One may be hard pressed to play favourites with ice cream, but four much loved flavours from Häagen-Dazs are being topped with a special meaning. The brand is commemorating International Women’s Day 2021 by renaming their well-loved Vanilla, Belgian Chocolate, Salted Caramel and Strawberries & Cream flavours, exclusively in the UAE, to reflect the achievements of four iconic women who have not held back.
The renamed flavours have been designed to ensure customers start their order with what they want and end each order with a self-affirming flavour of success be it ‘Scale New Heights,‘ like Raha Moharrak (Vanilla); ‘Beat the Odds,‘ like Yasmin Yousri (Salted Caramel); ‘Direct My Story,‘ like Nayla Al Khaja (Belgian Chocolate); or ‘Design My Destiny,‘ like Maz Hakim (Strawberries and Cream).
“We believe the world needs to hear about these remarkable women living in the Middle East, from all walks of life, who have shattered glass ceilings, looked beyond life threatening illness, scaled even the world’s highest peak and taken a passion project to one of the world’s leading fashion houses,” says Michelle Odland, Häagen-Dazs Global Brand Director.
Meet the four x protagonists chosen by the brand to celebrate ‘Women Who Don’t Hold Back:’
Raha Moharrak: Raha made history as the youngest Arab and the first Saudi woman to climb Mount Everest and The Seven Summits. Raha is a role model proving everyone can achieve the impossible, even for an Arab woman to touch the sky.
Yasmin Yousri: Is a 3-times cancer survivor, style coach, blogger and art director. Yasmin left her corporate career of 15 years to pursue her dream of fashion, inspiring people through the life she has created, beyond cancer.
Nayla Al Khaja: The first female film Director/Producer in the United Arab Emirates. Nayla has written and directed several regional and international award-winning films and TV commercials. Nayla’s accolades include being ranked among the Top 50 most powerful personalities in Arab Cinema.
Maz Hakim: A presenter who’s not only interviewed some of the biggest stars in the world but also hosted the TEDx talk on refugees, as well as TV shows in Afghanistan. She has recently launched her own clothing line which is a fusion of east and west using handmade Afghan material and made by women in the UAE. Her collections are already being retailed at international fashion houses and through her brand, Maz aims to inspire and empower women around the world.
Ali Shaikh General Manager, Middle East & Africa from General Mills, added: “The campaign is not just a tribute to women who have pushed boundaries to achieve these remarkable accomplishments, but a call to women everywhere to use these inspirational stories as a springboard to pursue their own goals.”
In addition, Häagen-Dazs asked residents across the region, to nominate (by 14 March) the exemplary women who inspire them every day simply by sharing their stories on Instagram and Facebook and using the hashtag #DontHoldBack. Based on nominations, the brand and the four participating role models will shortlist and pick two nominations after whom Häagen-Dazs will then rename two of their bestselling ice creams – ‘Cookies and Cream’ and ‘Vanilla Caramel Brownie – in their honour.
To hear more from Raha Moharrak, Nayla Al Khaja, Yasmin Yousri and Maz Hakim, or to nominate an inspirational woman you believe deserves to have an ice cream flavour renamed to celebrate her, visit: www.instagram.com/haagendazsmena
London exhibition portraying unfairly censored communities is open until Friday
An exhibition in the United Kingdom is showcasing images of 13 communities censored and silenced on social media platforms.
‘Unseen’, part of an online community project aiming to open the discussion around digital censorship, is now a public exhibition featuring posts and several stories submitted by people and small businesses who experienced their content and social media accounts being removed or shadow banned. Created by British photographer Rankin, the initiative is on display at Quantus Gallery in Shoreditch, East London.
“Censorship is a necessary tool to prevent fake news, protect children, and more. But it is often used inadvertently to silence marginalised voices,” says creative founder, Rankin. “We have had an incredible response so far, and we’re just getting started. This is an important issue, and those affected deserve to have a voice in the policies that affect them on the platforms they love and build their businesses on.” – defends the photographer known for his portraits of a variety of celebrities, from Kate Moss, Madonna and David Bowie to Queen Elizabeth II and Britney Spears.
Brands, content creators, and body-positive activists and artists have been clashing with social media networks over overly restrictive publishing guidelines for a while, with platforms such as Facebook, Instagram and TikTok regularly banning content posted worldwide.
