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Five of the cheapest areas for renting in London in 2022

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Young tenant checking her mobile phone
For small budgets: in Mottingham (Zone 4) you can still rent your own small place for around £1,000/month

No matter if you are looking for an entire property to rent or having to be budget conscious and settling for a room in a shared home: London is notoriously expensive.

And, although salaries rarely reflect the cost of living in a capital with almost 10 million people, the 2020 and 2021 pandemic saw rental prices fluctuate when a record number of Londoners switched from busy traffic lanes for calmer areas outside the city – and many more not being able to come to London due to travel restrictions and a series of lockdowns.

With travellers unable to visit the capital and students returning to their parents’ homes, elsewhere, prices of renting a room or property in London even dropped slightly for a short period, with many accommodation owners unable to rent out a property on sites such as Airbnb or renew long-term contracts, as a 2022 study by flatshare site SpareRoom highlighted.

According to the study, which compared data from 2021 with 2020 and 2019, based on over a million UK ads offering a room to let, inclusive of bills, the average room rent in 2021 was £721, compared to £766 in 2019, pre-pandemic. The data also shows the more central areas of London were hit hardest, as people didn’t find the need to live centrally in the middle of a pandemic, and with many mainly working from home.

Another research study, which is newly released by the Office of National Statistics, shows that the relative costs of renting a single room in either a shared property or bedsit, in London, can cost significantly more, depending on where you choose to live. Newham in East London leads as one of the more expensive boroughs with the average room rent at £740pcm – and Barking and Dagenham being the cheapest area to rent in 2022, where the average room is rented for under £600 a month.

For those fortunate enough to be able to rent an entire place – and afford the absurdly expensive utility bills, as gas and electricity costs have increased by an average of 54% in April – where are the most affordable areas to live in London?

“While it might not be the trendiest area, I found that properties in Colliers Wood and Modern to be the most affordable, sometimes 30-40% cheaper than apartments of similar sizes, just a few tube stops away.” – says Jenna Carson, from finance website MoneyLucid. “I lived in the Colliers Wood area for just under 8 months and paid £1050 per month for a beautiful one bed apartment, which was about 6 minutes from the tube. As the area is on the Northern Line too, I could be in Old Street, where I worked last year, within 30 minutes” – recalls Carson, who now lives in the US.

Here are five other areas to consider when renting on a budget in London:

Greenwich surroundings for greener outdoors

“I have lived in London for the last 7 years. During this time, I’ve lived in five different areas of the city, and I highly recommend Mottingham (Zone 4), in the Borough of Bromley and Greenwich. It’s often possible to rent a room in a shared house here for under £600/month, or your own (small) place for around £1,000/month. It’s also quite a leafy area, with several parks, green spaces, and areas of woodland within easy walking distance. The Tube network does not extend into this part of London (apart from the DLR, which serves certain areas in Greenwich and Lewisham). This is probably the main reason that rents are cheaper. However, trains from Mottingham only take 15 minutes to get to London Bridge, and 25 minutes to Charing Cross.”
Alex Tiffany – personal travel planner and the founder of Just Go Exploring

 

Enfield for the variety of schools

With almost 100 primary schools and 39 secondary schools, Enfield can be a good option for parents looking for an affordable area to rent in London. The region includes Winchmore Hill, Grange Park and Highlands Village, with monthly rent for a one-bedroom flat being approximately £1,150.

 

Southall for airport proximity

“I have lived in London for 19 years, in an area of Greater London called Southall. Although rental and house prices have gone up significantly during my time in the capital, including in Southall, during that time it has always been one of the cheapest areas of London. To rent a room you will pay an average of £657 per calendar month, while a one-bedroom property has an average rent price of £1203 for the same period. The area is close to Heathrow Airport (25 minutes by car) and has an overground train line, with the average journey time between Southall and Paddington Station (in Central London) being only 17 minutes.”

Brian Vander Waal – Career expert

 

Croydon for multiple transport links
“Recently my younger brother got a job in central London but, living on his own, he couldn’t afford to live anywhere near the central area. He had to find a place that was cheap to live, and with direct access to London on public transport as he does not drive.
He managed to find a one-bedroom place for £1,200 per month in Croydon, which has overground and national rail services. The stations in Croydon are also easy to get to because the borough has a tram service, so you don’t even have to live in the centre of Croydon to have quick access to London.”

