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How to take advantage of Instagram Remix for your business

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Any feature that Instagram launches should be leveraged by a brand or small business to help reach a wider audience

To tap into the overnight success of TikTok’s Duet feature, where users respond to previously posted short videos by appearing next to it, Instagram recently launched Reel Remix.

As you can guess, it does exactly what the competitor brought to the market first: it allows users to react to existing Reels, a tool launched by Instagram in 2020, and collaborate with creators all over the world.

For young ‘instagrammers’, Instagram Remix is another fun tool to fight boredom – while keeping these users on the app for as long as possible. And because it encourages comedic reactions, challenges and other short format collaborations, the exercise of turning content of seasoned creators into new material – as long as the original creator has enabled their content to be remixed by the public – can be almost addictive.

But how can entrepreneurs take advantage of Instagram Remix for their business?

Firstly, any feature that Instagram launches should be leveraged by a brand or small business to help reach a wider audience, and Instagram Reels Remix feature is no different. And if a social media platform offers you a chance to receive organic reach at no cost, it’s definitely worth a try.

I reached out to creators, marketers, and businesses owners to check out how they are integrating Instagram’s newest tool into their content strategy – and why you should not wait long before doing the same.

 

Start with allowing others to also use your content

“Remix allows creators to collaborate with each other, branch out to new audiences, and is perfect for businesses to showcase their creativity. It’s a fun and easy way to add a spin to content within your niche and establish yourself as an expert in the industry. This means it is a must for any business content strategy.
Make sure you enable remix on the reels that you have posted for your business, so other creators can remix your videos for extra exposure, free of charge.”

Danielle Hu – Online business coach and founder at The Wanderlover

 

Be an early adopter

“Any time that Instagram rolls out a new feature, it’s an opportunity for businesses to expand their reach. Instagram has always encouraged users to try its new offerings by boosting the reach of accounts that take advantage of new tools like Remix and severely limiting the reach of accounts that don’t incorporate new tools into their existing social media calendars. Not only will using Remix help your business, but it could improve your reach over the long term.”

Guna Kakulapati – Co-founder at skin care www.CureSkin.com

 

It is a two-way collaboration

“Instagram Remix brings social media marketing back to its community collaboration roots by allowing brands to put their own spin on existing content created by influencers with similar interests. Not only will this help introduce smaller creators to new communities through story sharing, but it will also provide an opportunity for them to display their brand identity via interactions with other creators.”

Bill Glaser – CEO at www.outstandingfoods.com

 

It is a fun tool to be integrated

“The Instagram Remix feature has become a huge part of keeping our content evergreen, as we also started to use its reel feature at the beginning of this year. It is allowing us to build great relationships with other content creators in our niche. While Instagram Reels did a lot for our follower count, the Remix feature has helped us build engagement using audiences from well-established content creators with ease. Also, the feature is really funny.

Alina Clark – Marketing Director at software development company www.cocodoc.com

 

It is a chance to go viral

“As the new feature allows users to effectively interact with other clips, creating new versions and adding new angles to the original video posted by businesses on Reels, it can help users reach a new audience for free. Just by enabling Remix and publishing a video, your video gets the chance to become viral if a user remixes it and makes it unique.”

Klaus Turc – Co-Founder at EDM Nomad

 

Leverage your old posts

“Businesses can and should take advantage of the new Instagram feature because it is an easier way to repurpose content. Remixing Reels with new content is a way to create more engagement on posts that probably didn’t receive a lot of interaction before.”

Mehvish Patel – SEO Marketing at www.zenmedia.com

 

Use Instagram Remix to collaborate with other brands

“Explore remixing with brands that complement your brand. For example, a smaller retailer who sells Rosé wine may collaborate with the local florist on the corner and create a winning Remix. This type of collaboration is a form of partnership marketing where both brands split the cost for a mutually beneficial IG campaign. This is not to be confused with influencer marketing. Brand collaborations are when brands (two or more) team up to create a product offering that works across their combined audiences. Instead of using influencers, you are using tastemakers. Note that it is essential that the Remix content is consistent with your brand’s narrative.”

Wendy K. Bendoni – Professor of Marketing at Woodbury University

 

Remix may help your brand to get onto the Explore page

“Every new Instagram feature is an opportunity to get onto the Explore page. Use your unique brand voice and point of view to turn popular creators’ content into an opportunity to spread the word about your product or service. You can also use Instagram Remix as a fun new addition to your influencer partnerships, connecting their promotional Reels directly to your business’s Instagram profile.”

