Over the past 15 years Bulgari has been partnering with Save the Children, raising over $105 million through the sale of a custom-made jewellery collection. The initiative has helped the centenary leading humanitarian organization to reach over 2 million children in 37 countries, primarily investing in education, youth empowerment and emergency responses.
“Walking alongside Save the Children for 15 years has been a great honour for Bulgari,” said Jean-Christophe Babin, Bulgari CEO. “Together we were pioneers in creating a partnership, carrying out long-term projects and giving concrete support to millions of children. We celebrate this important anniversary with the aim of not stopping, but continuing with the same strength and common passion in giving opportunities and light on the path to many other children.”
Bulgari has now renewed its social commitment through the release of a new campaign and the introduction of a new pendant necklace enriching the custom-made Roman jewellery collection. Inspired by the signature line B.zero1 Rock, the sterling silver necklace featuring a round pendant with edgy metallic studs will be sold at the retail price of 800 EUR of which 95 EUR will be donated to Save the Children. Since January 1, 2024, the same amount – increased by Bulgari to strengthen its commitment – is being donated for each piece sold of the collection, which also includes a ring retailed at 600 EUR and a 650 EUR bracelet.
“Save the Children and Bulgari have spent the last 15 years working together to make the world a better place for children,” said Claudio Tesauro, Chair of Save the Children Italy. “This key milestone marks both the end of a fantastic path travelled together and also an exciting new beginning. I am thrilled that Bulgari has chosen to celebrate this continued partnership with Save the Children with a new unique piece of jewellery: a symbol of the change this collaboration has brought about in the lives of millions of children around the world. Each child has a unique story of resilience and strength that deserves to be told, and we are delighted that Bulgari continues to support us in this endeavor.”
The new Bulgari and Save the Children pendant necklace will be available worldwide in selected Bulgari stores starting from January 15.
How to become a news outlet contributor
With the risk of sounding old and grumpy: a writer or blogger who can’t even put together a half-decent pitch to introduce themselves to a publication they want to contribute to should not be allowed anywhere near a brand or a newsroom.
Pitching to write for a publication requires time to craft a compelling proposal that showcases your expertise, aligns with the publication’s audience and content, and highlights the value you can bring as a contributor. It is also about being transparent with your intentions: do you want to become a contributor writer to share your knowledge and enhance your digital authority, or are you simply after a venue to plug a client’s press release and get free publicity?
Here are six key things to consider before reaching out to any publication to try to become a news outlet contributor.
Research the publication
Before reaching out to a publication, it’s crucial to thoroughly research what they do and how they do it. Take time to dive into their website, read recent articles, and get a feel for their tone, style, and audience. Understanding the publication’s preferences and audience demographics will help you tailor your pitch to fit seamlessly into their content lineup.
Identify your niche
Consider your areas of expertise, passions, and unique perspectives that you can bring to the table before approaching a publication. Your pitch should reflect your knowledge in a specific field or topic area while also aligning with the interests of the publication’s audience. But narrow things down even within a niche; For example, if you are a travel writer, keep in mind that travel is a massive field to cover. Unless you suggest some specific articles that you genuinely want to work on for a publication (and they are truly unique), it is unlikely you will stand a chance.
Be clear and concise
Crafting a compelling pitch is the key to grabbing the editor’s attention. Start with a captivating subject line that entices the editor to open your email. Introduce yourself briefly, highlighting relevant experience or credentials that make you well-suited to write for the publication. Then, present your article ideas concisely, focusing on topics that align with the publication’s content and audience. Be sure to include a unique angle or perspective that sets your pitch apart from others.
Personalize Your Pitch
The trick of referencing a specific article or sections of the publication that resonate with you is an old one, so make sure you mean it. Personalizing your pitch is essential for building rapport with the editor and demonstrating your genuine interest in contributing to their publication. However, editors receive hundreds of pitches on a monthly basis from people wanting the same chance to become a contributor writer, so publications can be choosy. Never use a template that sounds too perfect or desperate. Write your own copy, well-tailored to the publication you want to be working on.
Say who you are
Anyone can pitch an idea for an article. But you are unique and that is what editors will look at in the first place. Make sure to introduce yourself and to provide your social media handle and things you have written about within the niche you are pitching for. When signing a message as a potential writer, also add your surname and LinkedIn. The only three people on the planet allowed to sign a message to a stranger with a single name are Madonna, Rihanna, and Adele – and none of them are writers.
Show straightway that you can deliver a good copy by providing links to, at least, three of your best and most recent articles online. Very important: work samples that don’t feature your name, as the writer, have zero value.
If you don’t have published samples, consider writing a whole article to give the editor any editor a sense of your writing style, knowledge and approach. Regardless of the format, your samples should align with the topics and tone of the publication you are pitching for.
Be transparent and upfront
When offering a writing service, even if at no charge and with the intention of creating a writing portfolio, be clear about what you expect in return and how it will benefit you. If you have a flat fee for every 1000 words, highlight it and also mention how many revisions are allowed within the fee. If you work for a brand and the brand is likely to be featured within your content, you must disclose it at the very start of the negotiations to become a contributor writer.
