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Money saving tips: why everyone searches for them online



A woman shopping online with a credit card
Data shows that search engines such as Google processes over 99,000 searches per second (Source: Internet Live Stats, 2022) | Photo: Anna Shvets

These days, people search for anything and everything online and use search engines as a guiding fountain of knowledge and support. From healthcare, to what car to buy, hair products, anti-ageing cream, and even important life advice on things like pregnancy, relationships, or whether to move to another country. There are all sorts of weird and wonderful common search queries around today.

Digital advice centred on money-saving tips and tricks is particularly prevalent nowadays. The cost of living crisis has led to a flurry of content based on money-saving advice and ‘hacks’ across digital platforms, including social media, blogs, webpages, YouTube, TikTok, Instagram, and more! Martin Lewis is the financial guru of our generation, and he has managed to collate a whopping 2.3 million followers on ‘X’ (formerly known as Twitter before Elon took the helm).

Yes, money isn’t everything, and it definitely won’t buy you happiness. Nevertheless, it can sometimes make certain aspects of life considerably easier. Therefore, individuals and businesses looking for ways to save money wherever possible is normal, and nothing new.

At Assisted, we have in-depth experience as a digital marketing agency running campaigns that provide exceptional results for businesses in the financial services sector. Search marketing is our expertise. So, it is safe to say we know a thing or two about search user intent, and how the desire to find ‘money-saving tips’ interacts with the way people use search engines today.

Let’s take a look deeper into why we tend to go online to look for money-saving tips in the digital age.

The digital age has transformed how we deal with personal finances

Online banking has made it easier for individuals and businesses to be more autonomous with their banking, and it means people no longer feel the need to always go into a bank in person to seek advice on personal finance matters. Why so? Well, they search for the answers online in places like the bank’s FAQ pages or on finance-focused blogs.

Some internet users take the stance of why pay for official financial advice when they may be able to quickly get the info they need online – for free – with a few searches, and this is a fair point. It really depends on the complexity of your money-saving query. Something simple, and you might find the perfect answer with a Google search. However, for a more complex financial query that will impact your long-term savings, hiring a licenced financial advisor may be a better option.

Have a Google, and you will find that the terms ‘money-saving tips’ and ‘financial tips’ both bring back a gigantic 964,000,000 and 1,450,000,000 results respectively!

Everything is online now, and financial service providers must adapt to this change in customer behaviour. At Assisted, we are specialists in offering highly effective digital marketing for financial services. Our team understands how to help you reach a wider audience and generate sales leads that will turn into conversions. Digital marketing for Fintech is one of our expert fields. So, as an agile expert agency, we keep ourselves up-to-date with all the latest Fintech developments.

The burning urge to find helpful money saving insights

Us human beings have always been resourceful creatures. Many thousands of years ago, Homo sapiens were highly adaptable hunter-gatherers. Fast forward to the modern day, times are tough, the cost of living crisis has hit, and we are being resourceful again by using the internet as a tool for guidance and tricks on how we can save some pounds. Who doesn’t love a bargain ay?

Want to save money and the planet at the same time and need a bit of inspiration? Why not go over to TikTok or Instagram and look out for clips on how to reuse or repurpose everyday household objects? You will find some creative clips that give you some smart cost-cutting ideas.

However, as always, can you truly trust the internet as a source of information when it comes to important financial advice? Stay vigilant and do your research to check whether the corner of the internet you are looking at genuinely provides reliable financial advice and tips. Are their tips valid and backed up by statistics?

People now spend more time online than ever before

With there being around 5.19 billion internet users today, the human race is spending more time than ever online. Some people spend 10-12 hours surfing the web every day, especially since working online is becoming increasingly common.

As a result of our increasing reliance on the internet, it is hardly surprising that our inquisitive minds find time to head over to search engines to look for money-saving tips when money is something which affects how we live our day-to-day lives, whether we like it or not. Searching for money-saving ideas is so simple and easy to do now with a few clicks of a button.

Neuroscience can help to explain why many people search online for financial tips | Photo: Bret Kavanaugh

Back in April this year at the Brighton SEO search marketing conference, I was lucky enough to attend an amazing talk by Giulia Panozzo on the ‘Neuroscience of Search’. In this talk, Giulia discussed the psychology behind consumer behaviour and how this can help digital marketers optimise for real people.

She also spoke about how cognitive biases and heuristics guide decision-making at every stage of the user’s journey.

