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CATT Marketing Funnel: how to grow your business?

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Content, Attention, Trust & Transaction marketing funnel when used with integrated marketing improves the effectiveness of your marketing efforts exponentially

In this ever-expanding internet world where you’ve so much to catch up with, individual prospecting is not scalable. You identify leads, spend energy & resources in convincing them, and if they’re not impressed your efforts are wasted. So, you’re left with no choice but to start from scratch. 

Marketing doesn’t work this way anymore. You can not waste time trying to convince just one person. Instead, you need a system that builds mass trust on its own. 

Today, you will learn how the modern CATT marketing funnel when used with integrated marketing improves the effectiveness of your marketing efforts exponentially.

What is a CATT funnel?

CATT stands for Content, Attention, Trust & Transaction. Here’s what each step means and what actions you should take. 

Content

In this step, you create content to build authority in the market. The goal is to teach the target audience about your existence. You will create content (or product) and share it using blogs, webinars, ebooks, social media, and other channels.

Attention

Once you have created content you will need to show it to your audience. Methods like SEO, paid ads, and social media work but you will use those that work for your audience. You might have already figured out who is your target audience and where they spend their time. Include major platforms in your strategy but spend more time building those you’re confident about.

Trust

With so many options available to choose from, why would your target audience go with you? They might not remember you in the first interaction. To hook the visitor you need repetitive engagement. By asking them to subscribe to your email list, follow you on social media, or retarget using paid ads you can keep nurturing them.

Transaction

Once they start trusting you, the final step is to present your offer. But you still need to clear some last-minute doubts. Social proofs, client testimonials, and more help them make the final decision. And that’s when the sale happens.

So this is how the CATT funnel works. Combining it with integrated marketing will help you use it to the fullest. 

What is integrated marketing?

Digital marketing is a vast topic. And its subtopics like content marketing, email marketing, social media marketing are big topics on their own. You can’t get massive results if you use just one or two of them. Instead, you must combine them all. This is called integrated marketing.

In integrated marketing, all steps work on a loop such that you do some work and the system works by itself. Here’s how it works:

  • You drive traffic from SEO, social media, and paid ads to the content you create. 
  • When your audience interacts with the content they also subscribe to your email list or follow you on social media.
  • You keep building trust by sharing social media updates or sending regular newsletters. 
  • Once they trust you, they’re ready to invest.
  • But since the process is automated, new visitors will keep landing on your content and the cycle runs on its own.

This is how combining the CATT funnel with integrated marketing decreases the workload. 

Why use CATT funnel with integrated marketing?

CATT funnel and integrated marketing work with each other’s strengths and help you increase revenue by doing minimal work. Here are some more benefits of using them together:

  • Focus on the right things – By automating the process you will avoid the constant urge for content creation. And you will focus on things that matter such as product creation or tracking the funnel results. 
  • Automation is easy – By using automation tools you can automate most of the steps such as emails and social media.
  • Brand positioning – Having a consistent brand story across all channels will help you build a strong brand image. 
  • Reach larger audiences – By using various channels together you reach more people and grow your customer base.
  • Works on its own – The system works on a loop such that new leads keep entering the funnel and moving ahead.

How to use CATT funnel with integrated marketing?

It’s not difficult to use them together because the CATT funnel is automatically applied with integrated marketing. Here’s how both of them work together.

integrated marketing and CATT funnel

Image Source: DigitalDeepak.com

 

Content

Content marketing is an effective marketing strategy that generates long-term results. No doubt, creating quality content is the backbone of the entire process. Because you will get benefits like social media shares and search engine rankings only if your content is worthy. Quality content helps you build trust and authority. Therefore, you must always focus on providing value through your content.

But content alone won’t do wonders for your business. You still need people to read it. 

Social Media

Social media is the best place to market your content with the potential to reach billions of people. Only quality content and a consistent brand story can help you position a strong brand on social media. Here are your goals with the two:

  • Content should be engaging so the audience shares it and helps you increase your reach. 
  • A strong brand story should be consistently shared across all platforms.

Related: How to use LinkedIn for Business?

SEO

Social media requires constant effort. But, SEO brings quality traffic for free. Therefore, SEO must be a part of your strategy. Optimize your content with on-page SEO practices and use social media signals to gain better search engine rankings. Avoid manipulative SEO strategies at all costs if you don’t want to get penalized.

Paid Ads

Paid ads coupled with the above methods speed up the process. Whether social media ads or Google ads, use them to increase traffic or email subscribers. Overall, they’ll help you in making more revenue. 

