Entrepreneurs are known for having to multitask.
At the beginning of a new business endeavour, a lack of resources means it isn’t possible to hire extra help. This makes multitasking a necessity. However, as a business expands, it will also grow into the challenge of managing time and focusing on the right tasks.
Even when we think that we are being productive, parallel distractions such as social media usage can play a big part in worsening our time management. In fact, a study recently released by the UK government-approved regulatory authority for the broadcasting and telecommunications (OFCOM), looking at what people were doing online last year, found that, back in April 2020, internet users spent an average of 4 hours 2 minutes online each day – 37 minutes more each day per online adult compared with January 2020.
Here, time management and goal achievement mentor. Alejandra Marqués, a former criminal law professor at Universitat Autònoma de Barcelona, shares her experience of productivity and achieving goals. She also outlines the five main reasons why focus and time management are key for entrepreneurial success.

Alejandra Marqués is a time management and goal achievement mentor.
Achieve bigger goals with ease
Time management allows you to structure your work, control the time you spend on your daily tasks and prevent you from working without purpose or sense.
By having more focus, you’ll also have more time to think about what you want for your business. You’ll start planning for the long-term while working on the short-term to get you there.
More time, more money
If you increase your productivity and know how to manage your time, you can increase your revenue. That is because by being more productive you’ll work fewer hours due to increased efficiency. You’ll also know when and where to spend your time, meaning you can focus on the income-producing activities.
Start by identifying your important tasks, how long they will take, and what you need to have them done. This allows you to focus on what really matters and stop doing shallow work or spending time on small tasks that, in the end, will not improve your results. Planning and scheduling important tasks are what will allow you to see those profits rise.
Increase your confidence and motivation
When entrepreneurs manage their time properly, and successfully meet their deadlines, their confidence will increase immediately. It is all about trusting your abilities to accomplish desired goals.
Confidence can also increase your motivation and help you look forward to the next day. You then know that each minute matters and that you can achieve anything you put your mind to.
Prevent feelings of being overwhelmed
When seeing an endless list of tasks to accomplish, both for work and in your personal life, you might feel anxious. You might even get paralyzed when you don’t know where to start, and so decide to do something else (hello procrastination!).
Learn to prioritize your to-do list more efficiently. And since you already know how long it takes you to finish each task, you will give yourself enough time to accomplish them. This should reduce that overwhelming feeling that you can’t get things done.
Find a balance
Not everything is work and go. We all have a life outside our businesses. However, at times, it seems like our time controls us instead of us controlling our time. That’s why learning how to create boundaries around your time, how to stop procrastinating, and how to increase your productivity will also allow you as an entrepreneur to have more time for you, your loved ones, and the things that matter the most to you.
To find out more about Alejandra Marqués’ work, visit her official website here.