Connect with us

Business

Is despair driving people in the UK to apply for unrealistic jobs on LinkedIn?

Published

on

Is despair driving people in the UK to apply for unrealistic jobs on LinkedIn?
1am Briefs amends and 100 Weekend DMs: The job only a desperate applicant could love. | Photo: Sebastian Herrmann

I like the sense of humour recruiters have on LinkedIn — and the sense of humour the platform’s algorithm seems to have too. Of course, praising their sense of humour is really just a polite way of pointing out that both LinkedIn’s algorithm and many recruiters can be completely clueless when it comes to finding talent.

This week, I received an email from LinkedIn’s automated service about a Head of Creators position. For those wondering what that actually means, think of it as a babysitter for people who spend 95% of their waking hours with their faces buried in their phones — so their managers deal with you for contracts and demands, instead.

Having worked for many years as an influencer marketing manager, both in‑house and at a global award‑winning digital agency, I still get these job alerts from time to time. They remind me how good the money was pre‑Covid. We actually had budget to shoot great content. A travel department. And AI wasn’t creeping into every single briefing. It feels like a million years ago. In reality, it’s been just over five.

What would a Gen Z job seeker make of it?

The job that landed in my inbox was described by the recruiter as “a factory floor manager whose product is creators.” It sounded so creepy that I had to keep reading — even though I’m not looking for a job.

I’m almost half a century old, and the list of requirements made me uncomfortable. I smirked quietly, thinking: If I’m not OK with this, what would a Gen Z job seeker make of it? We know those 20‑somethings — the first generation to grow up fully online — are vocal about workplace issues. And they’re right. So what would they think of a job description that includes: “You will DM 100 creators in a weekend because you want to.” Excuse me? Absolutely no one in 2026 wants to trade their weekend for work‑related interactions, no matter when they were born.

Or even better: “You stay up till 1am editing a brief because the creator’s flying to a shoot tomorrow.” Since when should poor team planning compromise your sleeping hours just because a highly paid contractor is travelling? How not exciting.

Although the job is listed as remote, monthly company residencies are expected.

New company, archaic demands

It’s intriguing how many companies that label themselves as new and modern rely heavily on arcane expectations. In media and marketing, even to this day, newcomers are still expected to leave the office when the job is done — not when their shift ends. And HR will rarely side with the intern who, after a 12‑hour shift with no break, missed Chapel Roam’s concert because a boss wanted her to work “a few extra hours.” Is it a junior employee’s fault the team was behind on the 250 new tasks added yesterday on Monday.com? No. But good luck finding anyone to blame when people in the office can’t grasp the concept of time or priorities.

Plot twist, we have: if you’re imagining this is an old‑school company led by an old man who has reached the age where his belly arrives first and the rest of him follows politely behind — you’re wrong. Grab a chair and have a sip of your lukewarm tea because here is the truth: the company hiring is a relatively new enterprise whose founder was named to Forbes 30 Under 30 in Europe. Yes, you read that correctly. The job was posted by a business led by a Gen Z — the same generation most likely to quit due to burnout or unclear expectations.

Burnout and mental health traded for a paycheque

Those Gen Z job seekers still considering applying — assuming they haven’t had a mental meltdown by now — are in for a treat. The job description states they’re looking for someone who “already lives close to how we eat.” To understand that, I had to read further. According to the recruiter: “We drink raw milk, eat nose to tail, feed our children whole foods.” This openness comes with a warning: “If real food is not already part of how you live, the work here is going to feel strange.”

I’m just not sure how they expect staff to find time to eat at all. But carbs are so overrated these days that the company may as well endorse a more Emily Charlton approach to food. The character, played by British actress Emily Blunt, once said in The Devil Wears Prada: “I don’t eat anything, and when I feel like I’m about to faint, I eat a cube of cheese.”

I also don’t know how the employer expects the successful candidate to “spend two to three hours a day on Reels and TikTok because you genuinely love it.” Do they really like it? Are you sure about that? Because I’m not — and it seems a lot of other people aren’t either.

According to a Mental Health UK’s Burnout Report 2025, 34% of UK adults experienced high or extreme levels of pressure or stress in the past year, and 1 in 5 workers (21%) needed time off due to stress‑related mental health issues.

