Connect with us

Marketing

Give Your Business’s Visibility a Boost – 5 Tips

Published

on

Talk about what you believe in. Being you is the single most powerful way to leverage your USP

If you run your own business, I know something for sure. Facebook, Instagram, LinkedIn…they’re all hard work. They require time, effort, regular posting, commitment, colour, reels, stories, joining groups…and that’s before you even START to understand the algorithms. So, how can you give your business’s visibility a boost? You read on. Because I’ve just done it. And I want to show you how.

gif

Three weeks of business viz boosting

Okay, it took longer than three weeks. It took about six months. Six months of reading, learning, listening to podcasts, buying courses, asking questions. And then I started to put it all into motion.

In three weeks I managed to:

  • Guest on a high profile podcast that I’ve been listening to for a while, that I LOVE and aligns with everything I believe in

  • Host a masterclass on content creation for a really big company

  • Guest contribute for several publications online

I mean, BOOM. BOOM to the max is what I say to that. All of this gets eyes right where you want them: on your business

Here’s what I did:

1. Podcasts. Not Yours.

Slam as many podcasts in your earholes as you can. Everywhere you go.

Stuck in a queue? Listen to a podcast.

On a train journey? Listen to a podcast.

Grocery shopping? Listen to a podcast.

Listen to many of them. Different kinds. Find the top three that you love. Then comment on the episodes that really help you or teach you something. Engage with the content. Tell the podcast creator what their work has done for you.

Follow the podcasters on social media. Comment on their posts. Don’t expect them to reply (but if they know anything about good content creation and value, they will). 

The long game? Podcast hosts LOVE interaction. And if you’re liking, commenting on, and sharing their content, they may invite you to guest on their show. And that is brand visibility gold.

 

2. Respond to Emails

We’re all on the lists of people we enjoy hearing from. And we’re on the lists of people we don’t enjoy hearing from too. So…first, get some clarity. Whose emails do you NEVER open? Unsubscribe. Don’t feel bad. As a list owner myself, I’d far rather someone unsubscribe from mine than never open my emails, because of OPEN RATES, people.

Get on the lists of the people you feel a connection with. Sometimes they’ll send you an email that really speaks to you. Or they’ll invite you to reply. Do it. Spend some time responding to them. Tell them why their email spoke to you. Share something about yourself.

I did this a couple of months ago, and it got me onto a very high-profile podcast. It was a total thrill, and I loved every second of it.

 

3. Be You. Always. Everywhere.

In all of your content, your bios online, everything…share who you are. Talk about what you believe in. Being you is the single most powerful way to leverage your USP. YOU. You are your USP. Own it.

If you’re commenting on someone’s podcast, and they want to check you out, they’re going to go to your socials. You want to make an impression. You want them to know who you are. This is how you attract like-minded people, who want to hear your story, and who want to feature you in their content.

gif

4. Write What Scares You Most

I have a weekly blog, and I can tell you that the posts that do best are the ones that I’m most nervous about writing. The ones that talk about my feminism. The ones that are personal. The ones that don’t actually focus on business at all. I realised this when I wrote a blog a few months ago about something pretty nasty that happened to me. It was raw, emotional, and honest. It allowed people to connect with me. It got me featured in masterclasses and podcasts and it has grown my business. You can read it here.

It might scare you, but that’s when you know it’s going to make a mark. People want to connect. They want to feel. Write what moves people. The time you were bullied at school? Write that. The time you got your heart broken? Write that. The time you were fired or you failed? Write those stories. Those things create connection. Connection is a powerful tool in networking and selling. Use it.

5. Contribute to online publications

Many, many publications online are looking for guest contributors. I write for a couple of them, like Euronewsweek, Authority, Medium and She Owns It. You don’t have to be a writer to write for them. You just have to have something to say about your niche or industry. If you know things that can help people, write about them.

How can you do this? 

  • Visit their websites and look for the ‘contribute’ button. A lot of them will have one and you can submit your ideas there. Or you can email them.

  • Join HARO. Help a reporter out is a fantastic way to engage with reporters looking for stories. They’ll send you three emails every day PACKED with topics you can choose from. You’ll be able to submit your idea. Then, they may feature you and your business. It’s gold! And it’s free.