Heuristics is an approach where the objective is to produce a working solution within a reasonable time frame, rather than looking for the perfect solution. For me, this heuristic theory on human psychology helps to explain online users’ strong desire to find ‘informational’ online content in the form of money saving tips. Search engine queries looking for quick solutions to loaded financial and money saving topics, such as ‘free financial advice’, ‘how to save for a house’, and ‘how much to save for retirement’ happen to have extremely high search volumes.

So, this heuristic behaviour around users’ intent for searches on money saving tips fits in with how we are hard-wired by neuroscience as humans. In short, we want the Internet to give us quick solutions to complex matters!

We are not mind readers at Assisted. But we do try to get a much more objective idea of how your customers are thinking and behaving through robust data tracking and analysis, SEO techniques, keyword analysis, performance reviews, and more to ensure we help you stay ahead of the curve.

Neuroscience can help to explain why so many people feel that going to search engines, websites, and social media channels for financial tips is a smart idea. In reality, not all of the financial advice served up online today can be trusted and considered credible.

Tierney is a Content Specialist based in Northamptonshire working with a variety of brands across the UK to enhance their content, branding and PR.


Six-in-10 Motorists Travelling to Europe Don’t Know Emergency Numbers



A man driving abroad in a motorway
Just 38% of those surveyed were aware they should call 112 in the event of an emergency in the European Union | Photo: Dan Gold

With British drivers set to take millions of car trips across the Channel this summer, a new RAC research has found six-in-10 (62%) don’t know the right number to call to get help in an emergency.

Just 38% of those surveyed by RAC Europe knew they should call 112 in the event of an emergency in the European Union. Among the others, a third (32%) worryingly have absolutely no idea which number to call if they found themselves in need of urgent help on the continent, while one-in-10 (12%) say they would dial 999 – the UK’s three-digit emergency services’ number. A similar proportion (11%) think the correct number to dial for help is 111 – the NHS non-emergency line.

Four per cent mistakenly believe the number to call is 101, which is the non-emergency line for UK police forces, and three per cent think they should dial 911, the emergency number in the United States and Canada.

What emergency number to call while travelling in Europe

Phone numberWhat it’s forWhere it works
112Emergency assistanceAll of the European Union plus many other European countries, including Switzerland, Turkey and the UK
999Emergency assistanceUnited Kingdom
911Emergency assistanceAll of North America
101Police non-emergency assistanceUnited Kingdom
111NHS non-emergency assistanceEngland, Scotland and Wales

“The 112 number is the pan-European equivalent of 999 and can be used pretty much anywhere throughout Europe for emergencies, including the UK. Every second counts in the event of a dangerous collision, so getting through to the emergency services first time round could quite literally be the difference between life and death,” warns Rod Dennis, RAC Europe spokesperson.

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Gen Z Side Hustlers See 22% Income Boost, Study Finds



A Gen Z male white webdesigner works from home at his computer.
37% of Gen Z are 'Tri-Hustlers,' juggling multiple side-hustles to maximize income. | Photo: Per Lööv

A new research has found that 45% of Gen Zs, people born between 1996 and 2010, now have a side hustle. The study, which was conducted by Visa, also reveals that over a third (37%) of these having more than one way to make extra income.

E-commerce (34%), social media influencers (25%) and passion-based projects (19%) are the top three types of side hustle businesses being run by Gen Zs, according to Visa.

Almost seven in ten (69%) of Gen Z side hustlers set up their business with the primary objective of earning extra income, with average earnings from a side hustle being £218.60 per month. However, the research also found that over a quarter (27%) began their venture to explore a passion and a similar number (26%) did so to develop their skills further.

Of those surveyed, a majority (61%) report that they increased their side hustle income by at least 10% of the last 12 months, with the average increase at 22% year-on-year growth. The survey also reveals that those who are more passionate about their side hustles report significantly higher income levels, whilst side hustles that have been running for more than two years, generate higher earnings.

Grace Kennington, aged 22, turned a pandemic past-time into a successful side hustle, enhancing her skills in design, marketing, and social media to sell artwork online. She comments, “I wear a million different side-hustle hats; I’ve become an expert at everything from packaging, stock management and design. It’s really made me a lot more adaptable! My biggest piece of advice to aspiring side-hustlers is to just get stuck in, even if you’ve had no training. Also reach out to people doing similar work to build your network.”

Gen Z’s friends play a key role in their side hustles; a third (33%) claim their friends inspired them to start it, with a further 39% saying their friends help to make their side hustle a success, while just over a fifth (21%) are inspired by celebrities or influencers.