Despair may be driving UK applicants to accept anything

You might be surprised that such an “exciting” position — which expects someone to source influencers daily, vet them, brief them, and keep more than a 100 of them producing simultaneously every week of the year — attracted over 100 candidates. I’m not sure whether those applicants actually read the job description or thought it through. Or maybe, in a time when AI is helping companies shed thousands of roles, people are so desperate that anything will do — no matter how unrealistic the demands.

If the Office for National Statistics (ONS) is anything to go by, unemployment in the UK fell to 4.9% in the three months to February 2026. The ONS also said early estimates suggest the number of workers in payrolled employment slipped by 11,000 in March, the first month of the Iran war. To put it into perspective, recent figures show that job vacancies fell to their lowest level in almost five years, dropping to 711,000 between January and March. No wonder companies keep hiring with expectations that belong in 1950.

Marcio Delgado is a Journalist, Producer and Influencer Marketing Manager working with brands and publications in Europe, America and Asia.

Business

Why more UK businesses are choosing to repurpose rather than rebuild

Published

on

Why more UK businesses are choosing to repurpose rather than rebuild
Within the environmental case, reuse offers businesses a practical route to expansion. | Photo: Glypse Tan

Rather than clearing a site and starting again, more UK businesses are choosing to work with what’s already there. Adaptive reuse, converting warehouses, former retail units, industrial buildings and dated offices into premises fit for modern use, is fast becoming a genuine growth strategy instead of a fallback option. As development costs rise, planning rules tighten, and sustainability expectations increase, the appeal of reworking existing structures has grown sharply. For many organisations, the ability to modernise a familiar building, reduce environmental impact, and avoid the disruption of relocation is becoming a practical and commercially attractive alternative to starting from scratch.

Why Adaptive Reuse Is Gaining Attention in the Commercial Sector

Interest in reuse has grown alongside a sharper understanding of the environmental cost of starting from scratch. Historic England’s research into embodied carbon found that refurbishing a typical building produces just a fraction of the emissions associated with demolishing it and constructing new, since so much of a building’s carbon footprint is locked into its original materials and structure. That evidence has shifted reuse from a niche, heritage-led choice into a mainstream consideration for developers and occupiers alike.

The Business Benefits of Repurposing Existing Buildings

Within the environmental case, reuse offers businesses a practical route to expansion. Converting an existing building is typically faster to deliver than a full redevelopment, avoids lengthy planning battles associated with new-build schemes, and lets a business retain a familiar location that staff and customers already know. For many organisations, that combination of speed and continuity outweighs the appeal of a brand-new but disruptive move.

Balancing Sustainability Goals With Commercial Growth

None of this means cutting corners on ambition. A converted warehouse or repurposed office can meet the same performance standards as a new building when the right upgrades are made, from improved insulation to more efficient heating and ventilation. The goal isn’t choosing between sustainability and growth but recognising that a well-executed reuse project can deliver both at once, often more affordably than starting again.

Modernising Older Properties for Today’s Business Needs

Older commercial buildings frequently fall short of what today’s occupiers expect, but that gap is rarely as difficult to close as it first appears. Bringing more daylight into a deep-plan warehouse or industrial unit, for instance through the addition of rooflights or roof windows, can change how usable a space feels without touching its footprint. JLL’s recent analysis of the UK office market highlights exactly this kind of targeted, lighter-touch refurbishment as one of the sector’s strongest opportunities, particularly in regional towns and cities where good-quality space is in short supply.

Creating Long-Term Value Through Strategic Refurbishment

Done well, reuse projects tend to hold their value over time instead of simply delaying the need for further work. A building refurbished with durability and future flexibility in mind, rather than the cheapest possible fix, is better placed to adapt to whatever a business needs next, whether that’s a change of use, a change of tenant, or simply changing working patterns.

Adaptive reuse won’t suit every site, but for a growing number of UK businesses it’s proving to be a more resilient path to growth: one that makes the most of what already exists rather than starting over.

Continue Reading

Business

How much does it cost for a small business to exhibit at a London event?