David Bowen – Content Manager at Bordeaux Undiscovered

 

Sutton for affordable one-bedroom flats

With rail connections from the borough running through to London Victoria, London Bridge, St Pancras and Clapham Junction, Sutton is another recommended area for parents as the borough is one with the highest GCSE attainment rates in London, with over 83% of their students achieving grades 9-4 in English and Maths in 2021. The area has plenty of green spaces, too, and the average rent for a one-bedroom flat starts at £1,160 per month.

 

Bonus: Havering for low pollution density

Sitting at the far eastern edge of Greater London, Havering is connected to the District line, which crosses London horizontally, and overground. Thanks to a variety of open green spaces, the area has a lower population density than most London boroughs. Average rent for a one-bedroom flat is around £1,150 per month but, if you shop around, you might find compact properties for just under £1,000.

Lifestyle

People are leaving Instagram and here is why

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Influencer Michelle Rothenburger crossing a road made with Instagram props
Going down: Instagram had a 44% decrease in the average engagement rate for in-feed posts

On June 9th, fashion blogger Michelle Rothenburger posted on Instagram a suggestion for a wedding guest outfit she proudly outsourced from thrift shops for 32 Euros – including a Ted Baker floral straw envelope clutch, and a pair of vintage hot-air balloon earrings and necklace for which she paid 6 Euros each.

Then, Rothenburger vanished from the Meta-owned platform.

For the rest of the month, the Switzerland-based creator who used to post three times a week on Instagram for her 20k+ followers did not upload any content. And no one would see what Michelle was wearing or finding in second-hand stores for the whole month of July, either.

The influencer was not sick, nor had she lost her password to access her Instagram account created four years ago.

Like thousands of users across the globe, Michelle Rothenburger took a break from Instagram after the content she regularly posted on the platform started to stall, making her doubt how much time she was dedicating to a social media outlet that was no longer bringing her feasible engagement.

“I used to spend between 4 and 6 hours creating each post. Now I try to spend no more than 30 minutes. My reach has dropped by around 75% in the last few months and it just feels like a monumental waste of time” – says Rothenburger, who moved from North America to Switzerland in 2018.

Blogger Michelle Rothenburger

Taking a break: blogger Michelle Rothenburger didn’t post on Instagram for several weeks

Unbeknown of the break taken by the fashion influencer in Switzerland, Trish Martin, a digital marketing specialist based in Australia, was conducting her own social media experiment in June. She decided to stop posting any content on Instagram for 30 days and document the journey using rival network TikTok.

“I am leaving Instagram…for all of June!” – Martin announced on the last day of May. “I am doing a massive marketing experiment. Instagram is where my people are and it’s a big part of how I generate revenue. So, to completely ditch it for a whole month? Well… it’s not comfortable. But moving outside of our comfort zone is where we grow”, the content creator explained before signing off for the next four weeks.

During June, Trish would make daily updates about her life without Instagram and share them via TikTok and her email list. A month later, to her surprise, her Instagram account gained more followers from not posting anything than it did when she was uploading content daily.

“Instagram is going to play a very different role in my world from here on out that is for sure, and that’s exciting! Change is important in marketing; you’ve got to move and adjust with it. And if you focus on seeing change as an exciting thing instead of scary, imagine the opportunities that could come.”, celebrates Trish, who is back on Instagram but with less regularity in her content.

“I am definitely not leaving Instagram or anything. It still plays an important role in my business. But my strategy around it will be very different and it is no longer going to be my main social platform. After the experiment, things will never be the same again”, says the founder of the online business community Chromatical Club.

 

Over in Somerset, a county in South-West England, content creator Emma Shoesmith has noticed a lack of engagement in her posts since January, for which she hires a professional photographer once a year to shoot images for posts and online courses.

“I used to run a production company. So, apart from spending £500 on photos per year, I create all the content, from designing promo posts to shooting my own videos. I enjoy it and I’ll always try and repurpose it on YouTube or in my emails and not solely rely on Instagram to get my work seen”, explains Shoesmith, who went on to take drastic measures:

“I also unfollowed everyone on Instagram as a test to see if my engagement changed. It felt like quite a radical act, only reserved for people like Beyonce”, says Emma, referring to the American singer who has just released her seventh album, Renaissance, after a six-year hiatus, and who follows zero people on the platform. Like Beyonce, 20-year-old singer Billie Eilish also doesn’t follow a single person on Instagram, despite having over 100m followers herself.

