Nottingham, in England, is one of the first places in the United Kingdom to benefit from BT’s new digital street units, with the first one in the city unveiled this week.
The leading telecommunications and network provider, serving customers in 180 countries, is donating up to £7.5 million of outdoor advertising space to small businesses across the UK, as part of its roll-out of new Street Hub 2.0 units – which help build the UK’s digital infrastructure and include services such as an emergency call button, rapid mobile device charging and ultrafast Wi-Fi.
Local businesses in Nottingham are also being given the chance to advertise for free on the new Street Hub units, with nominations open now. BT is calling on local businesses and the public to nominate local firms who could benefit from the offer.
The launch comes as a recent BT study found that more than 60 per cent of small businesses agree that local advertising would help to increase awareness of their business, with 40 per cent saying it would encourage more people to shop at their local high street. However, almost half (49 per cent) said that cost was a major obstacle to them investing in local Out Of Home (OOH) advertising. BT is now taking action to remove one of the biggest barriers to adoption, with the Street Hub’s digital advertising screens designed to help small firms attract more customers following the local and national lockdowns.
“BT has been supporting the recovery and growth of small businesses throughout the pandemic – and we’re moving up a gear as many prepare for one of the busiest times of the year. We hope that, by gifting free digital advertising space via our new Street Hub units, we can give small businesses in Nottingham an extra boost as high streets spring back to life. Our new Street Hub units can play a vital role in helping small firms to bounce back – whether that’s through building greater awareness of their business through free advertising, or by rejuvenating the high street by boosting local digital infrastructure.” – says Sarah Walker, Director for BT’s Enterprise business in the Midlands.
Kirsty Hole, Director of 101 Vintage, an independent vintage and used clothing store in Nottingham that will benefit from the initiative, believes the free advertising will help her newly created business: “We’re a small independent shop, founded by two women, that opened our doors in September in the heart of Nottingham. One of our biggest challenges right now is connecting with customers and letting them know that we’re here. The power of local advertising is so important for us as a new small business, but Out-of-Home advertising felt completely out of reach at this early stage of our journey. The opportunity to have our name in lights on the new BT Street Hubs to let the local community know that we’re here, and open, is the perfect solution.”
The new digital units can also help local councils achieve their social and economic improvement and sustainability goals. With Nottingham City Council aiming to be carbon neutral by 2028, each Street Hub 2.0 unit can be fitted with air quality and CO2 sensors. This will provide local councils with the insight needed to help them take action to improve air quality, contributing to the health and wellbeing of local people.
BT’s latest study also revealed that around two thirds (66 per cent) of local businesses think that mobile connectivity could be improved in their local community, to help them work faster and smarter. BT’s new Street Hub 2.0 units will enhance local digital infrastructure by including the option to install mini mobile masts or ‘small cells’ on the structure to further boost 4G and 5G coverage in the local area.
Subject to local planning processes, BT is aiming to roll out around 300 of its new Street Hub 2.0 units across the UK in the next 12 months, working closely with local councils and communities.
JCDecaux extends advertising concession with Madrid Metro for 10 years
JCDecaux, the number one outdoor advertising company worldwide, has announced that following a competitive tender it has renewed and extended its advertising concession with Madrid Metro. The partnership with the transport network carrying, on average, five million daily, makes it the most digitised JCDecaux-marketed metro in Europe and the first 100% data-driven advertising space in Spain. The digital transformation of the oldest Spanish metro network has started in August and will be completed by the end of the year.
The 10-year contract covers 3,100 traditional displays as well as more than 460 new, larger, sharper and more energy-efficient digital screens, extending their life cycle and making metro stations more efficient and sustainable. The new contract aims to deliver a
high-quality media space and to modernise Spain’s capital metro with up to 2,000 sq m of screens. It includes innovative and high-impact displays such as large-format screens and columns with an anamorphic effect, twin curved screens as well as “cinema formats”, a new type of large-format screen created exclusively for platforms, 142 of which will be installed in 39 key stations. A brand-new network of digital screens will also be created with nearly 300 high-definition screens across 100 strategic locations, mostly within the M30 perimeter, ensuring maximum coverage and visibility.
“We are delighted to have been awarded this strategic contract to digitise Madrid Metro, continuing our long-term partnership which started in 2007. JCDecaux has rolled-out an in-depth media transformation plan, including the introduction of large and iconic digital media opportunities to create memorable brand experience while offering one of the major communications-platform for brands. It will participate to enhance the Madrid Metro environment, further raising engagement and ultimately generating revenue to invest in delivering an even better commuter experience. It is one of our most ambitious projects to date in Europe and we want it to become a benchmark in terms of digitisation and sustainability”, says Jean-Charles Decaux, Co-Chief Executive Officer of JCDecaux.
This new contract will also enable JCDecaux to introduce programmatic buying opportunities into the metro environment for the first time, following its launch in street furniture and shopping centres.
How to create social media content for small businesses
Mastering the art of creating useful and engaging social media content is essential for any small business – but just like most of the tasks, it is easier said than done.
Accord to recent data released by the Search Engine Journal, there are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users. And companies not able to catch up with the fast-paced digital world are already facing sales and branding problems given how many new people turn to platforms like Facebook, Instagram, Twitter, and LinkedIn, on a daily basis, to discover products and services: between April 2022 and April 2023, there were 150 million new social media users – a 3.2% increase year-over-year.
Small businesses have a unique opportunity to connect with their target audience, boost brand awareness, and drive growth through social media. Here we explore key strategies to help entrepreneurs how to create engaging content that can make a significant impact.
