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Influencer council aims to provide greater clarity on financial guidance found via social media

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The first meeting is set to take place 11th March 2021

Klarna, the leading global payments and shopping service, has launched an Influencer Council in order to develop a best practice guide for influencers and brands advertising online and to help shape responsible marketing practices for the financial services sector, as more people look online for financial guidance.

The constantly evolving nature and popularity of different online platforms means that existing Advertising Standard Authority (ASA) guidelines are increasingly open to interpretation. As a result, influencers, brands and platforms can unwittingly fall foul of the regulations. Guided by experts from influencers, financial literacy platforms, retailers and policy leaders, the Council aims to deliver clarity for consumers, brands, influencers and advertising bodies regarding what is acceptable and what is not when it comes to advertising financial products and services.

As part of the Council, Klarna commissioned nationwide research from Censuswide to understand consumer attitudes on money management, and how consumers engage with financial guidance from influencers.

The research revealed that more and more Brits are turning to influencers for financial guidance. Just under a third (30%) of consumers who have seen an influencer or a celebrity giving financial guidance have acted upon it, rising to 53% when Gen-Z (those aged between 16 and 24) were asked.

However, only a quarter (27%) of the UK say that they understand the purpose of #ad, #affiliate and/or #gifted references on influencers’ posts. Worryingly, of those who said they understood the purpose of #ad, #affiliate, and/or #gifted on an influencer’s post, nearly half (46%) actually didn’t know that #ad meant an influencer had been paid by a company to promote a product or a service.

The Council will seek to provide input from those with direct experience as to how guidelines can and should be interpreted on a practical basis in order to best serve consumers – offering an insider perspective from a variety of parties on the current guidelines, as the market continues to evolve and change.  The first meeting is set to take place 11th March 2021. The Council will be chaired by presenter and social media expert, Christian Howes. Other panel members include retailer PrettyLittleThing; Rupa Shah, Founder & Director of Hashtag Ad Consulting; Clare Seal, Creator of My Frugal Year, founder of The Financial Wellbeing Forum and author.; Joel Gladwin, Head of Policy at Coadec; Kia Commodore, founder of financial literacy platform, Pennies To Pounds; Youtuber and Blogger Amelia Liana; psychotherapist and author Owen O’Kane; Lian Hirst, Founder of PR & Digital agency TRACE Publicity and AJ Coyne, Head of Marketing at Klarna.

Klarna and the Influencer Council hope to develop a Whitepaper of guidelines for influencers and financial services brands, a user-friendly toolkit for brands and influencers and assets for use on Instagram and other platforms, which will be widely available following the Council meetings.

On the launch, Christian Howes, Chair of the Influencer Council said:

“I am delighted to be appointed Chair of Klarna’s Influencer Council. Transparency and consumer protection are the foremost priorities for all our Council members and with such a diverse panel, I’m confident that through this Council, we will be able to provide better, clearer and actionable guidance for everyone to use across all social media platforms.”

AJ Coyne, Head of UK Marketing at Klarna said:

“As more Brits turn to influencers for financial guidance, it’s never been more important to drive true clarity on advertising standards so that consumers fully understand how to manage their money.

Following the ASA’s ruling in December on four social media posts we commissioned, we reflected on our practices. This is why we set out on a mission to create an Influencer Council to better understand how guidelines are implemented and to develop proposals so all parties can act correctly and responsibly. This is an issue that cuts across brands and sectors – we are looking forward to the discussions ahead and sharing the outcomes with all our influencers and retail partners.”

EuroNewsweek is a dynamic news platform featuring lifestyle, sustainability, successful stories, tech, leadership, creative marketing, business, and the unstoppable people behind them.

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7 Interesting ways an education degree can help your career

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A master’s degree in education can open doors for opportunities beyond the classroom walls

According to the UNESCO Institute of Statistics, the world will need over 69 million new teachers by 2030. So, if you’re looking to enter the field of education, your choice is justified. However, it’ll be more helpful to gain a degree education route to ensure you gain all the vital skills.

Obtaining an education master’s degree is one of the best ways to advance your career and respond to future challenges. The education degrees offered by universities are so varied that they’re suitable for all kinds of educators, whether a high school teacher or a university lecturer. From engineering to neuroscience, there’s nothing you can’t study for your advanced degree in education.

