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How Can Businesses Keep TikTok Content Original?

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A laptop showing a business TikTok page
Original path: brands can explore authenticity while creating content to be posted on TikTok | Photo: Marcio Delgado

Video content is dominating the digital landscape. There is a lot of curiosity about TikTok and how you can keep your video content fresh and exciting on this dominating app. Since its launch in 2016, TikTok has spontaneously taken over the video realm of our digital world. Its popularity has been on a steady incline, providing immense entertainment to scroll through for hours. So, how do businesses take advantage of this opportunity? With so many brands starting to transition to the platform, how can you ensure your content is original? Let’s talk about it!

TikTok Overview

With over 680 million monthly active users across the world, TikTok has taken over prime digital viewership with almost all audiences. 90% of those users are opening the app multiple times a day, meaning there are plenty of opportunities for businesses to get traction. TikTok content spreads across a wide range of genres, including music, dancing, cooking, comedy, and business advice. The growth of TikTok in the last few years has been outstanding and has become increasingly popular since the pandemic.

The beauty of TikTok as a social platform is its usability. One of TikTok’s standout features is giving users the ability to record videos from their phones and add music, captions, stickers, and even visual effects with ease only professional videographers used to have. These final edits create an entertaining video that is then pushed through an algorithm specific to the audience’s interests. Although this platform is mainly used for entertainment, a lot of big-name brands use it to increase brand awareness.

Keep It Fresh

TikTok is known for its trouble-free useability, making it easy to hop on the most current trends. Now it seems like creators use the same songs, same choreographies, and even sometimes the same captions. As a business, it’s important to know the different ways to gain brand awareness while also staying original. Megha Gaedke, the founder of KetoConnect, advises businesses to utilise the current TikTok trends in their own unique way.

“As a brand, it can be tempting to jump on the bandwagon and try to ride the wave of popularity. Put your spin on the trends you follow. Just because everyone else is doing something doesn’t mean you have to do it the same way. If you are a food brand, for example, you might want to take a trend like baking and put your spin on it by introducing new flavours or ingredients.”  Megha Gaedke – Founder of KetoConnect

Another way to keep your brand content original is by being adaptable to current audience likes and dislikes. While some trends may be great for content creators, some just don’t make sense for businesses to participate in.

“Keeping videos original truly depends on your brand. Even if a “dance” is trending, it doesn’t always make sense for a brand to utilise it. We try to stick to our same brand standards and voice across all social platforms. If there is an overarching trend, I like to brainstorm on how that idea can be adapted to the brand, not just a carbon copy of the original video.” Kayla Koons – Social Media Manager at Clean Origin

Additionally, you can never go wrong with a little authenticity.

“I keep my TikTok content original by nurturing my creator-follower relationship. As a creator, it’s critical I build a strong relationship with my TikTok community, so they look to me for advice and
guidance. My professional background and career are ones that some hope to emulate and I directly answer their questions. This establishes trust and a more direct creator-follower connection.” Cherie Luo – MBA student at Stanford Business School

The bottom line: stay true to yourself as a brand. Be adaptable to trends without being a copycat. And, most importantly, know your audience. TikTok is here to stay, and it’s only getting more popular. You might as well capitalise on the fastest-growing video platform while it’s here!

Freelance writer and passionate creative entrepreneur. After graduating from The University of Oklahoma, Jamie acquired an account director position at an advertising agency in Texas. She loves discussing social trends, drinking wine, and traveling with friends and family.

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Why Potholes are a Problem for Businesses and What to Do About Them

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A silver car on the road passing by a big pothole
Potholes are a common issue across the country, with the RAC estimating more than one million of them in the UK.

Unless you run a garage, potholes are bad for businesses. The deep holes in a road’s surface can cause many vehicle issues, such as tyre damage or deflation, wheel rim bending, broken suspension springs, or alignment problems.

Unfortunately, potholes are a common issue across the country, as the RAC estimates there are more than one million in the UK.  So, why are they a problem for businesses, and what can they do about them?

What Causes Potholes?

A pothole develops when water seeps into the tiny cracks in a road surface, which commonly form due to excess traffic. The water may then freeze and expand, causing the cracks to become large once it thaws. It weakens the surface while allowing more water to enter, and the potholes could be exacerbated by heavy rainfall. Heavy traffic over the weak road causes a small hole to develop, which will grow due to the pressure of passing cars.

Why are Potholes Bad for Businesses?

Businesses have a duty of care to their employees, which is why potholes are a big problem, as they can pose a risk to employee safety on the road. Also, they could increase the risk of a collision with one or more motorists, pedestrians, or cyclists.

Potholes are a threat to businesses dependent on efficient road infrastructure and transportation, such as courier firms or logistics companies. If a pothole causes significant damage to a vehicle, a small business might be unable to operate for many days until the necessary repairs are complete. As a result, it could lead to a loss of business, customer dissatisfaction, and reputational damage.

What Can Businesses Do About Potholes?

Businesses cannot force local councils to fill potholes across towns and cities, but they can prevent the deep holes on their premises. Improve road safety on-site with a dependable pothole repair kit, which you can apply straight from a bucket and use in all weather conditions.