Coach Emma Shoesmith

Taking control: coach Emma Shoesmith regained focus after mass unfollowing people on Instagram

“Once I unfollowed everyone, I cut all the sketchy energy ties and my creativity started to flow. I can now keep myself focused on my own work and not get side-tracked by what my peers are doing. My plan is to come off it completely in the future. However, I need to have my marketing eggs in other baskets before I completely make the switch” – anticipates the content creator who pivoted to business coaching and mentorship in 2020, when the global pandemic swapped away clients and axed marketing budgets.

 

Michelle, Trish, and Emma have never met each other and share different interests.

The common thing between the three women located in different parts of the globe is Instagram, and how it is no longer a place they spend much of their time after a significant drop in the engagement witnessed across in-feed posts on the platform. And these digital creators are far from being the exception when it comes to Instagram users seeing less and less likes, comments, or followers interacting with their content.

Earlier this year, a research study released by social media scheduler company Later highlighted the dip in engagement numbers of in-feed posts, as Meta continued to push Reels as a priority on the platform: there was a 44 percent decrease in the average engagement rate for an in-feed post on Instagram from 2019 to late 2021.

“I remember when Instagram used to be fun. You would post a photo and the likes and comments would come pouring in. There was an incentive to keep your content coming regularly and frequently”, recalls Michelle Rothenburger.

For the past few months some content creators were finding solace in TikTok and its phenomenal reach; Others have decided to take their content to other social media platforms, while setting a deadline to quit Instagram.

 

“Instagram is dead to me. I recently announced that from September I will only be on TikTok and LinkedIn. In the past couple of weeks, I had 0.2% engagement on Instagram vs 500%+ on TikTok, plus thousands of new followers. It is a no-brainer”, confesses diversity and inclusion consultant Vanessa Sanyauke, founder of Girls Talk London, an organisation partnering with businesses to help them connect to female workforces and expand opportunities in male-dominated sectors.

Not everyone, though, is thrilled to be on the Chinese ByteDance-owned platform, though.

“I only have a work Instagram but noticed that the only decent engagement had been from reels, and it limits the way I want to engage with followers. I only really use it for stories now, as a lot of my feed has been random accounts that I don’t even follow or have anything to do with”, says Saziso Phiri, a creative producer based in the UK.

“With the area of work that I am in, I am having to rethink how I approach social media content for my business. I attended a workshop on TikTok for business, specific to my industry, but having deleted TikTok about 18 months ago I am still a bit reluctant about returning”, ponders Phiri, who is also the founder of The Anti Gallery, a curation and artist development platform launched in 2016 to engage art outside of formal art gallery environments.

 

It probably doesn’t help that young adults who joined Instagram when it first came around, in 2010, are now in their 30s and with lots going on in their minds – namely bills, mortgages, and the perils of adulting in the real world. So, wrestling with a platform boasting more than 2 billion monthly active users worldwide and an ever-changing algorithm that upsets most of them no longer seems to be a priority to consider.

“I am 38 now and there is a sort of boredom that has developed for me around software, it’s not quite as shiny as it used to be and my priorities have changed to making real in-person connections”, says Emma Shoesmith, who is about to start her first Telegram group for sacred life and business coaching.

 

Screenshot of messages interchange between model Chrissy teigen and Adam Mosseri

Not happy: Chrissy Teigen told Instagram head that she doesn’t want to make videos

At the end of July 2022, amid concerns of users being unhappy with how Instagram has been discarding static content over the past 12 months after announcing, last summer, that the platform would no longer be a photo-sharing app, Adam Mosseri, Head of @instagram, tried to clear the air through using the format he wants people to use more: Reels.

“I want to be clear: we are going to continue to support photos. It’s part of our heritage,” Mosseri said while assuring users that he, too, loves photos. “That said, I need to be honest: I do believe that more and more of Instagram is going to become video over time. We see this even if we change nothing. We see this even if you just look at the chronological feed” – the executive tried to explain, while ignoring the fact that those still using Instagram will be more likely to engage with more videos thanks to the social media platform continuously twitching its algorithm and metrics to reward those posting videos with cash incentives and further exposure within the app.

