It was a long winter, with arts and hospitality closed to the public over the first months of 2021, due to Covid-19 restrictions in place since last December.
As England officially re-opened entertainment venues in May, visitors from across the UK are being encouraged to rediscover London post-pandemic with the launch of a £6m campaign (as well as industry contributing over £1m in funding and value-in-kind).
With restrictions on international travel still in place, the ‘Let’s Do London’ campaign aims to provide inspirational reasons for Londoners, day-trippers, and overnight visitors to return to the capital.
The vast program includes public art installations, turning central London into a real outdoor art gallery. Award-winning designer, Yinka Ilori, is leading the program with ‘Asphalt Art’, a series of new temporary streetscape commissions in central London. These commissions are in partnership with the London Design Festival and Bloomberg Philanthropies’ Asphalt Art Initiative. There will also be a transformation of road crossings and street furniture in the West End, with a partnership between Royal Academy artists and the Heart of London Business Alliance Art of London programme. And multi-award-winning artist and designer, Es Devlin, will plant a living forest at Somerset House for this year’s London Design Biennale, a global gathering of creative designers, curators and design institutes scheduled to take place from June 1 – 27th.
Those leaving home to hit the popular areas of London will see colourful changes on the way. David Hockney, one of the UK’s most influential living artists, has redesigned TfL’s iconic roundel as ‘Hockney Circus’, part of a takeover of Piccadilly Circus Underground Station which started on the second half of May.
While people get used to meeting indoors, again, an invitation to get back to the big screen will see outdoor film screenings curated by BAFTA and the British Film Institute. The series of events popping up across the capital will include Alice in Wonderland at the V&A and Fantastic Beasts at the Natural History, as well as the Royal Opera House’s ‘Unlocked’ taking over the Covent Garden piazza. ‘London Lates’ over the summer months will also see extended opening hours across museums, galleries and cultural and grassroots music venues.
From August, families will be able to enjoy Disney’s smash hit, Frozen the Musical, for the first time in London at the Theatre Royal Drury Lane. But not all this theatre buzz will take place indoors: The Regents Park Open Air theatre will open from June with a programme including Shakespearean classics such as Romeo & Juliet and family favourites Anansi the Spider and Dragons & Mythical Beasts. Speaking of Shakespeare, Shakespeare’s Globe will stage ’Midnight Matinees’ with performances starting at 11.59pm.
“Our new campaign is bringing together many of the capital’s leading organisations and venues to offer an unparalleled experience for anyone visiting the capital throughout the year. With restrictions on international travel likely to continue this year, Londoners and visitors from the UK have a unique opportunity to experience all the capital has to offer without the queues. In doing so, you’ll be providing vital support for our world-leading venues as they start to re-open and need our help more than ever.” – says Mayor of London, Sadiq Khan.