Connect with us

Business

London reopens its doors to UK visitors with a £6m campaign

Published

on

Frozen the Musical actors Samantha Barks and Stephanie McKeon
Frozen the Musical, featuring Samantha Barks as Elsa and Stephanie McKeon as Anna, to open this Summer in London | Photo: Trevor Leighton

It was a long winter, with arts and hospitality closed to the public over the first months of 2021, due to Covid-19 restrictions in place since last December.

As England officially re-opened entertainment venues in May, visitors from across the UK are being encouraged to rediscover London post-pandemic with the launch of a £6m campaign (as well as industry contributing over £1m in funding and value-in-kind).

With restrictions on international travel still in place, the ‘Let’s Do London’ campaign aims to provide inspirational reasons for Londoners, day-trippers, and overnight visitors to return to the capital.

The vast program includes public art installations, turning central London into a real outdoor art gallery. Award-winning designer, Yinka Ilori, is leading the program with ‘Asphalt Art’, a series of new temporary streetscape commissions in central London. These commissions are in partnership with the London Design Festival and Bloomberg Philanthropies’ Asphalt Art Initiative. There will also be a transformation of road crossings and street furniture in the West End, with a partnership between Royal Academy artists and the Heart of London Business Alliance Art of London programme. And multi-award-winning artist and designer, Es Devlin, will plant a living forest at Somerset House for this year’s London Design Biennale, a global gathering of creative designers, curators and design institutes scheduled to take place from June 1 – 27th.

Those leaving home to hit the popular areas of London will see colourful changes on the way. David Hockney, one of the UK’s most influential living artists, has redesigned TfL’s iconic roundel as ‘Hockney Circus’, part of a takeover of Piccadilly Circus Underground Station which started on the second half of May.

While people get used to meeting indoors, again, an invitation to get back to the big screen will see outdoor film screenings curated by BAFTA and the British Film Institute. The series of events popping up across the capital will include Alice in Wonderland at the V&A and Fantastic Beasts at the Natural History, as well as the Royal Opera House’s ‘Unlocked’ taking over the Covent Garden piazza. ‘London Lates’ over the summer months will also see extended opening hours across museums, galleries and cultural and grassroots music venues.

From August, families will be able to enjoy Disney’s smash hit, Frozen the Musical, for the first time in London at the Theatre Royal Drury Lane. But not all this theatre buzz will take place indoors: The Regents Park Open Air theatre will open from June with a programme including Shakespearean classics such as Romeo & Juliet and family favourites Anansi the Spider and Dragons & Mythical Beasts. Speaking of Shakespeare, Shakespeare’s Globe will stage ’Midnight Matinees’ with performances starting at 11.59pm.

“Our new campaign is bringing together many of the capital’s leading organisations and venues to offer an unparalleled experience for anyone visiting the capital throughout the year.  With restrictions on international travel likely to continue this year, Londoners and visitors from the UK have a unique opportunity to experience all the capital has to offer without the queues. In doing so, you’ll be providing vital support for our world-leading venues as they start to re-open and need our help more than ever.” – says Mayor of London, Sadiq Khan.

EuroNewsweek is a dynamic news platform featuring lifestyle, sustainability, successful stories, tech, leadership, creative marketing, business, and the unstoppable people behind them.

Business

Eight Secrets to Closing the Sale

Published

on

By

Listening and building meaningful relationships will help you to sell to the right customer

As an entrepreneur, one thing I struggle with is selling. And yet…that’s the very thing we all need to do every single day. Otherwise…poof. Bye-bye business. So, how do we overcome the fear of selling, particularly as women? How do we take the ick-factor out of it? And, most importantly, are there hidden secrets to closing the sale?

If you are like me, money conversations can be tricky.

I grew up as poor as a church mouse and for years, I just didn’t think I had the right to ask to be paid what I was worth. Even if I was providing a killer service. Not only that, I didn’t have the vocabulary to conduct such conversations.

My journey into entrepreneurship has been unexpected, as it is for a lot of us. Selling is everything. So, how do you sell, if you don’t know how to sell? And how do you sell when everyone else around you is selling too?

