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Give Your Business’s Visibility a Boost – 5 Tips

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Talk about what you believe in. Being you is the single most powerful way to leverage your USP

If you run your own business, I know something for sure. Facebook, Instagram, LinkedIn…they’re all hard work. They require time, effort, regular posting, commitment, colour, reels, stories, joining groups…and that’s before you even START to understand the algorithms. So, how can you give your business’s visibility a boost? You read on. Because I’ve just done it. And I want to show you how.

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Three weeks of business viz boosting

Okay, it took longer than three weeks. It took about six months. Six months of reading, learning, listening to podcasts, buying courses, asking questions. And then I started to put it all into motion.

In three weeks I managed to:

  • Guest on a high profile podcast that I’ve been listening to for a while, that I LOVE and aligns with everything I believe in

  • Host a masterclass on content creation for a really big company

  • Guest contribute for several publications online

I mean, BOOM. BOOM to the max is what I say to that. All of this gets eyes right where you want them: on your business

Here’s what I did:

1. Podcasts. Not Yours.

Slam as many podcasts in your earholes as you can. Everywhere you go.

Stuck in a queue? Listen to a podcast.

On a train journey? Listen to a podcast.

Grocery shopping? Listen to a podcast.

Listen to many of them. Different kinds. Find the top three that you love. Then comment on the episodes that really help you or teach you something. Engage with the content. Tell the podcast creator what their work has done for you.

Follow the podcasters on social media. Comment on their posts. Don’t expect them to reply (but if they know anything about good content creation and value, they will). 

The long game? Podcast hosts LOVE interaction. And if you’re liking, commenting on, and sharing their content, they may invite you to guest on their show. And that is brand visibility gold.

 

2. Respond to Emails

We’re all on the lists of people we enjoy hearing from. And we’re on the lists of people we don’t enjoy hearing from too. So…first, get some clarity. Whose emails do you NEVER open? Unsubscribe. Don’t feel bad. As a list owner myself, I’d far rather someone unsubscribe from mine than never open my emails, because of OPEN RATES, people.

Get on the lists of the people you feel a connection with. Sometimes they’ll send you an email that really speaks to you. Or they’ll invite you to reply. Do it. Spend some time responding to them. Tell them why their email spoke to you. Share something about yourself.

I did this a couple of months ago, and it got me onto a very high-profile podcast. It was a total thrill, and I loved every second of it.

 

3. Be You. Always. Everywhere.

In all of your content, your bios online, everything…share who you are. Talk about what you believe in. Being you is the single most powerful way to leverage your USP. YOU. You are your USP. Own it.

If you’re commenting on someone’s podcast, and they want to check you out, they’re going to go to your socials. You want to make an impression. You want them to know who you are. This is how you attract like-minded people, who want to hear your story, and who want to feature you in their content.

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4. Write What Scares You Most

I have a weekly blog, and I can tell you that the posts that do best are the ones that I’m most nervous about writing. The ones that talk about my feminism. The ones that are personal. The ones that don’t actually focus on business at all. I realised this when I wrote a blog a few months ago about something pretty nasty that happened to me. It was raw, emotional, and honest. It allowed people to connect with me. It got me featured in masterclasses and podcasts and it has grown my business. You can read it here.

It might scare you, but that’s when you know it’s going to make a mark. People want to connect. They want to feel. Write what moves people. The time you were bullied at school? Write that. The time you got your heart broken? Write that. The time you were fired or you failed? Write those stories. Those things create connection. Connection is a powerful tool in networking and selling. Use it.

5. Contribute to online publications

Many, many publications online are looking for guest contributors. I write for a couple of them, like Euronewsweek, Authority, Medium and She Owns It. You don’t have to be a writer to write for them. You just have to have something to say about your niche or industry. If you know things that can help people, write about them.

How can you do this? 

  • Visit their websites and look for the ‘contribute’ button. A lot of them will have one and you can submit your ideas there. Or you can email them.

  • Join HARO. Help a reporter out is a fantastic way to engage with reporters looking for stories. They’ll send you three emails every day PACKED with topics you can choose from. You’ll be able to submit your idea. Then, they may feature you and your business. It’s gold! And it’s free.

