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Live rolling news channel for global motorsport set to launch

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Racer is interviewed during motorsport event

The world’s first live motorsport and automotive rolling news channel is set to be launched by Motorsport Network, the digital market leader in motorsport and automotive coverage with a 56 million-strong monthly audience.

Motorsport.tv Live will deliver breaking news as it happens from around the globe on the Network’s OTT platform Motorsport.tv. The service will be hosted from studios in London and Miami with bulletins on the hour and the half hour, framed by additional content in between. Similar to other popular live news channels, a constantly updating lower-third ticker will carry the latest headlines, breaking news and quotes from newsmakers.

As part of Motorsport Network’s global coverage of motorsport and automotive, the Live channel will cover news from around the world, focusing on major motorsport series and events such as Formula 1, Formula E, 24 Hours of Le Mans, NASCAR and IndyCar. It will also put a spotlight on topics of interest from other categories.

Soft launching with pilot bulletins from the week of Monday March 29, following the first Formula 1 Grand Prix of the season in Bahrain, the Live channel will be rolled out over the following months. Live bulletins will begin in April and the full rolling Live news service will start from late summer.

As well as the live stream on the Motorsport.tv platform, the channel will utilise the embeddable Motorsport.tv player. Through this tool, clips and short videos from the Live service will be embedded into relevant posts on Motorsport Network’s class-leading websites Motorsport.comAutosport.comMotor1.com and Inside EVs and pushed to social channels.

The Motorsport.tv platform has seen significant growth over the last 12 months, becoming the online destination for motorsport and automotive fans. There has been a steady stream of leading brands and series launching official partner channels like Mercedes, NASCAR, Porsche, FIA World Rally Championship, Audi, Lamborghini, Jaguar Racing, BTCC, RCCO World eX and many more, all supported by content and distribution house Motorsport Studios. It is also able to leverage the class leading Motorsport Images library, the world’s largest motorsport image archive that has 26 million images including unbroken coverage of Formula 1’s 70 year history, with images of every Grand Prix.

Motorsport.tv Live will be fully integrated into the Motorsport Network digital ecosystem, which reaches 56 million monthly unique users. Direct-to-consumer content has grown rapidly in popularity, and Motorsport Network continues to listen to its audience and place itself at the heart of the audience’s needs.

There are plans to extend the coverage, giving live news coverage of sports, live race weekends and open up to personality-led news feature shows. Further developments into full 24 hour live coverage with hosting in Asia or Australia and additional language versions are also envisaged.

James Allen, President of Motorsport Network says:

“We always promise to move fast and be distinctive and this latest initiative from Motorsport Network takes our class leading digital coverage of motorsport and automotive to the next level. There are several pillars to the strategy for this: It provides a rolling live news service on a streaming platform that fans can easily access on any device for the latest news. Additionally, the regular output of relevant topical video clips from the service that we will take across to embed in our racing and automotive websites and social channels will also significantly increase the amount of short form video content we can provide users on those platforms.

“Interactivity with the audience, social media and social listening are all baked into the proposition from the start. I’ve worked in TV since the early 1990s and what we are able to do today in this space, with the remote operations technology and software that has been developed out of necessity during the pandemic, is amazing.”

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Model-turned-comedian to star in BBC fashion drama

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Model-turned-comedian to star in BBC fashion drama
Written, created by and starring British actor Michelle De Swarte, Spent launches this Summer

A new six-part comedy-drama created by and starring Michelle De Swarte (The Baby, The Duchess) will premiere this summer on BBC Two and BBC iPlayer.

‘Spent’ is produced by BAFTA award-winning production company Various Artists Ltd. (Juice, I May Destroy You, Such Brave Girls, Sally4Ever). It is part-inspired by Swarte’s own experiences of the modelling industry and the trials and tribulations that come along with it. Michelle de Swarte stars as Mia, a former catwalk model who is on the run, mainly from herself. Long term it’s a story of personal renewal but for now, the stark reality is that her career is over, she’s flat broke and she’s homeless.

Alongside Swarte, the series stars Juliette Cowan, Amanda Wilkin, Matt King, Jamali Maddix, Karl Collins, Eleanor Nawal and Rachel Ofori.

Born in South London, Michelle De Swarte was scouted at 19 whilst working in Segaworld in the Trocedero Centre at Picadilly Circus. Soon after, Swarte moved to New York where she worked for major major fashion houses round the world including Burberry, Missoni, Tommy Hilfiger, Cartier, and Michael Kors. However, Swarte’s career as a runway model stopped abruptly and she moved back to London with nothing to show for her time in the fashion industry. Having to re-evaluate her career, Swarte transitioned to stand-up comedy and acting where she has starred as a series regular in Katherine Ryan’s series The Duchess for Netflix and had her first leading role in Sky/HBO’s The Baby.

