Business
How to find the right topics to include in your monthly content calendar
Published
5 years agoon

Creating a monthly content calendar aligned with your business’ marketing strategy is one valuable step towards keeping your communication and sales targets trackable. This calendar will also help you know when posts will go live, which videos are performing well, and which content you should probably avoid spending time on in the future. But how do you find interesting topics to talk about in the first place? How to find the right topics to include in your monthly content calendar?
Another reason why you need to have an efficient content calendar – not random content scattered around or created and posted based on your mood – is that it takes a lot of time. The task of creating good content doesn’t end when you add your last image to a folder containing a month’s worth of posts to start scheduling ahead of time. Nor does it end when you spend a whole day painstakingly uploading content to a social media scheduler of your choice. Those working with digital content know that, besides the hard work that goes into creating content, there will be a vast amount of time you will have to allocate to interaction with your content once it is live. This includes answering questions, replying to comments left under your posts, and being engaging while still business-oriented.
I asked influencers and professionals in charge of creating large batches of content, in Europe and in the US, how they manage to find great topics to include in their monthly content calendars. And here is how they get inspired to come up with content that is both relevant and engaging.
Pinterest’s business tool for search terms
“One way to find interesting topics is to utilize Pinterest’s Business tools. For instance, I use Pinterest Trends to view the top U.S. search terms on Pinterest and find when those specific terms peak. I use these insights to find interesting topics and determine when the best time of year is to post that content. I also use Pinterest Predict, which uses data to predict trends that will occur in the future.”
Kathryn Schwab – Head of Content at www.hibobbie.com
Have SEO in mind
“The way we find content ideas at our agency is by doing keyword research and having search engine optimization (SEO) always in mind. First, we find keywords and topics that our competitors are ranking for. We also want to choose keywords that we know we are able to rank for. Use Google autosuggest and ‘people also ask’, and www.answerthepublic.com. These tools will tell you if people are interested in that particular topic. In just two hours of this research, you can get all your years’ worth of content ideas.”
Isabel Pak – Global Digital Marketer at www.businessoneonone.com
Go back in time
“One way to get interesting topics is to hop in your time machine and see what people were talking about one or two years ago. If you find that there’s been sustained interest in a topic, then go with it. It’s likely that people will be talking about it again. Add your own twist to the topic and VOILA!
Stephen Anfield – Freelance writer and a non-profit consultant.
Keep an eye on the competition
“I think the best way to find topics that you could potentially rank for (and should bother creating) is by seeing what your competitors are ranking for. You could use a tool like Ahrefs or SemRush for this. Once you input your domain into Ahrefs, for example, you go to ‘competing domains’ – which will include all the domains that are ranking for some of the keywords you are also ranking for.
You can ignore the keywords you are both ranking for and focus on the ones that only those domains on the list are ranking for. These keywords can give you tons of topic ideas that will help you rank on the first page of Google.”
Freya Kuka – Personal finance expert at www.collectingcents.com
Mailing lists can be useful to crowdsource interesting topics
“One of my favourite ways to develop content ideas is surveying my audiences. Reaching them on social media or using mailing lists to crowdsource the topics of interest is an invaluable method to align my content with the interest of the readers. When reaching out, it’s important to provoke some thoughts and direct your followers toward meaningful responses. So, you want to go deeper than just asking them what they think is a cool topic.”
Rebeca Sena – Architectural Marketing Consultant at www.getspace.digital
Search viral content at BuzzSumo
“One of the best ways to get content ideas is to use a tool like BuzzSumo. Enter in a keyword or topic and it will display the most viral content related to it. This includes social shares, backlinks, and other important metrics. Use this to understand what readers are interested in and create content based on that. Marketers can also spin the main topic into clusters and sub-topics for maximum efficiency.”
Carmine Mastropierro – Toronto copywriter and marketing consultant at www.carminemastropierro.com
Ask around to create what people want
“My #1 hack for planning content and topic ideation is “asking the people” – what content are people looking for that’s related to your business? What questions are they asking? Using tools like AlsoAsked.com, using the ‘People Also Asked’ section of the SERPs, and joining social media groups are great ways to learn what your market actually wants to know.”
