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How to effectively use LinkedIn for business



Worker checks his LinkedIn on a tablet
LinkedIn was launched in 2002 in California, USA.

No matter if you are a business owner, actively looking for a new job, or have been happily holding on to your dream position for the past 10 years – and is not intending to move to a new challenge anytime soon – LinkedIn is the place to be to network and learn.

In fact, it has been a while since the platform, launched in 2002, stopped merely being a place to host your digital CV. The more it grows, the more LinkedIn is becoming a place to socialize and engage, rather than a HR database.

So, how can businesses take advantage of a platform with over 700 million members that is comfortably positioned as the most trusted social network in the U.S?

Here, entrepreneurs share their key lessons and tips on how to effectively use LinkedIn to get an advantage for your business.


Joining LinkedIn groups and staying active

“Joining LinkedIn groups that are relevant to your target demographic is a tip I often give to small business owners. Not only is this a fantastic way to ‘listen in’ to what your target audience is talking about, but also provides small business opportunities like interacting or offering them their advice. So, LinkedIn can be a marketing service. More significantly, even if you aren’t related, you can message members of groups you’re in. Since LinkedIn InMail costs money, this is a perfect way to save money while developing relationships with potential clients.”

Lee Grant – CEO at security and privacy management developer


Look for your network

“The most effective way to use LinkedIn for your business is to look for your network. You don’t have to wait for the network to come to you; instead, you can go to the network. You can search LinkedIn’s database of over half a Billion (with a B) users for people who work in the industry you are targeting, work for the companies you want to sell to, and so forth.”

Benjamin Rose – Co-founder at


Engage before pitching

“When approaching a potential client, you have to be casual and conversational. People love to talk about themselves. So, get them talking by asking questions. By the time they are done they will ask you what you do, and now you have permission to pitch them.”

Peter Burstyn – CEO at marketing agency


Be honest and upfront

“The worst thing about LinkedIn is all of the messages from people asking how you’re doing and if you have time for a chat next week. So many people use these annoying approaches to try and grow their business. I have even seen unrelated people who are using the same introduction scripts to message me. Everyone is trying to do their best, but it is annoying and gets ignored.
If you want to get traction on LinkedIn these days, be honest and direct about what you’re doing.

Jim Miller – Author and personal finance expert at


Combine different strategies

“I use LinkedIn for business promotion in several ways. First, when people include me in their expert interviews, I promote their articles to my LinkedIn wall. This gives them the motivation to include my insights again, bringing me more links to my site and boosting my SEO. So, this approach gives me exposure on Google.

Also, I promote in LinkedIn groups that are relevant for my niche using hashtags that LinkedIn recommends. I always use my brand’s hashtag as one of them. All these methods help me receive offers and opportunities on LinkedIn.”

Janice Wald – Blogging Coach and freelance writer at


Be creative to stand out

“Add something to your name that stands out to your target audience.
Instead of ‘Martina Cooper’, write ‘Martina Cooper – Helping Online Marketers
Grow Their Business’.
You can use Sales Navigator to effectively connect with your perfect client. This extension allows you to filter by niche, number of employees, location, and profitability.
Even though it’s super professional and mostly B2B, it’s a social platform.
Build relationships, engage and provide value. The ROI of those relationships won’t be instant monetary checks but seeds that will turn into flowers in the long-term.”

Martina Cooper – Editor and digital marketer at


Leverage the Live video tool

“LinkedIn Live video interviews with those who have a consistent show and following demonstrates our thought leadership, increases our reach and allows people to connect with us on a more personal level. They often follow up with connection requests and messages. These are all organic strategies that build trust, strengthen our brand, and make genuine connections.”

Daniel Snow – Co-founder at digital marketing agency


Have a clear target

“Our company recently started using LinkedIn to promote our video production service through paid advertising. In less than three months, we gained 300 followers and 104k post impressions. Our goal has been to get new leads through LinkedIn. It has been a slow process but we’ve noticed LinkedIn is targeting the markets we’re looking for, rather than just leading everyone and anyone to our page.”

