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Italian designer wins SHEIN X Global Challenge 2024

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Eleonora Falcone, winner of the Shein Fashion Awards
Eleonora Falcone beat out almost 1,000 submissions from more than 70 countries

Eleonora Falcone, a fashion designer from Italy, has won the SHEIN X Global Challenge 2024 this month.

With her collection, “GLOWMANTIC”, Falcone received some of the highest votes during the public voting stage of the challenge to make it into the finals, before wowing the judges to take home the title and prize money of EUR 10,000.

“All of us on the judging panel were heartened to see so many submissions by female designers this year, and that they topped the list with 9 finalists. Eleanora’s submission stood out right from the start. When she presented her submission, inspiration and rationale at the finals in London, we knew we had a bright fashion star in our midst,” said Julien Fournié, SHEIN X Global Challenge 2024 judge. “Her drive to succeed was clearly evident, as was her ability to decipher the theme and translate it into what will certainly be a popular collection.”

Eleonora will become a part of the SHEIN X Designer Incubator Program, SHEIN’s flagship incubator program that empowers emerging designers to launch successful global fashion brands, guiding and supporting them through the end-to-end process, from product development, to manufacturing, marketing, and supply chain logistics. SHEIN X Designers will leverage SHEIN’s industry-leading on-demand supply chain to accurately establish customer demand via customer feedback in real time, and then produce only what is needed.

“We are very excited for what Eleanora will bring to the SHEIN X Designer Incubator Program and to the fashion industry!” said Molly Miao, CMO, SHEIN. “Her flair for design, technical skills and understanding of commercial viability already positions her as an excellent fashion designer. With SHEIN’s on-demand production model, global logistics experience and marketing expertise to support her, we expect great demand for the GLOWMANTIC collection when it goes live on SHEIN sites around the world.”

The other nine finalists did not go home empty-handed. Juliana Cavalcanti de Siqueira, from Brazil, took home the Creativity Award for her submission’s ability to tell a unique story, spark confidence, and celebrate individuality. Japan’s Yuto Nomura was awarded the Next Gen Award as a top designer who embraces a sense of innovation, with a collection that embodies the future of fashion. And Fungai Sarah Muzoroza from the United Kingdom walked away with the Style Award, for her collection that seamlessly curated, with a single outfit that heroes the Radiance theme. The winner of each of these categories was awarded EUR 5,000. All other finalists went home with EUR 3,000 each.

All finalists, including the winner, will have their SHEIN X Global Challenge 2024 collections produced and made available to SHEIN’s 150 million global users.

In September 2023, SHEIN announced that an additional US$ 50 Million will be committed towards the SHEIN X Designer Incubator Program. This additional funding will bring the company’s total investment into the SHEIN X Designer Incubator Program to US$ 105 Million till 2028.

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How to talk about your university degree in an interview

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A degree student being interviewed by a university panel
Keeping your answers concise and framing them positively are key steps for a successful interview | Photo: Andrea Piacquadio

For lots of school leavers, the decision to go to university is based upon the professional prospects it can offer. Over this three or four-year period, students will acquire new (and hone existing) skills that’ll play a pivotal role in their success post-graduation.

Employers in a range of different industries value the importance of a university degree, so it’s a common line of questioning for lots of interviewers to venture down. As a job candidate, it’s important to be prepared for this.

Your education will stay on your CV throughout your career. However, the earlier on in your professional journey you are, the more value your uni experience will hold in an interview. This is because you’re unlikely to have the professional experience to draw upon to answer questions, so it’s important that you become comfortable talking confidently about this important chapter of your life. Here are some key things to remember whenever you’re asked about your university degree in an interview.

Be honest

At the heart of any conversation about your educational background, it’s important to be honest, since exaggerating your qualifications or experiences could end up working against you. For recruiters today, it’s easier than ever before to check up on candidates and the accuracy of their answers, and providing false information will work against your credibility in their eyes.

If you didn’t quite achieve the grades you were hoping for, being honest doesn’t mean you have to talk about your experience negatively. Instead, you might choose to focus on the positive aspects and how you think they have helped to shape you into a competitive candidate for whatever role you’re applying for.

Don’t neglect your soft skills

Gaining a university degree is primarily about learning the specific skills that will help you to be successful in the world of work. Even if your course isn’t necessarily a vocational one, you’ll constantly be developing hard skills that can be applied to a range of different jobs. While you won’t find them listed on the syllabus, you will also have the opportunity to develop a plethora of soft skills throughout your course, and these shouldn’t be forgotten.

Especially if you haven’t yet gained much professional experience and had the opportunity to demonstrate these skills in the workplace, talking about your time at university is a good way to show you possess the soft skills necessary to succeed in the role. For example, think back to any presentations you had to do as part of a module, where you had the opportunity to work on communication and teamwork skills. Or, think about a term when you had to balance deadlines in different modules, speaking to your time management skills.

Look beyond the lecture hall

Everyone who goes to university will have spent lots of time in the classroom with their tutors, and while it is important to talk about what you did in that setting, you also want your account of uni life to be a little different from other candidates.