Published

on

How much does it cost for a small business to exhibit at an event in London
Exhibiting in London can quickly become a five-figure investment for a small business. | Photo: Marcio Delgado

Exhibiting at a London trade show sounds fairly straightforward. Pay for a stand, bring some products, spend the day talking to potential customers and hopefully leave with enough leads to make the whole thing worthwhile.

Then you discover the stand needs electricity. And furniture. And graphics. And someone to staff it. And somewhere to store everything. And possibly Wi-Fi that costs more than your home broadband.

For a small business or startup, the real cost of exhibiting at a London event can range from a few thousand pounds to well into five figures.

So, if you’re considering your first exhibition, here’s what you should actually budget for in 2026 — and how packages that bundle together most of what you need can save you money and give you some peace of mind.

1. Exhibition space: from roughly £2,000

Your biggest expense will usually be simply getting onto the exhibition floor.

There isn’t a standard London rate. Smaller specialist events may offer packages for a few thousand pounds, while major exhibitions can more than £1,000 per square metre.

For a small company testing exhibiting for the first time, £3,000–£6,000 + VAT for the space alone is a realistic starting assumption.

And check exactly what “stand” means before signing anything.

2. The actual stand: £500–£5,000+

If you’ve bought a shell scheme, you’re usually getting the exhibition equivalent of an unfurnished flat: walls, flooring and perhaps basic lighting and a name board.

You still need to make it look like your company.

For a basic setup, you might spend £500–£1,500 on printed graphics, banners, counters and displays that can potentially be reused.

A custom-built stand is another world entirely. Once designers, builders, specialist materials, screens and installation become involved, several thousand pounds can disappear remarkably quickly.

If this is your first exhibition, reusable graphics and a simple stand are usually the more sensible option. Nobody has ever signed a £50,000 contract because your shelving had particularly beautiful curves.

3. Electricity, Wi-Fi and the boring extras: £200–£1,000+

Here lies one of the great joys of exhibiting: discovering that a plug socket is now a premium product.

A London event, earlier tis year, offered a basic 500W switched socket at around £169 on the early-booking rate. Lighting, additional power, internet connections, screens, cleaning and other services can all be separate.

Before booking, ask the organiser for the optional-services price list. It may tell you considerably more about your final bill than you imagine.

4. Staff: realistically from £150 per person, per day

Someone has to actually stand there.

If that’s you, there’s technically no additional payroll expense — although your time still has a cost, particularly when you’re the person who normally runs the business.

If you’re hiring temporary staff, remember that the legal National Living Wage for workers aged 21 and over is £12.71 an hour since April 2026. Your actual cost is likely to be higher once you account for the rate required to attract suitable event staff, agency fees where applicable and employer costs.

For budgeting purposes, allowing £150–£250 per person for a normal event day is a reasonable starting point for basic temporary staffing, with experienced salespeople, demonstrators or specialist staff costing considerably more.

5. Products, samples and giveaways: £100–£1,000+

Budget according to the cost of getting someone to remember or experience your product, instead of simply producing merchandise because exhibitions traditionally have merchandise.

For a small brand, £100–£500 might cover simple printed materials and samples. Product-heavy businesses could easily spend £1,000–£2,000 or more.

What matters is what you’re trying to achieve. A food or beauty brand, for example, will genuinely fare better with hundreds of samples rather than overly elaborate — and costly — merchandise with your logo on it. You’re welcome to spend enormous amounts of money on tote bags or magnets, but you don’t necessarily need them to make your participation in a trade show a success.

6. Transport, storage and logistics: £200–£500+

Then everything has to get there.

If your exhibition display fits into two suitcases, congratulations: you’ve won.

If you’re transporting boxes of stock, furniture, display equipment or large graphics into a major London venue, you’ll need to consider couriers, parking, loading restrictions, storage and potentially overnight accommodation for anyone travelling from outside London.

For a small London-based company with a simple setup, £200–£500 may be sufficient. Once vans, couriers and storage enter the equation, it can easily add up.

You don’t even need to be transporting items for an exhibition these days to expect to pay a premium rate to get stuff from A to B. Earlier this year, I bought a vintage bookcase on eBay for £250. To get it from Devon to London, the cheapest quote I managed to find from a delivery company was £175.