It will allow your business to create a safer, usable environment for all on-site vehicles. You can use it to fill gaps on various surfaces, such as drives, paths, cycle tracks, and manholes. It will minimise road safety issues and prevent your vehicles from sustaining damage on the premises.

Also, your business could request its employees avoid driving over potholes, but only when it is safe to do so. If it isn’t safe, they will have no option but to drive over them. However, they could decrease damage by reducing their speed or distancing their vehicle from other motorists if possible.

Potholes can pose a risk to employee safety and cause substantial damage to many business vehicles. If a vehicle experiences damage on the road, a company might have no other option but to spend a large sum on essential repairs to get it back on the road, which can drain its profitability.

Also, a lengthy vehicle repair could impact a business’s operations, affecting its revenue, customer satisfaction, and reputation. Unfortunately, you cannot change the UK’s roads, but you can repair potholes on-site and teach your drivers how to safely drive over them to prevent accidents and minimise repairs.

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Chocolate Lovers Wanted as Cadbury Seeks 48 Tasters in the UK

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Chocolate Lovers Wanted as Cadbury Seeks 48 Tasters in the UK
• The roles involve tasting iconic brands such as Cadbury, Toblerone and Milka, and providing feedback to support product development.

Mondelēz International is recruiting 48 Sensory Panellist job roles at its historic Bournville site in Birmingham. The part-time roles, also known as chocolate tasters, will play a crucial role in product development by tasting and providing consistent, objective and honest feedback on new chocolate products, including iconic brands such as Cadbury, Toblerone and Milka.

Successful applicants will bring a passion for food, a desire to try new and inventive products, as well as a communicative personality to collaborate with other panellists. Full training is provided, including helping successful applicants to develop their taste buds and learn the specific vocabulary required to communicate feedback.

The Sensory Panellist roles are part of ongoing investment being made at the iconic Bournville site, the home of Cadbury, with the brand celebrating its 200th anniversary year. The roles, which were previously located at our Reading Scientific Services site in Wokingham, will now be based out of Mondelēz’s Global Centre of Excellence for Chocolate research and development at Bournville.

The roles play an important role in Mondelēz International’s commitment to world class innovation, ensuring it continues to adapt to changing consumer trends and delivering choice for consumers. Recently it has continued to enhance its health and wellbeing portfolio. In 2023 it launched Cadbury Delights, a new range of confectionary under 100 calories per bar, and in April this year it launched Cadbury Brunch Light, new non-HFSS (non-high in fat, salt and sugar) range of Cadbury Brunch Bars with each bar containing less than 100 calories.

“We are hugely excited to be recruiting 48 Sensory Panellists to join our amazing research and development team in Bournville. Often called a ‘dream job’ for many, the tasters will play an invaluable role in helping to develop the perfect taste profiles for our amazing products. Previously our Sensory Panellists have helped develop consumer favourites including Caramilk and Toblerone Truffles.

“We currently have around 600 employees working in a variety of research and development roles in the UK and are looking forward to welcoming our newly trained chocolate tasters to the team. They will enable us to continue to innovate and lead the future of snacking,” says Afsha Chugtai, Section Manager in the Consumer Science Team at Mondelēz International.

This year Cadbury is celebrating its 200th year anniversary. To mark the occasion the chocolatier has released a national television advert that reflects its core values of generosity; launched Cadbury Dairy Milk bars in stores with packaging designs from 1915 to the current day; and partnered with Alzheimer’s Research UK, donating £200,000 to support research to one day find a cure for dementia and drive awareness of the condition.

To find out more about careers at Mondelēz International and apply to become a chocolate taster, visit: https://www.mondelezinternational.com/careers

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Left-Wing Coalition Surprises in French Elections

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Left-Wing Coalition Surprises in French Elections
Non, merci: Far-Left Coalition shrinks Emmanuel Macron and Marine Le Pen in surprising French elections. | Photo: Peter Curbishley

When the New Popular Front (NFP), a coalition of four left-wing parties, came together in June to present a united front and keep the National Rally from winning a majority in France after President Emmanuel Macron called the snap election, few predicted the surprising results of the legislative elections across the country.

Having won 182 seats in the National Assembly, largely thanks to tactical voting in Sunday’s second-round election, the New Popular Front is now the largest political group in France. However, this number of seats is still less than the 289 required for an absolute majority.

France’s latest election results risk slowing down decision-making in the European Union’s second-largest economy. Despite leading after the first round of votes, Marine Le Pen’s far-right National Rally (RN) party and its allies won only 143 seats, while President Emmanuel Macron’s centrist Ensemble alliance secured 163 seats.

The second round of the legislative elections in France took place on July 6 and 7. On July 6, voters cast their ballots in Saint-Pierre-et-Miquelon, Guadeloupe, Martinique, Guyana, Saint-Martin, Saint-Barthélemy, French Polynesia, and in embassies and consulates located in the Americas and Caribbean zone. On Sunday, July 7, citizens voted in mainland France, Réunion, Mayotte, New Caledonia, and in embassies and consulates outside the Americas and Caribbean zone.

According to the French Interior Ministry, the second round of the legislative elections had a good turnout, reaching 59.71% at 5 PM on Sunday, July 7, 2024 – a significant increase compared to 2022’s turnout of 38%.

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