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Digital platform set to predict your favourite cocktail

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AR drink: technology helps brands to find personalised cocktail recommendations and recipes based on individual tastes

With sustainable socialising and cocktail enthusiasts in mind, Pinterest and Diageo are partnering to create bespoke cocktails based on people’s interests.

The British multinational beverage alcohol company has turned to Pinterest, the visual discovery social media platform, to help offer new drink inspirations for people. Visitors to a Pinterest Cocktail Palate can answer a series of trend-led questions and select their favourite aesthetics. Pinterest will then generate a Pin board, including a cocktail match, completely personalised to the user.

“There is a huge amount of passion in our industry, with a lot of the magic happening at the intersection of drinks, food, hospitality, tech and media. At Diageo, we collaborate with different partners like Pinterest to really understand their insights and perspectives on how consumer behaviour is shifting, allowing us to focus on experimenting, getting things into market and to really be ahead of the curve.” – Says Benni Lickfett, Diageo’s Global Head of Digital Innovation.

Anna Sudbury, senior partner manager at Pinterest, commented: “We’re thrilled to be teaming up with Diageo on this first-of-its-kind partnership. Pinterest is where people come for inspiration and to discover new ideas, and unsurprisingly people are super excited to play host this summer, reunite with friends in a safe way, and enjoy delicious food and drinks! We’ve seen an increase in the past few months of people searching for cocktail party ideas, so we know Pinners will love the ability to find personalised cocktail recommendations and recipes based on their individual tastes”.

To find out more how companies are leveraging the latest AR technology to give people inspiration to make world class drinks in the comfort of their own home, visit the Taste of the Future experience.

EuroNewsweek is a dynamic news platform featuring lifestyle, sustainability, successful stories, tech, leadership, creative marketing, business, and the unstoppable people behind them.

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Sky Studios Elstree searches for young talent to join Content Academy

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Applications for new roles aimed at launching young people into a career in film and TV close on May 15th | Photo: Kyle Loftus

Sky Studios Elstree is on the search for local candidates, in Hertfordshire, to fill 12 fully paid, year-long placements as part of Sky’s Content Academy, aimed at launching young people into careers in the film and TV industry.

The Studio, which is set to open later this year, is looking for eight school leavers and four recent graduates to work at their brand-new site and is calling out for applicants from Borehamwood, Elstree and the surrounding areas.

For school leavers, the roles include four Runners who will be at the heart of the operations of Sky Studios Elstree, working with the Client Services and Operations teams to provide support to some of the biggest productions filming in the UK. There’s also one Rigging and three Lighting roles to be filled and this team will play a critical role in providing set lighting and equipment to clients filming at the studios.

“Elstree and Borehamwood is synonymous with producing world-class film & TV and, as long-term partners in the local area, we are excited to create these new opportunities for young people who want to get in to the industry. These roles allow us to break down barriers to entry, by enabling applicants without previous film or TV experience to secure a paid, full-time role at the heart of the UK’s newest studio. These 12 new roles, on top of the jobs already created locally at the studio, are just the first intake of placements and we’re excited to announce more as we ready for opening later this year.” – says Caroline Cooper, COO at Sky Studios.

When it opens later this year, Sky Studios Elstree will house 13 studios and enable £3bn of production investment over the first five years of operation.

The graduate roles include Senior Runner and Client Services and Operations Trainee positions. These candidates will be responsible for everything from coordinating the runner team, attending production meetings to overall studio operation support. The positions are designed to give people starting out in their career a broad understanding of what goes into productions and the vast range of opportunities available, as well as allowing them to build up their on-set experience and production network.

This opportunity follows Sky’s yearlong partnership with Elstree Screen Arts Academy, coaching students in a documentary project celebrating Elstree & Borehamwood’s rich film and TV heritage. This summer, ESA students will receive first-hand production experience as part of a 6-week summer internship on a variety of Sky Studios productions.

These new roles come after Sky Studios Elstree announced a local recruitment drive late last year for a range of operational roles and for facilities support across the site including security, cleaners and maintenance.

Applications for new roles aimed at launching young people into a career in film and TV close on May 15th  and for further information visit: https://careers.sky.com/earlycareers/content-academy/

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Applications for the 2022 Airbnb Athlete Travel Grant are open until May 20

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In 2021, more than 9,000 athletes benefited from Airbnb athlete support programs, representing more than $4 million in direct support | Photo: Anastase Maragos

Airbnb has opened applications for the next edition of the Airbnb Athlete Travel Grant, in partnership with the International Olympic Committee (IOC) and the International Paralympic Committee (IPC). The program, which was launched in 2021, offers up to 500 athletes a year $2,000 USD travel grant to use exclusively on the accommodation platform as they travel, train, and compete and will run through 2028.

Last year 500 athletes representing 125 countries and 63 sports benefitted from the Airbnb Athlete Travel Grant program, including Canoe sprint athlete Saied Fazloula, who represented the Refugee Olympic Team at the Olympic Games Tokyo 2020:

’’I used my Airbnb Athlete Travel Grant for multiple trips before the Olympic Games in Tokyo, including for a training camp and other competitions. It’s incredibly valuable to have this support as a refugee – Airbnb has provided not only a grant, but also a clear head so that I can concentrate on my sport.” – acknowledges Fazloula.

Applications will close on May 20, 2022 at 1:59 pm PDT. The Airbnb Athlete Travel Grant can only be used towards Stays in association with training, medical, or competition-related travel, and is not intended for non-sports-related personal use.

To find out more and apply, visit: www.airbnb.com/athletetravelgrant

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Top 10 cities for sourcing highly skilled talent in Europe

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Forecast: 30-40% of employees are expected to be part of hybrid work settings

A new report by Forrester, a research and advisory firm, has ranked Helsinki, Stockholm, and Copenhagen as the top European hotspots for businesses to recruit highly skilled talent.

Navigating The Leading Skill Clusters Across Europe, ranks 50 cities to help tech and business leaders establish where to source the skills needed for the future. The focus on digital transformation efforts, an aging population, increasing automation, and continued pandemic-related disruptions have created a skills gap in Europe.

The recent study also highlights that Europe‘s heterogeneous skill landscape is led by the North and West. Top ranked cities like Helsinki and Berlin offer a highly educated and diverse workforce with above average language skills and a business-friendly regulatory framework.

“The focus on green and digital revolution coupled with the socio-economic changes have created a noticeable skills gap in Europe, which can be debilitating for business growth,” – says Dan Bieler, principal analyst at Forrester. “To prepare for the future of work, European businesses need to hire talent adept at both technical and soft skills. The Nordics region is teeming with precisely this kind of talent. Recruiting talent from emerging hubs like the Nordics will allow European businesses to accelerate digital transformation efforts and drive long-term business growth.”

The top 10 cities also include Berlin, Hamburg, Oslo, Munich, Vienna, Zurich, and Amsterdam. London, often known as Europe’s tech hub, was ranked 19th — largely due to stringent immigration rules post-Brexit, resulting in London, Manchester, and Birmingham sliding in rankings.

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