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How focus and time management are key for entrepreneurs



Man working on a computer
In April 2020 adult internet users spent an average 37 minutes more each day | Photo: Karolina Grabowska

Entrepreneurs are known for having to multitask.

At the beginning of a new business endeavour, a lack of resources means it isn’t possible to hire extra help. This makes multitasking a necessity. However, as a business expands, it will also grow into the challenge of managing time and focusing on the right tasks.

Even when we think that we are being productive, parallel distractions such as social media usage can play a big part in worsening our time management. In fact, a study recently released by the UK government-approved regulatory authority for the broadcasting and telecommunications (OFCOM), looking at what people were doing online last year, found that, back in April 2020, internet users spent an average of 4 hours 2 minutes online each day – 37 minutes more each day per online adult compared with January 2020.

Here, time management and goal achievement mentor. Alejandra Marqués, a former criminal law professor at Universitat Autònoma de Barcelona, shares her experience of productivity and achieving goals. She also outlines the five main reasons why focus and time management are key for entrepreneurial success.

Alejandra Marques - Coach

Alejandra Marqués is a time management and goal achievement mentor.

Achieve bigger goals with ease

Time management allows you to structure your work, control the time you spend on your daily tasks and prevent you from working without purpose or sense.

By having more focus, you’ll also have more time to think about what you want for your business. You’ll start planning for the long-term while working on the short-term to get you there.

More time, more money 

If you increase your productivity and know how to manage your time, you can increase your revenue. That is because by being more productive you’ll work fewer hours due to increased efficiency. You’ll also know when and where to spend your time, meaning you can focus on the income-producing activities.   

Start by identifying your important tasks, how long they will take, and what you need to have them done. This allows you to focus on what really matters and stop doing shallow work or spending time on small tasks that, in the end, will not improve your results. Planning and scheduling important tasks are what will allow you to see those profits rise.

Increase your confidence and motivation 

When entrepreneurs manage their time properly, and successfully meet their deadlines, their confidence will increase immediately. It is all about trusting your abilities to accomplish desired goals.

Confidence can also increase your motivation and help you look forward to the next day. You then know that each minute matters and that you can achieve anything you put your mind to.

Prevent feelings of being overwhelmed 

When seeing an endless list of tasks to accomplish, both for work and in your personal life, you might feel anxious. You might even get paralyzed when you don’t know where to start, and so decide to do something else (hello procrastination!).

Learn to prioritize your to-do list more efficiently. And since you already know how long it takes you to finish each task, you will give yourself enough time to accomplish them. This should reduce that overwhelming feeling that you can’t get things done.

Find a balance

Not everything is work and go. We all have a life outside our businesses. However, at times, it seems like our time controls us instead of us controlling our time. That’s why learning how to create boundaries around your time, how to stop procrastinating, and how to increase your productivity will also allow you as an entrepreneur to have more time for you, your loved ones, and the things that matter the most to you.


To find out more about Alejandra Marqués’ work, visit her official website here.


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The Häagen-Dazs Rose Project announces 50 nominees



Kim Rihal, founder of social enterprise Equal Education, is one of the 50 women shortlisted for The Häagen-Dazs Rose Project
Kim Rihal, founder of social enterprise Equal Education, is one of the 50 women shortlisted for The Häagen-Dazs Rose Project

Earlier this year, on International Women’s Day 2023, Häagen-Dazs launched ‘The Rose Project’, a global initiative with a $100,000 (USD) bursary grant inviting nominations to recognise unsung trailblazing women in honour of the brand’s female co-founder Rose Mattus. Yesterday, 23 November, on what would have been Rose Mattus’ birthday, Häagen-Dazs announced the top 50 #WomenWhoDontHoldBack nominees being shortlisted for their achievements and its five globally accomplished Häagen-Dazs Rose Project judges.

Over 2,500 applications were received for The Häagen-Dazs Rose Project putting forward pioneering efforts and societal contributions made by women across the globe. From these, 50 talented and inspirational women have been shortlisted and will be put forward to win one of five monetary grants of $20,000 (USD), which will be announced on International Women’s Day 2024, to continue their exceptional work, unleash their potential or give to a cause they are passionate about. The top 50 shortlist includes women from 17 countries hailing from across Europe, Asia, Africa & Middle East, Australia and the Americas.

The all-female judging panel from across the world has been handpicked for the final selection stage of The Häagen-Dazs Rose Project includes. UK-based author, broadcaster and philanthropist Katie Piper, fashion entrepreneur and advocate for women’s fertility issues, Velda Tan from Singapore and Spanish entrepreneur and creative director Inés Arroyo, are amongst the judges.