Go Forth and Give Your Business’s Visibility a Boost

These five tips worked for me. They’ll work for you too. They’ll take time. Don’t give up. Keep pushing. Do one small thing every single day. Dedicate an hour to it. It’s business development and it is vital to your give your business’s visibility a boost. You’ve got this!

 

Ashleigh is a Copyhackers-trained conversion copywriter who helps ambitious business owners attract their ideal clients and generate wealth with words. She's also a speaker, a feminist, and dog mom. She lives in London and works with incredible businesses all over the world.

Marketing

Volkswagen debuts TikTok account to reach Generation Z

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TIKTOK page of Volksvagen
UGC: Volkswagen is also using employees as creators for its new TikTok account | Photo: Marcio Delgado

Volkswagen’s transformation into a tech company will be accompanied by a TikTok channel called “newauto”. Named after the Group’s strategy, the account’s aim is to explain the historic transformation towards the mobility world through creative and entertaining videos. Decarbonization and circular economy will also be a recurring topic.

“We are experiencing the biggest transformation in the history of the car. That means new business areas and disruption. To promote trust in New Auto, we also want to reach the digital, environmentally-conscious Generation Z. Instead of saying: strategy is too complex for a platform like TikTok, we are simply going ahead and trying it out” – says Michael Manske, Head of CEO & Digital Communications at the Volkswagen Group.

To keep it authentic, Volkswagen’s videos are focusing on employees as TikTok creators. More than one billion people worldwide use the app launched in 2016. Traditional, work-related content is reimagined on TikTok and presented with an entertaining and humorous touch. And this is well received: 40% of TikTok users would like to see videos shot “behind the scenes” of a company (TikTok Marketing Science French Trends Study 2021 conducted by ifopBase: TikTok users who agree that TikTok is a good place for brands to discuss employment trends).

Volkswagen debut on Tik Tok is way overdue as Bentley, Lexus and BMW, amongst other automotive manufactures, have already discovered TikTok’s reach and how car fans consume the platform: 77% (globally) said in a study of car-enthusiast users (GlobalWebIndex, Q3 2020), that they were interested in technology (Germany: 61.3%). 51.9% of respondents said they cared about environmental issues (Germany: 42.9%).

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Business

Write Better Copy: the money-maker in business

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Typing on a laptop
Every single word you write should have a clear purpose for your business

Here’s how a lot of people feel when they know they have to sit down and write copy:

Snow White running from danger

Snow White is terrified of writing copy

But, when done well…this is what copy can do for you…

Snow White clapping

Snow White used good copy and became rich

Think different.

Open happiness.

Because you’re worth it.

Melts in your mouth, not in your hand.

Just do it.

Just words? I don’t think so.

These slogans are glorious pieces of golden copy. And they have made a lot of people incredibly wealthy.

The biggest money-maker in business is better copy

Think about your business. Think about the time, the sweat, the tears, the work, the missed moments with your partner, your kids, your dog…so that you can build something that sustains your life.

…and then ask yourself if you’ve ever thought any of these thoughts:

My copy sounds like a term paper 

I have blank page syndrome

I’m struggling to find my authentic voice without sounding too corporate

Writing my own copy takes up SO MUCH TIME

It’s so articulate in my head but seems impossible to put into words

I don’t know what the power words are

I have no idea if the copy I write is remotely along the right lines

Yeeeeeeaaaah, I hear you. And I also know WHY you feel that way. You’re missing a key ingredient in your copywriting process. When you have it – the copy writes itself.

What is this key ingredient?

It’s the conversion process.

It’s the journey that moves people to say YES. Using data.

What does that mean? It means that the copy you write is based on science, not a stab in the dark. It’s based on research, not on a whim. It’s based on heatmaps and analytics and best practices, not on a feeling. And that means conversion. And that means more £££s for your business.

3 Steps to Writing Better Copy

Now, obviously, it’s more complicated than this. It’s not just one, two, three, and, BAM! you’re done. Each step requires time, effort, brainpower, and total commitment. That’s why conversion copywriters charge the big bucks. Because they’re not sitting at their desks, meditating, with candles lit, waiting for inspo to hit them.

