere near a brand or a newsroom.

Pitching to write for a publication requires time to craft a compelling proposal that showcases your expertise, aligns with the publication’s audience and content, and highlights the value you can bring as a contributor. It is also about being transparent with your intentions: do you want to become a contributor writer to share your knowledge and enhance your digital authority, or are you simply after a venue to plug a client’s press release and get free publicity?

Here are six key things to consider before reaching out to any publication to try to become a news outlet contributor.

Research the publication

Before reaching out to a publication, it’s crucial to thoroughly research what they do and how they do it. Take time to dive into their website, read recent articles, and get a feel for their tone, style, and audience. Understanding the publication’s preferences and audience demographics will help you tailor your pitch to fit seamlessly into their content lineup.

Identify your niche

Consider your areas of expertise, passions, and unique perspectives that you can bring to the table before approaching a publication. Your pitch should reflect your knowledge in a specific field or topic area while also aligning with the interests of the publication’s audience. But narrow things down even within a niche; For example, if you are a travel writer, keep in mind that travel is a massive field to cover. Unless you suggest some specific articles that you genuinely want to work on for a publication (and they are truly unique), it is unlikely you will stand a chance.

Be clear and concise

Crafting a compelling pitch is the key to grabbing the editor’s attention. Start with a captivating subject line that entices the editor to open your email. Introduce yourself briefly, highlighting relevant experience or credentials that make you well-suited to write for the publication. Then, present your article ideas concisely, focusing on topics that align with the publication’s content and audience. Be sure to include a unique angle or perspective that sets your pitch apart from others.

Personalize Your Pitch

The trick of referencing a specific article or sections of the publication that resonate with you is an old one, so make sure you mean it. Personalizing your pitch is essential for building rapport with the editor and demonstrating your genuine interest in contributing to their publication. However, editors receive hundreds of pitches on a monthly basis from people wanting the same chance to become a contributor writer, so publications can be choosy. Never use a template that sounds too perfect or desperate. Write your own copy, well-tailored to the publication you want to be working on.

Say who you are

Anyone can pitch an idea for an article. But you are unique and that is what editors will look at in the first place. Make sure to introduce yourself and to provide your social media handle and things you have written about within the niche you are pitching for. When signing a message as a potential writer, also add your surname and LinkedIn. The only three people on the planet allowed to sign a message to a stranger with a single name are Madonna, Rihanna, and Adele – and none of them are writers.

Provide Samples

Show straightway that you can deliver a good copy by providing links to, at least, three of your best and most recent articles online. Very important: work samples that don’t feature your name, as the writer, have zero value.

If you don’t have published samples, consider writing a whole article to give the editor any editor a sense of your writing style, knowledge and approach. Regardless of the format, your samples should align with the topics and tone of the publication you are pitching for.

Be transparent and upfront

When offering a writing service, even if at no charge and with the intention of creating a writing portfolio, be clear about what you expect in return and how it will benefit you. If you have a flat fee for every 1000 words, highlight it and also mention how many revisions are allowed within the fee. If you work for a brand and the brand is likely to be featured within your content, you must disclose it at the very start of the negotiations to become a contributor writer.

Flexibility is key when pitching to write for a publication. Be open to feedback and revisions from the editor, who may have suggestions for refining your pitch or article ideas.

One thing that very few people remember to mention when applying to become a contributor writer for a publication is how flexible their schedule are. Willingness to negotiate terms such as deadlines, word count, and compensation if a pitch is accepted should be highlighted as part of your initial outreach if you want to increase your chances of establishing a successful partnership with a publication.

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