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Money saving tips: why everyone searches for them online



A woman shopping online with a credit card
Data shows that search engines such as Google processes over 99,000 searches per second (Source: Internet Live Stats, 2022) | Photo: Anna Shvets

These days, people search for anything and everything online and use search engines as a guiding fountain of knowledge and support. From healthcare, to what car to buy, hair products, anti-ageing cream, and even important life advice on things like pregnancy, relationships, or whether to move to another country. There are all sorts of weird and wonderful common search queries around today.

Digital advice centred on money-saving tips and tricks is particularly prevalent nowadays. The cost of living crisis has led to a flurry of content based on money-saving advice and ‘hacks’ across digital platforms, including social media, blogs, webpages, YouTube, TikTok, Instagram, and more! Martin Lewis is the financial guru of our generation, and he has managed to collate a whopping 2.3 million followers on ‘X’ (formerly known as Twitter before Elon took the helm).

Yes, money isn’t everything, and it definitely won’t buy you happiness. Nevertheless, it can sometimes make certain aspects of life considerably easier. Therefore, individuals and businesses looking for ways to save money wherever possible is normal, and nothing new.

At Assisted, we have in-depth experience as a digital marketing agency running campaigns that provide exceptional results for businesses in the financial services sector. Search marketing is our expertise. So, it is safe to say we know a thing or two about search user intent, and how the desire to find ‘money-saving tips’ interacts with the way people use search engines today.

Let’s take a look deeper into why we tend to go online to look for money-saving tips in the digital age.

The digital age has transformed how we deal with personal finances

Online banking has made it easier for individuals and businesses to be more autonomous with their banking, and it means people no longer feel the need to always go into a bank in person to seek advice on personal finance matters. Why so? Well, they search for the answers online in places like the bank’s FAQ pages or on finance-focused blogs.

Some internet users take the stance of why pay for official financial advice when they may be able to quickly get the info they need online – for free – with a few searches, and this is a fair point. It really depends on the complexity of your money-saving query. Something simple, and you might find the perfect answer with a Google search. However, for a more complex financial query that will impact your long-term savings, hiring a licenced financial advisor may be a better option.

Have a Google, and you will find that the terms ‘money-saving tips’ and ‘financial tips’ both bring back a gigantic 964,000,000 and 1,450,000,000 results respectively!

Everything is online now, and financial service providers must adapt to this change in customer behaviour. At Assisted, we are specialists in offering highly effective digital marketing for financial services. Our team understands how to help you reach a wider audience and generate sales leads that will turn into conversions. Digital marketing for Fintech is one of our expert fields. So, as an agile expert agency, we keep ourselves up-to-date with all the latest Fintech developments.

The burning urge to find helpful money saving insights

Us human beings have always been resourceful creatures. Many thousands of years ago, Homo sapiens were highly adaptable hunter-gatherers. Fast forward to the modern day, times are tough, the cost of living crisis has hit, and we are being resourceful again by using the internet as a tool for guidance and tricks on how we can save some pounds. Who doesn’t love a bargain ay?

Want to save money and the planet at the same time and need a bit of inspiration? Why not go over to TikTok or Instagram and look out for clips on how to reuse or repurpose everyday household objects? You will find some creative clips that give you some smart cost-cutting ideas.

However, as always, can you truly trust the internet as a source of information when it comes to important financial advice? Stay vigilant and do your research to check whether the corner of the internet you are looking at genuinely provides reliable financial advice and tips. Are their tips valid and backed up by statistics?

People now spend more time online than ever before

With there being around 5.19 billion internet users today, the human race is spending more time than ever online. Some people spend 10-12 hours surfing the web every day, especially since working online is becoming increasingly common.

As a result of our increasing reliance on the internet, it is hardly surprising that our inquisitive minds find time to head over to search engines to look for money-saving tips when money is something which affects how we live our day-to-day lives, whether we like it or not. Searching for money-saving ideas is so simple and easy to do now with a few clicks of a button.

Neuroscience can help to explain why many people search online for financial tips | Photo: Bret Kavanaugh

Back in April this year at the Brighton SEO search marketing conference, I was lucky enough to attend an amazing talk by Giulia Panozzo on the ‘Neuroscience of Search’. In this talk, Giulia discussed the psychology behind consumer behaviour and how this can help digital marketers optimise for real people.

