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Berlinale takes part in film Project for Euro2024

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Carlo Chatrian (Berlinale’s Artistic Director), Celia Šašić (Euro2024 ambassador and DFB vice-president), Philipp Lahm (UEFA EURO 2024 tournament director), Mariëtte Rissenbeek (Berlinale’s Executive Director)
Carlo Chatrian (Berlinale’s Artistic Director), Celia Šašić (Euro2024 ambassador and DFB vice-president), Philipp Lahm (UEFA EURO 2024 tournament director), Mariëtte Rissenbeek (Berlinale’s Executive Director)

The Berlinale is taking part in the cultural programme for the 2024 European Football Championship with Berlinale Meets Fußball.

“Football is a community game underlining team spirit and capable of promoting exchange, understanding and social cohesion. This makes football and cinema a good match – films are created collectively and cinemas are also places of encounter and exchange, places that help awaken empathy and understanding. Berlinale Meets Fußball is a project by and with young people. Young footballers from all over Germany are the protagonists of short documentary films made by students of the HFF Munich under the artistic direction of Benedetta Films. The resulting compilation will premiere at the festival in February. The young people will also take part in workshops on the socio-political aspects of football and film-related topics. We are very much looking forward to this very special project,” say the Berlinale directors Mariëtte Rissenbeek and Carlo Chatrian.

Germany is hosting the UEFA EURO 2024 and is using this as an opportunity to offer additional cultural events. Thanks to funding from the Stiftung Fußball & Kultur Euro2024 this cultural programme can be realised before and during the European Championship.

“The Berlinale Meets Fußball project stands for participation and togetherness in the ideal sense. Students from the University of Television and Film in Munich will meet young people and cooperate creatively and professionally to make some impressive short films about clubs where children and young people play football, in which a lot of volunteers make club life and the resulting social cohesion possible with their deep commitment. This initiative and project show what is conceivable when people support one another. Berlinale Meets Fußball also stands for diversity and sustainability, inclusion and integration. As a project, therefore, it offers a role model for society and embodies the values and goals of UEFA EURO 2024 in Germany,” comments Philipp Lahm, UEFA EURO 2024 ambassador.

Together with the Philipp Lahm-Stiftung and Benedetta Films, the Berlinale has selected eleven clubs with very diverse backgrounds for Berlinale Meets Fußball. The clubs are located all over Germany, play in different age groups, and with very different perspectives:

Türkiyemspor Berlin 1978 e.V. – Females under 17s
FC Internationale Berlin 1980 e.V. – Females under 13s
ISC Al Hilal Bonn – Females under 15s
SG Crostwitz 1981 e.V. – Males under 17s
Athletic Sonnenberg e.V. – Males under 19s/under 17s
KS Polonia Hamburg e.V. 1988 – Males under 13s
SV 67 Weinberg e.V.– Females under 17s
FC Ingolstadt 04 – Inclusion team (football for the blind)
FC Español München e.V. – Inclusion team
TSV Maccabi München e.V.– Males under 17s
FFC Wacker München 99 e.V.– Females under 15s

The shorts will celebrate their world premiere as a compilation film, the Berlinale acting as producer, as part of the Berlinale Special at the Haus der Berliner Festspiele (HBFS) on February 21, 2024. The young people involved will be invited to the Berlinale to attend the film premiere and take part in workshops.

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Appetite for Ozempic boost Novo Nordisk brand value up 59%

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A woman checks her toned image in a mirror
Novo Nordisk emerges as Denmark’s second most valuable and second fastest-growing brand | Photo: Szabolcs Toth

Novo Nordisk, the pharmaceutical company producing semaglutide drugs Ozempic and Wegovy which are in high demand for weight loss, is now Denmark’s second most valuable brand according to new data from Brand Finance, the world’s leading brand valuation consultancy. Second only to LEGO, Novo Nordisk is valued at DKK35.4 billion, up 59%. Now also Denmark’s second-fastest growing brand, Novo Nordisk has surpassed  LVMH to become Europe’s most valuable company by market cap.