Tyler Mose – CEO at full-service video production agency


Build your tribe

“LinkedIn has become a platform where likeminded business people want to connect, engage and learn from others. One of the most important things to do is build an engaged network (a tribe) by commenting regularly on other people’s posts, being visible in groups, and posting valuable content regularly on your page. People do business with others whom they like. Business is about relationships. Build the relationship first and people will want to work with you.”
Gareth Bain – Director at growth Marketing agency


And coming up text  …

Professional networking site LinkedIn has recently announced plans to launch their own gig marketplace. It will be similar to the already established Upwork and Fiverr, allowing professionals to post projects and hire freelancers to work from home. The new platform, to be called Marketplace, will primarily focus on jobs such as writing, marketing, and consulting. Microsoft—the parent company of LinkedIn—is also focusing their efforts on creating a digital wallet that will be compatible throughout several of its platforms.


Marcio Delgado is a Journalist, Producer and Influencer Marketing Manager working with brands and publications in Europe, America and Asia.


Outsourcing legal transcription might help small law offices



Outsourcing legal transcription might help small law offices
One way law firms, big and small, can save costs and improve accuracy is making use of legal transcription outsourcing.

Operating a small legal firm while delivering first-rate client service calls for multitasking. In the field of legal transcribing, accuracy and speed are very important.

Small law firms might find it challenging to strike a compromise between their main legal business and transcribing standards. One good way to save costs, improve accuracy, and increase output is legal transcription outsourcing. The main advantages of outsourcing legal transcribing services as well as probable effects on small law firm operations are covered in this paper.

On costs and savings

Outsourcing legal transcribing might help small law firms save significantly on expenses.

Outsourcing lets companies to cut the overhead costs related to hiring and keeping an internal transcribing staff.

This budget calls for salary, office space, and incentives. Legal firms might decide to concentrate their resources on other important aspects of their business instead of paying expenses to employ and train transcribing crew members.

An further economical benefit of outsourcing is that many transcribing firms provide a pay-as—you-go approach. By just paying for the transcribing services they need, companies may avoid the fixed expenses of hiring full-time staff using this variable pricing structure. This approach would help small legal firms with changing workloads most as it allows them to change service levels in response to demand without running extra expenses.

Outsourcing may also help to lower the need for expensive transcribing tools and software. Using transcribing service providers who typically invest in modern equipment and procedures to guarantee high-quality output may help law firms save money on capital expenses.

Small law firms outsourcing legal transcribing might save money and release resources to focus on other crucial areas of their business.

Enhanced efficiency and output.

Small law company efficiency and production might be much raised by legal transcribing outsourcing. Faster reaction times of expert transcribing services are one of its main advantages. Thanks to precise transcriptions made by knowledgeable transcriptionists using modern technology, lawyers may get vital information fast. Creating legal paperwork, keeping client connections, and getting ready for litigation might all benefit greatly from fast access to transcribed records.

Delegating transcribing tasks to outside experts and law firms helps internal staff members concentrate on critical legal matters. Transcription of audio recordings takes less time than client consultations, case research, and courtroom preparation, attorneys and paralegals may discover.

This change of emphasis can result in better customer service and case results.

Moreover, outsourcing gives you access to a pool of seasoned transcribing experts focused on legal language and formatting. These experts make sure transcriptions satisfy high accuracy and consistency criteria and can easily manage complex legal jargon. By lowering the possibility of mistakes and omissions, experienced external transcriptionists make legal papers more accurate and dependable.

All things considered, legal transcribing outsourcing helps small law firms be more efficient so they may manage more cases and provide better legal services.

More quality and accuracy.

Legal transcription outsources help to guarantee accuracy and quality of transcribed data.

Professional transcribing services use highly skilled transcriptionists knowledgeable with legal language and structure. Apart from being accurate, their knowledge guarantees that transcriptions satisfy the particular needs of legal documents, including formatting and reference guidelines.

Using expert transcribing services has mostly benefits in that mistakes are minimised. Particularly when handling delicate subtleties and complicated legalese, internal staff members could lack the unique knowledge required to produce outstanding transcriptions.

Conversely, external transcriptionists have thorough legal training and competency, which lowers mistakes and raises general document quality. Many times, professional transcribing services adhere strictly to quality assurance standards.

These methods assure that the final result is error-free and accurate by use of several editing and proofreading rounds. Small legal firms might not be able to do more internal checks given their restricted means. Still, these services—quality control systems—do exactly that.