She also spoke about how cognitive biases and heuristics guide decision-making at every stage of the user’s journey.

Heuristics is an approach where the objective is to produce a working solution within a reasonable time frame, rather than looking for the perfect solution. For me, this heuristic theory on human psychology helps to explain online users’ strong desire to find ‘informational’ online content in the form of money saving tips. Search engine queries looking for quick solutions to loaded financial and money saving topics, such as ‘free financial advice’, ‘how to save for a house’, and ‘how much to save for retirement’ happen to have extremely high search volumes.

So, this heuristic behaviour around users’ intent for searches on money saving tips fits in with how we are hard-wired by neuroscience as humans. In short, we want the Internet to give us quick solutions to complex matters!

We are not mind readers at Assisted. But we do try to get a much more objective idea of how your customers are thinking and behaving through robust data tracking and analysis, SEO techniques, keyword analysis, performance reviews, and more to ensure we help you stay ahead of the curve.

Neuroscience can help to explain why so many people feel that going to search engines, websites, and social media channels for financial tips is a smart idea. In reality, not all of the financial advice served up online today can be trusted and considered credible.

Tierney is a Content Specialist based in Northamptonshire working with a variety of brands across the UK to enhance their content, branding and PR.


Samsung’s ‘Newfound Equilibrium’ design exhibition closes today



Samsung’s ‘Newfound Equilibrium’ design exhibition closes today
“Newfound Equilibrium" is showcasing the brand’s user-centered design philosophy

Samsung Electronics today announced that it will hold its design exhibit at Milan Design Week’s Fuorisalone 2024 from April 16 to 21.

A design exhibition located at Le Cavallerizze, in the Leonardo da Vinci National Museum of Science and Technology in Milan, Italy, will come to an end this evening.

Samsung’s Corporate Design Center’s exhibition, “Newfound Equilibrium,” is showcasing the brand’s user-centered design philosophy, “Samsung Design Identity 5.0: Essential∙Innovative∙Harmonious.

“Design must fully take the human experience into consideration, and Samsung’s design principles achieve this,” says TM Roh, President and Head of Corporate Design Center at Samsung Electronics. “With our human-centered design philosophy, we aim to create a future that harmonizes with the lives of our customers through innovation with purpose.”

The multi-sensory experience, featuring immersive installations, guides visitors through five spaces that express Samsung’s design identity. The spaces are titled “Essence,” “Innovation,” “Harmony,” “Infinite Dream” and “New Dawning.” As visitors approach the screens in the spaces, translucent elements change into specific shapes and textures, and the shapes beyond the window appear as if they are approaching onlookers, allowing them to immerse themselves in the dream of an infinite future drawing nearer.

Through collaborations with the human craftsmanship of ceramic masters MUTINA, and wood veneer wizards ALPI, the Bespoke Refrigerator and AirDresser have also been reimagined considering the co-existence of people and technology.

Samsung’s “Newfound Equilibrium” exhibition is located at Via Olona, 6 bis, Milan and offers free entry until 6 PM today.

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10 European travel influencers to follow on Instagram in 2024



A female travel influencer taking a selfie outdoors
84% of adults in the United States turned to travel content creators for recommendations when planning their trips.

They seem to be living the best lives, always jumping from one city to another and sipping cocktails while posting photos of sunsets.

Welcome to the travel influencer world, one of the most popular niches for content creators across the web. And while taking perfect pictures of their whereabouts, influencers continue to inspire even those traveling on a less generous budget: a 2023 study revealed that a remarkable 84% of adults in the United States turned to travel content creators for recommendations when planning their trips.

With 2 billion monthly active users, Instagram remains one of the favourite social media platforms for travel influencers to share their latest adventures – despite decreasing engagement and the ever-changing algorithm game.

Pack your luggage. Here is a curated list of 10 European travel influencers to follow on Instagram in 2024.

Murad Osmann


Dubai-based Murad Osmann gained fame for his “Follow Me To” series, where he captures stunning travel moments as his wife leads him by the hand to iconic destinations worldwide. Named by Forbes a top influencer to follow, his photos offer a unique perspective on popular landmarks and showcase the beauty of different cultures.