Go Forth and Give Your Business’s Visibility a Boost

These five tips worked for me. They’ll work for you too. They’ll take time. Don’t give up. Keep pushing. Do one small thing every single day. Dedicate an hour to it. It’s business development and it is vital to your give your business’s visibility a boost. You’ve got this!

 

Ashleigh is a Copyhackers-trained conversion copywriter who helps ambitious business owners attract their ideal clients and generate wealth with words. She's also a speaker, a feminist, and dog mom. She lives in London and works with incredible businesses all over the world.

Marketing

10 reasons companies must use influencer marketing in 2024

Published

on

10 Reasons Companies Should Use Influencer Marketing in 2024
Influencer marketing was worth 21.1 billion dollars in 2023

Like you or not, influencers are essential to a successful campaign, and over the years influencer marketing has become a powerful tool for companies aiming to enhance their brand presence and drive business growth.

In 2023, Hubspot found that 25% of marketers work with influencers to promote products and services making it more popular as a marketing channel than virtual events, webinars and social commerce. And more: the global influencer marketing market size has more than doubled since 2019 and last year the market was estimated at a record 21.1 billion dollars.

Here are ten compelling reasons why businesses should leverage influencer marketing to expand their reach and boost awareness.

1. Authenticity and Trust

Influencers have cultivated loyal followings who trust their opinions and recommendations. Unlike traditional advertisements, endorsements from influencers often come across as genuine and credible, leading to higher consumer trust in the brand.

2. Targeted Reach

Influencers cater to specific niches and demographics, allowing companies to reach highly targeted audiences. This precision ensures that marketing efforts are directed toward potential customers who are more likely to be interested in the products or services being offered.

3. Increased Engagement

Influencer content typically generates higher engagement rates compared to brand-generated content. Followers are more inclined to interact with posts from someone they admire and trust, leading to more likes, comments, and shares.

4. Cost-Effective Marketing

Compared to traditional advertising channels, influencer marketing can be more cost-effective. Micro-influencers, in particular, offer high engagement rates at a fraction of the cost of celebrity endorsements or large-scale ad campaigns, providing excellent ROI.

5. Enhanced SEO and Online Presence

Collaborations with influencers can boost a brand’s online presence through increased mentions and backlinks. This can improve the brand’s SEO, making it more visible in search engine results and driving organic traffic to the company’s website.

6. High-Quality Content Creation

Influencers are adept content creators. Partnering with them provides companies with high-quality content that can be repurposed across various marketing channels, saving time and resources while maintaining a consistent brand message.

7. Social Proof

Influencer endorsements serve as social proof, validating the brand and its products. This social validation can significantly impact consumer purchasing decisions, particularly in an age where peer recommendations are highly valued.

8. Trendsetting

Influencers are often at the forefront of trends within their niche. By partnering with them, companies can position themselves as trendsetters and stay relevant in a rapidly evolving market, ensuring they capture the interest of early adopters.

9. Measurable Results

Influencer marketing campaigns can be easily tracked and measured. Companies can analyze metrics such as engagement rates, click-through rates, and conversion rates to assess the effectiveness of their campaigns and make data-driven decisions for future strategies.

10. Humanizes the Brand

Influencers add a personal touch to a brand, making it more relatable and approachable. This human connection can foster loyalty and create a stronger emotional bond between the brand and its audience, leading to long-term customer relationships.

By harnessing the power of influencers, companies can effectively increase their brand awareness, reach targeted audiences, and drive meaningful engagement, ultimately leading to increased sales and business growth. Influencer marketing is not just a trend but a strategic approach that, when executed well, can yield substantial benefits for businesses of all sizes.

Continue Reading

Marketing

Importance of link building for SIA security companies

Published

on

A man on a desktop working on a backlink strategy
Link building is crucial for businesses seeking to expand their reach and increase awareness as part of their digital marketing strategy | Photo: Raw Pixel

Link building plays a crucial role in the digital marketing strategy of Security Industry Authority (SIA) security companies, especially in a competitive market like London. The strategy has become a popular strategy in digital marketing due to its ability to improve search engine rankings and increase website visibility.

