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How to take advantage of Instagram Remix for your business

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Any feature that Instagram launches should be leveraged by a brand or small business to help reach a wider audience

To tap into the overnight success of TikTok’s Duet feature, where users respond to previously posted short videos by appearing next to it, Instagram recently launched Reel Remix.

As you can guess, it does exactly what the competitor brought to the market first: it allows users to react to existing Reels, a tool launched by Instagram in 2020, and collaborate with creators all over the world.

For young ‘instagrammers’, Instagram Remix is another fun tool to fight boredom – while keeping these users on the app for as long as possible. And because it encourages comedic reactions, challenges and other short format collaborations, the exercise of turning content of seasoned creators into new material – as long as the original creator has enabled their content to be remixed by the public – can be almost addictive.

But how can entrepreneurs take advantage of Instagram Remix for their business?

Firstly, any feature that Instagram launches should be leveraged by a brand or small business to help reach a wider audience, and Instagram Reels Remix feature is no different. And if a social media platform offers you a chance to receive organic reach at no cost, it’s definitely worth a try.

I reached out to creators, marketers, and businesses owners to check out how they are integrating Instagram’s newest tool into their content strategy – and why you should not wait long before doing the same.

 

Start with allowing others to also use your content

“Remix allows creators to collaborate with each other, branch out to new audiences, and is perfect for businesses to showcase their creativity. It’s a fun and easy way to add a spin to content within your niche and establish yourself as an expert in the industry. This means it is a must for any business content strategy.
Make sure you enable remix on the reels that you have posted for your business, so other creators can remix your videos for extra exposure, free of charge.”

Danielle Hu – Online business coach and founder at The Wanderlover

 

Be an early adopter

“Any time that Instagram rolls out a new feature, it’s an opportunity for businesses to expand their reach. Instagram has always encouraged users to try its new offerings by boosting the reach of accounts that take advantage of new tools like Remix and severely limiting the reach of accounts that don’t incorporate new tools into their existing social media calendars. Not only will using Remix help your business, but it could improve your reach over the long term.”

Guna Kakulapati – Co-founder at skin care www.CureSkin.com

 

It is a two-way collaboration

“Instagram Remix brings social media marketing back to its community collaboration roots by allowing brands to put their own spin on existing content created by influencers with similar interests. Not only will this help introduce smaller creators to new communities through story sharing, but it will also provide an opportunity for them to display their brand identity via interactions with other creators.”

Bill Glaser – CEO at www.outstandingfoods.com

 

It is a fun tool to be integrated

“The Instagram Remix feature has become a huge part of keeping our content evergreen, as we also started to use its reel feature at the beginning of this year. It is allowing us to build great relationships with other content creators in our niche. While Instagram Reels did a lot for our follower count, the Remix feature has helped us build engagement using audiences from well-established content creators with ease. Also, the feature is really funny.

Alina Clark – Marketing Director at software development company www.cocodoc.com

 

It is a chance to go viral

“As the new feature allows users to effectively interact with other clips, creating new versions and adding new angles to the original video posted by businesses on Reels, it can help users reach a new audience for free. Just by enabling Remix and publishing a video, your video gets the chance to become viral if a user remixes it and makes it unique.”

Klaus Turc – Co-Founder at EDM Nomad

 

Leverage your old posts

“Businesses can and should take advantage of the new Instagram feature because it is an easier way to repurpose content. Remixing Reels with new content is a way to create more engagement on posts that probably didn’t receive a lot of interaction before.”

Mehvish Patel – SEO Marketing at www.zenmedia.com

 

Use Instagram Remix to collaborate with other brands

“Explore remixing with brands that complement your brand. For example, a smaller retailer who sells Rosé wine may collaborate with the local florist on the corner and create a winning Remix. This type of collaboration is a form of partnership marketing where both brands split the cost for a mutually beneficial IG campaign. This is not to be confused with influencer marketing. Brand collaborations are when brands (two or more) team up to create a product offering that works across their combined audiences. Instead of using influencers, you are using tastemakers. Note that it is essential that the Remix content is consistent with your brand’s narrative.”

Wendy K. Bendoni – Professor of Marketing at Woodbury University

 

Remix may help your brand to get onto the Explore page

“Every new Instagram feature is an opportunity to get onto the Explore page. Use your unique brand voice and point of view to turn popular creators’ content into an opportunity to spread the word about your product or service. You can also use Instagram Remix as a fun new addition to your influencer partnerships, connecting their promotional Reels directly to your business’s Instagram profile.”

