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How start-ups and small Businesses can grow their client numbers



Woman using a sewing machine in her small business
There were 5.5 million small businesses at the start of 2021 in the UK - Source: UK Gov | Photo: Gustavo Fring

If your start-up or business is in the UK, you may be confused about how to increase your client base to earn more profit. First you need to understand that it is possible to increase your client numbers. Whatever struggles your start-up or business have, its client base can still grow.

Here are several ways your start-up or business can increase the number of clients it has.

Take Advantage of Digital Marketing

In today’s world, businesses need digital marketing to increase their client base. Most small businesses have a small budget for marketing. The great thing about digital marketing is that whatever your budget is, you can engage with it and yield results! Therefore, you need to utilize your digital marketing budget well.

Take advantage of the internet to reach a wide online base. Get electronic devices for your business or start-up, you can start with a computer and tablet or phone. Engage with several digital marketing services including social media ads, online videos, search engine optimization, content marketing, display ads, and e-commerce marketing, to mention a few.

If you need something simple to start with, open a page for your business on various social media platforms like Facebook, Instagram, Snapchat etc. If you’re unsure, you can also hire a social media manager to help.


Offer Discounts and Promotions to New Customers

This is one way to increase the client base of your small business. People are always looking for good value. Draw clients in by offering discounts and free gifts for every purchase from new clients. Use social media platforms to advertise these offers. To have a wider reach during sales, run social media ads.

You can also take advantage of seasons and celebrations like Independence or Thanksgiving by running discount sales during this period. New customers will flock in and if they enjoy the quality of your services or products, most will stay.


Create Or Update Your Business Website

Every business or start-up needs a website. This is because the most common way consumers find businesses is through online searching. Ensure your business has a website and, if it already does, update the website.

Use up-to-date search engine optimization and search engine marketing. Use quality graphics for the website, make it beautiful, and ensure it is mobile friendly. Use content marketing with keywords, backlinks, and SEO to draw clients in and establish your business as one that knows its trade inside and out.

Doing all these things to your website will help it rank highly, draw traffic to it, and increase your client base.


Network And Participate in Community Events

You need your business to be well known and have clients in your community or locality. One way to do this is network and participate in community events.

For instance, there are several community events for businesses in Oxford. Participating in these events will help the local people know about your business, connect you with potential clients, and increase your visibility. Search for information on charity events or programs happening in your locality or community and find a way to be a part of it.

This is important because multiple surveys have shown that many consumers prefer buying from local brands, businesses, and startups. Besides, it is a great way to contribute to the growth of your business’ local community.


Establish Yourself as An Expert in Your Field

This is a way to increase your number of clients and increase your business or start-up visibility. Promote your business by volunteering to speak at industry functions or charity events, or conducting a webinar or workshop.

The more you promote your expertise, the more you can grow your business, establish yourself as an authority in your field, and increase your number of clients.


Focus On Retaining Old Customers

This is one way to increase your number of clients. It costs five times less to keep a client than to obtain a new client. That’s why efficient customer service and quality products are very important.

For the retention of customers, you can launch an email campaign, engage customers on social media, and use a customer relations management system. Simple gestures like saying thank you, sending customized notes with products, and avoiding disappointing customers by ensuring you deliver at the agreed date can help retain customers.

It is also important to note that old customers bring in a lot of new clients. When old customers love your products or services and the way you engage with clients, they go all out to refer friends and family to your business. This, in turn, will increase the number of clients you have.

No matter where in the world your business is located, carefully applying the approaches listed above will help your business increase its client base. Ensure you apply the ones that work for your field and for your business. You can also be creative and implement ideas you know will suit your business needs. Here’s to wishing your startup or business all the success it deserves!

Olivia Miller is a journalist and blogger regularly collaborating with media outlets and writing about entrepreneurship, brand authority and corporate social responsibility (CSR).


Disneyland Paris renames theme park in $2 billion revamp



Facade os Disney Paris with Disney's characters standing in front of it
The transformation of Walt Disney Studios Park will see it almost double in size.

Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.

Walt Disney Studios Park will become Disney Adventure World when the new immersive area, World of Frozen, opens.

The transformation of Walt Disney Studios Park will see it almost double in size.