Know Your Audience
Before diving into content creation, it’s crucial to have a deep understanding of your target audience. Who are your customers? What are their preferences and essential interests? Carefully study your audience’s demographics and behaviours to understand where you are in order to create an effective social media calendar with clear goals.
Set Clear Goals
Define your social media objectives. Are you looking to increase brand awareness, drive website traffic, boost sales, or engage with your community? Setting clear, measurable goals will guide your content strategy and help you track your progress over time. Take small steps. There is no point in aiming for 1 million new users and an absurdly high turnover overnight. When it comes to social media, you will have to learn to play the long game.
Content Planning and Calendar
You must create a content calendar to organize your posting schedule.
Consistency is key in social media, and a calendar can help you maintain a regular posting cadence. Plan your content themes, topics, and post types in advance, taking into account holidays, special events, and industry trends.
Tell Your Story
Share the story behind your business. Customers connect with brands that have a compelling narrative. Highlight your company’s history, values, and mission. Showcase the people behind the scenes, your team’s expertise, and the dedication that goes into your products or services.
Visual content is highly engaging on social media. Invest in high-quality images and videos that represent your brand. Use eye-catching graphics, infographics, and animations to convey information creatively.
Position your business as an industry authority by creating educational content. Share informative blog posts, how-to guides, tutorials, and industry insights. Provide value to your audience by answering common questions or addressing challenges in your niche.
Engage with Your Audience
Social media is a two-way street. Respond promptly to comments, messages, and mentions. Foster a sense of community by actively engaging with your followers. Encourage discussions and user-generated content, and listen to customer feedback to improve your products or services.
Embrace User-Generated Content (UGC)
Encourage your customers to share their experiences with your products or services. Repost UGC with proper credit. This not only showcases satisfied customers but also builds trust and authenticity around your brand.
Analyse and Adapt
Regularly review your social media analytics to gauge the performance of your content. Identify what works and what doesn’t. Adjust your strategy based on the data to continually improve your social media presence.
No matter where you are, creating compelling social media content is a vital aspect of a small business’s digital marketing strategy. By understanding your audience, setting clear goals, planning your content, telling your story, embracing visual and educational content, engaging with your audience, and adapting based on analytics, you can craft a powerful social media presence that helps your small business thrive in the online
LG launches campaign to spread optimism
LG Electronics (LG) has launched its brand-new Life’s Good global campaign, carrying out various brand reinvent activities to introduce its more dynamic and youthful brand identity.
The company, which rolled out its Life’s Good global campaign on August 22, unveiled digital out-of-home (OOH) advertisements at some of the world’s most iconic landmarks, including locations in Dubai, London, New York, Vietnam and Seoul. Each image and captivating has been crafted to showcase LG’s renewed visual themes.
Along with introducing its updated brand and visual identity, the new campaign aims to share the company’s philosophy and values and the true meaning of Life’s Good.
LG’s latest advertisements can be seen at Dubai’s Burj Khalifa, the world’s tallest building, the Landmark 81 skyscraper in Vietnam, the company’s digital billboards in New York’s Times Square and London‘s Piccadilly Circus, LG’s LED outdoor screen at Óvalo Gutiérrez in Peru, the KP Tower in India, as well as in select spaces in South Korea, seizing the attention of global audiences. The campaign also extends to London’s beloved red double-decker buses, which currently feature LG’s Life’s Good slogan – visually revamped as part of an innovative brand reinvention strategy.
The advertisement videos showcase the “Face of the Future,” the smiling face formed by the letters “L” and “G” engages and entertains; nodding, bobbing and showing off a range of different emotions. The video is also imbued with the youthful exuberance of LG Active Red, the latest addition to the company’s core color palette.
The company also plans to release collaboration contents with various influencers and brand films through LG’s global social channels to convey the meaning of Life’s Good and core brand values to customers more authentically.
LG has partnered with a collection of global influencers, all embodying the spirit of “brave optimists” and confidently carving their own paths, including American singer and actress Willow Smith; Australian national swimmer and singer-songwriter Cody Simpson; and Nigerian-Korean fashion model Jenny Park. Through these meaningful partnerships, LG aims to amplify the Life’s Good message, fostering inspiration and hope among customers around the world.
“LG is committed to actively communicating and providing innovative customer experiences that evolve with the times, recognizing the changing needs of customers,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “We aim to enhance our communication with customers by sincerely sharing our core value and the message of Life’s Good. Filled with optimism, this message will be delivered to customers worldwide at various customer contact points.”
Social media research threatened by new data limitations
X app may lose up to $75 million in advertising revenue in 2023
The Häagen-Dazs Rose Project announces 50 nominees
10 sustainability influencers you should be following in 2021
How to effectively use LinkedIn for business
Are streaming services killing Cinema?
Business4 weeks ago
40% of those studying PR wanted a career in marketing or journalism
Lifestyle3 weeks ago
9 Christmas Markets to visit in the UK in 2023
Business4 weeks ago
Environment-focused companies attending the Web Summit in 2023
Business4 weeks ago
Spend on restaurant in Europe forecast to increase 14% this Christmas
Travel3 weeks ago
Travelers are spending more on ‘affordable luxury’, study says
Lifestyle3 weeks ago
New iPhone photography exhibition opens in Paris
Travel3 weeks ago
London is the most searched-for destination for flights in 2023
Business3 weeks ago
Mango celebrates three decades in Portugal