Vincent Bradley – Co-Founder at plant-based energy shot company of Proper Wild

 

How to remix an Instagram Reel

  • Tap the three dots in the top-right corner of the Reel you want to Remix.
  • Next, tap “Remix This Reel.”
  • The user’s original Reel will appear on the left side of the screen, and your camera will open on the right side of the screen.
  • Tap the capture button at the bottom of the screen to begin recording your own video. Or add a video of an already recorded reaction/interaction that is ready to go.
  • Once you tap “Share To” in the bottom-right corner of the screen, it will give you options to add text, stickers and other effects to the post before sharing.
  • Finally, there are options available on the share screen to add a caption to the post or to choose a cover image, before actually sharing it.

 

In case you get stuck: If you don’t see the Remix option, the user has turned off remixing for that specific Reel, or for their account entirely. This means you won’t be able to use it to remix into new content.

 

Business

Event brings entrepreneurs together to talk the future of tech in the UK

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Spotify has assembled entrepreneurs and trailblazers for a series of thought-provoking conversations alongside a group of influencers, commentators, and policymakers. Dustee Jenkins, Chief Public Affairs Officer at Spotify, hosted the evening at the company’s HQ in London. To kick things off, Jenkins sat down with Brent Hoberman, who cofounded the online travel and leisure retailer lastminute.com in 1998. “Primarily what is organic here [in the UK] is talent,” he noted. “There is a huge depth of talent. It’s one of the highest densities of top corporates: Those corporates actually educate and train talent, and a lot of that talent wants to work at startups. You’ve got talent, capital and skills.” Spotify’s Co-President and Chief Business Officer Alex Norström then sat down with venture capitalist Harry Stebbings, host of The Twenty Minute VC podcast. Harry launched the podcast as a teenager in 2015 and has since interviewed thousands of investors, entrepreneurs, and startup founders. The two unpacked how founders can overcome barriers to growth in today’s tech sector, and Harry asked Alex what he likes about London. “I’m impressed by the passion of London,” Alex replied. “I came here thinking I was going to get a lot of rain. I got vibrancy and dynamism, both culturally as well as in business.” The event also featured her Royal Highness Princess Beatrice of York – founder of BY-EQ and Vice President of Partnerships and Strategy at Afiniti - hosting a fireside chat with Priya Dogra, Former President of WarnerBros Discovery for EMEA, and Sakshi Chhabra Mittal, founder and CEO of Foodhak, a science-based meal delivery service. The three discussed the impact tech is having on mission-driven companies and strategies for designing businesses in the modern age, as well as how to bring more women into tech. Exceeding £1 trillion, the UK’s technology market is the largest in Europe and the third-largest in the world. The country has been an important piece of the Spotify puzzle since it launched in 2008. Nowadays as one of our biggest research and development hubs, it’s where the company experiment with some of its newest launches and products, including audiobooks in Premium, video-based learning courses, and, most recently, AI Playlist. Spotify’s success in the U.K. is due in large part to the country’s open, connected, and competitive economy.
Spotify has assembled entrepreneurs and trailblazers for a series of conversations in London

Spotify has assembled entrepreneurs and trailblazers for a series of thought-provoking conversations alongside a group of influencers, commentators, and policymakers. Dustee Jenkins, Chief Public Affairs Officer at Spotify, hosted the evening at the company’s HQ in London.

To kick things off, Jenkins sat down with Brent Hoberman, who cofounded the online travel and leisure retailer lastminute.com in 1998.

“Primarily what is organic here [in the UK] is talent,” he noted. “There is a huge depth of talent. It’s one of the highest densities of top corporates: Those corporates actually educate and train talent, and a lot of that talent wants to work at startups. You’ve got talent, capital and skills.”

Spotify’s Co-President and Chief Business Officer Alex Norström then sat down with venture capitalist Harry Stebbings, host of The Twenty Minute VC podcast. Harry launched the podcast as a teenager in 2015 and has since interviewed thousands of investors, entrepreneurs, and startup founders. The two unpacked how founders can overcome barriers to growth in today’s tech sector, and Harry asked Alex what he likes about London.

“I’m impressed by the passion of London,” Alex replied. “I came here thinking I was going to get a lot of rain. I got vibrancy and dynamism, both culturally as well as in business.”

The event also featured her Royal Highness Princess Beatrice of York – founder of BY-EQ and Vice President of Partnerships and Strategy at Afiniti – hosting a fireside chat with Priya Dogra, Former President of WarnerBros Discovery for EMEA, and Sakshi Chhabra Mittal, founder and CEO of Foodhak, a science-based meal delivery service. The three discussed the impact tech is having on mission-driven companies and strategies for designing businesses in the modern age, as well as how to bring more women into tech.

Exceeding £1 trillion, the UK’s technology market is the largest in Europe and the third-largest in the world. The country has been an important piece of the Spotify puzzle since it launched in 2008. Nowadays as one of our biggest research and development hubs, it’s where the company experiment with some of its newest launches and products, including audiobooks in Premium, video-based learning courses, and, most recently, AI Playlist.

