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Instagram or YouTube: where should you be going live in 2021?



Content creator getting ready to shoot a video
Social media platforms took advantage of a newfound passion for watching live content in 2020.

No matter which platform you spent some time on last year, the most common thing we all saw was the alert messages, popping up on our screens, alerting us that a brand or friend you follow has gone live. Even trend conscious companies and introverted people ended up turning to live streaming to share content and thoughts.

With Over 2 billion users visiting each month, and 500 hours of video being uploaded to the platform every minute, YouTube is comfortably positioned as the world’s second largest search engine and second most visited site (after Google).

But in a year that live streaming moved beyond gaming – and music, studies and cultural events became popular daily streaming topics – Instagram and other platforms also took advantage of our newfound passion for watching live content.

The great news: social media live streaming is very easy. Anyone with a smart phone and a decent internet connection can now tap into the world of self-broadcasting and enjoy the dynamic, authentic, and engaging way live streams work. So, yes, those notifications sent by the platforms, to let others know when you are live, can seriously help to increase reach.

In a sea of possibilities, when it comes to social platforms enabling users to live stream with quality, if we had to narrow it down to only two, which out of Instagram and YouTube would be the best place to go live this year?


Understand the origins of the platform

“Think about what these platforms (Instagram and YouTube) were built for. Instagram was not built specifically for live-streaming, and even less so for holding your audience’s attention. It wants users to scroll down the feed.
YouTube, on the other hand, is a platform solely dedicated to video. It wants people to not only find your video – but watch as much of it as possible!

There’s also the issue of discoverability. Instagram might somehow put your videos (and live streams) in front of new people, but it’s still mainly geared towards your followers. On YouTube, however, live streams are evergreen pieces of content.”
Pete McPherson – Founder at


YouTube let you stay live for longer

“I have been working in digital marketing for over four years and my choice of best live streaming platform is YouTube, as it has more users than Instagram. Youtube’s live features run everywhere, including desktop, smartphones, and tablets. But, when we look at Instagram, only tablet and smartphone users can leverage the feature. One more plus point of YouTube is that you can run live videos for 36 hours straight with up to 60 frames per second.”

Sadia Mehmood – Digital Marketing Specialist at


Invest in sponsored YouTube videos

“YouTube is the second most visited webpage in the world and has over 1.9 billion monthly active users. YouTube videos are great resources for just about anything these days. These niches continue to gain popularity every day.

“Video marketing accounts for nearly three-quarters of internet traffic today and YouTube is a fantastic platform for high-quality content that is search-friendly and has a long lifespan. So, a sponsored YouTube video can do wonders for your brand. Also, YouTube shows comments in a larger, easier to read window than seen on Facebook or other platforms.”

Jeremy Harrison – Head of content strategy at


You don’t have to choose one over the other
“With an online art class site, a podcast, and an artist coaching business – not to mention a family who is all living at home – time is at a premium. However, live streaming is one of the best ways to connect with potential clients, students, and art collectors.

In order to maximize my time, I am streaming live using Streamyard which is a third-party app. It allows me to stream simultaneously on YouTube, Facebook page, and Facebook groups. Since this app doesn’t allow live streaming on Instagram, I decided to favour YouTube and, once a live stream has ended, my team uploads the video to IGTV and LinkedIn so that we can maximize our exposure.”

Miriam Schulman – Founder at


Think about SEO while making a decision
“Instagram is great if you’re looking for more instant gratification. You can get your current followers to watch and participate where they are already hanging out. It’s more of a community-building platform and many Instagram followers are quite loyal to the brands they follow. However, I believe the best place to go live in 2021 is YouTube because it is a ginormous search engine.

When it comes to brands wanting to try out live and seeing where they can get the best return on their time investment, YouTube is great. There is so much potential for people to discover the live stream on YouTube. Not only that, but you can keep the replay of the live stream and it has BIG opportunities for SEO. People can come into contact with the video live and there is the opportunity of them searching for that video in the future six months from now – and beyond – and it will continually benefit the business as a long-term and lasting brand awareness strategy.”

Andréa Jones – Social Media Strategist and founder of digital platform


Repurpose your content onto other platforms

“Video Marketing is not going away and is only getting bigger each year. So, if you haven’t yet embraced the idea of creating videos, 2021 is your year. A recent study by Cisco says that 82% of all online content will be videos by 2022. That’s huge!

One of my favourite platforms to create videos on is YouTube live streaming, which allows me to engage and connect with my audience. It is also a great search engine as its algorithm can attract a further reach for your brand.
The best part is that YouTube makes it easy to repurpose your content onto other platforms, allowing you to be seen at a greater scale and your content to live longer online.”

Darlene Hawley – Brand & Business Clarity Coach at




The Häagen-Dazs Rose Project announces 50 nominees



Kim Rihal, founder of social enterprise Equal Education, is one of the 50 women shortlisted for The Häagen-Dazs Rose Project
Kim Rihal, founder of social enterprise Equal Education, is one of the 50 women shortlisted for The Häagen-Dazs Rose Project

Earlier this year, on International Women’s Day 2023, Häagen-Dazs launched ‘The Rose Project’, a global initiative with a $100,000 (USD) bursary grant inviting nominations to recognise unsung trailblazing women in honour of the brand’s female co-founder Rose Mattus. Yesterday, 23 November, on what would have been Rose Mattus’ birthday, Häagen-Dazs announced the top 50 #WomenWhoDontHoldBack nominees being shortlisted for their achievements and its five globally accomplished Häagen-Dazs Rose Project judges.

