To tap into the overnight success of TikTok’s Duet feature, where users respond to previously posted short videos by appearing next to it, Instagram recently launched Reel Remix.
As you can guess, it does exactly what the competitor brought to the market first: it allows users to react to existing Reels, a tool launched by Instagram in 2020, and collaborate with creators all over the world.
For young ‘instagrammers’, Instagram Remix is another fun tool to fight boredom – while keeping these users on the app for as long as possible. And because it encourages comedic reactions, challenges and other short format collaborations, the exercise of turning content of seasoned creators into new material – as long as the original creator has enabled their content to be remixed by the public – can be almost addictive.
But how can entrepreneurs take advantage of Instagram Remix for their business?
Firstly, any feature that Instagram launches should be leveraged by a brand or small business to help reach a wider audience, and Instagram Reels Remix feature is no different. And if a social media platform offers you a chance to receive organic reach at no cost, it’s definitely worth a try.
I reached out to creators, marketers, and businesses owners to check out how they are integrating Instagram’s newest tool into their content strategy – and why you should not wait long before doing the same.
Start with allowing others to also use your content
“Remix allows creators to collaborate with each other, branch out to new audiences, and is perfect for businesses to showcase their creativity. It’s a fun and easy way to add a spin to content within your niche and establish yourself as an expert in the industry. This means it is a must for any business content strategy.
Make sure you enable remix on the reels that you have posted for your business, so other creators can remix your videos for extra exposure, free of charge.”
Be an early adopter
“Any time that Instagram rolls out a new feature, it’s an opportunity for businesses to expand their reach. Instagram has always encouraged users to try its new offerings by boosting the reach of accounts that take advantage of new tools like Remix and severely limiting the reach of accounts that don’t incorporate new tools into their existing social media calendars. Not only will using Remix help your business, but it could improve your reach over the long term.”
It is a two-way collaboration
“Instagram Remix brings social media marketing back to its community collaboration roots by allowing brands to put their own spin on existing content created by influencers with similar interests. Not only will this help introduce smaller creators to new communities through story sharing, but it will also provide an opportunity for them to display their brand identity via interactions with other creators.”
It is a fun tool to be integrated
“The Instagram Remix feature has become a huge part of keeping our content evergreen, as we also started to use its reel feature at the beginning of this year. It is allowing us to build great relationships with other content creators in our niche. While Instagram Reels did a lot for our follower count, the Remix feature has helped us build engagement using audiences from well-established content creators with ease. Also, the feature is really funny.
Alina Clark – Marketing Director at software development company www.cocodoc.com
It is a chance to go viral
“As the new feature allows users to effectively interact with other clips, creating new versions and adding new angles to the original video posted by businesses on Reels, it can help users reach a new audience for free. Just by enabling Remix and publishing a video, your video gets the chance to become viral if a user remixes it and makes it unique.”
Leverage your old posts
“Businesses can and should take advantage of the new Instagram feature because it is an easier way to repurpose content. Remixing Reels with new content is a way to create more engagement on posts that probably didn’t receive a lot of interaction before.”
Use Instagram Remix to collaborate with other brands
“Explore remixing with brands that complement your brand. For example, a smaller retailer who sells Rosé wine may collaborate with the local florist on the corner and create a winning Remix. This type of collaboration is a form of partnership marketing where both brands split the cost for a mutually beneficial IG campaign. This is not to be confused with influencer marketing. Brand collaborations are when brands (two or more) team up to create a product offering that works across their combined audiences. Instead of using influencers, you are using tastemakers. Note that it is essential that the Remix content is consistent with your brand’s narrative.”
Remix may help your brand to get onto the Explore page
“Every new Instagram feature is an opportunity to get onto the Explore page. Use your unique brand voice and point of view to turn popular creators’ content into an opportunity to spread the word about your product or service. You can also use Instagram Remix as a fun new addition to your influencer partnerships, connecting their promotional Reels directly to your business’s Instagram profile.”
How to remix an Instagram Reel
- Tap the three dots in the top-right corner of the Reel you want to Remix.
- Next, tap “Remix This Reel.”
- The user’s original Reel will appear on the left side of the screen, and your camera will open on the right side of the screen.
- Tap the capture button at the bottom of the screen to begin recording your own video. Or add a video of an already recorded reaction/interaction that is ready to go.
- Once you tap “Share To” in the bottom-right corner of the screen, it will give you options to add text, stickers and other effects to the post before sharing.
- Finally, there are options available on the share screen to add a caption to the post or to choose a cover image, before actually sharing it.
In case you get stuck: If you don’t see the Remix option, the user has turned off remixing for that specific Reel, or for their account entirely. This means you won’t be able to use it to remix into new content.
The Häagen-Dazs Rose Project announces 50 nominees
Earlier this year, on International Women’s Day 2023, Häagen-Dazs launched ‘The Rose Project’, a global initiative with a $100,000 (USD) bursary grant inviting nominations to recognise unsung trailblazing women in honour of the brand’s female co-founder Rose Mattus. Yesterday, 23 November, on what would have been Rose Mattus’ birthday, Häagen-Dazs announced the top 50 #WomenWhoDontHoldBack nominees being shortlisted for their achievements and its five globally accomplished Häagen-Dazs Rose Project judges.
