BT, the UK’s leading telecommunications and a network provider serving customers in 180 countries, has launched a new digital advertising platform to make it easier for businesses to run their own digital marketing campaigns, helping them to better promote their goods and services online.
BT’s Digital Marketing Hub aims to give businesses useful tools and support to create, publish and measure their digital advertising across Google, Facebook, and Instagram – all from a single platform.
With the majority of businesses moving online during the pandemic, a survey by Small Business Britain carried out in September 2021, in partnership with BT, found that 74 per cent of small firms have increased their use of social media to promote their business online. 43 per cent of those polled said they were using e-commerce more, while 30 per cent had increased their use of paid social media advertising.
However, while small businesses recognise the importance of using social media to reach more customers online, 40 per cent of the 5.9 million SMEs in the UK (2.4 million) aren’t using paid digital media advertising. This lack of adoption risks holding a significant proportion of the UK’s small firms back from growth as the economy looks to recover from Covid.
Developed with feedback from more than 1,500 businesses, BT’s Digital Marketing Hub has been designed to help those that often lack the time, resource, confidence, or skills to start or boost their own digital advertising campaigns. From sole traders and small businesses looking to take their first steps into digital advertising, to larger companies looking to optimise big-budget display, social or search campaigns, the Digital Marketing Hub provides an all-in-one solution.
Businesses can create ads and run multi-channel marketing campaigns while all the results feed into a single analytics dashboard. With artificial intelligence (AI) working in the background, businesses can get automatic recommendations around the best keywords, ad copy and media spends to include in their campaigns, helping secure maximum return on investment. To support small businesses without their own website, the Digital Marketing Hub also provides the option to create a bespoke webpage to direct potential customers to.
“As a track athlete with a passion for sustainability, founding my business enabled me to create high performance sportswear whilst tackling the pressing issue of ocean plastic. The BT Digital Marketing Hub really helps to streamline an essential part of the business. I can monitor and make changes to my online ads without having to move from one platform to another. It’s really simple to use and has given us invaluable insights.” – says Grace Osborne, Founder of Natural Grace London.
“This is a pivotal time for small businesses across the country, after a really tough couple of years. Small firms are the backbone of the UK economy, so it’s vital that they’re equipped with the digital tools and support they need to help their business reach new heights. They can reach a much bigger audience by using the power of digital advertising, but many lack the time, money, and confidence to do this effectively. Our new Digital Marketing Hub has been designed to give small businesses peace of mind that their online advertising campaigns are reaching the right customers, in the right place, at the right time.” – adds Chris Sims, BT’s MD for its SoHo (Single/Small Office, Home Office) unit.
Customers can register their interest to receive a call from one of BT’s dedicated team of digital marketing experts to help them choose the service level that’s right for their business and get their advertising up and running.