Shonavee Simpson-Anderson – SEO Strategist at www.firewiredigital.com.au
Reddit and Facebook are your friends
“You can create content from discussions online, such as a blog post from lifehacks that uses your product. Crowdsourcing still works for content as long as it’s curated. And if the page of the client you are developing content for has a light tone, you can create memes to share on social media.
We usually create content calendars for clients in advance, but we’re not strict about which topics should be posted on a specific date; if there’s major news that’s related to our niche or our audience’s everyday life, we do adjust.”
Clara Buenconsejo – Digital Marketing Consultant at www.theclaymedia.com
Marcio Delgado is a Journalist, Producer and Influencer Marketing Manager working with brands and publications in Europe, America and Asia.

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How much does it cost for a small business to exhibit at a London event?
Business
Why more UK businesses are choosing to repurpose rather than rebuild
Published
2 weeks agoon
August 27, 2026
Rather than clearing a site and starting again, more UK businesses are choosing to work with what’s already there. Adaptive reuse, converting warehouses, former retail units, industrial buildings and dated offices into premises fit for modern use, is fast becoming a genuine growth strategy instead of a fallback option. As development costs rise, planning rules tighten, and sustainability expectations increase, the appeal of reworking existing structures has grown sharply. For many organisations, the ability to modernise a familiar building, reduce environmental impact, and avoid the disruption of relocation is becoming a practical and commercially attractive alternative to starting from scratch.
Why Adaptive Reuse Is Gaining Attention in the Commercial Sector
Interest in reuse has grown alongside a sharper understanding of the environmental cost of starting from scratch. Historic England’s research into embodied carbon found that refurbishing a typical building produces just a fraction of the emissions associated with demolishing it and constructing new, since so much of a building’s carbon footprint is locked into its original materials and structure. That evidence has shifted reuse from a niche, heritage-led choice into a mainstream consideration for developers and occupiers alike.
The Business Benefits of Repurposing Existing Buildings
Within the environmental case, reuse offers businesses a practical route to expansion. Converting an existing building is typically faster to deliver than a full redevelopment, avoids lengthy planning battles associated with new-build schemes, and lets a business retain a familiar location that staff and customers already know. For many organisations, that combination of speed and continuity outweighs the appeal of a brand-new but disruptive move.
Balancing Sustainability Goals With Commercial Growth
None of this means cutting corners on ambition. A converted warehouse or repurposed office can meet the same performance standards as a new building when the right upgrades are made, from improved insulation to more efficient heating and ventilation. The goal isn’t choosing between sustainability and growth but recognising that a well-executed reuse project can deliver both at once, often more affordably than starting again.
Modernising Older Properties for Today’s Business Needs
Older commercial buildings frequently fall short of what today’s occupiers expect, but that gap is rarely as difficult to close as it first appears. Bringing more daylight into a deep-plan warehouse or industrial unit, for instance through the addition of rooflights or roof windows, can change how usable a space feels without touching its footprint. JLL’s recent analysis of the UK office market highlights exactly this kind of targeted, lighter-touch refurbishment as one of the sector’s strongest opportunities, particularly in regional towns and cities where good-quality space is in short supply.
Creating Long-Term Value Through Strategic Refurbishment
Done well, reuse projects tend to hold their value over time instead of simply delaying the need for further work. A building refurbished with durability and future flexibility in mind, rather than the cheapest possible fix, is better placed to adapt to whatever a business needs next, whether that’s a change of use, a change of tenant, or simply changing working patterns.
Adaptive reuse won’t suit every site, but for a growing number of UK businesses it’s proving to be a more resilient path to growth: one that makes the most of what already exists rather than starting over.
Business
How much does it cost for a small business to exhibit at a London event?
