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Money saving tips: why everyone searches for them online



A woman shopping online with a credit card
Data shows that search engines such as Google processes over 99,000 searches per second (Source: Internet Live Stats, 2022) | Photo: Anna Shvets

These days, people search for anything and everything online and use search engines as a guiding fountain of knowledge and support. From healthcare, to what car to buy, hair products, anti-ageing cream, and even important life advice on things like pregnancy, relationships, or whether to move to another country. There are all sorts of weird and wonderful common search queries around today.

Digital advice centred on money-saving tips and tricks is particularly prevalent nowadays. The cost of living crisis has led to a flurry of content based on money-saving advice and ‘hacks’ across digital platforms, including social media, blogs, webpages, YouTube, TikTok, Instagram, and more! Martin Lewis is the financial guru of our generation, and he has managed to collate a whopping 2.3 million followers on ‘X’ (formerly known as Twitter before Elon took the helm).

Yes, money isn’t everything, and it definitely won’t buy you happiness. Nevertheless, it can sometimes make certain aspects of life considerably easier. Therefore, individuals and businesses looking for ways to save money wherever possible is normal, and nothing new.

At Assisted, we have in-depth experience as a digital marketing agency running campaigns that provide exceptional results for businesses in the financial services sector. Search marketing is our expertise. So, it is safe to say we know a thing or two about search user intent, and how the desire to find ‘money-saving tips’ interacts with the way people use search engines today.

Let’s take a look deeper into why we tend to go online to look for money-saving tips in the digital age.

The digital age has transformed how we deal with personal finances

Online banking has made it easier for individuals and businesses to be more autonomous with their banking, and it means people no longer feel the need to always go into a bank in person to seek advice on personal finance matters. Why so? Well, they search for the answers online in places like the bank’s FAQ pages or on finance-focused blogs.

Some internet users take the stance of why pay for official financial advice when they may be able to quickly get the info they need online – for free – with a few searches, and this is a fair point. It really depends on the complexity of your money-saving query. Something simple, and you might find the perfect answer with a Google search. However, for a more complex financial query that will impact your long-term savings, hiring a licenced financial advisor may be a better option.

Have a Google, and you will find that the terms ‘money-saving tips’ and ‘financial tips’ both bring back a gigantic 964,000,000 and 1,450,000,000 results respectively!

Everything is online now, and financial service providers must adapt to this change in customer behaviour. At Assisted, we are specialists in offering highly effective digital marketing for financial services. Our team understands how to help you reach a wider audience and generate sales leads that will turn into conversions. Digital marketing for Fintech is one of our expert fields. So, as an agile expert agency, we keep ourselves up-to-date with all the latest Fintech developments.

The burning urge to find helpful money saving insights

Us human beings have always been resourceful creatures. Many thousands of years ago, Homo sapiens were highly adaptable hunter-gatherers. Fast forward to the modern day, times are tough, the cost of living crisis has hit, and we are being resourceful again by using the internet as a tool for guidance and tricks on how we can save some pounds. Who doesn’t love a bargain ay?

Want to save money and the planet at the same time and need a bit of inspiration? Why not go over to TikTok or Instagram and look out for clips on how to reuse or repurpose everyday household objects? You will find some creative clips that give you some smart cost-cutting ideas.

However, as always, can you truly trust the internet as a source of information when it comes to important financial advice? Stay vigilant and do your research to check whether the corner of the internet you are looking at genuinely provides reliable financial advice and tips. Are their tips valid and backed up by statistics?

People now spend more time online than ever before

With there being around 5.19 billion internet users today, the human race is spending more time than ever online. Some people spend 10-12 hours surfing the web every day, especially since working online is becoming increasingly common.

As a result of our increasing reliance on the internet, it is hardly surprising that our inquisitive minds find time to head over to search engines to look for money-saving tips when money is something which affects how we live our day-to-day lives, whether we like it or not. Searching for money-saving ideas is so simple and easy to do now with a few clicks of a button.

Neuroscience can help to explain why many people search online for financial tips | Photo: Bret Kavanaugh

Back in April this year at the Brighton SEO search marketing conference, I was lucky enough to attend an amazing talk by Giulia Panozzo on the ‘Neuroscience of Search’. In this talk, Giulia discussed the psychology behind consumer behaviour and how this can help digital marketers optimise for real people.

She also spoke about how cognitive biases and heuristics guide decision-making at every stage of the user’s journey.

Heuristics is an approach where the objective is to produce a working solution within a reasonable time frame, rather than looking for the perfect solution. For me, this heuristic theory on human psychology helps to explain online users’ strong desire to find ‘informational’ online content in the form of money saving tips. Search engine queries looking for quick solutions to loaded financial and money saving topics, such as ‘free financial advice’, ‘how to save for a house’, and ‘how much to save for retirement’ happen to have extremely high search volumes.

So, this heuristic behaviour around users’ intent for searches on money saving tips fits in with how we are hard-wired by neuroscience as humans. In short, we want the Internet to give us quick solutions to complex matters!