They are doing research. They are mining for data. They. Are. SCIENCING.

That’s what conversion copywriters are. They’re mini-scientists. Looking at human behaviour. Establishing purchasing trends. Figuring out why people make the buying the choices that they make. So that they can write better copy. And make you oodles more money.

When they have the data they need about an ideal client, they can make magic.

Here’s what you need to do if you want to make like a conversion copywriter and write better copy.

1. Research & Discovery

Analysis. Competitor research. Voice of customer data. Surveys. Heat maps. Click trackers. Your conversion copywriter is gathering intelligence. Like an investigator. Like a PI. You’re Steve Arnott-ing your way through every piece of evidence you can find. And there’s a very important reason for this:

You connect with your audience. Show them that you get them. You share their doubts, frustrations, desires and dreams.  You deepen that connection with them because they can see that you get them. You develop trust, the key ingredient to a sales success story.

2. Writing

Once you have all the juiciness that your research has unearthed, it’s time to start writing. This requires time. It requires that you sift through everything you’ve found and identify the patterns, the recurring messages, the power words people have used, the pain points, desires, beliefs, objections, objectives, dreams, needs, fears, and regrets of your customer or prospect.

As the patterns emerge, the most prevalent information becomes apparent, and you start to create a hierarchy of messaging. You don’t deviate from this. This is your copy bible. This is what you will use to craft a message that shows the reader that you see them, you understand them, and you can help them. This is where the conversion takes place. You’re moving people from point A to point B(uyer).

3. Optimising

Copy is never really finished. It’s a living, growing beast of wonder that is pretty insatiable and is always looking to be improved. Once your copy is written, are you monitoring its performance? Are you A/B testing? Are you tracking the analytics?

Every piece of copy you write (or your copywriter writes) needs to be optimised. You have to see what is resonating and what isn’t. What is converting and what isn’t. What is working and what isn’t. That’s when you can make changes, tweaks, edits, and informed choices about the copy that’s on your website, landing page, emails, and sales pages. It’s the final piece of the copy puzzle – and every conversion copywriter worth their salt should be insisting on it. Because that’s how you write better copy.

From Fear to FABULOUS

Conversion copywriting is a no-brainer: through a very carefully tailored approach, you educate and inspire your audience. You empower them to take steps to choose themselves and change their lives. Conversion is the next logical step for them.

The purpose of conversion copywriting is to move your prospect to say ‘Yes.’ We do this through data-driven storytelling, formulas, and proven persuasion techniques.

It’s not just random writing, hoping something will land. It’s a strategy that makes money.

Every single word you write has a purpose. Every single sentence engages the reader, making them think ‘Is this person inside my head?’ and creates magic.

But it’s NOT magic. It’s a specific blend of impactful storytelling, and data.

It’s filled with high tension, drama, climax, and the final resolution, the ingredients of every good story. And your fairytale ending? Get your mission, message, and product or service out into the world. And raking in them dollah billz.

Snow White high fives her mates

Snow White high fives her fans because she used conversion copy

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Marketing

MediaCom appointed as global media agency for Klarna

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Two female friends shopping online from home
UK mobile mania: 7 in 10 customers shop more often on their mobile devices than before the pandemic | Photo: George Milton

Buy-now, pay-later app Klarna has appointed MediaCom as its global retained media agency of record. The contract began 1st February and MediaCom now executes media buying and planning for the Swedish fintech company’s key markets, including the UK, Spain, Italy, and France.

The agency’s remit excludes North America, where Havas Media Group won the retained account of the retail payments and shopping service last December.

“With this future-facing digital brand undergoing such fast expansion, I have no doubt our expertise and experience across the network will help them see the bigger picture to drive transformation and further growth.” –

Says James Marples, Global Account Director at MediaCom.

The new appointment comes weeks after Klarna released its 2021 mobile shopping report in which the company surveyed more than 13,000 consumers across 13 countries. The study highlights the unprecedented mobile shopping surges in the UK, where strict lockdown policies were in place, 7 in 10 (67%) now shop via their mobile devices more often compared to two years ago – more than in any other country in Europe, especially those that implemented less restrictive measures such as Sweden (54%).

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