Jack Morris


Jack is a British travel originally from a town called Bolton, near Manchester. When he left high school at 17 he started working as a carpet cleaner and did this up until he turned 21.  Nowadays, he is mostly known for photography and adventurous spirit. His Instagram account showcases stunning landscapes and destinations, encouraging followers to explore the world and embrace new experiences.

Leonie Hanne


Leonie is a German fashion and travel influencer known for her impeccable style and luxurious travel experiences. Her Instagram feed features glamorous photos from high-end destinations across Europe, providing inspiration for both fashion and travel enthusiasts.

Christina Tan


Christina, a Swedish travel influencer, is known for her captivating landscape photography and adventurous spirit. Her Instagram feed features stunning shots from her travels across Europe and beyond, inspiring followers to explore new destinations and embrace the beauty of nature. Named top 25 hotel influencer 2024.

Louis Cole


Louis is a British filmmaker and travel vlogger known for his adventurous spirit and positive energy. Through his Instagram account and YouTube channel, he documents his global travels and encourages followers to pursue their passions and embrace the world around them.

Janni Olsson Delér


Janni, a Swedish fashion and travel influencer, shares her glamorous travel experiences with her followers through her Instagram account and blog. Her stylish photos and travel tips provide inspiration for fashion-forward travelers seeking luxury experiences around the world.

Tom Jauncey


Tom, a Scottish travel influencer and founder of Beautiful Destinations, shares breathtaking travel photography and videos from around the world. Through his Instagram account and media platform, he promotes sustainable travel and encourages followers to discover the beauty of our planet.

Anna Everywhere


Anna Karsten is a Polish travel blogger and influencer known for her vibrant and diverse travel content. Her Instagram feed showcases stunning photos from destinations around the world, along with insightful travel tips and recommendations.

Nelson Carvalheiro


Nelson is a Portuguese travel and food influencer who showcases the best of Portugal and beyond. His Instagram feed is filled with mouthwatering food photos, scenic landscapes, and cultural insights that celebrate the beauty and diversity of travel.

Jeanne Damas


Jeanne is a French fashion and travel influencer known for her chic style and global adventures. Her Instagram feed features photos from destinations around the world, along with fashion inspiration and lifestyle content.

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TIFF announces Writers’ Studio Class of 2024



TIFF announces Writers' Studio Class of 2024
Writers’ Studio will take place April 15–19, 2024, at TIFF Lightbox.

TIFF has unveiled the lineup for the 2024 Writers’ Studio, an annual program fostering the next generation of storytellers. This year marks the 13th edition of the collaborative, five-day intensive lab, designed to empower Canadian and international screenwriters and writer-directors. From a pool of more than 200 submissions, TIFF has selected a cohort Zhannat Alshanova, Aram Collier, Rebecca Fisseha, Sophie Jarvis, Amy Trefry, and Asia Youngman.

The Writers’ Studio is a space to consolidate skills, exchange ideas, and navigate challenges, while participating in workshops, artist talks, peer-to-peer mentorships, and one-on-one project development consultations guided by industry experts. Writers’ Studio will take place April 15–19, 2024, at TIFF Lightbox.

“Programs like the Writers’ Studio continue to ignite and drive talent, both in Canada and on the global stage,” said Anita Lee, Chief Programming Officer, TIFF. “At TIFF, our commitment to fostering new talent will continue to grow with a focus on providing industry expertise and unparalleled access to industry leaders, ensuring the program’s enduring impact year after year.”

This year’s lab will support the development of feature-film scripts through dedicated one-on-one discussions with international story consultants Trey Ellis and Christina Lazaridi. Additionally, the participants will engage in daily artist talks and workshops facilitated by renowned filmmakers and industry experts including Ashley Comeau, Brad Fraser, Howard Wiseman and Emma Donoghue. Canadian actors, Getenesh Berhe, Vivien Endicott-Douglas, Thomas Antony Olajide and Ajuawak Kapashesit, will join for a full-day workshop of the projects in development.

New this year, the Sloan Science and Technology Writer Fellowship will offer a project development grant and targeted creative support for one emerging to mid-level feature film screenwriter whose project explores themes of science and technology. This year’s selected recipient is Amy Trefry for her project Lenin’s Embalmers, co-written with playwright Vern Thiessen. Funding for this programme is provided by the Alfred P. Sloan Foundation’s Public Understanding of Science and Technology program.