The best part is that a degree in education is also useful for various professions, which means if you want to transition from a teacher to a more corporate field (e.g., a learning and development officer for a bank), your education background will always come in handy.

If you’re curious about how an education degree can help your career, this article provides you with seven interesting ways. Keep reading.

 

1.   It helps transition into administrative work

The easiest way for an educator to transition into school administration is to acquire an education degree. A master’s in education equips you with the necessary leadership and administrative skills needed for administrative positions.

These skills, merged with your real classroom experience and interpersonal relationship skills with students and parents, make you an eligible candidate at every educational level. Whether it’s an on-campus or online master’s program, you’re given the requisite knowledge and necessary credentials needed to tackle any demands of an administrative position in the education sector.

 

2.   It helps you master the science of teaching

The key to career development starts with your personal development. No matter their years of experience, every educator always has to consciously invest in their career development if they want to be more within the education sector.

When you register for an MA education degree, you get to improve your skills as an educator and keep up with the changing times. For the duration of this degree, you’ll be provided with newly enhanced skills that allow you to engage with your students on a higher and improved level for optimum output.

An educator who intentionally masters the science of teaching and constantly seeks to improve their expertise becomes a person whom students love to engage with regularly because they know they’re going to perform better.

 

3.   It allows you to develop your career specialty

We all have specific areas of interest, no matter the profession we pursue. In the education sector, you can branch into different specialties with the help of a master’s degree. The master’s degree gives you the authority in your chosen speciality and field, which in turn enables you to develop the requisite teaching abilities to fulfill your purpose in your chosen area of interest.

You might be interested in education for a specific age group, administrative work related to education, or merging two different education niches. No matter your preferences, there are many graduate degree programs with unique specialization offers you can apply for.

The best part about developing a specialty is that you get to embed your passions in your profession, which makes your job a breath of fresh air. You love what you do and how it impacts people; that’s the best career advancement you can ever experience.

 

4.   It offers flexibility

Many teachers and educators end up leaving the profession because they’re not aware of the various professional opportunities outside of the classroom. The science of teaching is never limited to the classroom walls, and with a master’s degree in education, you’ll discover that.

The education field is highly extensive, but certain sectors can only be accessed with advanced degrees and further education. A master’s degree in education offers flexibility and equips you with the requisite skills to transition from being a classroom teacher to entering the corporate rifle for a non-profit education sector. These areas always require the training and development of skilled personnel, and who is better than you, a fellow professional?

 

5.   You can maximize your income

The more advanced your degree, the higher you are likely to earn, no matter your chosen profession. It’s not a rule of thumb, but it might as well be. Research shows that a teacher with a master’s degree in education often earns twice as much as a bachelor’s degree annually.

In some cases, recruiters automatically increase your wages when you attain a master’s degree in education from certain academic institutions. With this in mind, what’s stopping you from going for that degree?

One might argue that finding time to walk into a campus-based classroom is stressful, with countless students to teach and a home to take care of. Studying isn’t that hard in this era, though, thanks to virtual options made available by different educational institutions. You can always opt for an online degree program, which offers you great flexibility, allowing you to work and study simultaneously with ease.

 

6.     You can move into learning and development

Besides the non-profit sector, a master’s degree in education also perfectly sets you up for a corporate world role. One example is learning and development. As a part of the HR process, learning and development officers identify staff training and development needs. They also build training programs for organizations to ensure staff members have the essential knowledge to carry out their duties with ease.

Learning and development officers are usually versed in leadership skills and have real classroom experience. They also have a deeper understanding of the organization’s key HR initiatives and know how best to engage employees. A master’s degree teaches how you develop and hone these essential skills with ease, making you a more eligible candidate as soon as you graduate.

 

7.     It aids with career transitions

As mentioned earlier, education is always evolving. The constant change demands that educators and teachers stay on top of trending methodologies and teaching updates to remain relevant. With a master’s degree in education, achieving this is not a difficult feat.

The best thing about a master’s degree in education is that it isn’t just suited for educators and teachers. Thanks to the evolution of education, these advanced degrees can now be pursued by professionals from varying fields looking to educate their professions and organizations.  Nowadays, various education master’s degrees focus on specific branches of professional education such as science, engineering, and technology.