When outsourcing legal transcribing, small law firms might rely on the regularity and dependability of professional services to produce better reports. By raising the firm’s legitimacy and efficiency in the legal field, this benefits clients and promotes better case results.

Flexibility and Spreadability

Using the scalability and flexibility that outsourcing legal transcribing provides, small law firms may effectively control changing workloads. The capacity to adjust to variations in the transcribing demand is among the most important advantages. Professional transcribing services may modify their resources to fit the demands of the company, independent of the situation—a temporary increase in activity or a rapid surge in cases, for example. This flexibility allows companies to keep operating at a high degree without using temporary labour or overloading current staff.

Still another great benefit of outsourcing are tailored services. Many times, transcription service providers provide a number of choices to meet the particular demands of every one of their customers.

Small legal firms may choose the formats, degrees of transcribed information, and response periods best fit for their needs. This customisation guarantees that companies get precisely what they need without running more expenses.

Moreover, certain transcribing services provide round-the-hour access. This ongoing service allows transcribing projects to be finished outside of usual business hours, which is very helpful in cases of tight deadlines or urgent need. The company’s responsiveness and efficiency improve when one may use transcribing services as needed. Using the scalability and adaptability of outsourced transcribing services helps small law firms increase their general operational effectiveness.

Security and confining of data

Third-party legal transcribing services might enable small companies to meet legal industry-critical data security and confidentiality regulations. Following all relevant rules and regulations—especially those controlling data protection, like GDPR and HIPAA—is highly valued in expert transcribing services. These companies use rigorous security policies to protect private information and sensitive data.

A key security measure is to use safe file transfer techniques. Transcription service providers utilise encrypted techniques to transmit audio recordings and transcribed documents in order to stop illegal access during transmission. This encryption guarantees that during the transcribing process client information stays private and protected.

Moreover, many times, transcribing businesses have tight internal policies and procedures in place to manage private information. These limitations include personnel background checks, regular security instruction, and confidentiality agreements. These precautions help transcription companies greatly lower the danger of data leaks by guaranteeing that only authorised users have access to customer data.

Safely stored using expert transcription services are also audio recordings and transcribed documents. These storage options assist to prevent data loss and illegal access by means of secured servers and safe backup systems.

Small legal firms could contract with reliable transcribing service providers instead of making significant investments in their own security infrastructure, therefore benefiting from these strict security protocols.

Professional transcribers often adhere to more security rules and confidentiality requirements, which small law firms might gain by outsourcing their legal transcribing needs. This guarantees legal compliance and protection of private customer data, therefore strengthening the brand and image of the business.

For small law firms, outsourcing legal transcribing has many advantages; it is thus a great way to improve effectiveness and save expenses. Companies that outsource their transcribing needs could save money, raise accuracy and quality, and boost general output.

Strong data security systems guarantee the safety and preservation of important client data; outsourced transcription services’ scalability and adaptability help companies to handle different workloads.

These benefits might be used by small law firms to concentrate on their main legal profession, therefore offering improved client service and case results. In the competitive legal market of today, small law offices may realistically keep operational and financial stability by means of legal transcribing outsourcing, therefore enabling their growth and development.

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Why Potholes are a Problem for Businesses and What to Do About Them



A silver car on the road passing by a big pothole
Potholes are a common issue across the country, with the RAC estimating more than one million of them in the UK.

Unless you run a garage, potholes are bad for businesses. The deep holes in a road’s surface can cause many vehicle issues, such as tyre damage or deflation, wheel rim bending, broken suspension springs, or alignment problems.

Unfortunately, potholes are a common issue across the country, as the RAC estimates there are more than one million in the UK.  So, why are they a problem for businesses, and what can they do about them?

What Causes Potholes?

A pothole develops when water seeps into the tiny cracks in a road surface, which commonly form due to excess traffic. The water may then freeze and expand, causing the cracks to become large once it thaws. It weakens the surface while allowing more water to enter, and the potholes could be exacerbated by heavy rainfall. Heavy traffic over the weak road causes a small hole to develop, which will grow due to the pressure of passing cars.

Why are Potholes Bad for Businesses?

Businesses have a duty of care to their employees, which is why potholes are a big problem, as they can pose a risk to employee safety on the road. Also, they could increase the risk of a collision with one or more motorists, pedestrians, or cyclists.