“We’re changing the story of Walt Disney Studios Park, evolving from ‘how it’s done’ soundstages to celebratory theatres and adventures that come to life in immersive worlds,” said Tom Fitzgerald, chief storytelling executive at Walt Disney Imagineering and senior creative executive for Disneyland Paris.

“These fully realised adventure worlds will become the focus of the park’s new identity and appear as realms that guests discover as they navigate deeper within the park and are invited to participate in adventures inspired by our most beloved stories.”

As part of the rebrand, the park’s entrance is also being reimagined, with the current design replaced with ‘crafted décor that pays homage to historic movie theaters in Hollywood and the entertainment industry as a whole.’

“Embracing a transformation that involves the overhaul of more than 90 percent of Walt Disney Studios Park since its debut in 2002, we’re unveiling a fresh creative vision that has completely redefined our second gate,” said Natacha Rafalski, president of Disneyland Paris.

Previous investments in the property include World of Pixar, which opened at the park in 2021 and Avengers Campus (2022).

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EU economy forecast to grow 1.0% in 2024



A woman paying for services at a beauty shop
Expected economy growth is largely due to consumers spending more this year | Photo: Christiann Koepke

The Commission has published this week a new forecast for the European Union economy, with a more upbeat scenario for consumers. After a downturn in economic activity in 2023, inflation rates will continue to drop and the EU economy should gradually grow in 2024. This is largely driven by ‘consumers spending more, thanks to higher wages and more job opportunities,’ it is believed. 

Concretely, the EU economy should grow 1.0% in 2024. The euro area economy should reach 0.8% of growth. In 2025, GDP will grow even more. Meantime, EU inflation has fallen dramatically since it peaked in 2022. It is expected to wind down to 2.7% in 2024 and to 2.2% in 2025.  

The jobs market is also performing well. Despite the slowdown in activity, the EU economy created more than 2 million jobs in 2023. Activity and employment rates of people aged 20-64 hit new record highs in the last quarter of the year. In March 2024, the unemployment rate in the EU stood at a record low of 6.0%. 

Some challenges remain. For instance, investment growth is slowing since fewer new homes are being built, which affects various industries. As a result, it is expected that interest rates will drop more slowly than anticipated. 

The Commission publishes four economic forecasts throughout a given year, covering GDP and inflation data for all Member States, the EU and the euro area. 

In the UK the scenario is also looking positive, with the Office for National Statistics having recently confirmed that the UK unemployment rate for January to March 2024 (4.3%) is above estimates of a year ago (January to March 2023), and increased in the latest quarter. 

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Mango to strengthens its presence in the UK with 20 store openings



Mango store facade at Oxford street, London
At the close of the 2023 financial year, Mango had 60 stores in the UK

Mango, one of Europe’s leading fashion groups, continues its expansion and brand consolidation plan in the UK with more than 20 store openings planned for 2024. Growth is focused on expanding its presence in London and Scotland, as well as the arrival for the first time in several cities in Northern Ireland and central and southern England.

“The UK is one of the priority markets for Mango’s international growth. The increased presence in London and our arrival this year in some cities where we have not been present until now will consolidate the Mango brand and help us to strengthen it internationally,” says Daniel López, Mango’s Director of Expansion and Franchising.

The company plans four store openings in London this year, in addition to last February’s opening of a store in the Windsor Yards shopping centre in the heart of historic Windsor, close to Windsor Castle

Mango will also increase its presence in Scotland with store openings in Glasgow and Edinburgh, and for the first time will reach cities in Northern Ireland, as well as central and southern England. 

The new Mango store will incorporate the New Med Mediterranean-inspired store concept, reflecting the spirit and freshness of the brand. Sustainability and architectural integration are the key to this new design that conceives the Mango store as a Mediterranean home with different spaces in which warm tones and neutral colours predominate, combined with traditional, handcrafted, sustainable and natural materials such as ceramics, tuff, wood, marble, esparto grass and leather.

Mango has been present in the UK since 1999. In 2021, the company strengthened its presence in the country with the opening of a new flagship store on Oxford Street in London and three other stores in Manchester, Edinburgh and Derby. 

Last year, Mango opened more than 10 stores, mainly in the south and centre of the country, in major cities such as Bristol, London, Manchester and Leeds. Key among them was the store opening in Westfield Stratford City, one of the largest shopping centres in the UK. In addition, the company arrived for the first time in Brighton with a 470 m2 store in the Churchill Square shopping centre.

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