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How a survey software can help marketing strategy



A person checking a printed survey chart
Growth: demand for business software and services is expected to soar high in 2023

Thanks to a rapid increase in the volume of enterprise data and the continuous automation of business processes, the demand for business software and services is expected to soar high. In 2022 the global business software and services market size was valued at USD 474.61 billion and is expected to expand at a compound annual growth rate (CAGR) of 11.9% in 2023.

A survey software is a tool that allows users to create, distribute, and analyse surveys. These surveys can be used to gather information about customer needs, preferences, and satisfaction levels, as well as feedback from employees. The software typically includes features such as drag-and-drop survey creation, skip logic, data export options, and the ability to conduct surveys online. Some surveysoftware also includes analytics and reporting tools that can help users to analyse the data and make data-driven decisions. Survey software can be used for a variety of purposes, such as market research, customer satisfaction, and employee engagement.

A company should invest in survey software because it can provide valuable insights into customer needs, preferences, and satisfaction levels. This information can then be used to improve products and services, increase customer loyalty, and drive sales. Additionally, survey software can also be used to gather feedback from employees, which can help to improve internal processes and employee engagement. Some other benefits of using it include efficient data collection and analysis and ability to conduct surveys in multiple languages and at scale, amongst other features.

When it comes to marketing, there are several benefits of using survey software to capture, measure and turn valuable data into marketing strategies to drive business growth. From identifying clear customer segments, to improving customer loyalty and retention through cost-effective data collection and analysis, survey softwares can also help a business to identify new market opportunities

How to make the best of a survey software

Investing in survey software can help a company make data-driven decisions, improve customer and employee satisfaction. Here are key steps to keep in mind when starting to work with a survey software:

Set objectives and goals: Determine what you want to achieve with your marketing efforts. Objectives and goals should be specific, measurable, achievable, relevant, and time-bound.

Conduct market research: Gather information about your target market, competitors, and industry trends. This can include surveys, focus groups, and interviews.

Develop a unique selling proposition: Identify what makes your business different from your competitors.

Create a content strategy: Develop a plan for creating and distributing valuable and relevant content that resonates with your target market.

Choose marketing channels: Select the most effective channels for reaching your target market. This can include social media, email marketing, search engine optimisation, and paid advertising.

Set a budget: Determine how much money you can allocate to your marketing efforts.

Implement and execute your plan: Put your plan into action and track your progress.

Measure and evaluate your results: Use analytics and metrics to evaluate the success of your marketing efforts and make adjustments as needed.

Overall, a survey software can provide valuable insights that can help to improve marketing strategies and optimize several areas of a business by engaging with different target groups to enhance results.

Olivia Miller is a journalist and blogger regularly collaborating with media outlets and writing about entrepreneurship, brand authority and corporate social responsibility (CSR).


Disneyland Paris renames theme park in $2 billion revamp



Facade os Disney Paris with Disney's characters standing in front of it
The transformation of Walt Disney Studios Park will see it almost double in size.

Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.

Walt Disney Studios Park will become Disney Adventure World when the new immersive area, World of Frozen, opens.

The transformation of Walt Disney Studios Park will see it almost double in size.

“We’re changing the story of Walt Disney Studios Park, evolving from ‘how it’s done’ soundstages to celebratory theatres and adventures that come to life in immersive worlds,” said Tom Fitzgerald, chief storytelling executive at Walt Disney Imagineering and senior creative executive for Disneyland Paris.

“These fully realised adventure worlds will become the focus of the park’s new identity and appear as realms that guests discover as they navigate deeper within the park and are invited to participate in adventures inspired by our most beloved stories.”

As part of the rebrand, the park’s entrance is also being reimagined, with the current design replaced with ‘crafted décor that pays homage to historic movie theaters in Hollywood and the entertainment industry as a whole.’

“Embracing a transformation that involves the overhaul of more than 90 percent of Walt Disney Studios Park since its debut in 2002, we’re unveiling a fresh creative vision that has completely redefined our second gate,” said Natacha Rafalski, president of Disneyland Paris.

Previous investments in the property include World of Pixar, which opened at the park in 2021 and Avengers Campus (2022).

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EU economy forecast to grow 1.0% in 2024



A woman paying for services at a beauty shop
Expected economy growth is largely due to consumers spending more this year | Photo: Christiann Koepke

The Commission has published this week a new forecast for the European Union economy, with a more upbeat scenario for consumers. After a downturn in economic activity in 2023, inflation rates will continue to drop and the EU economy should gradually grow in 2024. This is largely driven by ‘consumers spending more, thanks to higher wages and more job opportunities,’ it is believed. 

Concretely, the EU economy should grow 1.0% in 2024. The euro area economy should reach 0.8% of growth. In 2025, GDP will grow even more. Meantime, EU inflation has fallen dramatically since it peaked in 2022. It is expected to wind down to 2.7% in 2024 and to 2.2% in 2025.  

The jobs market is also performing well. Despite the slowdown in activity, the EU economy created more than 2 million jobs in 2023. Activity and employment rates of people aged 20-64 hit new record highs in the last quarter of the year. In March 2024, the unemployment rate in the EU stood at a record low of 6.0%. 

Some challenges remain. For instance, investment growth is slowing since fewer new homes are being built, which affects various industries. As a result, it is expected that interest rates will drop more slowly than anticipated. 

The Commission publishes four economic forecasts throughout a given year, covering GDP and inflation data for all Member States, the EU and the euro area. 

In the UK the scenario is also looking positive, with the Office for National Statistics having recently confirmed that the UK unemployment rate for January to March 2024 (4.3%) is above estimates of a year ago (January to March 2023), and increased in the latest quarter. 

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Mango to strengthens its presence in the UK with 20 store openings



Mango store facade at Oxford street, London
At the close of the 2023 financial year, Mango had 60 stores in the UK

Mango, one of Europe’s leading fashion groups, continues its expansion and brand consolidation plan in the UK with more than 20 store openings planned for 2024. Growth is focused on expanding its presence in London and Scotland, as well as the arrival for the first time in several cities in Northern Ireland and central and southern England.

“The UK is one of the priority markets for Mango’s international growth. The increased presence in London and our arrival this year in some cities where we have not been present until now will consolidate the Mango brand and help us to strengthen it internationally,” says Daniel López, Mango’s Director of Expansion and Franchising.

The company plans four store openings in London this year, in addition to last February’s opening of a store in the Windsor Yards shopping centre in the heart of historic Windsor, close to Windsor Castle

Mango will also increase its presence in Scotland with store openings in Glasgow and Edinburgh, and for the first time will reach cities in Northern Ireland, as well as central and southern England. 

The new Mango store will incorporate the New Med Mediterranean-inspired store concept, reflecting the spirit and freshness of the brand. Sustainability and architectural integration are the key to this new design that conceives the Mango store as a Mediterranean home with different spaces in which warm tones and neutral colours predominate, combined with traditional, handcrafted, sustainable and natural materials such as ceramics, tuff, wood, marble, esparto grass and leather.

Mango has been present in the UK since 1999. In 2021, the company strengthened its presence in the country with the opening of a new flagship store on Oxford Street in London and three other stores in Manchester, Edinburgh and Derby. 

Last year, Mango opened more than 10 stores, mainly in the south and centre of the country, in major cities such as Bristol, London, Manchester and Leeds. Key among them was the store opening in Westfield Stratford City, one of the largest shopping centres in the UK. In addition, the company arrived for the first time in Brighton with a 470 m2 store in the Churchill Square shopping centre.

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