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How a survey software can help marketing strategy

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A person checking a printed survey chart
Growth: demand for business software and services is expected to soar high in 2023

Thanks to a rapid increase in the volume of enterprise data and the continuous automation of business processes, the demand for business software and services is expected to soar high. In 2022 the global business software and services market size was valued at USD 474.61 billion and is expected to expand at a compound annual growth rate (CAGR) of 11.9% in 2023.

A survey software is a tool that allows users to create, distribute, and analyse surveys. These surveys can be used to gather information about customer needs, preferences, and satisfaction levels, as well as feedback from employees. The software typically includes features such as drag-and-drop survey creation, skip logic, data export options, and the ability to conduct surveys online. Some surveysoftware also includes analytics and reporting tools that can help users to analyse the data and make data-driven decisions. Survey software can be used for a variety of purposes, such as market research, customer satisfaction, and employee engagement.

A company should invest in survey software because it can provide valuable insights into customer needs, preferences, and satisfaction levels. This information can then be used to improve products and services, increase customer loyalty, and drive sales. Additionally, survey software can also be used to gather feedback from employees, which can help to improve internal processes and employee engagement. Some other benefits of using it include efficient data collection and analysis and ability to conduct surveys in multiple languages and at scale, amongst other features.

When it comes to marketing, there are several benefits of using survey software to capture, measure and turn valuable data into marketing strategies to drive business growth. From identifying clear customer segments, to improving customer loyalty and retention through cost-effective data collection and analysis, survey softwares can also help a business to identify new market opportunities

How to make the best of a survey software

Investing in survey software can help a company make data-driven decisions, improve customer and employee satisfaction. Here are key steps to keep in mind when starting to work with a survey software:

Set objectives and goals: Determine what you want to achieve with your marketing efforts. Objectives and goals should be specific, measurable, achievable, relevant, and time-bound.

Conduct market research: Gather information about your target market, competitors, and industry trends. This can include surveys, focus groups, and interviews.

Develop a unique selling proposition: Identify what makes your business different from your competitors.

Create a content strategy: Develop a plan for creating and distributing valuable and relevant content that resonates with your target market.

Choose marketing channels: Select the most effective channels for reaching your target market. This can include social media, email marketing, search engine optimisation, and paid advertising.

Set a budget: Determine how much money you can allocate to your marketing efforts.

Implement and execute your plan: Put your plan into action and track your progress.

Measure and evaluate your results: Use analytics and metrics to evaluate the success of your marketing efforts and make adjustments as needed.

Overall, a survey software can provide valuable insights that can help to improve marketing strategies and optimize several areas of a business by engaging with different target groups to enhance results.

I am a blogger and a content creator regularly collaborating with news and industry media outlets to help businesses and entrepreneurs to enhance their PR, branding and online authority.

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The Häagen-Dazs Rose Project announces 50 nominees

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Kim Rihal, founder of social enterprise Equal Education, is one of the 50 women shortlisted for The Häagen-Dazs Rose Project
Kim Rihal, founder of social enterprise Equal Education, is one of the 50 women shortlisted for The Häagen-Dazs Rose Project

Earlier this year, on International Women’s Day 2023, Häagen-Dazs launched ‘The Rose Project’, a global initiative with a $100,000 (USD) bursary grant inviting nominations to recognise unsung trailblazing women in honour of the brand’s female co-founder Rose Mattus. Yesterday, 23 November, on what would have been Rose Mattus’ birthday, Häagen-Dazs announced the top 50 #WomenWhoDontHoldBack nominees being shortlisted for their achievements and its five globally accomplished Häagen-Dazs Rose Project judges.

Over 2,500 applications were received for The Häagen-Dazs Rose Project putting forward pioneering efforts and societal contributions made by women across the globe. From these, 50 talented and inspirational women have been shortlisted and will be put forward to win one of five monetary grants of $20,000 (USD), which will be announced on International Women’s Day 2024, to continue their exceptional work, unleash their potential or give to a cause they are passionate about. The top 50 shortlist includes women from 17 countries hailing from across Europe, Asia, Africa & Middle East, Australia and the Americas.

The all-female judging panel from across the world has been handpicked for the final selection stage of The Häagen-Dazs Rose Project includes. UK-based author, broadcaster and philanthropist Katie Piper, fashion entrepreneur and advocate for women’s fertility issues, Velda Tan from Singapore and Spanish entrepreneur and creative director Inés Arroyo, are amongst the judges.