What could set you apart from another interviewee when reflecting on your experiences is the stuff that goes on outside the classroom. As part of your interview prep, you should equip yourself with anecdotes and experiences that played an integral role in your university journey, beyond the standard curriculum. This could be a term that you spent studying or in industry abroad, or maybe a way in which you contributed to the institution beyond your academic merits. This could be through sporting efforts or perhaps your involvement with a society that was important to you.

Common interview questions

There are lots of different ways your degree could be brought up in an interview. Understanding the types of questions that might come up will help you to focus your preparations. Often, interviewers will use open-ended questions, leaving you to call upon the most important aspects: “Tell me about your educational background”. Others might direct you to a more specific answer about a particular element of your experiences: “What skills did you learn at university that’ll help you succeed in this role?”. It’s important to remember that your answers can be applied to different questions, so come prepared with a bank of key points to call upon.

Even if they don’t explicitly frame a question through the prism of your educational experiences, you can always call upon them to answer common situational questions. For example, you could be asked about a time you had to overcome adversity, and it’s perfectly acceptable to draw upon your time at university to answer this.

Preparation is key

As we’ve alluded to, reflecting on your time in higher education should be a key part of your interview prep. Don’t rely on recalling odd memories from this period as and when a question comes up – note down a few examples of challenges you overcame and skills you developed during this period that could be adapted to answer different types of situational questions. As with any other question, keep your answers concise, and make sure to frame them positively.

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‘Influencer’ among UK children’s top 10 dream jobs 

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A female influencer filming content indoors.
5 billion people use social media, around two-thirds of the global population

‘When I grow up, I want to be insta-famous’. Young Brits look to social media for their dream job, new research by pocket money card and app nimbl can reveal.

The role of influencer, someone able to monetise followings on websites and apps like Instagram and YouTube, was the sixth-most popular career choice among UK children aged 6 to 171.

About 1 in 20 chose it as their top occupation, hoping to follow in the footsteps of homegrown internet celebrities like gamer- entrepreneur KSI, and lifestyle guru Zoe Sugg.

While teacher was the favourite profession in the study amongst over 1,500 children interviewed – followed by doctor and vet – influencer elbowed out traditional careers including nurse, police officer and musician.

Influencers make money through sponsored content, negotiating with brands to offer paid endorsements or earning share of advertising revenue. The amount they earn can depend on popularity, with Instagram users typically able to monetise content once they have gained a few thousand followers.    

According to YouGov, Joe Wicks is the UK’s most famous influencer, with four in five Brits recognising the fitness coach. About 5 billion people use social media, around two-thirds of the global population.

“Social media has driven expansion of our digital lives, providing connection and transforming entertainment and news. It’s also providing jobs – and the most high-profile influencers are inspiring young Brits careers. “Although long-standing occupations still dominate dream jobs, it’s clear influencers are having an impact, and school careers advisers will need to brush up on their hashtags,” says Alana Parsons, Chief Executive of nimbl.

“For concerned parents it’s important to recognise that – behind the social media sheen – the biggest online stars have built their platforms through hard work, drive and perseverance, qualities that younger generations can learn from.”

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Samsung’s ‘Newfound Equilibrium’ design exhibition closes today

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Samsung’s ‘Newfound Equilibrium’ design exhibition closes today
“Newfound Equilibrium" is showcasing the brand’s user-centered design philosophy

Samsung Electronics today announced that it will hold its design exhibit at Milan Design Week’s Fuorisalone 2024 from April 16 to 21.

A design exhibition located at Le Cavallerizze, in the Leonardo da Vinci National Museum of Science and Technology in Milan, Italy, will come to an end this evening.

Samsung’s Corporate Design Center’s exhibition, “Newfound Equilibrium,” is showcasing the brand’s user-centered design philosophy, “Samsung Design Identity 5.0: Essential∙Innovative∙Harmonious.

“Design must fully take the human experience into consideration, and Samsung’s design principles achieve this,” says TM Roh, President and Head of Corporate Design Center at Samsung Electronics. “With our human-centered design philosophy, we aim to create a future that harmonizes with the lives of our customers through innovation with purpose.”

The multi-sensory experience, featuring immersive installations, guides visitors through five spaces that express Samsung’s design identity. The spaces are titled “Essence,” “Innovation,” “Harmony,” “Infinite Dream” and “New Dawning.” As visitors approach the screens in the spaces, translucent elements change into specific shapes and textures, and the shapes beyond the window appear as if they are approaching onlookers, allowing them to immerse themselves in the dream of an infinite future drawing nearer.

Through collaborations with the human craftsmanship of ceramic masters MUTINA, and wood veneer wizards ALPI, the Bespoke Refrigerator and AirDresser have also been reimagined considering the co-existence of people and technology.

Samsung’s “Newfound Equilibrium” exhibition is located at Via Olona, 6 bis, Milan and offers free entry until 6 PM today.

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