Here are eight entrepreneurs who sell every single day. These are their eight secrets to closing the sale:

 

1. Listen, listen, listen

“In my intro calls, I focus on listening to what my potential client is struggling with. It sounds so simple but most of us just want to be heard and often we are not. From that conversation, conversion to client will mostly flow easily, as they realise you genuinely care and can help. I have a personal policy that I only work with clients that I feel confident I can help. So I go into sales calls knowing that it needs to be a win-win match rather than a sale to everyone.”

Jo Morrison – Career specialist and personal coach at Go Go Mojo Coaching

 

2. Use the 80/20 rule

“I used to hate selling. It made me feel sleazy and opportunistic. But then I stopped seeing it as “taking” and started to see it as “serving”; as finding out what the prospect actually needs in order to solve their problem.

In practice, to actualise this, I follow an 80:20 ratio on my social channels. So, 80% of my content is free advice and tips, and only 20% promotes me/my services. I like to show the value I can add, by giving something for nothing, and I find that this keeps me top of mind without forcing me to ask for a sale.

People remember how you make them feel, so try to convey the authentic sense that you could potentially be a partner for the entity, group, brand, or even individual person you’re pitching to, into a long and happy future.”

Tiffany Markman – Copywriter, SEO specialist, and writing trainer at Tiffany Markman Copywriting

 

3. Connect with joy and purpose

“The part about “selling” that doesn’t jive with me is if it 1) isn’t something I truly believe in and 2) feels like I’m “pushing” something. It has to be genuine!

Where selling comes naturally and feels good is when I’m talking about something I’m truly passionate about and making an opportunity visible. When I can connect with it with joy and purpose. That genuine passion comes across and does all the “selling” without so much “convincing” needed.  If I can connect my offers back to free content and tips and value and not always be directly focused on “sign up for my course” that feels better.”

Katie Anderson – Leadership coach, consultant, speaker, author at Katie Anderson Coaching

 

4. Value yourself

“When I first started coaching, I really struggled with selling, I gave so much away for free and became the freebie queen.

When I moved to online business coaching and I worked with clients on their sales blocks and helped them put themselves out there I started to connect the dots differently.

Helping them helped me realise that when you come from a place of abundance and you realise the value you have to offer (actually mapping this out), suddenly selling has a different feeling. You can still offer massive free value, but valuing myself and the difference I make means selling took on a new positive meaning.”

Emma Sidney – Business coach and mentor at Emma Sidney

 

5. Raise your rates (yup!)

“When I started out in business, I was charging a similar amount to what I was paid as a supply teacher. I got great feedback from clients, but I didn’t get much work. It turned out that I was massively undercharging, which meant that people thought they’d get a below par service. When, after seeking advice, I tripled my price to the going rate, I got more clients!

Raising my price didn’t come easily to me, even though I knew I was still offering great value. However, with comments from clients telling me I’m so much more than a copywriter, telling me that working with me has transformed their business and how clear and confident they now feel about their message, I’ve realised that charging the going rate is the way to find and help the people that need my services.”

Sarah Davis – Copywriter at The Parenting Copywriter

 

6. Build relationships

“What I’ve learnt is that selling is much more than asking for a sale and promoting yourself. It’s about building relationships, making other people feel good and helping others to achieve their goals.

If through my online presence, I can show I have the right expertise, I understand my ideal client and my solution to their problem works, the sale comes naturally.

With the right groundwork in place, good relationships turn into good clients.”

Becca Clark – Copywriter at Powered Up Content

 

7. Avoid selling

“I focus on helping people when I’m speaking with them – how I can help them and the value they’ll get from working with me. I explore any reservations they have around the process and their commitment to it but never discuss a fee or cost. In most cases, by the time we get to the end of the call, they will usually ask how much I charge and I will state my fee confidently and without apology or explanation. If they don’t I’ll end the discussion with a statement of my fee. I will say it and then remain silent. It’s is then up to them to decide if they will get value for their money.”

Debbie Lucas – Coach and NLP specialist at Maximise Life

 

8. Pretend it’s someone else’s business

“If you were representing someone else’s business you’d have no problem praising their services or products. So in your head pretend you are talking about someone else’s services or products and notice how much more confident and enthusiastic you are when describing the benefits. The best way to sell is to always tell the story “Be the Feature, not the Ad”. This way you’ll draw people in, not frighten them away. You’ll encourage conversation and interest which will build loyalty, community, and the all-important know, like, and trust factor.”