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UK Police officer who ran down cow removed from duties

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UK Police officer who ran down cow removed from duties
The incident took place on Friday on a residential street in Staines-upon-Thames, UK at around 9pm

An officer who was driving a response police car to ram an escaped cow twice has been removed from frontline duties, Surrey Police has confirmed in a statement released on Sunday, June 16th.

The incident took place on Friday on a residential street in Staines-upon-Thames, UK, at around 9pm, where the animal was hit in front of members of the public.

“I fully appreciate the distress our handling of this incident has caused and will ensure that it is thoroughly and diligently investigated. In addition to an internal referral to our Professional Standards Department, we have also referred the matter to the Independent Office for Police Conduct (IOPC) for independent consideration,” said Deputy Chief Constable Nev Kemp.

“At this time, the officer who was driving the police car has been removed from frontline duties pending the outcome of these investigations.

“I know there is much concern around the current welfare of the cow. She is now back with her owner and recuperating with her herd. She did sustain a large cut to one leg and cuts and grazes. She continues to be monitored by a vet and our rural officers are staying in contact with the owner for updates.

“I can confirm that on the night, efforts were made to contact local vets without success and efforts were simultaneously being made to identify the owner.  Why these were unsuccessful and what more could and should have been done will form a key part of the investigation.

“As well as our overriding duty to protect the public, the welfare of animals is important to us and we know people want answers about how this happened and what led up to it. I am committed to ensuring that we have a full understanding of what took place and why, and we will fully support any investigation. I have also briefed the Home Office on what action we are taking and we are liaising with several animal charities that have been in touch with us about this incident.  

 “We will continue to provide both our local communities and the wider public with updates as investigations into this matter continue”.

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Appetite for Ozempic boost Novo Nordisk brand value up 59%

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A woman checks her toned image in a mirror
Novo Nordisk emerges as Denmark’s second most valuable and second fastest-growing brand | Photo: Szabolcs Toth

Novo Nordisk, the pharmaceutical company producing semaglutide drugs Ozempic and Wegovy which are in high demand for weight loss, is now Denmark’s second most valuable brand according to new data from Brand Finance, the world’s leading brand valuation consultancy. Second only to LEGO, Novo Nordisk is valued at DKK35.4 billion, up 59%. Now also Denmark’s second-fastest growing brand, Novo Nordisk has surpassed  LVMH to become Europe’s most valuable company by market cap.

LEGO is Denmark’s most valuable brand for the ninth consecutive year, with a 3% brand value increase to DKK55.2 billion. With an AAA Brand Strength Index (BSI) rating, LEGO also remains Denmark’s strongest brand, underscoring decades of built-up brand equity and enduing nostalgia, demonstrated by excellent scores for familiarity, satisfaction, and consideration.

Tryg is Denmark’s fastest-growing brand, up 62% to DKK11.0 billion. Brand Finance data shows the brand is well-known and highly reputable across Denmark.

David Haigh, Chairman and CEO, Brand Finance, commented:

“The massive and unrelenting demand for semaglutide has led to Wegovy and Ozempic supply shortages while also dramatically raising brand awareness for Novo Nordisk. With projected sales growth of 19-24% for 2024, the pharmaceutical company must expand production while strategically positioning its brand to stay ahead of emerging competitors. If Novo Nordisk manages its brand well while successfully meeting demand for its products, it could surpass LEGO in the 2025 rankings, blocking LEGO from a decade-long reign as Denmark’s most valuable brand.”

Vestas, Danfoss, and ROCKWOOL are Denmark’s strongest industrial brands. Vestas (brand value up 6% to DKK23.9 billion), the strongest industrial brand with a BSI score of 82.4 out of 100 and an AAA- rating, notes high scores across several brand strength metrics, including reputation and promotion. Danfoss (brand value up 10% to DKK12.4 billion) ranks second, with an AA+ rating. ROCKWOOL (brand value DKK3.6 billion) maintains an AA+ rating and ranks as Denmark’s third strongest industrial brand, boasting a BSI score of 75.3 out of 100. ROCKWOOL performs well across brand strength metrics, such as promotion and its ability to command a price premium.

As part of its brand valuations, Brand Finance analyses the contribution of sustainability on overarching brand value. Brand Finance quantifies brands’ sustainability perceptions in its Sustainability Perceptions Index. According to Brand Finance research, Vestas is recognised as the most sustainable Danish industrial brand across the environmental and social dimensions of ESG (environmental, social, and governance). ROCKWOOL ranked second across all three ESG dimensions among Danish industrial brands, attributed to its commitment to climate resilience and sustainability.

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