We are not mind readers at Assisted. But we do try to get a much more objective idea of how your customers are thinking and behaving through robust data tracking and analysis, SEO techniques, keyword analysis, performance reviews, and more to ensure we help you stay ahead of the curve.

Neuroscience can help to explain why so many people feel that going to search engines, websites, and social media channels for financial tips is a smart idea. In reality, not all of the financial advice served up online today can be trusted and considered credible.

Tierney is a Content Specialist based in Northamptonshire working with a variety of brands across the UK to enhance their content, branding and PR.


Millions of people in Britain admit to making costly car mistakes



a car being driven through the snow in the UK
Survey shows that 45% of Brits have driven without making sure that their screens and mirrors were properly clear

As winter takes hold and temperatures start to drop, a recent research by Aviva reveals the most common mistakes drivers could be making when it comes to getting behind the wheel this winter.

The research, which surveyed 2,000 Brits, reveals that more than a quarter (28%) are leaving their cars running to de-ice screens, with older generations most likely to take the risk. Over a third of those aged 75+ (41%) and those aged 65-74 (34%) leave their car on to de-ice screens, compared to 17% of 18-24 year-olds and 24% of 25-34 year-olds.

By doing so, Brits may be unwittingly putting themselves at risk with most car insurance policies excluding thefts of vehicles while the engine is still running. This is also an offence under Section 42 of the Road Traffic Act 1988 which states that drivers cannot leave vehicles running and unattended while on a public highway, otherwise known as ‘quitting’.

When looking at visibility, the research reveals that almost half (45%) of Brits have driven without making sure that their screens and mirrors were properly clear. By doing so, motorists could also be risking a fine under Section 229 of the Highway Code, which states that all drivers ‘must be able to see, so clear all snow and ice from all windows’.

The top 10 winter driving habits that could cause issues:

1. I have left my car running to de-ice the screen and warm it up:  28%
2. I have driven in gloves:  21%
3. I have driven in a big winter coat:  20%
4. I have driven even though there is snow on the top of my car:  19%
5. I have driven even though the screen was not fully de-iced or de-misted:  16%
6. I have driven without checking that my number plate was clear:  16%
7. I have driven even though the screen wasn’t clear:  15%
8. I have driven even though I was too tired: 14%
9. I have driven even though the mirrors weren’t fully clear:  14%
10. I have driven through floodwater or a ford:  13%

“While we all want to get to our next destination as quickly as possible, it pays to be safe, particularly as the risk of an accident typically increases during the winter months. Spending five or ten minutes to prepare your car means that not only are you more likely to avoid an accident, but also a hefty fine – which can be as much as £1,000 – points on your licence or even a driving ban in the worst case scenario”, says Martin Smith, Motor Claims Manager at Aviva.

Other British driving habits include leaving the car unlocked to quickly pop into somewhere (13%), pouring boiling water over a car windscreen to de-ice it (11%) as well as wearing inappropriate footwear such as heels (9%) or wellies/snowboots (7%). Those driving whilst wearing inappropriate clothing and footwear could also risk a fine under Rule 97 of the Highway code which states that you should ensure: ‘clothing and footwear do not prevent you using the controls in the correct manner’.

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5 of the cheapest ski resorts in Europe this winter



The Bulgarian ski resort of Borovets comes out on top as the cheapest, where a beer costs just £1.17 and a lift pass costs less than £30 a day.
The Bulgarian ski resort of Borovets comes out on top as the cheapest, where a beer costs just £1.17 and a lift pass costs less than £30 a day

Whether you are a seasoned skier or a first-timer, one thing that is for sure is that skiing can be a very expensive trip. Even if you don’t enrol for a celebrity-like skiing weekend, following on the footsteps of Kim Kardashian, Orlando Bloom, or Gwyneth Paltrow, the costs can pile up. as research shows Brits fork out between £500 and £750 per person on spending money for a ski trip. 

If you are keen to hit the slopes but are being mindful of the pennies, here is a shortlist of five of the cheapest resorts you can visit in Europe, based on the average cost of a lift pass, accommodation, ski rental, and of course food and drinks.

“Skiing can be a very expensive holiday, especially for families. However, there are some fantastic resorts out there offering surprisingly reasonable prices, without compromising on those amazing views and fantastic ski runs”, says Laura Evans-Fisk, head of digital and engagement at eurochange. “Borovets in Bulgaria came out on top as the cheapest ski resort. It’s definitely an underrated destination, with unbelievably low prices for food and drink, and a whole week lift pass for less than £150.” 

Borovets, Bulgaria

Topping the list is bargain-friendly Borovets, Bulgaria. The country is quickly becoming a cheap and cheerful favourite spot for skiers, and it’s easy to see why. Located in the Rila mountains, Borovets is an all-round resort providing luxury amenities at very reasonable prices. With fabulous nightlife as well as gentle slopes for beginners, it’s an ideal destination for adults and families alike. Ski passes start from just £29 per day, so you could really save some cash if you visit for just a few days.  

