If your start-up or business is in the UK, you may be confused about how to increase your client base to earn more profit. First you need to understand that it is possible to increase your client numbers. Whatever struggles your start-up or business have, its client base can still grow.
Here are several ways your start-up or business can increase the number of clients it has.
Take Advantage of Digital Marketing
In today’s world, businesses need digital marketing to increase their client base. Most small businesses have a small budget for marketing. The great thing about digital marketing is that whatever your budget is, you can engage with it and yield results! Therefore, you need to utilize your digital marketing budget well.
Take advantage of the internet to reach a wide online base. Get electronic devices for your business or start-up, you can start with a computer and tablet or phone. Engage with several digital marketing services including social media ads, online videos, search engine optimization, content marketing, display ads, and e-commerce marketing, to mention a few.
If you need something simple to start with, open a page for your business on various social media platforms like Facebook, Instagram, Snapchat etc. If you’re unsure, you can also hire a social media manager to help.
Offer Discounts and Promotions to New Customers
This is one way to increase the client base of your small business. People are always looking for good value. Draw clients in by offering discounts and free gifts for every purchase from new clients. Use social media platforms to advertise these offers. To have a wider reach during sales, run social media ads.
You can also take advantage of seasons and celebrations like Independence or Thanksgiving by running discount sales during this period. New customers will flock in and if they enjoy the quality of your services or products, most will stay.
Create Or Update Your Business Website
Every business or start-up needs a website. This is because the most common way consumers find businesses is through online searching. Ensure your business has a website and, if it already does, update the website.
Use up-to-date search engine optimization and search engine marketing. Use quality graphics for the website, make it beautiful, and ensure it is mobile friendly. Use content marketing with keywords, backlinks, and SEO to draw clients in and establish your business as one that knows its trade inside and out.
Doing all these things to your website will help it rank highly, draw traffic to it, and increase your client base.
Network And Participate in Community Events
You need your business to be well known and have clients in your community or locality. One way to do this is network and participate in community events.
For instance, there are several community events for businesses in Oxford. Participating in these events will help the local people know about your business, connect you with potential clients, and increase your visibility. Search for information on charity events or programs happening in your locality or community and find a way to be a part of it.
This is important because multiple surveys have shown that many consumers prefer buying from local brands, businesses, and startups. Besides, it is a great way to contribute to the growth of your business’ local community.
Establish Yourself as An Expert in Your Field
This is a way to increase your number of clients and increase your business or start-up visibility. Promote your business by volunteering to speak at industry functions or charity events, or conducting a webinar or workshop.
The more you promote your expertise, the more you can grow your business, establish yourself as an authority in your field, and increase your number of clients.
Focus On Retaining Old Customers
This is one way to increase your number of clients. It costs five times less to keep a client than to obtain a new client. That’s why efficient customer service and quality products are very important.
For the retention of customers, you can launch an email campaign, engage customers on social media, and use a customer relations management system. Simple gestures like saying thank you, sending customized notes with products, and avoiding disappointing customers by ensuring you deliver at the agreed date can help retain customers.
It is also important to note that old customers bring in a lot of new clients. When old customers love your products or services and the way you engage with clients, they go all out to refer friends and family to your business. This, in turn, will increase the number of clients you have.
No matter where in the world your business is located, carefully applying the approaches listed above will help your business increase its client base. Ensure you apply the ones that work for your field and for your business. You can also be creative and implement ideas you know will suit your business needs. Here’s to wishing your startup or business all the success it deserves!
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