Vincent Bradley – Co-Founder at plant-based energy shot company of Proper Wild

 

How to remix an Instagram Reel

  • Tap the three dots in the top-right corner of the Reel you want to Remix.
  • Next, tap “Remix This Reel.”
  • The user’s original Reel will appear on the left side of the screen, and your camera will open on the right side of the screen.
  • Tap the capture button at the bottom of the screen to begin recording your own video. Or add a video of an already recorded reaction/interaction that is ready to go.
  • Once you tap “Share To” in the bottom-right corner of the screen, it will give you options to add text, stickers and other effects to the post before sharing.
  • Finally, there are options available on the share screen to add a caption to the post or to choose a cover image, before actually sharing it.

 

In case you get stuck: If you don’t see the Remix option, the user has turned off remixing for that specific Reel, or for their account entirely. This means you won’t be able to use it to remix into new content.

 

Business

How to write better emails in 2022

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Write better emails. It’s as simple as that. Love them or hate them (let’s be honest, most people hate them), they are the lifeblood of your business. They give your business visibility in a way that no other platform can.

They’re the chips to your burger.

The gin to your tonic.

The strawberries to your cream.

The aisle seat to that flight you take when you have food poisoning and you spend 5 hours running up and down to the toilet on your way from Johannesburg to New York. (True story)

So, how do you write banging emails, that are clear, juicy, and convert the reader into a fan who can’t get enough of you? Let’s explore, shall we?

gif of man throwing glitter - humour

What’s in an email?

Well, hopefully, you. Hopefully your style, your personality, your vibe, your weirdness, your humour. Emails are the single most powerful way to connect with your community. They’re personal. They’re intimate. And they’re something that your subscriber has asked to receive. So, best you make it count.

One of the best ways to do this is to clearly define your brand voice in a way that is authentic and memorable.

1. Subject lines

You’ve got to be creative because the competition in your inbox is stiff. I get dozens of emails every single day. Most of them end up unopened, in the trash. The ones that pique my interest are the ones that have a subject line that stands out. You can do this in a number of ways:

  • Use emojis to grab attention
  • Miss-spell a word (sekshual, kerr-azy, ecks-perience)
  • Offer something for free

Mostly, though, you want your subject line to introduce an idea in a way that drives curiosity.

‘Here’s what no one is telling you about X.’

‘That time I saved Madonna’

‘Meh…’

2. Write to a friend

A lot of my clients tell me that when they sit down to write the email, they go blank. This is normal. Don’t be afraid. The best way to write an email to your list is to think of your best friend and write to them. Seriously. Imagine you’re writing to your bestie. It’ll make your email personal, real, truthful, easy-to-read. And those are the best kinds of emails.

3. The rule of ONE

As much as you possibly can, keep the focus of your email to one thing. If you have a million things going on in your business, and you feel you need to share it all, do it on your social platforms. When it comes to emails, though, you want that baby to be focused and clear. The reader should have no doubt as to what you’re writing about or what action you want them to take.

One focus.

One call to action.

One. Singular sensation.

4. Length

This really is a personal preference. Your email can be as long or as short as you want it to be. It’s true, a lot of people don’t have the time to sit and read through a looooooong email, and might skim through it. But, some readers love sitting down with a cup of tea or coffee and reading something substantial. The trick is to know your audience. And write an email that is well-crafted and interesting. If the email is good, people will read it.

5. The scanners

A lot of people will scan your emails. There’s a lot going on in people’s lives and they don’t have time to read everything. So, make this easy for them.

Bold the important bits.

Use italics.

Introduce colour. 🎉💋✨

Make it as easy to consume as possible.

And put a PS on the end with the important stuff. If people skip to the end, make sure they can grab everything they need in the PS.

6. Images

Use images like they’re your bestie. Don’t put them in for the sake of it. Make them speak. I LOVE gifs. I put them in all my emails. They are fun, and they can illustrate a point in a single moment. Images are fantastic and people love them.

7. Give value

Your emails should give value to the reader. Of course we need to sell. We’re in business. It’s vital that we sell. But if every single one of your emails is selling something, your people will unsubscribe quicker than you can build your list.