Published
3 weeks agoon
August 21, 2026
Exhibiting at a London trade show sounds fairly straightforward. Pay for a stand, bring some products, spend the day talking to potential customers and hopefully leave with enough leads to make the whole thing worthwhile.
Then you discover the stand needs electricity. And furniture. And graphics. And someone to staff it. And somewhere to store everything. And possibly Wi-Fi that costs more than your home broadband.
For a small business or startup, the real cost of exhibiting at a London event can range from a few thousand pounds to well into five figures.
So, if you’re considering your first exhibition, here’s what you should actually budget for in 2026 — and how packages that bundle together most of what you need can save you money and give you some peace of mind.
1. Exhibition space: from roughly £2,000
Your biggest expense will usually be simply getting onto the exhibition floor.
There isn’t a standard London rate. Smaller specialist events may offer packages for a few thousand pounds, while major exhibitions can more than £1,000 per square metre.
For a small company testing exhibiting for the first time, £3,000–£6,000 + VAT for the space alone is a realistic starting assumption.
And check exactly what “stand” means before signing anything.
2. The actual stand: £500–£5,000+
If you’ve bought a shell scheme, you’re usually getting the exhibition equivalent of an unfurnished flat: walls, flooring and perhaps basic lighting and a name board.
You still need to make it look like your company.
For a basic setup, you might spend £500–£1,500 on printed graphics, banners, counters and displays that can potentially be reused.
A custom-built stand is another world entirely. Once designers, builders, specialist materials, screens and installation become involved, several thousand pounds can disappear remarkably quickly.
If this is your first exhibition, reusable graphics and a simple stand are usually the more sensible option. Nobody has ever signed a £50,000 contract because your shelving had particularly beautiful curves.
3. Electricity, Wi-Fi and the boring extras: £200–£1,000+
Here lies one of the great joys of exhibiting: discovering that a plug socket is now a premium product.
A London event, earlier tis year, offered a basic 500W switched socket at around £169 on the early-booking rate. Lighting, additional power, internet connections, screens, cleaning and other services can all be separate.
Before booking, ask the organiser for the optional-services price list. It may tell you considerably more about your final bill than you imagine.
4. Staff: realistically from £150 per person, per day
Someone has to actually stand there.
If that’s you, there’s technically no additional payroll expense — although your time still has a cost, particularly when you’re the person who normally runs the business.
If you’re hiring temporary staff, remember that the legal National Living Wage for workers aged 21 and over is £12.71 an hour since April 2026. Your actual cost is likely to be higher once you account for the rate required to attract suitable event staff, agency fees where applicable and employer costs.
For budgeting purposes, allowing £150–£250 per person for a normal event day is a reasonable starting point for basic temporary staffing, with experienced salespeople, demonstrators or specialist staff costing considerably more.
5. Products, samples and giveaways: £100–£1,000+
Budget according to the cost of getting someone to remember or experience your product, instead of simply producing merchandise because exhibitions traditionally have merchandise.
For a small brand, £100–£500 might cover simple printed materials and samples. Product-heavy businesses could easily spend £1,000–£2,000 or more.
What matters is what you’re trying to achieve. A food or beauty brand, for example, will genuinely fare better with hundreds of samples rather than overly elaborate — and costly — merchandise with your logo on it. You’re welcome to spend enormous amounts of money on tote bags or magnets, but you don’t necessarily need them to make your participation in a trade show a success.
6. Transport, storage and logistics: £200–£500+
Then everything has to get there.
If your exhibition display fits into two suitcases, congratulations: you’ve won.
If you’re transporting boxes of stock, furniture, display equipment or large graphics into a major London venue, you’ll need to consider couriers, parking, loading restrictions, storage and potentially overnight accommodation for anyone travelling from outside London.
For a small London-based company with a simple setup, £200–£500 may be sufficient. Once vans, couriers and storage enter the equation, it can easily add up.
You don’t even need to be transporting items for an exhibition these days to expect to pay a premium rate to get stuff from A to B. Earlier this year, I bought a vintage bookcase on eBay for £250. To get it from Devon to London, the cheapest quote I managed to find from a delivery company was £175.