Everyone can consider a master’s degree in education. It’s a great field that attracts countless people from varying backgrounds like teaching, medicine, and psychology. The content offered within these master’s degree programs is in-depth. They promise to give you a deeper understanding of education and how best innovation can be used to make education more challenging and exciting.

 

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Sky Studios Elstree searches for young talent to join Content Academy

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Applications for new roles aimed at launching young people into a career in film and TV close on May 15th | Photo: Kyle Loftus

Sky Studios Elstree is on the search for local candidates, in Hertfordshire, to fill 12 fully paid, year-long placements as part of Sky’s Content Academy, aimed at launching young people into careers in the film and TV industry.

The Studio, which is set to open later this year, is looking for eight school leavers and four recent graduates to work at their brand-new site and is calling out for applicants from Borehamwood, Elstree and the surrounding areas.

For school leavers, the roles include four Runners who will be at the heart of the operations of Sky Studios Elstree, working with the Client Services and Operations teams to provide support to some of the biggest productions filming in the UK. There’s also one Rigging and three Lighting roles to be filled and this team will play a critical role in providing set lighting and equipment to clients filming at the studios.

“Elstree and Borehamwood is synonymous with producing world-class film & TV and, as long-term partners in the local area, we are excited to create these new opportunities for young people who want to get in to the industry. These roles allow us to break down barriers to entry, by enabling applicants without previous film or TV experience to secure a paid, full-time role at the heart of the UK’s newest studio. These 12 new roles, on top of the jobs already created locally at the studio, are just the first intake of placements and we’re excited to announce more as we ready for opening later this year.” – says Caroline Cooper, COO at Sky Studios.

When it opens later this year, Sky Studios Elstree will house 13 studios and enable £3bn of production investment over the first five years of operation.

The graduate roles include Senior Runner and Client Services and Operations Trainee positions. These candidates will be responsible for everything from coordinating the runner team, attending production meetings to overall studio operation support. The positions are designed to give people starting out in their career a broad understanding of what goes into productions and the vast range of opportunities available, as well as allowing them to build up their on-set experience and production network.

This opportunity follows Sky’s yearlong partnership with Elstree Screen Arts Academy, coaching students in a documentary project celebrating Elstree & Borehamwood’s rich film and TV heritage. This summer, ESA students will receive first-hand production experience as part of a 6-week summer internship on a variety of Sky Studios productions.

These new roles come after Sky Studios Elstree announced a local recruitment drive late last year for a range of operational roles and for facilities support across the site including security, cleaners and maintenance.

Applications for new roles aimed at launching young people into a career in film and TV close on May 15th  and for further information visit: https://careers.sky.com/earlycareers/content-academy/

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Applications for the 2022 Airbnb Athlete Travel Grant are open until May 20

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In 2021, more than 9,000 athletes benefited from Airbnb athlete support programs, representing more than $4 million in direct support | Photo: Anastase Maragos

Airbnb has opened applications for the next edition of the Airbnb Athlete Travel Grant, in partnership with the International Olympic Committee (IOC) and the International Paralympic Committee (IPC). The program, which was launched in 2021, offers up to 500 athletes a year $2,000 USD travel grant to use exclusively on the accommodation platform as they travel, train, and compete and will run through 2028.

Last year 500 athletes representing 125 countries and 63 sports benefitted from the Airbnb Athlete Travel Grant program, including Canoe sprint athlete Saied Fazloula, who represented the Refugee Olympic Team at the Olympic Games Tokyo 2020:

’’I used my Airbnb Athlete Travel Grant for multiple trips before the Olympic Games in Tokyo, including for a training camp and other competitions. It’s incredibly valuable to have this support as a refugee – Airbnb has provided not only a grant, but also a clear head so that I can concentrate on my sport.” – acknowledges Fazloula.

Applications will close on May 20, 2022 at 1:59 pm PDT. The Airbnb Athlete Travel Grant can only be used towards Stays in association with training, medical, or competition-related travel, and is not intended for non-sports-related personal use.

To find out more and apply, visit: www.airbnb.com/athletetravelgrant

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