LEGO is Denmark’s most valuable brand for the ninth consecutive year, with a 3% brand value increase to DKK55.2 billion. With an AAA Brand Strength Index (BSI) rating, LEGO also remains Denmark’s strongest brand, underscoring decades of built-up brand equity and enduing nostalgia, demonstrated by excellent scores for familiarity, satisfaction, and consideration.

Tryg is Denmark’s fastest-growing brand, up 62% to DKK11.0 billion. Brand Finance data shows the brand is well-known and highly reputable across Denmark.

David Haigh, Chairman and CEO, Brand Finance, commented:

“The massive and unrelenting demand for semaglutide has led to Wegovy and Ozempic supply shortages while also dramatically raising brand awareness for Novo Nordisk. With projected sales growth of 19-24% for 2024, the pharmaceutical company must expand production while strategically positioning its brand to stay ahead of emerging competitors. If Novo Nordisk manages its brand well while successfully meeting demand for its products, it could surpass LEGO in the 2025 rankings, blocking LEGO from a decade-long reign as Denmark’s most valuable brand.”

Vestas, Danfoss, and ROCKWOOL are Denmark’s strongest industrial brands. Vestas (brand value up 6% to DKK23.9 billion), the strongest industrial brand with a BSI score of 82.4 out of 100 and an AAA- rating, notes high scores across several brand strength metrics, including reputation and promotion. Danfoss (brand value up 10% to DKK12.4 billion) ranks second, with an AA+ rating. ROCKWOOL (brand value DKK3.6 billion) maintains an AA+ rating and ranks as Denmark’s third strongest industrial brand, boasting a BSI score of 75.3 out of 100. ROCKWOOL performs well across brand strength metrics, such as promotion and its ability to command a price premium.

As part of its brand valuations, Brand Finance analyses the contribution of sustainability on overarching brand value. Brand Finance quantifies brands’ sustainability perceptions in its Sustainability Perceptions Index. According to Brand Finance research, Vestas is recognised as the most sustainable Danish industrial brand across the environmental and social dimensions of ESG (environmental, social, and governance). ROCKWOOL ranked second across all three ESG dimensions among Danish industrial brands, attributed to its commitment to climate resilience and sustainability.

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50% of teens report anxiety without phones

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a teenager using a mobile phone
Findings of the poll will be discussed on BBC Radio 5 Live during the Teen24 Summit taking place in the UK

Half of teenagers aged 13-18 said they feel anxious when they do not have their smart phones with them, an exclusive survey commissioned by BBC Radio 5 Live and BBC Bitesize has suggested.

And three quarters (74%) said they wouldn’t consider swapping their smart phones for a more basic device that only allows phone calls and text messages.

A quarter (25 %) said they use their phones for more than five hours on a typical day.

On a positive note, 75% of teens questioned said they feel positive about their future, with only 11% feeling negative about lies ahead.

The online poll, conducted by Survation, surveyed 2000* teenagers aged 13-18 asking them questions on a range of different issues affecting teenage lives. These topics ranged from anxiety and social media, phone use and addiction, to sexual harassment and street safety.

The findings from the poll will be discussed live from the Teen24 Summit on BBC Radio 5 Live as part of their collaboration with BBC Bitesize.

The BBC Radio 5 Live Breakfast show’s Rachel Burden kicked things off from 6am today with a special programme focusing on teens and their mobiles, and asking what their life would be like without smartphones. Rachel will be joined by ten young people who took part in a smartphone ‘detox’ for 5 Live to find out if they can live without their mobiles for a week. The teens will join Rachel to reveal how they feel about their phones after the detox.

From 9am, Nicky Campbell will be hosting a live, two-hour teen summit from the Halliwell Jones Stadium in Warrington, with an audience of young people from across the North West of England. He’ll be asking them their opinions on smartphones, social media, influencers, and other topics that affect teen lives.

