Maite Casademunt, chairwoman and creative director of fashion and accessories brand Lola Casademunt, has been chosen as the winner of the sixth edition of the ‘CaixaBank Women in Business Award’. Every year the Spanish multinational financial services company based in Valencia, recognises the professional talent and excellence of female entrepreneurs in Spain, while also providing the platform for them to network with the world’s leading companies.
The panel of judges for the award, consisting of a group of directors at CaixaBank, chose the Catalan executive out of 14 regional winners for her outstanding career, during which she helped to establish her business as a leading fashion brand in Spain, present on the catwalks at 080 Barcelona Fashion and Mercedes-Benz Fashion Week Madrid. Additionally, under her stewardship, the business has grown significantly and expanded to international market through commercial partners in Europe and America. The company, which has more than 550 multibrand sales points and an e-shop in Spain, is already present in nine other countries, including Andorra, Belgium, Cyprus, France, Italy, Mexico, Puerto Rico, Portugal and Ireland, accounting for 13% of Lola Casadmunt’s business.
The judges also took into account Maite Casademunt’s firm commitment to corporate accountability and sustainability. The executive, trained at the Advanced School of Image and Design in Barcelona, devised the company’s CSR programme, LOLA LOVES LIFE, which focuses on combatting breast cancer, fighting loneliness amongst the elderly, supporting families at risk of social exclusion, and vulnerable people. Currently, 35% of the company’s production is local and the have managed to save over 8,800 kilos of plastic while producing its last three collections.
“In just three short years, we have professionalised the company with the addition of our manager Paco Sánchez, and a great team of professionals heading up the firm’s various departments. We have set up a business strategy with clear goals that have taken the company to a great level, and last year we celebrated our 40th anniversary with the launch of our first image campaign, with one of the world’s leading models, Nieves Álvarez.”, celebrates Maite Casademunt.
As the winner of the ‘CaixaBank Women in Business Award’, Maite Casademunt will be one of the Spanish businesswomen awarded at the International Women’s Entrepreneurial Challenge (IWEC) Awards 2022, which will be presented during the International Women’s Entrepreneurial Challenge conference, held in Madrid from 13 to 15 November.