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Influencer council aims to provide greater clarity on financial guidance found via social media

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The first meeting is set to take place 11th March 2021

Klarna, the leading global payments and shopping service, has launched an Influencer Council in order to develop a best practice guide for influencers and brands advertising online and to help shape responsible marketing practices for the financial services sector, as more people look online for financial guidance.

The constantly evolving nature and popularity of different online platforms means that existing Advertising Standard Authority (ASA) guidelines are increasingly open to interpretation. As a result, influencers, brands and platforms can unwittingly fall foul of the regulations. Guided by experts from influencers, financial literacy platforms, retailers and policy leaders, the Council aims to deliver clarity for consumers, brands, influencers and advertising bodies regarding what is acceptable and what is not when it comes to advertising financial products and services.

As part of the Council, Klarna commissioned nationwide research from Censuswide to understand consumer attitudes on money management, and how consumers engage with financial guidance from influencers.

The research revealed that more and more Brits are turning to influencers for financial guidance. Just under a third (30%) of consumers who have seen an influencer or a celebrity giving financial guidance have acted upon it, rising to 53% when Gen-Z (those aged between 16 and 24) were asked.

However, only a quarter (27%) of the UK say that they understand the purpose of #ad, #affiliate and/or #gifted references on influencers’ posts. Worryingly, of those who said they understood the purpose of #ad, #affiliate, and/or #gifted on an influencer’s post, nearly half (46%) actually didn’t know that #ad meant an influencer had been paid by a company to promote a product or a service.

The Council will seek to provide input from those with direct experience as to how guidelines can and should be interpreted on a practical basis in order to best serve consumers – offering an insider perspective from a variety of parties on the current guidelines, as the market continues to evolve and change.  The first meeting is set to take place 11th March 2021. The Council will be chaired by presenter and social media expert, Christian Howes. Other panel members include retailer PrettyLittleThing; Rupa Shah, Founder & Director of Hashtag Ad Consulting; Clare Seal, Creator of My Frugal Year, founder of The Financial Wellbeing Forum and author.; Joel Gladwin, Head of Policy at Coadec; Kia Commodore, founder of financial literacy platform, Pennies To Pounds; Youtuber and Blogger Amelia Liana; psychotherapist and author Owen O’Kane; Lian Hirst, Founder of PR & Digital agency TRACE Publicity and AJ Coyne, Head of Marketing at Klarna.

Klarna and the Influencer Council hope to develop a Whitepaper of guidelines for influencers and financial services brands, a user-friendly toolkit for brands and influencers and assets for use on Instagram and other platforms, which will be widely available following the Council meetings.

On the launch, Christian Howes, Chair of the Influencer Council said:

“I am delighted to be appointed Chair of Klarna’s Influencer Council. Transparency and consumer protection are the foremost priorities for all our Council members and with such a diverse panel, I’m confident that through this Council, we will be able to provide better, clearer and actionable guidance for everyone to use across all social media platforms.”

AJ Coyne, Head of UK Marketing at Klarna said:

“As more Brits turn to influencers for financial guidance, it’s never been more important to drive true clarity on advertising standards so that consumers fully understand how to manage their money.

Following the ASA’s ruling in December on four social media posts we commissioned, we reflected on our practices. This is why we set out on a mission to create an Influencer Council to better understand how guidelines are implemented and to develop proposals so all parties can act correctly and responsibly. This is an issue that cuts across brands and sectors – we are looking forward to the discussions ahead and sharing the outcomes with all our influencers and retail partners.”

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BT lands £70m IT services deal with South West Police

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Ten-year contract with Devon & Cornwall Police and Dorset Police will see BT manage IT services for the two forces.

BT today announced it has secured a ten-year, £70m IT services deal with Devon & Cornwall Police and Dorset Police. Together, the two police forces handle more than a million emergency and non-emergency calls and respond to more than 118,000 incidents of recorded crime each year. The new long-term agreement will strengthen the forces’ technology estates by creating a future-fit infrastructure to support more joined-up policing, with the potential to extend the contract to neighbouring forces in the South West region.

The managed service contract will underpin a range of the police’s information, technology, and communication demands, including field mobile, airwave vehicle and handheld connectivity for emergency services – alongside security and customer service desk applications.