“International Women’s Day 2023 marked the launch of The Häagen-Dazs Rose Project to honour the legacy of our co-founder, Rose Mattus, and create a fund platform to provide opportunities to women across all fields around the world who are truly deserving of support and recognition. We were thrilled to receive thousands of nominations across countries and our #WomenWhoDontHoldBack Top 50 shortlist is a compelling and diverse mosaic of trailblazing female narratives that moved us and serve as an inspiration to women everywhere”, says Aurélie Lory, Häagen-Dazs spokesperson.

To find out more about the story of each entrepreneur shortlisted for The Häagen-Dazs Rose Project, visit: https://iwd.haagen-dazs.global/en/.

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47% of women feel their workplace is not combatting inequality

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Katherine Maher, CEO, Web Summit, on Centre Stage during day one of Web Summit 2023 at the Altice Arena in Lisbon, Portugal
Katherine Maher, CEO, Web Summit, on Centre Stage during day one of Web Summit 2023 | Photo: Eóin Noonan/Web Summit

The proportion of women who feel that their workplace is not taking appropriate measures to combat gender inequality has nearly doubled in a year, a new survey has revealed.

Web Summit, the world’s largest technology event taking place in Lisbon this week, has released its third annual State of Gender Equity in Tech report, which is based on a survey distributed among its women in tech community.

76.1 percent of respondents feel empowered to pursue and/or hold a leadership position; fewer respondents (41.8 %) feel the need to choose between family and career when compared to 2022 (50.4 %); and there is at least one woman in a senior management position in 80.4 percent of respondents’ companies, a similar proportion to last year (81.3%).

The survey found that 70.5 percent of respondents feel pressure to prove their worth compared to male counterparts, while 77.2 percent feel they need to work harder to prove themselves because of their gender.

Over three quarters of respondents (76.1 %) feel empowered to pursue and/or hold a leadership position. And almost half of respondents think that their workplace is not taking appropriate measures to combat gender inequality, increasing from 26 percent in 2022 to 47
percent in 2023.

“While it is encouraging to see progress in some areas, such as those feeling the need to choose between their family and career, there are also some deeply concerning trends within this report. Seeing an increase in those who report having experienced sexism in the workplace in the last year is disheartening in 2023. We hope that this kind of research can breed some positives, and that it will push workplaces – and women within these workplaces – to broach these topics and make progress in these areas,” said Carolyn Quinlan, VP of community at Web Summit.

Last year, 42 percent of attendees at Web Summit were women and 33 percent of speakers were women. In 2023 these numbers have slightly improved with 43 percent of attendees and 38 percent of speakers on stage being women this year.

The women in tech programme at this year’s Web Summit is at capacity, and the women in tech programme at Web Summit Rio 2023 reached capacity in record time.

The WebSummit 2023 is running from November 13th to 16th in Lisbon, Portugal.

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Krispy Kreme to give away free donuts on World Kindness Day

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A box of Krispy Kreme donuts opened and with donuts inside
The company, founded in 1937, is giving away 60,000 free doughnuts around the world today | Photo: Clément Proust

American multinational doughnut company and coffeehouse chain, Krispy Kreme, is celebrating “World Kindness Day” today by distributing free donuts in the US and the UK.

The chain is giving away a box of a dozen glazed donuts for free with no purchase necessary. But only the first 500 guests that visit each participating Krispy Kreme US stores on “World Kindness Day”, Monday November 13th, will be able to get a free box of donuts.

Krispy Kreme often gives away free or discounted donuts to generate buzz on special occasions. The company, founded in 1937, traditionally gives out free donuts to customers on National Donut Day, celebrated on the first Friday of June of each year. And in July, a dozen of glazed donuts were sold for 86 cents to celebrate its 86th birthday.

Thousands of free donuts are also expected to be given away today across Krispy Kreme stores in the United Kingdom, with customers being encouraged to ask for the World Kindness Day offer. No purchase necessary.

The company, which operates in over 30 countries around the world, said it wants the brand associated with World Kindness Day to make “meaningful connections” with customers.

“World Kindness Day is an opportunity to make a positive difference by being generous,” Dave Skena, Krispy Kreme’s global chief brand officer, said in a release. “Simple gestures of caring and thanks, including sharing a sweet treat, is a great way to do that.”

Krispy Kreme said that it’s considering expanding a limited partnership it has with McDonald’s to sell more of its donuts at the latter’s location.

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