  • Adult lift pass (6 days): Лв370 (£143.75)
  • Ski rental (6 days): Лв155 (£60.22) 
  • Accommodation (per night): From Лв135 (£52.45) 
  • Beer: Лв3 (£1.17) 
  • Wine: Лв6 (£2.33) 
  • 3-course meal: Лв15 (£5.83) 

Vogel, Slovenia

Lesser known than its Austrian and Italian neighbours, Slovenia’s Vogel resort is no less spectacular. Tucked away in the stunning Julian Alps, Vogel offers exceptional value alongside outstanding snow sports facilities and stunning views. The après is one of the cheapest around, with beer costing just €2, and a three-course meal setting you back just €17. 

Les Houches, France 

For a Mont Blanc ski holiday without the Chamonix prices, look no further than Les Houches. A top choice for families, this picturesque village is quiet at night, while the neighbouring high-altitude areas are perfect for advanced skiers. A six-day adult ski pass is less than £200 and equipment can be rented for less than £100 for the week. 

  • Adult lift pass (6 days): €197 (£158.46) 
  • Ski rental (6 days): from €114 (£91.70) 
  • Accommodation (per night): From €77 (£61.94) 
  • Beer: €2 (£1.61) 
  • Wine: €5 (£4.02) 
  • 3-course meal: €20 (£16.09) 

Livigno, Italy 

Nestled in the heart of the Alps, Italy‘s Livigno offers sterling snowsport facilities for all skill levels, from absolute beginners to black slope aficionados. And thanks to its tax-exempt status, Livigno provides premium resort standards at budget prices, giving you far more for your euros than most other ski destinations on the continent.

  • Adult lift pass (6 days): €223* (£179.38) 
  • Ski rental (6 days): from €74.00* (£59.52) 
  • Accommodation (per night): From €101 (£81.24) 
  • Beer: €3 (£2.41) 
  • Wine: €10 (£8.04) 
  • 3-course meal: €30 (£24.13) 
Grindelwald is one of the more affordable resorts for getting the Swiss ski holiday experience.

Grindelwald, Switzerland

While Switzerland tends to be an expensive country to visit, Grindelwald is one of the more affordable resorts for getting the Swiss ski holiday experience. Even if you’re not a keen skier, there are plenty of other activities to try out, including tobogganing and winter walking.  Set in the beautiful Jungfrau mountains, Grindelwald provides a picture-perfect slice of the Alps for far less than you’d expect.

  • Adult lift pass (6 days): SFr385 (£308.79) 
  • Ski rental (6 days): from SFr237 (£190.09) 
  • Accommodation (per night): From SFr57 (£45.72) 
  • Beer: SFr2 (£1.60) 
  • Wine: SFr13 (£10.43) 
  • 3-course meal: SFr24 (£19.25) 

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New iPhone photography exhibition opens in Paris



A shot of some of the work being displayed at the iPhone 15 photo exhibition in Paris
The two-day event held at the Salon Corderie features work from five photographers, all shot on iPhone

“I Remember You,” a two-day photography exhibition, has opened today in Paris highlighting original work shot on iPhone 15 Pro Max.

The collective work of photographers Malin Fezehai, Karl Hab, Vivien Liu, Mika Ninagawa, and Stefan Ruiz incorporates people, places, and things that move them, exploring memories and the power of photography to preserve them.

“‘I Remember You’ brings together five photographers who share their deeply personal conceptions of memory, connection, and nostalgia,” explains Isolde Brielmaier, Ph.D., the exhibition’s curatorial advisor. “It is a moving glimpse of life, preserved in time.”

In celebration of the opening, each artist spoke about how iPhone has contributed to their creative process and what they hope people will remember from their featured work.

Malin Fezehai is an Eritrean/Swedish photographer, filmmaker, and visual reporter currently living in New York. She has worked in over 40 countries in the Middle East, Africa, Asia, and America. Fezehai is a National Geographic explorer, and in 2023, she became a Climate Pledge grantee. She is working on a project about adaptation to living on water. Her career started in her native Sweden, where she studied photography before attending the International Center of Photography in New York. Her work focuses on communities of displacement and dislocation around the world. She was commissioned by the United Nations Development Programme to photograph survivors of violent extremism across sub-Saharan Africa and published a book titled Survivors. She has received a 2015 World Press Photo Award and the Wallis Annenberg Prize, and was named one of the “30 Emerging Photographers to Watch” in 2015 by Photo District News. Her image depicting a wedding of Eritrean refugees in Israel was the first iPhone photo ever to receive a World Press Photo Award.

“The integration of the iPhone into my photography workflow marked a significant shift in how I perceive and capture the world around me — feeling more inclined to capture life as it happens — the fleeting, candid moments that often define the human experience,” Fezehai says. “Its ease of use and ability to capture high-quality images effortlessly enables me to explore and document the ordinary in extraordinary ways. That sentiment is embodied in the work I created for the show.”

“I Remember You” will be on display at the Salon Corderie in Le Marais in Paris on Friday, November 10, and Saturday, November 11, from 11 am to 7 pm.

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