Over the years, companies have been acquiring links from other websites to their own company’s website making it an essential aspect of search engine optimization (SEO) and help supporting content marketing efforts by amplifying the reach and impact of high-quality content. According to marketing professionals and businesses owners it works because when other websites link to valuable content, it not only boosts the content’s visibility but also enhances the website’s authority and trustworthiness.

Here we explore the importance of link building for SIA security companies in London and how it can help improve online visibility, credibility, and ultimately, their business success.

Improve Search Engine Rankings

One of the primary benefits of link building is its impact on search engine rankings. Search engines like Google consider the number and quality of links pointing to a website when determining its ranking in search results. By acquiring high-quality links from reputable websites, SIA security companies can improve their search engine rankings and increase their visibility to potential customers.

Increase Website Traffic

A link building company can help increase website traffic. When other websites link to your company’s website, it can drive referral traffic from those sites to yours. This can lead to an increase in the number of visitors to your website, which can result in more leads and potential customers.

Build Credibility and Authority

Acquiring links from authoritative websites can help build credibility and authority for your SIA security company. When other reputable sites link to yours, it signals to search engines and users that your website is trustworthy and valuable. This can improve your company’s reputation and make it more likely that users will choose your services over competitors.

Enhance Brand Awareness

Link building can also help enhance brand awareness for your SIA security company. When your website is linked to from other sites, it exposes your brand to a wider audience. This can help increase brand recognition and make your company more memorable to potential customers.

Generate Qualified Leads

Links from relevant and authoritative websites can also help generate qualified leads for your SIA security company. When users click on a link to your website from a site that is related to security or London businesses, they are likely to be interested in your services. This can result in higher conversion rates and more business opportunities.

Stay Ahead of Competitors

In a competitive market like London, link building can help your SIA security company stay ahead of competitors. By acquiring high-quality links from reputable sites, you can improve your search engine rankings and visibility, making it more likely that potential customers will choose your services over competitors.

Long-Term Benefits

Link building offers long-term benefits for SIA security companies. Unlike some other forms of digital marketing, such as paid advertising, the effects of link building can be long-lasting. Once you have acquired high-quality links to your website, they can continue to benefit your SEO efforts for years to come.

Link building is a critical component of the digital marketing strategy for SIA security companies. Businesses looking to improve online presence and attract more customers could take advantage of investing in a link building strategy, as it can improve their search engine rankings, website organic traffic, build credibility and authority, as well as enhance brand awareness, generate qualified leads, stay ahead of competitors, amongst other long-term benefits.

Continue Reading

Marketing

Campari partners with Cannes for the third consecutive year

Published

on

Campari partners with Festival de Cannes for the third consecutive year
The Italian brand will host a series of exclusive events during the 77th Festival de Cannes

Campari is set to return to the Cannes Film Festival, as an official partner, for the third consecutive year.

The Italian brand has chosen the opening of the 77th edition of the festival to launch its ‘We Are Cinema’ campaign. The aim is to acknowledge human stories as the inspiration for some of the world’s greatest cinema. Campari will also host a series of events from the Campari Lounge in the Palais de Festival, the main venue of the film awards, over-looking the famous red-carpet. This year, the brand will also be introducing its Hyde Beach by Campari, a new space on Boulevard de Croisette, where stars and guests will be welcomed, and events hosted throughout the festival.

In 2024 Campari will be partnering for the third year with Breaking Through The Lens, a non-profit organisation which empowers women in film by facilitating access to vital funding. Together, they will host the ‘Crossing Borders’ gala to celebrate women who have transcended cultural borders. The evening will include a panel discussion featuring actress, Diane Kruger.

“We are delighted to return to Festival de Cannes, this year bringing our passion for cinema and stories through our global We Are Cinema campaign to the iconic Festival setting. With a strong and enduring legacy in the cinema world, creativity and passion remain at the heart of everything we do. This year, we look forward to continuing to bring this to our audience through a programme of remarkable moments throughout the Festival,” says Campari Group Head of Marketing, Julka Villa.

The 77th Cannes Film Festival marks the debut of Campari’s partnership with Soho House, to host a creative film competition to support and honour emerging film talent. Festival de Cannes, one of the most anticipated events of the film industry calendar, will run from 14th-25th May 2024.

Continue Reading

Trending