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Diet Coke teams up with Readly to offer free magazine subscription trial

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Diet coke case
New campaign to be promoted in-stores and across social, digital and out of home media displays

Diet Coke has teamed up with digital magazine and newspaper subscription service Readly to offer fans a refreshing new Diet Coke break experience. A free trial of Readly with every promotional pack of Diet Coke, the new promotion aims to offer fans the chance to enjoy their favourite magazines and newspapers whilst sipping an ice-cold Diet Coke

Taking a moment out of the day to enjoy a break has always been synonymous with Diet Coke, from the infamous 90s ads, to the iconic `Diet Coke Break’, it has and continues to be the go-to drink for taking five.

With the aim to make that moment even more special, for a limited time only, Diet Coke has partnered with Readly, the European leader in digital magazine and newspaper subscriptions, to offer fans a free trial to the all-you-can-read subscription with over 5,000 digital magazines and newspapers, encouraging people to take a much needed break. Plus, there is a further chance to win an annual subscription to the popular platform. Because, what’s better than reading your favourite magazine and enjoying an ice-cold Diet Coke!? 

With research showing that 60% of people feel informed after reading digital magazines and newspapers on Readly and 44% reported feeling relaxed, 39% said they were inspired and 24% learned something new. As people continue to spend time at home, the collaboration enables fans to enjoy the perfect break whenever, wherever. From fashion and lifestyle magazines, to daily newspapers and everything in-between, Diet Coke fans can unlock a free two-month Readly subscription for unlimited reading of thousands of titles via a unique code under each Diet Coke promotional pack ring-pull or bottle cap. 

Omar Sadiq-Baig, Brand Manager at Diet Coke Great Britain says:

“With people needing those little breaks throughout the day now more than ever, we’re really pleased to be partnering with Readly to offer fans of the brand the opportunity to enjoy endless magazines and newspapers whilst also enjoying a Diet Coke. It’s a great combination and your Diet Coke break never looked so good!” 

The campaign will be promoted in-stores and across social, digital and out of home media displays in Great Britain and Ireland.

EuroNewsweek is a dynamic news platform featuring lifestyle, sustainability, successful stories, tech, leadership, creative marketing, business, and the unstoppable people behind them.

Business

How to write better emails in 2022

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Write better emails. It’s as simple as that. Love them or hate them (let’s be honest, most people hate them), they are the lifeblood of your business. They give your business visibility in a way that no other platform can.

They’re the chips to your burger.

The gin to your tonic.

The strawberries to your cream.

The aisle seat to that flight you take when you have food poisoning and you spend 5 hours running up and down to the toilet on your way from Johannesburg to New York. (True story)

So, how do you write banging emails, that are clear, juicy, and convert the reader into a fan who can’t get enough of you? Let’s explore, shall we?

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What’s in an email?

Well, hopefully, you. Hopefully your style, your personality, your vibe, your weirdness, your humour. Emails are the single most powerful way to connect with your community. They’re personal. They’re intimate. And they’re something that your subscriber has asked to receive. So, best you make it count.

One of the best ways to do this is to clearly define your brand voice in a way that is authentic and memorable.

1. Subject lines

You’ve got to be creative because the competition in your inbox is stiff. I get dozens of emails every single day. Most of them end up unopened, in the trash. The ones that pique my interest are the ones that have a subject line that stands out. You can do this in a number of ways:

  • Use emojis to grab attention
  • Miss-spell a word (sekshual, kerr-azy, ecks-perience)
  • Offer something for free

Mostly, though, you want your subject line to introduce an idea in a way that drives curiosity.

‘Here’s what no one is telling you about X.’

‘That time I saved Madonna’

‘Meh…’

2. Write to a friend

A lot of my clients tell me that when they sit down to write the email, they go blank. This is normal. Don’t be afraid. The best way to write an email to your list is to think of your best friend and write to them. Seriously. Imagine you’re writing to your bestie. It’ll make your email personal, real, truthful, easy-to-read. And those are the best kinds of emails.

3. The rule of ONE

As much as you possibly can, keep the focus of your email to one thing. If you have a million things going on in your business, and you feel you need to share it all, do it on your social platforms. When it comes to emails, though, you want that baby to be focused and clear. The reader should have no doubt as to what you’re writing about or what action you want them to take.