It will see BT work with both police forces to support public contact and staff collaboration platforms, delivering efficiencies for 101 and 999 services, whilst improving intelligence gathering and data sharing for staff. Frontline officers will benefit from improved connectivity for devices such as mobile phones, body-worn cameras and vehicle radio systems, delivering benefits for local policing by giving officers access to critical real-time information.

BT will also assist the forces in staying compliant with security frameworks, supporting measures to strengthen their security protocols against external threats. Together, these services will support Devon & Cornwall Police and Dorset Police with their digital policing strategy and strengthen crime prevention efforts, whilst also delivering expected financial efficiencies.

More than 5,100 police officers and 3,500 police staff work within the two forces, and they employ more than 550 Police Community Support Officers (PCSOs) and special constables. As part of the contract, BT has agreed to progress social value initiatives for both forces, implementing measures to improving transparency on the environmental impact of police activities in the South West.

“Efficient and resilient technology infrastructure is crucial to support the police in tackling both current and emerging threats – so we’re proud to have the back of South West police forces by delivering exactly that. This new managed service from BT will help future-proof connectivity in all areas of policing, from those on the frontline to behind-the-scenes support staff, helping them to protect the public and keep pace with the changing nature of crime,” says Ashish Gupta, Managing Director, Corporate and Public Sector at BT.

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12 steps to create inclusive presentations for any audience

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Encourage questions from the whole crowd. This fosters engagement from players who are not as confident or remote.

A varied work environment requires presentations that everyone can enjoy and learn from. And In today’s diverse and interconnected world, providing inclusive presentations is more important than ever, as they can ensure that all audience members, regardless of their backgrounds, abilities, or learning styles, can engage with and understand the content.

Besides aligning several levels of expertise and increase audience engagement, as everyone feels respected and able to participate fully, inclusive presentations also enhance productivity, as audience engagement, as everyone feels respected and able to participate fully in any setting.

Here experts at a presentation design agency share essential tips on how to build engaging presentations for all audiences, regardless of background, abilities, or learning styles. These inclusive habits can help you improve your communication skills and create a respectful, inclusive atmosphere.

Understand your audience

To provide an inclusive presentation, first understand your audience. This requires investigating your target audience’s age, culture, career, and any limitations. Understanding these elements enables you to personalize your presentation to meet their individual needs and experiences.

Customizing Content to Meet Different Needs

Tailor your content to your target audience’s demographics. Use inclusive language and avoid technical jargon unless everyone knows it. Consider your target audience’s cultural and educational backgrounds to avoid alienating them via content or delivery.

Knowing your audience enables you to provide a more informed and engaging presentation. This first step establishes the presence of your presenting style.

Making content accessible

Making your information accessible goes beyond words. Speak plainly and simply to individuals with diverse backgrounds and skill levels. Summarize complicated concepts and provide handouts or visual aids to supplement the spoken information. Make your papers screen reader accessible and provide various formats for visually challenged audience members.

Planning your content around these features can make your presentation more inclusive and maximize the event’s advantages for everyone.

Making Slides Accessible

The visual style of presentation slides determines their accessibility and efficacy. Learn how to make presentations that everyone can comprehend.

Visually Accessible Slide Design Tips

To help visually challenged folks, use high contrast text and backdrop colors. Black text on white, or vice versa, is simple to see.

Simple Designs: Avoid layouts that are distracting or confusing. Use white space around text and pictures in a tidy way.

Use big letters for easier reading from a distance. Headings should have a larger font size than body text, which should be 24 points.

Selecting fonts and colors

Color schemes: When choosing slide colors, keep color blindness in mind. Avoid hazardous color pairings like green and red.

Choose readable fonts. Sans-serif types like Arial and Helvetica are ideal for screen readability.

These features allow you to design presentations that are attractive and accessible to everyone in your audience, even those who have visual impairments.

Inclusive Language and Delivery

Using inclusive language and careful delivery makes everyone in the audience feel valued and involved. How to do this in presentations.

Language Matters in Inclusivity

Avoid jargon: Use clear, straightforward language that all audience members may comprehend. Avoid utilizing technical or industry-specific jargon unless it is explicitly explained or clarified in the presentation.

Use Gender-Neutral Language: To neutralize gender-specific phrases, use “they” instead of “he/she” and “team” instead of “guys”.