“It is a continuous, frustrating game of whack-a-mole with platforms, so much so that I have ended up blending my Ph.D. in the moderation of online abuse with my experiences of censorship,” – Says Dr. Carolina Are, a visiting lecturer at the City University of London whom recent work focused on finding frameworks to effectively moderate social media without affecting freedom of expression, and on platforms’ moderation and censorship of nudity and sexuality.
The exhibition ‘Unseen’ will run until June 24th at Quantus Gallery 11-29 Fashion Street, London, E1 6PX.
One in five UK adults has started a ‘side hustle’ since March 2020
One in five (19%) adults in the UK have started a ‘side hustle’ since March 2020 and, almost one in six (16%) claim to earn upwards of £1,000 a month from their new venture, according to new research from insurance provider, Aviva, conducted by Censuswide over 10 days in May, 2022.
However, only two thirds of those who started a side hustle over the past two years are still pursuing them today. 37% have returned to their day jobs being their main source of income now that lockdowns are over, and some companies expect employees to return to the office or work from home only partially.
The most popular ‘side hustle’ people chose to pursue was to ‘sell handcrafted products’ (23%), a phenomenon that saw online marketplaces for crafts and vintage items such as Etsy growing exponentially in 2020 and 2021. One in nine (11%) looking for an extra income turned to art, 9% to photography, while a similar number (10%) tried their hand at being a social media influencer – a popular choice with those aged 16-24 (13%). Other income boosters included becoming a courier (6%), driving a taxi (4%), and offering nutritional advice (4%).
When asked what their original motivation was to start a side hustle in addition to their normal, full-time job during the pandemic, most say it was financially motivated. Two in five (39%) people said they did it because they saw an opportunity to turn a hobby into an income; others to ‘make ends meet’ (30%); become financially independent (21%) or to pay off debts (18%). Over a quarter (27%) started their new vocation to empower themselves/ gain confidence and improve their mental health, while 16% just wanted to practice the skills they had attained (i.e. photography, counseling, etc.).
“The pandemic has transformed how we relate to work. Aviva’s research reveals two sides to this story. For some, the pandemic has brought greater work-life flexibility. This appears to have fuelled a boom in ‘side hustles’. For others, the pandemic has brought greater financial strain, and this appears to have fuelled a need to look elsewhere to make ends meet.” – says Alistair McQueen, Head of Savings & Retirement at Aviva.
On average, side hustlers make around £497 a month from their secondary income, with more than one in four (28%) earning more than £500 a month.
Young people increasingly struggling to get on the UK property ladder
Despite a property market boom across the UK in recent years, the average age of a first-time buyer is up by almost two years, meaning the average Briton, now, will be 34 years old by the time they purchase their first home. 20 years ago, the average age of a first-time buyer was 31, while in the 1990s it was approximately 29, according to market analysis by Which.
And a recent survey released by independent finance broker KIS Finance has found that over 22% of 18 to 35-year-olds have been forced to take on an additional job as the cost of living crisis deepens, making home ownership out of reach for an increasing number of people.
Last week the Government’s announced a range of steps to try to help more people onto the property ladder. However, exactly how the proposed schemes will work in practice remains to be seen.
The proposal to extend the existing Right to Buy Scheme to include housing association properties could help large numbers onto the property ladder, who thought that home ownership was beyond their reach. This amendment to the original scheme, which was introduced by Margaret Thatcher in 1980 and allowed people to buy their council house at a discounted rate, could see up to 3 million low paid workers buy their own homes.
“Whilst the announcement of measures to help first-time buyers onto the housing ladder will be welcomed, it remains to be seen how the proposals will work in practice. Accepting housing benefit payments toward a mortgage will be a significant change for mortgage providers and it may take some time for the details to be worked through. However, any steps to help support young people to escape from the trap of rented accommodation will be positive and the industry needs to be ready to adapt to support the proposed changes” – says Holly Andrews, MD at KIS Finance.
Key statistics from KIS Finance’s survey also found that 22% of those aged 18 to 35 have taken on an additional job to help them afford basic items such as rent, heating, and food, and a staggering 57% of young British workers reported they are already struggling financially and expect things to get significantly worse in the near future.
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