7. Consider events offering all-in-one packages

There is another model worth considering that can make exhibiting your business in London more affordable: events where most of those moving parts are bundled together.

Industry trade event Beauty Bulb Live London, taking place on 7 October 2026 at the Business Design Centre in Islington, for example, currently advertises a fixed £4,950 + VAT brand package. That includes a fully built brand pod, with its design, production, delivery and assembly handled by the organiser. The package also includes pre-event visibility, a digital platform listing, post-show buyer communications and structured introductions for selected brands.

“We are handling all logistics. It’s brand equal and human first, and we do all of the heavy lifting. We want people to leave our show feeling connected to our beauty community, and we are building something long term with this event. Our support doesn’t end once the show closes, and exhibitors remain on our digital platform, where they will be promoted to our entire sales channel network for three months post-show,” says British entrepreneur Faye Speedie, who launched Beauty Bulb in 2017.  

How much should you budget for your trade show in London?

For a small business exhibiting at a London trade event in 2026, £4,000–£8,000 is a reasonable working budget for a modest professional presence, while larger shows, bigger stands and custom builds can push the cost past £10,000 very quickly.

But don’t start by asking, “How much is the stand?”

Ask what you’re getting for the money.

Does the price include the structure? Furniture? Electricity? Exhibitor passes? Marketing? Setup? Access to buyers? Lead capture? Wi-Fi?

And, most importantly, who is actually going to be in the room? Spending £5,000 to meet 50 genuinely relevant buyers could be considerably better value than spending £2,000 to meet 5,000 people who aren’t interested in buying anything from you.

Continue Reading

Business

HMRC launches operation targeting dodgy barbers and vape shops

Published

on

HMRC launches operation targeting dodgy barbers and vape shops
In May the Home Office launched a new High Street Organised Crime Unit with £30 million to reduce tax fraud. | Photo: František Čaník

If you live in London and have noticed vape shops and barbers seemingly multiplying on a high street near you, you are not alone. The UK government department responsible for collecting taxes is stepping up its crackdown on suspected tax fraud and illegal activity on Britain’s high streets, with HMRC aiming to carry out more than 30,000 enforcement interventions in 2026.

Vape shops, nail salons, candy stores, barbers and other high street businesses suspected of breaking tax rules are among those in the spotlight, while members of the public are now being encouraged to also report suspicious activity.

Although not all lost tax revenue is the result of illegal businesses, the amount of tax owed that never reached HMRC is staggering. According to official government figures, the UK’s total tax gap for the 2024–25 tax year was estimated at £59.2 billion — money that HMRC says should theoretically have been collected but was not. Small businesses accounted for 62% of that tax gap, the largest share of any taxpayer group, amounting to roughly £36.7 billion.

Labour exploitation and sale of illicit goods also targeted

The enforcement drive is aimed at disrupting criminal networks involved in tax fraud, labour exploitation and the sale of illicit tobacco and vapes.

This latest push follows the launch of a £30 million High Street Organised Crime Unit in May, bringing HMRC together with Trading Standards, police, the Home Office and the National Crime Agency. HMRC has already demonstrated how the tougher approach could work. In June, officers carried out unannounced visits to six souvenir shops in central London alongside Immigration Enforcement, Trading Standards and Metropolitan Police officers.

Public urged to report suspected tax fraud

HMRC has also upgraded its online tax fraud reporting service, allowing people to provide information anonymously about suspected tax fraud, money laundering and other criminal activity.

“Too many high streets have been blighted by dodgy shops that harm local communities and undercut honest businesses.

“If you see something that doesn’t look right, like suspected tax fraud or money laundering, use HMRC’s fraud reporting service and help protect our high streets,” said Chancellor of the Exchequer John Healey.

People who believe a business may be involved in tax fraud or money laundering are being encouraged to use HMRC’s online Report Tax Fraud service rather than confront businesses themselves.

The system asks users for factual information about what they have witnessed and allows reports to be submitted anonymously.

HMRC says the intelligence will help its teams build a clearer picture of suspected criminal activity and target enforcement action more effectively as the nationwide high street crackdown gathers pace.

Continue Reading

Trending