Over 2,500 applications were received for The Häagen-Dazs Rose Project putting forward pioneering efforts and societal contributions made by women across the globe. From these, 50 talented and inspirational women have been shortlisted and will be put forward to win one of five monetary grants of $20,000 (USD), which will be announced on International Women’s Day 2024, to continue their exceptional work, unleash their potential or give to a cause they are passionate about. The top 50 shortlist includes women from 17 countries hailing from across Europe, Asia, Africa & Middle East, Australia and the Americas.

The all-female judging panel from across the world has been handpicked for the final selection stage of The Häagen-Dazs Rose Project includes. UK-based author, broadcaster and philanthropist Katie Piper, fashion entrepreneur and advocate for women’s fertility issues, Velda Tan from Singapore and Spanish entrepreneur and creative director Inés Arroyo, are amongst the judges.

“International Women’s Day 2023 marked the launch of The Häagen-Dazs Rose Project to honour the legacy of our co-founder, Rose Mattus, and create a fund platform to provide opportunities to women across all fields around the world who are truly deserving of support and recognition. We were thrilled to receive thousands of nominations across countries and our #WomenWhoDontHoldBack Top 50 shortlist is a compelling and diverse mosaic of trailblazing female narratives that moved us and serve as an inspiration to women everywhere”, says Aurélie Lory, Häagen-Dazs spokesperson.

To find out more about the story of each entrepreneur shortlisted for The Häagen-Dazs Rose Project, visit:

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47% of women feel their workplace is not combatting inequality



Katherine Maher, CEO, Web Summit, on Centre Stage during day one of Web Summit 2023 at the Altice Arena in Lisbon, Portugal
Katherine Maher, CEO, Web Summit, on Centre Stage during day one of Web Summit 2023 | Photo: Eóin Noonan/Web Summit

The proportion of women who feel that their workplace is not taking appropriate measures to combat gender inequality has nearly doubled in a year, a new survey has revealed.

Web Summit, the world’s largest technology event taking place in Lisbon this week, has released its third annual State of Gender Equity in Tech report, which is based on a survey distributed among its women in tech community.

76.1 percent of respondents feel empowered to pursue and/or hold a leadership position; fewer respondents (41.8 %) feel the need to choose between family and career when compared to 2022 (50.4 %); and there is at least one woman in a senior management position in 80.4 percent of respondents’ companies, a similar proportion to last year (81.3%).

The survey found that 70.5 percent of respondents feel pressure to prove their worth compared to male counterparts, while 77.2 percent feel they need to work harder to prove themselves because of their gender.

Over three quarters of respondents (76.1 %) feel empowered to pursue and/or hold a leadership position. And almost half of respondents think that their workplace is not taking appropriate measures to combat gender inequality, increasing from 26 percent in 2022 to 47
percent in 2023.

“While it is encouraging to see progress in some areas, such as those feeling the need to choose between their family and career, there are also some deeply concerning trends within this report. Seeing an increase in those who report having experienced sexism in the workplace in the last year is disheartening in 2023. We hope that this kind of research can breed some positives, and that it will push workplaces – and women within these workplaces – to broach these topics and make progress in these areas,” said Carolyn Quinlan, VP of community at Web Summit.

Last year, 42 percent of attendees at Web Summit were women and 33 percent of speakers were women. In 2023 these numbers have slightly improved with 43 percent of attendees and 38 percent of speakers on stage being women this year.

The women in tech programme at this year’s Web Summit is at capacity, and the women in tech programme at Web Summit Rio 2023 reached capacity in record time.

The WebSummit 2023 is running from November 13th to 16th in Lisbon, Portugal.

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Krispy Kreme to give away free donuts on World Kindness Day



A box of Krispy Kreme donuts opened and with donuts inside
The company, founded in 1937, is giving away 60,000 free doughnuts around the world today | Photo: Clément Proust

American multinational doughnut company and coffeehouse chain, Krispy Kreme, is celebrating “World Kindness Day” today by distributing free donuts in the US and the UK.

The chain is giving away a box of a dozen glazed donuts for free with no purchase necessary. But only the first 500 guests that visit each participating Krispy Kreme US stores on “World Kindness Day”, Monday November 13th, will be able to get a free box of donuts.

Krispy Kreme often gives away free or discounted donuts to generate buzz on special occasions. The company, founded in 1937, traditionally gives out free donuts to customers on National Donut Day, celebrated on the first Friday of June of each year. And in July, a dozen of glazed donuts were sold for 86 cents to celebrate its 86th birthday.

Thousands of free donuts are also expected to be given away today across Krispy Kreme stores in the United Kingdom, with customers being encouraged to ask for the World Kindness Day offer. No purchase necessary.

The company, which operates in over 30 countries around the world, said it wants the brand associated with World Kindness Day to make “meaningful connections” with customers.

“World Kindness Day is an opportunity to make a positive difference by being generous,” Dave Skena, Krispy Kreme’s global chief brand officer, said in a release. “Simple gestures of caring and thanks, including sharing a sweet treat, is a great way to do that.”

Krispy Kreme said that it’s considering expanding a limited partnership it has with McDonald’s to sell more of its donuts at the latter’s location.

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