7. Consider events offering all-in-one packages
There is another model worth considering that can make exhibiting your business in London more affordable: events where most of those moving parts are bundled together.
Industry trade event Beauty Bulb Live London, taking place on 7 October 2026 at the Business Design Centre in Islington, for example, currently advertises a fixed £4,950 + VAT brand package. That includes a fully built brand pod, with its design, production, delivery and assembly handled by the organiser. The package also includes pre-event visibility, a digital platform listing, post-show buyer communications and structured introductions for selected brands.
“We are handling all logistics. It’s brand equal and human first, and we do all of the heavy lifting. We want people to leave our show feeling connected to our beauty community, and we are building something long term with this event. Our support doesn’t end once the show closes, and exhibitors remain on our digital platform, where they will be promoted to our entire sales channel network for three months post-show,” says British entrepreneur Faye Speedie, who launched Beauty Bulb in 2017.
How much should you budget for your trade show in London?
For a small business exhibiting at a London trade event in 2026, £4,000–£8,000 is a reasonable working budget for a modest professional presence, while larger shows, bigger stands and custom builds can push the cost past £10,000 very quickly.
But don’t start by asking, “How much is the stand?”
Ask what you’re getting for the money.
Does the price include the structure? Furniture? Electricity? Exhibitor passes? Marketing? Setup? Access to buyers? Lead capture? Wi-Fi?
And, most importantly, who is actually going to be in the room? Spending £5,000 to meet 50 genuinely relevant buyers could be considerably better value than spending £2,000 to meet 5,000 people who aren’t interested in buying anything from you.
Business
HMRC launches operation targeting dodgy barbers and vape shops
Published
4 weeks agoon
August 17, 2026
If you live in London and have noticed vape shops and barbers seemingly multiplying on a high street near you, you are not alone. The UK government department responsible for collecting taxes is stepping up its crackdown on suspected tax fraud and illegal activity on Britain’s high streets, with HMRC aiming to carry out more than 30,000 enforcement interventions in 2026.
Vape shops, nail salons, candy stores, barbers and other high street businesses suspected of breaking tax rules are among those in the spotlight, while members of the public are now being encouraged to also report suspicious activity.
Although not all lost tax revenue is the result of illegal businesses, the amount of tax owed that never reached HMRC is staggering. According to official government figures, the UK’s total tax gap for the 2024–25 tax year was estimated at £59.2 billion — money that HMRC says should theoretically have been collected but was not. Small businesses accounted for 62% of that tax gap, the largest share of any taxpayer group, amounting to roughly £36.7 billion.
Labour exploitation and sale of illicit goods also targeted
The enforcement drive is aimed at disrupting criminal networks involved in tax fraud, labour exploitation and the sale of illicit tobacco and vapes.
This latest push follows the launch of a £30 million High Street Organised Crime Unit in May, bringing HMRC together with Trading Standards, police, the Home Office and the National Crime Agency. HMRC has already demonstrated how the tougher approach could work. In June, officers carried out unannounced visits to six souvenir shops in central London alongside Immigration Enforcement, Trading Standards and Metropolitan Police officers.
Public urged to report suspected tax fraud
HMRC has also upgraded its online tax fraud reporting service, allowing people to provide information anonymously about suspected tax fraud, money laundering and other criminal activity.
“Too many high streets have been blighted by dodgy shops that harm local communities and undercut honest businesses.
“If you see something that doesn’t look right, like suspected tax fraud or money laundering, use HMRC’s fraud reporting service and help protect our high streets,” said Chancellor of the Exchequer John Healey.
People who believe a business may be involved in tax fraud or money laundering are being encouraged to use HMRC’s online Report Tax Fraud service rather than confront businesses themselves.
The system asks users for factual information about what they have witnessed and allows reports to be submitted anonymously.
HMRC says the intelligence will help its teams build a clearer picture of suspected criminal activity and target enforcement action more effectively as the nationwide high street crackdown gathers pace.
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