Email

Email marketing is the most important part of the system because it helps to nurture your audience. No one purchases within their first interaction. Email marketing can help you make that constant communication to build trust. 

Social media, SEO and paid ads will help you grow the email list. Then all you need to do is to hook the subscriber, either by sending them nurturing emails or free quality content, so they become your loyal fans.

Sales

When you have established trust, that’s when they make a sale. Or think it this way, when you provide valuable free information that’s when they trust to invest in your paid content.

So this is the integrated marketing process that is built on automation in such a way that each step has many leads and the funnel is working on a loop. 

However, it depends a lot on testing as businesses have different marketing needs. Once you’re successful in enabling a working system you’ll notice benefits like better brand positioning, email list growth, revenue, and more on autopilot.

Final thoughts

Integrated marketing and the CATT funnel work together to create an unbeatable strategy. The best part is you’re targeting many people at one time. Of course, quality content is the heart of all. If you can create valuable content then only the other steps work. 

This process, too, is no overnight success, you will have to keep your marketing efforts consistent to reap the best results. Just by tweaking a bit, you can convert a tiring process into a masterful automated strategy that works for you even when you don’t. 

So, what are you waiting for? Build a marketing strategy combining the CATT funnel and integrated marketing and increase your sales!

Ekta Swarnkar is a professional copywriter and content strategist. She helps online businesses optimize, startups build a presence online, and aspiring bloggers grow a blog. She shares her best tips on her personal website EktaSw.com.

Marketing

10 reasons companies must use influencer marketing in 2024

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10 Reasons Companies Should Use Influencer Marketing in 2024
Influencer marketing was worth 21.1 billion dollars in 2023

Like you or not, influencers are essential to a successful campaign, and over the years influencer marketing has become a powerful tool for companies aiming to enhance their brand presence and drive business growth.

In 2023, Hubspot found that 25% of marketers work with influencers to promote products and services making it more popular as a marketing channel than virtual events, webinars and social commerce. And more: the global influencer marketing market size has more than doubled since 2019 and last year the market was estimated at a record 21.1 billion dollars.

Here are ten compelling reasons why businesses should leverage influencer marketing to expand their reach and boost awareness.

1. Authenticity and Trust

Influencers have cultivated loyal followings who trust their opinions and recommendations. Unlike traditional advertisements, endorsements from influencers often come across as genuine and credible, leading to higher consumer trust in the brand.

2. Targeted Reach

Influencers cater to specific niches and demographics, allowing companies to reach highly targeted audiences. This precision ensures that marketing efforts are directed toward potential customers who are more likely to be interested in the products or services being offered.

3. Increased Engagement

Influencer content typically generates higher engagement rates compared to brand-generated content. Followers are more inclined to interact with posts from someone they admire and trust, leading to more likes, comments, and shares.

4. Cost-Effective Marketing

Compared to traditional advertising channels, influencer marketing can be more cost-effective. Micro-influencers, in particular, offer high engagement rates at a fraction of the cost of celebrity endorsements or large-scale ad campaigns, providing excellent ROI.

5. Enhanced SEO and Online Presence

Collaborations with influencers can boost a brand’s online presence through increased mentions and backlinks. This can improve the brand’s SEO, making it more visible in search engine results and driving organic traffic to the company’s website.

6. High-Quality Content Creation

Influencers are adept content creators. Partnering with them provides companies with high-quality content that can be repurposed across various marketing channels, saving time and resources while maintaining a consistent brand message.

7. Social Proof

Influencer endorsements serve as social proof, validating the brand and its products. This social validation can significantly impact consumer purchasing decisions, particularly in an age where peer recommendations are highly valued.

8. Trendsetting

Influencers are often at the forefront of trends within their niche. By partnering with them, companies can position themselves as trendsetters and stay relevant in a rapidly evolving market, ensuring they capture the interest of early adopters.

9. Measurable Results

Influencer marketing campaigns can be easily tracked and measured. Companies can analyze metrics such as engagement rates, click-through rates, and conversion rates to assess the effectiveness of their campaigns and make data-driven decisions for future strategies.

10. Humanizes the Brand

Influencers add a personal touch to a brand, making it more relatable and approachable. This human connection can foster loyalty and create a stronger emotional bond between the brand and its audience, leading to long-term customer relationships.

By harnessing the power of influencers, companies can effectively increase their brand awareness, reach targeted audiences, and drive meaningful engagement, ultimately leading to increased sales and business growth. Influencer marketing is not just a trend but a strategic approach that, when executed well, can yield substantial benefits for businesses of all sizes.