One focus.

One call to action.

One. Singular sensation.

4. Length

This really is a personal preference. Your email can be as long or as short as you want it to be. It’s true, a lot of people don’t have the time to sit and read through a looooooong email, and might skim through it. But, some readers love sitting down with a cup of tea or coffee and reading something substantial. The trick is to know your audience. And write an email that is well-crafted and interesting. If the email is good, people will read it.

5. The scanners

A lot of people will scan your emails. There’s a lot going on in people’s lives and they don’t have time to read everything. So, make this easy for them.

Bold the important bits.

Use italics.

Introduce colour. 🎉💋✨

Make it as easy to consume as possible.

And put a PS on the end with the important stuff. If people skip to the end, make sure they can grab everything they need in the PS.

6. Images

Use images like they’re your bestie. Don’t put them in for the sake of it. Make them speak. I LOVE gifs. I put them in all my emails. They are fun, and they can illustrate a point in a single moment. Images are fantastic and people love them.

7. Give value

Your emails should give value to the reader. Of course we need to sell. We’re in business. It’s vital that we sell. But if every single one of your emails is selling something, your people will unsubscribe quicker than you can build your list.

Finally…

Building your email list and writing banging emails is one of the most powerful ways you can build your business. It gives your business credibility, it allows you to do valuable market research, and it allows you to convert leads into clients. Write better emails, and watch your business soar.

 

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Give Your Business’s Visibility a Boost – 5 Tips

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Talk about what you believe in. Being you is the single most powerful way to leverage your USP

If you run your own business, I know something for sure. Facebook, Instagram, LinkedIn…they’re all hard work. They require time, effort, regular posting, commitment, colour, reels, stories, joining groups…and that’s before you even START to understand the algorithms. So, how can you give your business’s visibility a boost? You read on. Because I’ve just done it. And I want to show you how.

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Three weeks of business viz boosting

Okay, it took longer than three weeks. It took about six months. Six months of reading, learning, listening to podcasts, buying courses, asking questions. And then I started to put it all into motion.

In three weeks I managed to:

  • Guest on a high profile podcast that I’ve been listening to for a while, that I LOVE and aligns with everything I believe in

  • Host a masterclass on content creation for a really big company

  • Guest contribute for several publications online

I mean, BOOM. BOOM to the max is what I say to that. All of this gets eyes right where you want them: on your business

Here’s what I did:

1. Podcasts. Not Yours.

Slam as many podcasts in your earholes as you can. Everywhere you go.

Stuck in a queue? Listen to a podcast.

On a train journey? Listen to a podcast.

Grocery shopping? Listen to a podcast.

Listen to many of them. Different kinds. Find the top three that you love. Then comment on the episodes that really help you or teach you something. Engage with the content. Tell the podcast creator what their work has done for you.

Follow the podcasters on social media. Comment on their posts. Don’t expect them to reply (but if they know anything about good content creation and value, they will). 

The long game? Podcast hosts LOVE interaction. And if you’re liking, commenting on, and sharing their content, they may invite you to guest on their show. And that is brand visibility gold.

 

2. Respond to Emails

We’re all on the lists of people we enjoy hearing from. And we’re on the lists of people we don’t enjoy hearing from too. So…first, get some clarity. Whose emails do you NEVER open? Unsubscribe. Don’t feel bad. As a list owner myself, I’d far rather someone unsubscribe from mine than never open my emails, because of OPEN RATES, people.

Get on the lists of the people you feel a connection with. Sometimes they’ll send you an email that really speaks to you. Or they’ll invite you to reply. Do it. Spend some time responding to them. Tell them why their email spoke to you. Share something about yourself.

I did this a couple of months ago, and it got me onto a very high-profile podcast. It was a total thrill, and I loved every second of it.

 

3. Be You. Always. Everywhere.

In all of your content, your bios online, everything…share who you are. Talk about what you believe in. Being you is the single most powerful way to leverage your USP. YOU. You are your USP. Own it.