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What is credit invisibility and how can it affect your finances?

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Only paying in cash will make it difficult to build a credit history and may make you may be credit invisible

If you’ve never taken out a loan or owned a credit card, you may be credit invisible. This means that financial institutions have no records to show that you’ve borrowed money responsibly in the past, which lenders largely rely on to approve you for financial products.

Everybody starts off with invisible credit. However, it can affect you in more ways than one, so it’s important to seek ways to build your credit history as early as you can. Here, we look at some of the effects of credit invisibility on your finances, and offer a few tips to start becoming credit visible.

Access to financial products

Before being approved for any kind of financial product in which you borrow an amount of money, a lender will run a credit check to ensure you have a good credit history. Usually, they’ll be looking to see that you have a high credit score – this would prove that you’ve borrowed money responsibly in the past, and have been able to continuously keep up with repayment obligations.

When you have no credit history for lenders to look at, it can make it harder to qualify for financial products. Your lender will know that you have no prior experience managing borrowed money, and therefore can’t for certain know that you’ll pay any amount back that you borrow. This can be true of all kinds of borrowing options, such as credit cards and loans.

Low limits, high fees

Ultimately, everyone starts off with limited or invisible credit history. So, there will always be a restricted number of financial products available to those looking to borrow for the first time.

However, you may not be offered the best deal if you’re credit invisible. For example, you might be offered a lower limit on a credit card you apply for, or a smaller sum of money on a loan. Plus, you’re likely to face higher interest fees than those who have a visible credit history.

Stagnated progression

Most people will need to borrow money from a lender at some point or another. Usually this will be to pay for a big life expense – you may be buying a house with a mortgage, or purchasing a car on finance. Having limited access to credit options can make goals like these much harder to work towards and obtain. Unfortunately, this could have a knock on effect on your overall quality of life.

Limited access to financial products means that you’ll largely have to rely on your own savings to make any big purchases – this could set you back years when it comes to owning a property.

How can you become credit visible?

Luckily, credit invisibility impacting your quality of life in the long-term is a worst-case scenario. As long as you take a proactive approach towards your finances, you can easily remedy your credit invisibility.

There are plenty of simple steps you can take to become credit visible – you can get on the electoral roll, link your current account to a credit reference agency, or take out a monthly mobile phone contract. These tasks won’t necessarily prove that you can borrow money responsibly, but they’re a good place to start.

Next, you’ll want to look into credit options. Taking out a credit card or loan with a low limit and a high interest rate can seem like an unappealing option, but as long as you can cope with the financial responsibility, it’ll be worth it in the long run. By sticking to your limit and repayment commitments, you’ll prove to your lender that you are a responsible borrower. In turn, this will be reflected on your credit report, and your credit history will begin to take shape. Using such a product responsibly is likely to boost your credit score rather swiftly, which can qualify you for further credit options. You may even find that after a set period of time, your lender is willing to increase your limit and offer a lower rate of interest on your product.

Getting started

Keen to start building your credit history? Do plenty of research on the products available to you before making any long-term commitment. To ensure that you can keep up with the financial responsibility, create a detailed financial plan for the best results.

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Extreme tourism market to reach $91 Billion

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Extreme Tourism Market to Reach $91.0 Billion
Mountain climbing held the highest extreme tourism market share in 2022 | Photo: Connor Moynihan

A recent report published by Allied Market Research forecasts that the global extreme tourism market, valued at $24.2 billion in 2022, could reach $91.0 billion by 2032.

The growing influence of social media is a powerful force surging demand in the extreme tourism market, which attracts travellers those leaving their comfort zones to engage in activities that are considered high-risk, adventurous, or unconventional, such as skydiving, bungee jumping, and rock climbing. Thanks to platforms such as Instagram and YouTube, serving visuals and tutorials breathtaking adventures,

Travelers, inspired by visually appealing content on platforms such as Instagram and YouTube, are actively seeking out thrilling experiences to share on their own social networks, driving a sense of Fear of Missing Out (FOMO) among younger demographics, compelling them to actively participate in adrenaline-pumping activities to create their shareable moments.

By adventure type, the mountain climbing segment held the highest market share in 2022, accounting for more the two-fifths of the global extreme tourism market revenue and is estimated to maintain its leadership status throughout the forecast period. However, the skydiving segment is projected to manifest the highest CAGR of 15.2% from 2023 to 2032.

25 to 45 years is the age group holding the highest market share since 2022, according to the report, accounting for more than two-fifths of the global extreme tourism market revenue. The segment is estimated to maintain its leadership status throughout the forecast period. However, by 2032 it will be below 25 years segment that is projected to have the highest CAGR: 15.3%.

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