Triinu Holman, Instagram Coach and Jeweller at Creative Puddles

Secrets to closing the sale (my thoughts)…

You are your business. There’s no one else like you on the planet. Isn’t that incredible? Use that in your content creation and your marketing. It’s gold. In fact, of all the secrets to closing the sale, it’s probably my top one.

Continue Reading

Business

PayPal now allow users to buy and sell cryptocurrency in the UK

Published

on

Customer using PayPal Crypto
The UK became the first international expansion of the company's cryptocurrency offering outside of the United States

Paypal has announced the launch of a new service enabling its customers in the UK to buy, hold and sell cryptocurrency through the platform.

Users can start by buying as little as £1 of cryptocurrency and are able to choose from four types of cryptocurrency – Bitcoin, Ethereum, Litecoin and Bitcoin Cash. By accessing their PayPal account via the website or the mobile app, they can view real-time crypto prices, access educational content to help answer commonly asked questions, and learn more about cryptocurrencies, including the opportunities and risks.

The UK became the first international expansion of the company’s cryptocurrency offering outside of the United States.

“The pandemic has accelerated digital change and innovation across all aspects of our lives— including the digitisation of money and greater consumer adoption of digital financial services. Our global reach, digital payments expertise, and knowledge of consumer and businesses, combined with rigorous security and compliance controls, provides us the unique opportunity, and the responsibility, to help people in the UK to explore cryptocurrency. We are committed to continuing to work closely with regulators in the UK, and around the world, to offer our support – and meaningfully contribute to shaping the role digital currencies will play in the future of global finance and commerce.” – said Jose Fernandez da Ponte, Vice President and General Manager of Blockchain, Crypto and Digital Currencies at PayPal, which is available in over 200 markets.

Customers can also choose from pre-determined purchase amounts or enter in their own purchase amount, before following the prompts to buy the cryptocurrency of their choice. Customers will be able to fund their PayPal account for the purchase using their bank account or debit card. If customers choose to sell cryptocurrency with this new service, funds are normally available quickly to spend in their PayPal account. There are no fees to hold cryptocurrency in a PayPal account. There are transaction fees and currency conversion fees for buying and selling applicable cryptocurrencies, though.

In addition to providing these cryptocurrency services, PayPal has been exploring the potential of digital currencies through partnerships with licensed and regulated cryptocurrency platforms and with central banks around the world. For the past five years, PayPal has increased its focus on, and invested resources in, its internal blockchain research team. They have done this to explore the next generation of digital financial services infrastructure and enhancements to digital commerce.

Continue Reading

Business

Illy coffee gets exclusive position at Summer at The National Gallery

Published

on

Young man drinking coffee in a yellow mug
The year-long partnership sees Illycaffè support the Gallery's Contemporary Art Programme and summer pop-up catering | Photo: Chris Benson

Visitors to The National Gallery will be able to enjoy Illy coffee at the Illy Espresso Bar inside the Gallery until 30th September 2021. The opening of the café coincides with the launch of an outdoor exhibition in Trafalgar Square showcasing over 20 life-sized replicas of some of the most famous and treasured paintings in the National Gallery‘s collection. Running from 3rd of August to 2nd of September 2021, the open-air exhibition will be part of London’s Inside Out Festival – a celebration of art and culture to encourage visitors back into London’s West End.

The range of beverages to be served will include Illy’s Cold Brew, a 100% Arabica coffee cold brewed for 12 hours, which is naturally sweet, thirst quenching and offers a uniquely refreshing taste.

As part of the partnership, Illycaffè will also be supporting the upcoming Kehinde Wiley exhibition, scheduled to run from 10 December 2021–18 April 2022.

“Through this new partnership, Illy extends its commitment to promote beauty in all forms, especially through contemporary art. For over twenty-five years, the company has sustained art and culture, supporting artists, institutions, and international exhibitions. Sponsoring The National Gallery’s Contemporary Art Programme is a source of pride for us.” – says Massimiliano Pogliani, CEO at illycaffè.

To find out more information on Illycaffè and The National Gallery, click here

Continue Reading

Trending