If you’re commenting on someone’s podcast, and they want to check you out, they’re going to go to your socials. You want to make an impression. You want them to know who you are. This is how you attract like-minded people, who want to hear your story, and who want to feature you in their content.

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4. Write What Scares You Most

I have a weekly blog, and I can tell you that the posts that do best are the ones that I’m most nervous about writing. The ones that talk about my feminism. The ones that are personal. The ones that don’t actually focus on business at all. I realised this when I wrote a blog a few months ago about something pretty nasty that happened to me. It was raw, emotional, and honest. It allowed people to connect with me. It got me featured in masterclasses and podcasts and it has grown my business. You can read it here.

It might scare you, but that’s when you know it’s going to make a mark. People want to connect. They want to feel. Write what moves people. The time you were bullied at school? Write that. The time you got your heart broken? Write that. The time you were fired or you failed? Write those stories. Those things create connection. Connection is a powerful tool in networking and selling. Use it.

5. Contribute to online publications

Many, many publications online are looking for guest contributors. I write for a couple of them, like Euronewsweek, Authority, Medium and She Owns It. You don’t have to be a writer to write for them. You just have to have something to say about your niche or industry. If you know things that can help people, write about them.

How can you do this? 

  • Visit their websites and look for the ‘contribute’ button. A lot of them will have one and you can submit your ideas there. Or you can email them.

  • Join HARO. Help a reporter out is a fantastic way to engage with reporters looking for stories. They’ll send you three emails every day PACKED with topics you can choose from. You’ll be able to submit your idea. Then, they may feature you and your business. It’s gold! And it’s free.

Go Forth and Give Your Business’s Visibility a Boost

These five tips worked for me. They’ll work for you too. They’ll take time. Don’t give up. Keep pushing. Do one small thing every single day. Dedicate an hour to it. It’s business development and it is vital to your give your business’s visibility a boost. You’ve got this!

 

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Marketing

Digital arts platform to showcase history of Black media and creativity

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Film still from ‘Black Transmission’ by Darryl Daley for WePresent x A Vibe Called Tech
Credit: Film still from ‘Black Transmission’ by Darryl Daley for WePresent x A Vibe Called Tech

WeTransfer has announced a new partnership with Black culture-focused creative agency A Vibe Called Tech to showcase Black-owned media and creativity. The ongoing series launches on WeTransfer’s digital arts platform WePresent, where the brand gives a platform to the founders and editors of Plantain Papers. An independent literary journal published annually, the collaboration highlights Black culture through African folklore.

Presented through newly commissioned portraits, illustrations and audio clips, seven Black storytellers ranging from ages 6 to 70, in Bermuda, Brooklyn, Accra, and Toronto discuss memories of folklore passed down from elders and its influence on their conceptions of morality and identity.

A Vibe Called Tech and WePresent have also commissioned filmmaker Darryl Daley to create Black Transmission (2021) a silent film that acts as a conceptual visual essay weaving text, choreographed movements and archival footage of ceremonial dance. Six performers are captured in a series of close-ups and expressive poses, supported by an original score by musician Melo-Zed. The short film is inspired by the earliest instances of an oral tradition centred around a drum beat, the foundation of Black communication and kinship, and will debut on WePresent alongside an essay by Kareem Reid.

“Having showcased ideas from 1000 creatives from over 100 countries across the globe, WePresent is committed to giving a voice to a diverse range of creatives, working with them to share their stories. This partnership is about meaningfully championing the Black creative community and highlighting the importance of Black-owned media. We have been working closely with A Vibe Called Tech’s founder Charlene Prempeh and creative director Lewis Gilbert to demonstrate how we can put WeTransfer’s B Corp values into practice through innovative storytelling that holds significance for the creative community.” – says Holly Fraser, Editor in Chief of WePresent.

“We are excited by the potential of Black platforms to empower communities in the telling of unheard stories as well as the historic learnings that can be gained by reconfiguring our understanding of communication in Black culture.” – celebrates Charlene Prempeh, Founder of A Vibe Called Tech, a creative agency established to explore the intersection of Black creativity, culture, and innovation.

The editorial series is available to read on WePresent and the partnership will continue throughout 2022 showcasing new collaborations with Black-owned media platforms globally.

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