Although Mosseri acknowledged that another Instagram update, a full-screen feed currently being tested for a small percentage of users is “Not yet good. And we’re going to have to get it to a good place if we are going to ship it to the rest of the Instagram community”, it is the negligence toward the photo format, and not how content is displayed on the app, that is displeasing former Instagram fans.

The attempt to justify Instagram’s updates and their push to get people posting more video content didn’t land well with model and actress Chrissy Teigen, who has over 38 million followers on the social media app. The TV personality complained on Twitter that she is no longer able to see photos posted by her actual friends – and they are not seeing hers. Mosseri who, according to the Financial Times, will relocate later this year and build out Instagram’s presence in London by hiring more staff to work at Meta’s new offices in King’s Cross, tried to play it down by answering that “Friends post a lot more to stories and send a lot more DMs than they post to Feed. If you want to make sure you never miss a feed post from a friend, add them to your favourites and they will show up at the top.”

Teigen wasn’t having it.

“The only people I know that post a lot to stories are the ones that know their photos get no engagement any longer, so they are doing the thing they find second best. If photos got the engagement they wanted, they wouldn’t do so many (mostly uneventful) stories.”, Chrissy rebuked straightaway in a tweet message. The interchange of public messages went on for a few more tweets where the only two clear things were how disappointed Teigen was with Instagram and how difficult the platform’s decision-makers are finding it to listen to its users, even the famous ones.

On August 1st, after seven weeks of complete absence, fashion blogger Michelle Rothenburger resurfaced on Instagram with a photo wearing 90s low-rise Diesel jeans she thrifted in Switzerland for 12 Euros. The blurred backdrop of the streets behind her was no different from her other 100s of photos posted prior to her break from the social media platform. But this time, the caption included more than the prices of the second-hand items used, it had a clear invitation for readers to check her blog… away from Instagram.

“Recently I have been focusing on Pinterest and it’s a great complement to my blog. I think brands would have much greater success, nowadays, if they focused their efforts on Pinterest rather than Instagram. I have already driven more traffic in the last few months from Pinterest to my blog than I think I ever did from Instagram”, highlights Rothenburger.

 

Since returning to Instagram, Michelle no longer has a regular posting schedule and doesn’t know when she will be posting again on the platform.

Since complaining to the head of Instagram that her friends can’t see her photos and telling Adam Mosseri that “we don’t wanna make videos”, Chrissy Teigen is posting more … Reels.

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5 ways to cut household outgoings and beat increasing living costs in the UK

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Woman shopping in a charity shop
Sales in charity shops are 22% higher than pre-pandemic due to cost of living crisis in the UK

UK households are failing to make ends meet in 2022, and by quite a lot.

With the constant increase in utility bills – including record energy costs rising by 54% since last April – and groceries and basic items costing more every time you step into a supermarket, the gap between earnings and money needed to cover essentials including rent is widening, according to recent data from the Asda Income Tracker collated by the Centre for Business and Economic Research (Cber).

And because of the soaring living costs, up 11% year-on-year, the pockets of those living in the UK are emptier than ever: there has been an 18% drop in average household disposable income of £175.80 a month.

Research shows that now a fifth of UK households have an average shortfall of £60 a week between what they earn and what they need to cover essentials such as food and transport. It is the lowest amount of spare cash Britons have had in almost five years as, across the country, the average household disposable income has fallen for eight consecutive months to a level not seen since December 2017, leading customers to resort to creative methods.

Here we hear from five seasoned UK households, as they share how they are fighting a shortage of money and escalating bills, one saving hack at a time.

 

Renegotiate old contracts

“One thing that’s always worked well for me is speaking to the cancellations team, be it your broadband, car insurance, mobile phone, or anything else. Especially when you’ve been with your current company for many years, they usually have some negotiation power. I did this recently with my mobile phone and got it reduced by over 40% for both myself and my wife. My parents also did the same with their Sky TV.”