Heidi Dawson, Controller of BBC Radio 5 Live, says: “Understanding how teenagers feel and think about the world is crucial and this survey provides fascinating insights. Some of the findings are eye-opening and the research shows there is a big conversation needed on teen issues and mobile phone use. We are working closely with BBC Bitesize and will be discussing all the issues during our Teen24 summit on BBC Radio 5 Live.”

Head of BBC Education Helen Foulkes said: Head of BBC Education Helen Foulkes says: “BBC Bitesize provides a wide range of content to help young people thrive and survive during their school years and this survey gives us an even better insight into the challenges, concerns and aspirations of teenagers across the UK. We’re delighted to be able to help them navigate these things, and understand themselves better, with the launch of the Bitesize World of Wellbeing podcast and the My Teenage Brain series. Both are fantastic additions to the amazing help and advice already available on Bitesize Study Support.”

To coincide with the Teen24 Summit, BBC Bitesize will be releasing some brand new content to support teenagers, including the World of Wellbeing podcast and My Teenage Brain series. The podcast is co-hosted by Tik Toker Ami Charlize and Radio 1 Life Hack’s Dr Radha Modgil and delves into issues like self-esteem, worrying, friendship fall-outs, self-care and the benefits of being active, with all episode available to watch on the Study Support section of the Bitesize website, and on BBC Sounds.

My Teenage Brain helps young people to understand themselves better by unpacking all the chemical and neurological things that affect how you think, act and feel when you’re a teenager. Social media star India Sascha and clinical psychologist Dr Tara Porter front the content, also available on Bitesize Study Support.

Coverage of BBC Radio 5 Live’s Teen24 Summit started at 6am on Wednesday 12 June 2024 on Radio 5 Live and BBC Sounds.

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UAE to host Games of the Future 2025

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UAE to host Games of the Future 2025
United Arab Emirates coPictured: Nis Hatt, CEO of Phygital International and World Phygital Community; Rene Fasal, Head of the World Phygital Community; and Consul General H.E Saeed Abdulwahid Khamis R Saqer AlMheiri of the United Arab Emirates, at the World Phygital Summit 2024, Istanbul, Turkey.

Following a competitive bidding process, featuring expressions of interest from nine prospective bidders, the UAE was declared as the official host and destination of the Games of the Future 2025 during the inaugural World Phygital Summit in Istanbul, Turkey.

The Games of the Future 2025 is an international tournament that brings together the next generation of dynamic sporting heroes from all over the world: thousands of well-balanced athletes who demonstrate superior skills across both physical and digital competition. Over 300 international teams are expected to participate in the multi-sport event which will feature a number challenges over wide range of disciplines including phygital football, phygital hockey, phygital skateboarding, phygital MMA and many more.

Nis Hatt, CEO of Phygital International, commented: “We are delighted to announce the UAE as the host of the Games of the Future 2025. The global popularity of phygital sports grows by the day, and we’re expecting a sell-out tournament again next year. We’re thrilled to pass the phygital flame over to UAE whose top notch winning bid, and clear long-term commitment to developing a healthy, active population, has me in no doubt that the event will be a huge success. Bring on Games of the Future 2025!”

“Bringing the Games of the Future 2025 to the United Arab Emirates represents an exciting moment in redefining international sports for the modern world. We are proud to be hosting this innovative and unique tournament that merges cutting-edge technology, popular video gaming, and traditional sport. We’re confident that hosting the 2025 Games will not only cement us as leaders in the sporting world, but also incentivise our national digital community towards an active lifestyle and help us reach our national sporting goal of 75% active population by 2031,” says Ghanim Al Hajeri, Director General, General Authority of Sport, UAE.

The Games of the Future places no restrictions on its participants and welcomes everyone, regardless of their age, gender and nationality. Phygital International expects Games of the Future 2025 in the UAE to welcome thousands of world-class athletes and esports persons from as many as 100 countries, as part of national and multinational teams. It’s so popular in fact, that the host nation bid process for Games of the Future 2026 and 2027 is already underway from countries globally.

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