Over 2,500 applications were received for The Häagen-Dazs Rose Project putting forward pioneering efforts and societal contributions made by women across the globe. From these, 50 talented and inspirational women have been shortlisted and will be put forward to win one of five monetary grants of $20,000 (USD), which will be announced on International Women’s Day 2024, to continue their exceptional work, unleash their potential or give to a cause they are passionate about. The top 50 shortlist includes women from 17 countries hailing from across Europe, Asia, Africa & Middle East, Australia and the Americas.
The all-female judging panel from across the world has been handpicked for the final selection stage of The Häagen-Dazs Rose Project includes. UK-based author, broadcaster and philanthropist Katie Piper, fashion entrepreneur and advocate for women’s fertility issues, Velda Tan from Singapore and Spanish entrepreneur and creative director Inés Arroyo, are amongst the judges.
“International Women’s Day 2023 marked the launch of The Häagen-Dazs Rose Project to honour the legacy of our co-founder, Rose Mattus, and create a fund platform to provide opportunities to women across all fields around the world who are truly deserving of support and recognition. We were thrilled to receive thousands of nominations across countries and our #WomenWhoDontHoldBack Top 50 shortlist is a compelling and diverse mosaic of trailblazing female narratives that moved us and serve as an inspiration to women everywhere”, says Aurélie Lory, Häagen-Dazs spokesperson.
To find out more about the story of each entrepreneur shortlisted for The Häagen-Dazs Rose Project, visit: https://iwd.haagen-dazs.global/en/.
47% of women feel their workplace is not combatting inequality
The proportion of women who feel that their workplace is not taking appropriate measures to combat gender inequality has nearly doubled in a year, a new survey has revealed.
Web Summit, the world’s largest technology event taking place in Lisbon this week, has released its third annual State of Gender Equity in Tech report, which is based on a survey distributed among its women in tech community.
76.1 percent of respondents feel empowered to pursue and/or hold a leadership position; fewer respondents (41.8 %) feel the need to choose between family and career when compared to 2022 (50.4 %); and there is at least one woman in a senior management position in 80.4 percent of respondents’ companies, a similar proportion to last year (81.3%).
The survey found that 70.5 percent of respondents feel pressure to prove their worth compared to male counterparts, while 77.2 percent feel they need to work harder to prove themselves because of their gender.
Over three quarters of respondents (76.1 %) feel empowered to pursue and/or hold a leadership position. And almost half of respondents think that their workplace is not taking appropriate measures to combat gender inequality, increasing from 26 percent in 2022 to 47
percent in 2023.
“While it is encouraging to see progress in some areas, such as those feeling the need to choose between their family and career, there are also some deeply concerning trends within this report. Seeing an increase in those who report having experienced sexism in the workplace in the last year is disheartening in 2023. We hope that this kind of research can breed some positives, and that it will push workplaces – and women within these workplaces – to broach these topics and make progress in these areas,” said Carolyn Quinlan, VP of community at Web Summit.
Last year, 42 percent of attendees at Web Summit were women and 33 percent of speakers were women. In 2023 these numbers have slightly improved with 43 percent of attendees and 38 percent of speakers on stage being women this year.
The women in tech programme at this year’s Web Summit is at capacity, and the women in tech programme at Web Summit Rio 2023 reached capacity in record time.
The WebSummit 2023 is running from November 13th to 16th in Lisbon, Portugal.
Krispy Kreme to give away free donuts on World Kindness Day
American multinational doughnut company and coffeehouse chain, Krispy Kreme, is celebrating “World Kindness Day” today by distributing free donuts in the US and the UK.
The chain is giving away a box of a dozen glazed donuts for free with no purchase necessary. But only the first 500 guests that visit each participating Krispy Kreme US stores on “World Kindness Day”, Monday November 13th, will be able to get a free box of donuts.
Krispy Kreme often gives away free or discounted donuts to generate buzz on special occasions. The company, founded in 1937, traditionally gives out free donuts to customers on National Donut Day, celebrated on the first Friday of June of each year. And in July, a dozen of glazed donuts were sold for 86 cents to celebrate its 86th birthday.
Thousands of free donuts are also expected to be given away today across Krispy Kreme stores in the United Kingdom, with customers being encouraged to ask for the World Kindness Day offer. No purchase necessary.
The company, which operates in over 30 countries around the world, said it wants the brand associated with World Kindness Day to make “meaningful connections” with customers.
“World Kindness Day is an opportunity to make a positive difference by being generous,” Dave Skena, Krispy Kreme’s global chief brand officer, said in a release. “Simple gestures of caring and thanks, including sharing a sweet treat, is a great way to do that.”
Krispy Kreme said that it’s considering expanding a limited partnership it has with McDonald’s to sell more of its donuts at the latter’s location.
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