“International Women’s Day 2023 marked the launch of The Häagen-Dazs Rose Project to honour the legacy of our co-founder, Rose Mattus, and create a fund platform to provide opportunities to women across all fields around the world who are truly deserving of support and recognition. We were thrilled to receive thousands of nominations across countries and our #WomenWhoDontHoldBack Top 50 shortlist is a compelling and diverse mosaic of trailblazing female narratives that moved us and serve as an inspiration to women everywhere”, says Aurélie Lory, Häagen-Dazs spokesperson.

To find out more about the story of each entrepreneur shortlisted for The Häagen-Dazs Rose Project, visit:

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47% of women feel their workplace is not combatting inequality



Katherine Maher, CEO, Web Summit, on Centre Stage during day one of Web Summit 2023 at the Altice Arena in Lisbon, Portugal
Katherine Maher, CEO, Web Summit, on Centre Stage during day one of Web Summit 2023 | Photo: Eóin Noonan/Web Summit

The proportion of women who feel that their workplace is not taking appropriate measures to combat gender inequality has nearly doubled in a year, a new survey has revealed.

Web Summit, the world’s largest technology event taking place in Lisbon this week, has released its third annual State of Gender Equity in Tech report, which is based on a survey distributed among its women in tech community.

76.1 percent of respondents feel empowered to pursue and/or hold a leadership position; fewer respondents (41.8 %) feel the need to choose between family and career when compared to 2022 (50.4 %); and there is at least one woman in a senior management position in 80.4 percent of respondents’ companies, a similar proportion to last year (81.3%).

The survey found that 70.5 percent of respondents feel pressure to prove their worth compared to male counterparts, while 77.2 percent feel they need to work harder to prove themselves because of their gender.

Over three quarters of respondents (76.1 %) feel empowered to pursue and/or hold a leadership position. And almost half of respondents think that their workplace is not taking appropriate measures to combat gender inequality, increasing from 26 percent in 2022 to 47
percent in 2023.

“While it is encouraging to see progress in some areas, such as those feeling the need to choose between their family and career, there are also some deeply concerning trends within this report. Seeing an increase in those who report having experienced sexism in the workplace in the last year is disheartening in 2023. We hope that this kind of research can breed some positives, and that it will push workplaces – and women within these workplaces – to broach these topics and make progress in these areas,” said Carolyn Quinlan, VP of community at Web Summit.

Last year, 42 percent of attendees at Web Summit were women and 33 percent of speakers were women. In 2023 these numbers have slightly improved with 43 percent of attendees and 38 percent of speakers on stage being women this year.

The women in tech programme at this year’s Web Summit is at capacity, and the women in tech programme at Web Summit Rio 2023 reached capacity in record time.

The WebSummit 2023 is running from November 13th to 16th in Lisbon, Portugal.

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Krispy Kreme to give away free donuts on World Kindness Day



A box of Krispy Kreme donuts opened and with donuts inside
The company, founded in 1937, is giving away 60,000 free doughnuts around the world today | Photo: Clément Proust

American multinational doughnut company and coffeehouse chain, Krispy Kreme, is celebrating “World Kindness Day” today by distributing free donuts in the US and the UK.

The chain is giving away a box of a dozen glazed donuts for free with no purchase necessary. But only the first 500 guests that visit each participating Krispy Kreme US stores on “World Kindness Day”, Monday November 13th, will be able to get a free box of donuts.

Krispy Kreme often gives away free or discounted donuts to generate buzz on special occasions. The company, founded in 1937, traditionally gives out free donuts to customers on National Donut Day, celebrated on the first Friday of June of each year. And in July, a dozen of glazed donuts were sold for 86 cents to celebrate its 86th birthday.

Thousands of free donuts are also expected to be given away today across Krispy Kreme stores in the United Kingdom, with customers being encouraged to ask for the World Kindness Day offer. No purchase necessary.

The company, which operates in over 30 countries around the world, said it wants the brand associated with World Kindness Day to make “meaningful connections” with customers.

“World Kindness Day is an opportunity to make a positive difference by being generous,” Dave Skena, Krispy Kreme’s global chief brand officer, said in a release. “Simple gestures of caring and thanks, including sharing a sweet treat, is a great way to do that.”

Krispy Kreme said that it’s considering expanding a limited partnership it has with McDonald’s to sell more of its donuts at the latter’s location.

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