Surveys across the globe have shown that people are interested in exploring more plant-based foods across various categories. Jumping on the trend, Nestlé is launching a vegan version of its traditional KitKat in 15 European countries.
The wider launch follows a test in the United Kingdom and some other countries in 2021 leading chocolate experts at Nestlé’s confectionery research and development centre in York, UK, to develop a vegan version for the original KitKat launched in 1937. Combining Nestlé’s expertise in chocolate innovation and non-dairy alternatives, they managed to perfectly blend the smooth chocolate with plant-based ingredients.
“Last year, we took the decision to produce KitKat V in our R&D production facilities so we could bring the product to the shelves much faster and test with our consumers. The response from consumers was overwhelming, and we are now excited to launch it at a much wider scale.”, says Louise Barrett, Head of the Nestlé Confectionery Product Technology Centre.
KitKat V is certified vegan and made from sustainably sourced cocoa through the Nestlé Cocoa Plan, with Rainforest Alliance certification. The milk in the original KitKat is replaced with a rice-based alternative, which gives the perfect texture and flavour. It still offers the perfect balance between the crispy wafer and smooth chocolate that people know and love.
The new vegan KitKat will be produced at Nestlé’s confectionery site in Hamburg, Germany. It will be sold in 15 countries across Europe including Germany, the United Kingdom, France, Austria, Denmark, Sweden, Finland, Latvia, Lithuania, Estonia, Greece, Portugal, Poland, Hungary, and the Netherlands.
Over its full lifecycle from farm to consumer, KitKat V has an 18% lower carbon footprint compared to a standard milk chocolate KitKat. This is thanks to the change of recipe to fully plant-based ingredients. The lower carbon footprint has been certified by the Carbon Trust.
In addition to vegan confectionery, recent innovations include plant-based alternatives to meat and seafood, ready meals and pizzas, dairy alternatives, coffee mixes and creamers, chocolate and malt beverages, ice cream, cheese and more.