Ravi Davda – CEO at Rockstar Marketing

 

Get new clothes from charity shops

“As a freelancer with three children living and working in Bridgwater, Somerset, I do whatever I can to reduce our household bills. I recently switched our energy supplier from Shell to Utility Warehouse. This should save us around £30 a month. I also no longer buy new clothes from stores. When in need of a few new tops I get them from charity shops as I noticed that many national high-street charity shops get brand new unworn clothing in from high street brands such as Marks and Spencer. Instead of paying £10-£20 for a fashionable t-shirt, I can grab one for around £3, instead.”

Helen Garfield – E-commerce Marketing & Social Media Manager at The Creatives Desk

 

Your phone is draining money

Some people are dead set on having the latest Android or iPhone models, but you are paying through the nose when you get a new phone through a big network and this can really make a big dent in your bills when you have two adults and a couple of young adults or teenagers around the house.
You will save over the long term if you just buy a phone outright yourself, and there are usually options to buy interest-free if you shop around.

You can also save by using sim-only or pay-as-you-go mobile phone deals over more expensive contracts that include the latest phone models.

Chris McDonald – Nutritionist at Home Office Gym

 

Ask for a discount

“Be brave enough to ask for a discount in any setting. If you don’t ask, you don’t get. This was drummed into me as a teenager when my mum would ask the very attractive and similarly aged (to me) sales assistant for discounts on our sports shoes or clothing. If I can be mortally embarrassed as a teenager, asking for a discount as an adult is easy.
Taking this into today’s world, I ask for discount codes from the live chat on sites I buy from, or in person when in a store.”

Connor McAuley – Blogger at Foundered

 

Stop buying ready meals

“One simple way to reduce your spending is to start cooking more meals from scratch. This can be much cheaper than buying ready-made or processed foods, and it’s often healthier too. So, if you’re looking to save money, these are just a few simple tips that can help you lower your household expenditure.

Luke Lee – Founder and Designer at Ever Wallpaper

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EU member states commit to reducing gas demand by 15% this winter

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Woman cooking on a gas hob
Extreme: the regulation is an exceptional measure expected to be in place for a year | Photo: Teona Swift

In an effort to increase EU security of energy supply, member states have reached a political agreement on a voluntary reduction of natural gas demand by 15% this winter. The Council regulation also foresees the possibility to trigger a ‘Union alert’ on security of supply, in which case the gas demand reduction would become mandatory.

The aim of the gas demand reduction is to make savings ahead of winter in order to prepare for possible disruptions of gas supplies from Russia that is continuously using energy supplies as a weapon.

“The EU is united and solidary. Today’s decision has clearly shown the member states will stand tall against any Russian attempt to divide the EU by using energy supplies as a weapon. Adopting the gas reduction proposal in record time has undoubtedly strengthened our common energy security. Saving gas now will improve preparedness. The winter will be much cheaper and easier for EU’s citizens and industry.”, says Jozef Síkela, Czech minister of industry and trade.

Member states agreed to reduce their gas demand by 15% compared to their average consumption in the past five years, between 1 August 2022 and 31 March 2023, with measures of their own choice.

Whereas all EU countries will use their best efforts to meet the reductions, the Council specified some exemptions and possibilities to request a derogation from the mandatory reduction target, in order to reflect the particular situations of member states and ensure that the gas reductions are effective in increasing security of supply in the EU.

The Council agreed that member states that are not interconnected to other member states’ gas networks are exempted of mandatory gas reductions as they would not be able to free up significant volumes of pipeline gas to the benefit of other member states. Member states whose electricity grids are not synchronised with the European electricity system and are heavily reliant on gas for electricity production are also exempted, in order to avoid the risk of an electricity supply crisis.

Member states can request a derogation to adapt their demand reduction obligations if they have limited interconnections to other member states and they can show that their interconnector export capacities or their domestic LNG infrastructure are used to re-direct gas to other member states to the fullest.

Member states can also request a derogation if they have overshot their gas storage filling targets, if they are heavily dependent on gas as a feedstock for critical industries or if their gas consumption has increased by at least 8% in the past year compared to the average of the past five years.

The regulation is an exceptional and extraordinary measure, foreseen for a limited time. It will therefore apply for one year and the Commission will carry out a review to consider its extension in light of the general EU gas supply situation, by May 2023.

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