Sustainability and legacy-building underpin Gen Z’s long-term outlook; over a third (35%) aspire to eventually quit their primary job to focus entirely on their side hustle, and a further two fifths (39%) hope that their side-hustle will continue on for generations in their family.

“Gen Z are already playing a transformative role in our economy, spurring on innovation and new ways of working. Through our research, we’ve uncovered some really positive signs that they will continue to change the way businesses and organisations operate in years to come,” says Mandy Lamb, Managing Director, UK&I at Visa.

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10 Thrift Stores in London to Shop on a Budget



10 Thrift Stores in London to Shop on a Budget
Octavia was founded by Victorian philanthropist and social reformer Octavia Hill, who began her work with the poor of London in the 1860s

Thrifting in London offers a fantastic way to shop stylishly on a budget while supporting sustainable fashion. Here are 10 must-visit thrift stores in London, each providing a unique shopping experience.


TRAID offers a wide range of second-hand clothing, with proceeds supporting global development projects. The store is well-organized, making it easy to find stylish, affordable items. TRAID’s commitment to sustainability and ethical fashion makes it a popular choice among conscious shoppers.

Opening times: Monday to Saturday, 10am to 6pm; Sunday, 11am to 5pm.
To find your nearest Traid:

Beyond Retro

Nearest Tube: Oxford Circus
Beyond Retro is a haven for vintage lovers, offering a vast collection of retro clothing and accessories. The store is known for its eclectic mix and affordable prices, making it a favorite among fashion enthusiasts and bargain hunters alike.
Opening times: Monday to Saturday, 10am to 7pm; Sunday, 12pm to 6pm.
For more information:

There are even Fara thrift shops dedicated to kids

FARA Charity Shop

Nearest Tube: Notting Hill Gate
with 40 shops and 30 years in charity retailing, FARA Charity Shops support children in Romania, offering a wide selection of clothing, books, and homewares. It’s a great place to find unique, budget-friendly items while supporting a good cause. If you go a bit outside London, there are even  Fara shops dedicated to kids.
Opening times: Monday to Saturday, 10am to 6pm; Sunday, 11am to 5pm.
For more information:

Oxfam Boutique

Nearest Tube: High Street Kensington
Oxfam Boutique offers a curated selection of high-quality second-hand clothing and accessories. Proceeds support global poverty reduction efforts, making it a great place to shop with a purpose.
Opening times: Monday to Saturday, 10am to 6pm; Sunday, 11am to 5pm.
For more information:


Nearest Tube: Stratford
Crisis supports homeless people in the UK, offering a range of second-hand clothing, books, and homewares. It’s a great place to find affordable, stylish items while supporting a good cause.
Opening times: Monday to Saturday, 10am to 6pm; Sunday, 11am to 5pm.
For more information:

Cancer Research UK

Nearest Tube: Gloucester Road
Cancer Research UK shops offer a wide selection of second-hand clothing and accessories, with proceeds funding cancer research. The stores are well-stocked and reasonably priced, making them a popular choice for budget-conscious shoppers.
Opening times: Monday to Saturday, 10am to 6pm; Sunday, 11am to 5pm.
For more information:

Sue Ryder

Nearest Tube: King’s Cross St. Pancras
Sue Ryder charity shops offer a range of second-hand clothing, books, and homewares. Proceeds support palliative, neurological, and bereavement support services, making your shopping trip meaningful.
Opening times: Monday to Saturday, 10am to 6pm; Sunday, 11am to 5pm.
For more information:


Nearest Tube: Shepherd’s Bush
Barnardo’s charity shops offer a variety of second-hand clothing and accessories, with proceeds supporting vulnerable children and young people. The stores are well-stocked and affordably priced, making them a great option for thrifters.
Opening times: Monday to Saturday, 10am to 6pm; Sunday, 11am to 5pm.
For more information:

Octavia Foundation

Nearest Tube: South Kensington
Octavia Foundation charity shops offer high-quality second-hand clothing and homewares, supporting local community projects. The stores are known for their stylish selections and affordable prices. Octavia was founded by Octavia Hill, the Victorian philanthropist and social reformer, whose ideas formed the basis of the profession of housing management. Octavia began her work with the poor of London in the 1860s; she was a pioneer of social housing, a founder of the National Trust and the first clean air campaigner for London.

Opening times: Monday to Saturday, 10am to 6pm; Sunday, 11am to 5pm.
For more information:

Shopping at these thrift stores in London not only helps you save money but also supports various charitable causes and promotes sustainable fashion.

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