Now in its third year, the Renee Perlmutter Memorial Fellowship for Literary Adaptation provides a Writers’ Studio participant focusing on adapting literary work for the screen with an additional grant toward developing their project. This year’s Renee Perlmutter Memorial Fellow is Rebecca Fisseha, who is working on an adaptation of her own debut novel Daughters of Silence.

Four participants from the 2024 class will also be awarded a grant generously supported by CHANEL, through the CHANEL Women Creators’ Network, to further the development of their feature-length script.

Notable TIFF Talent alumni include filmmakers Meredith Hama-Brown (Seagrass), Fawzia Mirza (The Queen of My Dreams), D. W. Waterson, and Devery Kawennáhere Jacobs (Backspot), Pier-Philippe Chevigny (Richelieu), Jasmin Mozaffari (Motherland), Lillah Halla (Power Alley), Álvaro Gago Dias (Matria), and Johanna Pyykkö (My Wonderful Stranger). Following their involvement in TIFF Talent Development programmes, many of these filmmakers have gone on to present their films at the Toronto International Film Festival, the Berlinale, and Cannes.

2024 TIFF Writers’ Studio participant biographies:

Portrait of Zhannat Alshanova
Zhannat Alshanova (UK)
Present Perfect
Originally from Kazakhstan, Zhannat is a London-based writer, director, and producer. Her short films has been screened at numerous international film festivals, such as Cannes, Sundance, TIFF, Locarno (Pardino d’Argento award for the Best Short Film). She is a London Film School (MA in Filmmaking) and Berlinale Talents alum.

Portrait of Aram Collier
Aram Collier (Canada)
Intro to Swimming
Aram’s feature, documentary, and experimental films have played festivals across North America and internationally. Collier is a mixed-race Asian Canadian/American originally from San Francisco, now based in Toronto, Canada. His Asian diasporic stories deal with race and class through a humanist lens of observed ironies.

Portrait of Rebecca Fisseha
Rebecca Fisseha (Canada)
Daughters of Silence
Rebecca Fisseha is an Ethiopian Canadian writer whose short stories, creative non-fiction, personal essays, and articles appear in various publications, most recently in Addis Ababa Noir, the Humber Literary Review, and Tongues: On Longing and Belonging Through Language. Born in Addis Ababa and raised there and in Austria and Switzerland, Rebecca is now based in Toronto, where she is working on the screenplay adaptation of her first novel, Daughters of Silence (Goose Lane Editions, 2019), and on completing her second novel, Only Because It’s You (Doubleday Canada, Spring 2025). Fisseha is a graduate of the Vancouver Film School’s program in Writing for Film & Television.

Portrait of Sophie Jarvis
Sophie Jarvis (Canada)
Taking the Waters
Sophie Jarvis is a Swiss Canadian filmmaker whose feature debut Until Branches Bend (TIFF ’22, SXSW ’23, Locarno ’23) earned her a nomination for Best Original Screenplay at the Canadian Screen Awards in 2023. Jarvis’ background as a production designer deeply informs her practice as a writer and director.

Portrait of Amy Trefry
Amy Trefry (Canada)
Lenin’s Embalmers
Amy Trefry is an emerging Canadian filmmaker, who elevates marginalized voices as a queer, non-binary storyteller. Their Masters in Environmental Sociology and upbringing on a Peregrine Falcon breeding facility fuel narratives entwining social and environmental themes. They are a 2022 graduate of the Canadian Film Centre, and were selected as one of ten emerging Canadian Television Producers by RDV Canada in 2021. Collaborating with playwright Vern Thiessin and guided by industry mentors, Trefry blends science and filmmaking, striving for cinematic inclusivity and representation.

Portrait of Asia Youngman
Asia Youngman (Canada)
Until It’s Time to Go
Asia Youngman is an award-winning Indigenous (Cree-Métis) filmmaker. She co-wrote, co-directed and executive produced I’m Just Here for the Riot (2023) for ESPN’s 30 for 30 series. Her previous short films include N’xaxaitk’w (2022) and This Ink Runs Deep (2019), both of which premiered at the Toronto International Film Festival.

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