Flexibility is key when pitching to write for a publication. Be open to feedback and revisions from the editor, who may have suggestions for refining your pitch or article ideas.
One thing that very few people remember to mention when applying to become a contributor writer for a publication is how flexible their schedule are. Willingness to negotiate terms such as deadlines, word count, and compensation if a pitch is accepted should be highlighted as part of your initial outreach if you want to increase your chances of establishing a successful partnership with a publication.
JCDecaux extends advertising concession with Madrid Metro for 10 years
JCDecaux, the number one outdoor advertising company worldwide, has announced that following a competitive tender it has renewed and extended its advertising concession with Madrid Metro. The partnership with the transport network carrying, on average, five million daily, makes it the most digitised JCDecaux-marketed metro in Europe and the first 100% data-driven advertising space in Spain. The digital transformation of the oldest Spanish metro network has started in August and will be completed by the end of the year.
The 10-year contract covers 3,100 traditional displays as well as more than 460 new, larger, sharper and more energy-efficient digital screens, extending their life cycle and making metro stations more efficient and sustainable. The new contract aims to deliver a
high-quality media space and to modernise Spain’s capital metro with up to 2,000 sq m of screens. It includes innovative and high-impact displays such as large-format screens and columns with an anamorphic effect, twin curved screens as well as “cinema formats”, a new type of large-format screen created exclusively for platforms, 142 of which will be installed in 39 key stations. A brand-new network of digital screens will also be created with nearly 300 high-definition screens across 100 strategic locations, mostly within the M30 perimeter, ensuring maximum coverage and visibility.
“We are delighted to have been awarded this strategic contract to digitise Madrid Metro, continuing our long-term partnership which started in 2007. JCDecaux has rolled-out an in-depth media transformation plan, including the introduction of large and iconic digital media opportunities to create memorable brand experience while offering one of the major communications-platform for brands. It will participate to enhance the Madrid Metro environment, further raising engagement and ultimately generating revenue to invest in delivering an even better commuter experience. It is one of our most ambitious projects to date in Europe and we want it to become a benchmark in terms of digitisation and sustainability”, says Jean-Charles Decaux, Co-Chief Executive Officer of JCDecaux.
This new contract will also enable JCDecaux to introduce programmatic buying opportunities into the metro environment for the first time, following its launch in street furniture and shopping centres.
How to create social media content for small businesses
Mastering the art of creating useful and engaging social media content is essential for any small business – but just like most of the tasks, it is easier said than done.
Accord to recent data released by the Search Engine Journal, there are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users. And companies not able to catch up with the fast-paced digital world are already facing sales and branding problems given how many new people turn to platforms like Facebook, Instagram, Twitter, and LinkedIn, on a daily basis, to discover products and services: between April 2022 and April 2023, there were 150 million new social media users – a 3.2% increase year-over-year.
Small businesses have a unique opportunity to connect with their target audience, boost brand awareness, and drive growth through social media. Here we explore key strategies to help entrepreneurs how to create engaging content that can make a significant impact.
Know Your Audience
Before diving into content creation, it’s crucial to have a deep understanding of your target audience. Who are your customers? What are their preferences and essential interests? Carefully study your audience’s demographics and behaviours to understand where you are in order to create an effective social media calendar with clear goals.
Set Clear Goals
Define your social media objectives. Are you looking to increase brand awareness, drive website traffic, boost sales, or engage with your community? Setting clear, measurable goals will guide your content strategy and help you track your progress over time. Take small steps. There is no point in aiming for 1 million new users and an absurdly high turnover overnight. When it comes to social media, you will have to learn to play the long game.
Content Planning and Calendar
You must create a content calendar to organize your posting schedule.
Consistency is key in social media, and a calendar can help you maintain a regular posting cadence. Plan your content themes, topics, and post types in advance, taking into account holidays, special events, and industry trends.
Tell Your Story
Share the story behind your business. Customers connect with brands that have a compelling narrative. Highlight your company’s history, values, and mission. Showcase the people behind the scenes, your team’s expertise, and the dedication that goes into your products or services.
Visual content is highly engaging on social media. Invest in high-quality images and videos that represent your brand. Use eye-catching graphics, infographics, and animations to convey information creatively.
Position your business as an industry authority by creating educational content. Share informative blog posts, how-to guides, tutorials, and industry insights. Provide value to your audience by answering common questions or addressing challenges in your niche.
Engage with Your Audience
Social media is a two-way street. Respond promptly to comments, messages, and mentions. Foster a sense of community by actively engaging with your followers. Encourage discussions and user-generated content, and listen to customer feedback to improve your products or services.
Embrace User-Generated Content (UGC)
Encourage your customers to share their experiences with your products or services. Repost UGC with proper credit. This not only showcases satisfied customers but also builds trust and authenticity around your brand.
Analyse and Adapt
Regularly review your social media analytics to gauge the performance of your content. Identify what works and what doesn’t. Adjust your strategy based on the data to continually improve your social media presence.
No matter where you are, creating compelling social media content is a vital aspect of a small business’s digital marketing strategy. By understanding your audience, setting clear goals, planning your content, telling your story, embracing visual and educational content, engaging with your audience, and adapting based on analytics, you can craft a powerful social media presence that helps your small business thrive in the online
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