Potholes are a threat to businesses dependent on efficient road infrastructure and transportation, such as courier firms or logistics companies. If a pothole causes significant damage to a vehicle, a small business might be unable to operate for many days until the necessary repairs are complete. As a result, it could lead to a loss of business, customer dissatisfaction, and reputational damage.

What Can Businesses Do About Potholes?

Businesses cannot force local councils to fill potholes across towns and cities, but they can prevent the deep holes on their premises. Improve road safety on-site with a dependable pothole repair kit, which you can apply straight from a bucket and use in all weather conditions.

It will allow your business to create a safer, usable environment for all on-site vehicles. You can use it to fill gaps on various surfaces, such as drives, paths, cycle tracks, and manholes. It will minimise road safety issues and prevent your vehicles from sustaining damage on the premises.

Also, your business could request its employees avoid driving over potholes, but only when it is safe to do so. If it isn’t safe, they will have no option but to drive over them. However, they could decrease damage by reducing their speed or distancing their vehicle from other motorists if possible.

Potholes can pose a risk to employee safety and cause substantial damage to many business vehicles. If a vehicle experiences damage on the road, a company might have no other option but to spend a large sum on essential repairs to get it back on the road, which can drain its profitability.

Also, a lengthy vehicle repair could impact a business’s operations, affecting its revenue, customer satisfaction, and reputation. Unfortunately, you cannot change the UK’s roads, but you can repair potholes on-site and teach your drivers how to safely drive over them to prevent accidents and minimise repairs.

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Chocolate Lovers Wanted as Cadbury Seeks 48 Tasters in the UK



Chocolate Lovers Wanted as Cadbury Seeks 48 Tasters in the UK
• The roles involve tasting iconic brands such as Cadbury, Toblerone and Milka, and providing feedback to support product development.

Mondelēz International is recruiting 48 Sensory Panellist job roles at its historic Bournville site in Birmingham. The part-time roles, also known as chocolate tasters, will play a crucial role in product development by tasting and providing consistent, objective and honest feedback on new chocolate products, including iconic brands such as Cadbury, Toblerone and Milka.

Successful applicants will bring a passion for food, a desire to try new and inventive products, as well as a communicative personality to collaborate with other panellists. Full training is provided, including helping successful applicants to develop their taste buds and learn the specific vocabulary required to communicate feedback.

The Sensory Panellist roles are part of ongoing investment being made at the iconic Bournville site, the home of Cadbury, with the brand celebrating its 200th anniversary year. The roles, which were previously located at our Reading Scientific Services site in Wokingham, will now be based out of Mondelēz’s Global Centre of Excellence for Chocolate research and development at Bournville.

The roles play an important role in Mondelēz International’s commitment to world class innovation, ensuring it continues to adapt to changing consumer trends and delivering choice for consumers. Recently it has continued to enhance its health and wellbeing portfolio. In 2023 it launched Cadbury Delights, a new range of confectionary under 100 calories per bar, and in April this year it launched Cadbury Brunch Light, new non-HFSS (non-high in fat, salt and sugar) range of Cadbury Brunch Bars with each bar containing less than 100 calories.

“We are hugely excited to be recruiting 48 Sensory Panellists to join our amazing research and development team in Bournville. Often called a ‘dream job’ for many, the tasters will play an invaluable role in helping to develop the perfect taste profiles for our amazing products. Previously our Sensory Panellists have helped develop consumer favourites including Caramilk and Toblerone Truffles.

“We currently have around 600 employees working in a variety of research and development roles in the UK and are looking forward to welcoming our newly trained chocolate tasters to the team. They will enable us to continue to innovate and lead the future of snacking,” says Afsha Chugtai, Section Manager in the Consumer Science Team at Mondelēz International.

This year Cadbury is celebrating its 200th year anniversary. To mark the occasion the chocolatier has released a national television advert that reflects its core values of generosity; launched Cadbury Dairy Milk bars in stores with packaging designs from 1915 to the current day; and partnered with Alzheimer’s Research UK, donating £200,000 to support research to one day find a cure for dementia and drive awareness of the condition.

To find out more about careers at Mondelēz International and apply to become a chocolate taster, visit:

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