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Importance of link building for SIA security companies

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Link building is crucial for businesses seeking to expand their reach and increase awareness as part of their digital marketing strategy | Photo: Raw Pixel

Link building plays a crucial role in the digital marketing strategy of Security Industry Authority (SIA) security companies, especially in a competitive market like London. The strategy has become a popular strategy in digital marketing due to its ability to improve search engine rankings and increase website visibility.

Over the years, companies have been acquiring links from other websites to their own company’s website making it an essential aspect of search engine optimization (SEO) and help supporting content marketing efforts by amplifying the reach and impact of high-quality content. According to marketing professionals and businesses owners it works because when other websites link to valuable content, it not only boosts the content’s visibility but also enhances the website’s authority and trustworthiness.

Here we explore the importance of link building for SIA security companies in London and how it can help improve online visibility, credibility, and ultimately, their business success.

Improve Search Engine Rankings

One of the primary benefits of link building is its impact on search engine rankings. Search engines like Google consider the number and quality of links pointing to a website when determining its ranking in search results. By acquiring high-quality links from reputable websites, SIA security companies can improve their search engine rankings and increase their visibility to potential customers.

Increase Website Traffic

A link building company can help increase website traffic. When other websites link to your company’s website, it can drive referral traffic from those sites to yours. This can lead to an increase in the number of visitors to your website, which can result in more leads and potential customers.

Build Credibility and Authority

Acquiring links from authoritative websites can help build credibility and authority for your SIA security company. When other reputable sites link to yours, it signals to search engines and users that your website is trustworthy and valuable. This can improve your company’s reputation and make it more likely that users will choose your services over competitors.

Enhance Brand Awareness

Link building can also help enhance brand awareness for your SIA security company. When your website is linked to from other sites, it exposes your brand to a wider audience. This can help increase brand recognition and make your company more memorable to potential customers.

Generate Qualified Leads

Links from relevant and authoritative websites can also help generate qualified leads for your SIA security company. When users click on a link to your website from a site that is related to security or London businesses, they are likely to be interested in your services. This can result in higher conversion rates and more business opportunities.

Stay Ahead of Competitors

In a competitive market like London, link building can help your SIA security company stay ahead of competitors. By acquiring high-quality links from reputable sites, you can improve your search engine rankings and visibility, making it more likely that potential customers will choose your services over competitors.

Long-Term Benefits

Link building offers long-term benefits for SIA security companies. Unlike some other forms of digital marketing, such as paid advertising, the effects of link building can be long-lasting. Once you have acquired high-quality links to your website, they can continue to benefit your SEO efforts for years to come.

Link building is a critical component of the digital marketing strategy for SIA security companies. Businesses looking to improve online presence and attract more customers could take advantage of investing in a link building strategy, as it can improve their search engine rankings, website organic traffic, build credibility and authority, as well as enhance brand awareness, generate qualified leads, stay ahead of competitors, amongst other long-term benefits.

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Campari partners with Cannes for the third consecutive year

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Campari partners with Festival de Cannes for the third consecutive year
The Italian brand will host a series of exclusive events during the 77th Festival de Cannes

Campari is set to return to the Cannes Film Festival, as an official partner, for the third consecutive year.

The Italian brand has chosen the opening of the 77th edition of the festival to launch its ‘We Are Cinema’ campaign. The aim is to acknowledge human stories as the inspiration for some of the world’s greatest cinema. Campari will also host a series of events from the Campari Lounge in the Palais de Festival, the main venue of the film awards, over-looking the famous red-carpet. This year, the brand will also be introducing its Hyde Beach by Campari, a new space on Boulevard de Croisette, where stars and guests will be welcomed, and events hosted throughout the festival.

In 2024 Campari will be partnering for the third year with Breaking Through The Lens, a non-profit organisation which empowers women in film by facilitating access to vital funding. Together, they will host the ‘Crossing Borders’ gala to celebrate women who have transcended cultural borders. The evening will include a panel discussion featuring actress, Diane Kruger.

“We are delighted to return to Festival de Cannes, this year bringing our passion for cinema and stories through our global We Are Cinema campaign to the iconic Festival setting. With a strong and enduring legacy in the cinema world, creativity and passion remain at the heart of everything we do. This year, we look forward to continuing to bring this to our audience through a programme of remarkable moments throughout the Festival,” says Campari Group Head of Marketing, Julka Villa.

The 77th Cannes Film Festival marks the debut of Campari’s partnership with Soho House, to host a creative film competition to support and honour emerging film talent. Festival de Cannes, one of the most anticipated events of the film industry calendar, will run from 14th-25th May 2024.

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