Cultural awareness: Cultural variations might affect how your message is perceived. Avoid using idioms and words that may lose significance between cultures.

Clear and Respectful Communication Methods

Clear, Moderate Speech: Maintain a moderate speaking tempo so that everyone can grasp the information, particularly those who process auditory information slowly.

Pause to emphasise: After making crucial statements, pause momentarily to ensure that your audience understands them. This increases understanding and accentuates the point.

Restate To help you remember crucial points, repeat them throughout the lecture.

Inclusive language and thoughtful delivery improve the accessibility of your presentation and make attendees feel appreciated.

Using various learning styles

Recognizing and engaging audiences’ learning styles improves presentation inclusiveness and effectiveness. How to Support Multiple Learning Styles:

Engaging Everyone with Your Delivery

Use a range of teaching strategies in your presentation to suit various learning styles. Use imagery, narrative, and interaction.

Polls, question periods, and small group discussions make presentations more appealing to interested students.

Notes and takeaways: Provide attendees with specific handouts for use during and after the presentation. This allows all students to study and review at their own speed.

Accepting these many learning styles can help your presentation be more inclusive, memorable, and powerful for everyone.

Tips for Inclusive Q&A

Facilitating an inclusive Q&A session engages audience members while making them feel heard and appreciated. Here are some tips for making your Q&A sessions more inclusive

Set Clear Guidelines: At the start of the Q&A session, establish clear expectations for question handling. To encourage involvement, ask polite, concise questions.

Ask questions utilizing an audience microphone if one is provided. This elevates their voice and ensures that the whole audience hears the query.

Always repeat the audience’s questions before responding. If some people did not hear the question, this will help them to comprehend it.

Encourage all attendees to participate.

Encourage questions from the whole crowd. This fosters engagement from players who are not as confident or remote.

Provide other questioning methods: Throughout the session, attendees may submit written or digital inquiries. Shy people or those who dread public speaking may benefit from this.

These ideas will improve the effectiveness and inclusivity of your Q&A sessions by enabling everyone to participate.

Use assistive technology

Assistive technology may help make presentations more accessible, enabling everyone to participate. Integrate these technologies effectively.

Feedback Collection and Use

Continuous progress demands feedback, especially for inclusive presentations. Discover how to gather and use feedback to make future presentations more interesting and accessible.

In today’s globalised society, presentations must reach and engage a wide range of audiences. This article’s eight phases, which range from audience knowledge and content production to assistive technology usage and feedback, provide a thorough approach to inclusive presentations. Presenters may utilize these techniques to make their message more accessible, resulting in a welcoming and polite environment. In order to accomplish ongoing progress and flexibility, input must be solicited and absorbed. Take the following measures to enhance your presenting abilities and promote inclusion in your professional community.

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Fred Olsen Cruise Lines awarded for beekeeping tour

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Fred Olsen Cruise Lines awarded for beekeeping tour
Georgina May, PR Executive, Tabi Winney, Destination Experience Assistant, Martin Lister, Head of Itinerary Product Development | Photo: Michael Newington Gray

Fred. Olsen Cruise Lines have been awarded ‘Consumer Favourite for Excursions’ at the inaugural Sailawaze Excellence Awards 2024.

The cruise line received the award last night at a gala ceremony held in central London, attended and hosted by Patrick Grant, presenter of hit BBC show, The Great British Sewing Bee.

More than 150 entries were submitted across the award’s eight categories, which were then shortlisted by a panel of cruise line industry experts. The final shortlist was then voted for by consumers.

Fred. Olsen Cruise Lines’ rural beekeeping tour in Lithuania was highlighted by the award. This tour allows guests the opportunity to learn more about village life and the cultural significance of bees by visiting a family-run apiary to see how honey is produced, with the chance to sample various honeys and locally produced mead.

“We were incredibly proud to have received this award. It’s testament to all the work that our Destination Experience teams, both ashore and on board our fleet, put in to making each one of our guests’ excursions an incredible and unforgettable experience,” said Martin Lister, Head of Itinerary Product Development at Fred. Olsen Cruise Lines. “We believe it’s all about the people and we believe that giving our guests the opportunity to connect with credible local people, who aren’t just providing information on a subject, but are passionate about sharing their personal stories and insights into their real lives, is the best way of engaging our guests and the communities that we visit”.

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