Finally…

Building your email list and writing banging emails is one of the most powerful ways you can build your business. It gives your business credibility, it allows you to do valuable market research, and it allows you to convert leads into clients. Write better emails, and watch your business soar.

 

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Dating app narrows gender pay gap with £60,000 minimum salary for all employees

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Feeld, a location-based online dating application for couples and singles users, was launched in 2014. | Photo: Andrea Piacquadio

A dating app with over 20 sexuality and gender options has announced that all employees across the globe will be receiving a minimum salary of £60,000 ($80,000) from January 2022.

The new salary announcement, which will impact close to 40% of Feeld‘s full time staff, comes as the leadership team continues to be as transparent and accountable as possible whilst challenging the industry benchmarks.

The independently-run company, launched in 2014, aims to provide enough compensation so that all employees can live a meaningful and fulfilling life while rethinking existing systems on compensation and working towards a human-centered future of work.

“When reviewing salaries for 2022, we realised that none of the benchmarks or data sets from the job market represented the impact of the work of certain roles within our organisation. They were simply highly undercompensated in the wider job market.” – says Ana Kirova, CEO at Feeld. “We created the Baseline Freedom Salary to compensate for our team’s hard work and ensure unfair gaps in compensation don’t creep in as we grow. We feel it’s crucial all of our employees live meaningful and fulfilling life and fair compensation is key. Hopefully, initiatives like this could serve as examples to spark positive change in other companies, especially in these times of drastic change to the workplace.”

Since being appointed CEO in April 2020, Ana has made crucial changes across the business, which includes forming a leadership team of 60% female-identifying members, over 50% female-identifying newly hired engineers, closing the male-female gender pay gap within the company from 6% to 1%.

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First Centurion Lounge in Europe opens at London Heathrow Airport

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American Express VIP Lounge at Heathrow
The lounge at LHR is the first Centurion to partially utilize renewable energy through newly installed solar panels

For those already taking advantage of travel restrictions coming to an end in several holiday hotspots, American Express has opened its first Centurion Lounge in Europe as part of its signature airport lounge program, at London Heathrow Airport (LHR).

Located in Terminal 3, the exclusive space is American Express’ third Centurion Lounge to open this year.

With over 650 square metres, the new lounge features local custom-made design elements and unique amenities, including dedicated workspaces, power outlets, private phone areas, wireless mobile charging, high-speed Wi-Fi, and access to American Express Member Services. Other perks include a curated Global Menu by Michelin-Star Chef Assaf Granit as well as a British-Inspired tea cart with hot and cold beverage selections.

“We are thrilled to introduce the Centurion Lounge experience to our Card Members traveling through London’s Heathrow Airport and make their return to travel even more special,” – says Pablo Rivero, Vice President & General Manager of Global Lounge Experiences. “From bespoke interior design to signature bites from a Michelin-Star chef, we continue to raise the bar for airport lounges by providing truly unique, top-notch premium experiences.”

To welcome guests, the lounge’s design taps into British culture. Features include a moss wall that nods to London’s famous Hyde Park and a series of architectural pencil artwork by Minty Sainsbury, allowing the lounge interior to transport visitors on a journey to discover London through design. Custom furniture sourced from UK-based producers Konk, Naughtone and Deadgood, and an art gallery curated by Art Story, including Norman Parkinson’s fashion photography and original pieces by Carne Griffiths and Stephen Marshall, are also part of the project’s décor. Each artwork contains a QR code, so Card Members can digitally engage with it and learn more about the piece and artist. The lounge will also feature luxury and modern lighting designs by Lee Broom and Tom Dixon, two of the UK’s leading product designers in lighting design.

“We are delighted to be the first major hub airport in Europe to host an American Express Centurion Lounge. As travel restrictions continue to ease and key markets open back up, the new Centurion Lounge in Terminal 3 will be a most welcome addition for passengers in need of a quiet place to relax before setting off on their journeys,” says Fraser Brown, Director of Retail and Property at Heathrow.

The Centurion Lounge at LHR is also be the first Centurion Lounge to partially utilize renewable energy through newly installed solar panels. The environmentally-conscious design is in line with American Express’s 2025 environmental goals to reduce energy use across its managed facilities and its recent announcement to commit to net-zero emissions globally by 2035.

Eligible Card Members can find a lounge at the Global Lounge Collection website or by using the American Express® App. They can also check into select Centurion Lounges through the mobile check-in tool within the American Express® App.

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